Influence Sports & Media

What Influence Sports & Media does

Influence Sports & Media is a privately held global sports marketing agency headquartered in London, with additional operational offices in New York, Riyadh, and Singapore. Founded in 2012, the firm operates as a boutique professional services business serving two customer segments in parallel: leading global brands and corporations seeking to activate sports sponsorships, and sports teams, leagues, and rights holders seeking to monetize commercial inventory. The company's stated positioning is deep expertise in premium and high-tech sports disciplines — Formula 1, America's Cup sailing, professional cycling (including the Tour de France), FIS skiing, E1 electric powerboat racing, and HYROX fitness racing — rather than breadth across all sports.

The company generates revenue through professional services engagements (sponsorship broking, rights-holder representation, partnership development, and brand activation) on a quote-based, enterprise pricing model. Its disclosed client roster includes Red Bull, Aston Martin, Visa Cash App RB F1 Team, Emirates Team New Zealand, EF Education First Pro Cycling, AC Milan, Tour de France, FIS, E1 Series, HYROX, JLR (Jaguar Land Rover), TUDOR, and Emirates. The technology stack disclosed is limited to a standard web-based presence — no proprietary platform, no disclosed AI capabilities, no software products, and no APIs — and the firm does not list any patents, certifications, or public funding rounds.

Distributed across four cities but operating with an 11–50 employee headcount, Influence Sports & Media is small relative to the breadth of its logo portfolio. Governance and ownership are not publicly disclosed; the firm appears linked to a broader agency network (footer reference to the Mongoose Agency Group, careers hosted on a Mission Group-affiliated domain), though the precise corporate relationship is unstated. The company's go-to-market is direct enterprise sales through senior-relationship channels, supported by LinkedIn, Instagram, and editorial content marketing.

Name

Influence Sports & Media

Legal name

Influence Sports & Media

Website

https://influencesportsmedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Influence Sports & Media is a London-based boutique global sports marketing agency founded in 2012 that brokers sponsorships and represents rights holders for premium and high-tech sports — including F1, America's Cup, Tour de France, and HYROX — serving multinational brands and sports organisations from offices in London, New York, Riyadh, and Singapore.

Ownership category

akta.pro rank

Product category

Sports Marketing Agency Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Media Representatives (541840)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industries

Sponsorship & Sports Media Rights Buying (MPAAABAO), Sponsorship & Sports Media Rights Buying (BPAFABAH), Digital, Social & Influencer Sponsorship Activations (Creator/Athlete Content, Social Series) (MPAKALAG)

Keywords

• Sports marketing agency
• Sponsorship activation
• Brand partnership facilitation
• Sports rights representation
• Premium sports consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Sports Marketing and Sponsorship Services: The company generates revenue by providing sports marketing agency services to brands, teams, and rights holders, facilitating sponsorship deals and unlocking the commercial power of sport.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Influence Sports & Media is a global sports marketing agency that connects major brands with leading sports properties, teams, and rights holders. The firm provides sponsorship activation, brand partnership facilitation, and rights holder representation across premium and high-tech sports including Formula 1, America's Cup sailing, cycling, skiing, and fitness racing.

Product overview

Influence Sports & Media is a global sports marketing agency that offers services rather than distinct software products. The company provides sports marketing expertise across premium and high-tech sports disciplines, working with leading brands, teams, and rights holders to leverage the commercial and promotional power of sport.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Marketing and Sponsorship Services

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and flagship.

• Red BullcoreStrategic or Co-development PartnerRed Bull is one of the world's leading brands in extreme and premium sports, with significant involvement in Formula 1, motorsport, and action sports. Influence Sports works with Red Bull on various sports marketing initiatives.
• Aston MartincoreStrategic or Co-development PartnerAston Martin is a premium automotive brand with involvement in Formula 1 through the Aston Martin Aramco Formula One Team. Influence Sports facilitates brand partnerships in the motorsport space.
• Emirates Team New ZealandcoreStrategic or Co-development PartnerThe defending America's Cup champions, representing New Zealand in elite sailing competition. Influence Sports provides marketing and sponsorship representation.
• Visa Cash App RB F1 TeamcoreStrategic or Co-development PartnerA Formula 1 racing team competing at the highest level of motorsport. Influence Sports assists with sponsorship and brand partnership activities.
• EF Education First Pro CyclingcoreStrategic or Co-development PartnerA WorldTour professional cycling team. Influence Sports works with the team on sponsorship and marketing partnerships.
• AC MilancoreStrategic or Co-development PartnerOne of the world's most storied football clubs, competing in Serie A and European competitions. Influence Sports provides sponsorship representation.
• Tour de FranceflagshipStrategic or Co-development PartnerThe world's most prestigious cycling race, part of the UCI WorldTour. Influence Sports is involved in sponsorship and commercial partnerships for this marquee event.
• FIS (Fédération Internationale de Ski)coreStrategic or Co-development PartnerThe international governing body for ski and snowboard competitions, organizing World Cup events and World Championships. Influence Sports provides commercial partnership support.
• E1 SeriescoreStrategic or Co-development PartnerThe world's first electric powerboat racing series, launching as an innovative new motorsport property. Influence Sports assists with brand partnerships and sponsorship.
• HYROXcoreStrategic or Co-development PartnerThe world's largest fitness race series, growing rapidly across multiple countries. Influence Sports works with HYROX on sponsorship and commercial partnerships.
• JLR (Jaguar Land Rover)coreStrategic or Co-development PartnerPremium automotive manufacturer with involvement in motorsport through various team sponsorships. Influence Sports facilitates sports marketing partnerships.
• TUDORcoreStrategic or Co-development PartnerPremium Swiss watch brand engaged in motorsport sponsorship, including involvement in Formula 1 and endurance racing. Influence Sports provides marketing representation.
• EmiratesflagshipStrategic or Co-development PartnerMajor international airline and global sports sponsor, with partnerships across football, rugby, and other sports. Influence Sports facilitates sponsorship activities.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Two Circles: Two Circles is a data-led sports marketing agency that combines sponsorship brokerage with proprietary audience analytics and consumer data. It is a comparable peer in the sports sponsorship space but differentiated by its technology and data focus, representing the data-driven competition that traditional agencies like Influence Sports & Media face.

Broad incumbents

• Wasserman: Wasserman is a major global sports marketing, talent management, and consulting firm representing brands, athletes, and properties. It competes head-to-head with Influence Sports & Media for brand-side sponsorship assignments and rights-holder representation, particularly in North America and Europe.
• Infront Sports & Media: Infront is a Wanda Group-owned sports marketing company specializing in media rights, sponsorship, and event management for winter sports, football, and motor sports. It is a strong comparable to Influence Sports & Media given overlapping motorsport and skiing federations work (e.g., FIS) and similar rights-holder representation model.
• Sportfive: Sportfive (formerly Lagardère Sports) is a leading global sports marketing agency focused on sponsorship sales, broadcast rights, and digital services for federations, leagues, and clubs. It is comparable to Influence Sports & Media's rights-holder representation work, especially in football, handball, and winter sports.
• CSM Sport & Entertainment: CSM, part of Chime Communications, is a global sports marketing and communications agency serving brands, federations, and events with sponsorship, PR, and digital activation. It is comparable as a competitor for premium brand-side sponsorship assignments and offers similarly global reach from a London base.
• IMG (Endeavor): IMG, now part of Endeavor, is a global sports and entertainment powerhouse handling rights-holder representation, sponsorship sales, and event management across F1, tennis, golf, and more. It is comparable as a competitor for premium sports sponsorship mandates but is many times larger and vertically integrated into events, media, and talent.
• Octagon: Octagon is one of the world's largest sports marketing agencies, offering sponsorship consulting, activation, and athlete management across virtually every major sport. It is the most direct scaled comparable to Influence Sports & Media's sponsorship sales and brand partnership work, but operates at significantly greater scale and breadth.

Regional players

• rEvolution: rEvolution is an independent global sports marketing agency focused on sponsorship consulting, media planning, and experiential activation. It is comparable in scope to Influence Sports & Media's sponsorship work but is primarily North-America headquartered, making it a closer regional rather than direct peer in EMEA.
• Engine Sport: Engine Sport is a UK-based sports marketing consultancy within Engine Group, providing sponsorship strategy, rights-holder sales, and brand activation. It is comparable as a UK-headquartered mid-sized sports marketing peer, though it lacks Influence Sports & Media's broader multi-region office network.

Others

• Mongoose Agency Group: Mongoose Agency Group is the apparent parent or affiliated entity referenced in Influence Sports & Media's website footer. It is a UK sports and lifestyle marketing group comprising multiple specialist agencies, and is included as a peer given the direct commercial relationship, even though the formal structure is not publicly clarified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/influencesportsmedia
• Xx.com/InfluenceSports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influence Sports & Media