Roseville Chevrolet

What Roseville Chevrolet does

Roseville Chevrolet is a privately-held, locally-owned authorized Chevrolet franchise dealership operating from a single rooftop at 350 Automall Dr in Roseville, California, serving the Greater Sacramento metropolitan area including Rocklin, Citrus Heights and Carmichael. The business is under new management with a newly assembled staff.

The dealership retails the full Chevrolet portfolio spanning entry-level subcompact SUVs (Trax), compact crossovers (Equinox), mid-size SUVs (Blazer, Traverse), full-size SUVs (Tahoe, Suburban), pickup trucks (Colorado, Silverado 1500, Silverado HD), performance cars (Corvette variants) and an electric vehicle lineup that includes the Bolt, Equinox EV, Blazer EV, Silverado EV and BrightDrop 400 commercial van. Pre-owned inventory is sold through GM's CarBravo certified program. A dedicated Business Elite Fleet Department addresses commercial and fleet buyers with bulk-purchase options, commercial financing, HVIP dealer services and Section 179 tax guidance.

Revenue is generated across five streams: new vehicle sales, pre-owned sales, finance and insurance products (markups on GM Financial leases/loans and F&I product commissions), parts and service, and fleet/commercial sales. Pricing is per-unit with model-level MSRPs ranging from roughly $24,454 (Trax LS) to $186,198 (Corvette Grand Sport 3LT with dealer adjustment), supplemented by GM manufacturer incentives, subprime financing options and Costco Auto Program member discounts. The technology stack is industry-standard: a Dealer Inspire website platform for inventory, online financing and service scheduling, with Botdoc for secure document exchange and reCAPTCHA for form protection. The dealership markets its 25-year limited warranty and on-site customer café as differentiators.

Name

Roseville Chevrolet

Legal name

Roseville Chevrolet

Website

https://myrosevillechevrolet.com

Company type

Private

Operating status

Operating

Short description

Roseville Chevrolet is a privately-owned authorized Chevrolet franchise dealership in Roseville, California, retailing new and pre-owned Chevy vehicles, EVs and commercial trucks to consumers and fleet buyers across the Greater Sacramento region, with financing, certified service and a 25-year warranty.

Ownership category

akta.pro rank

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet vehicles including cars, trucks, SUVs, and electric vehicles. Revenue generated from MSRP pricing minus dealer discounts and manufacturer incentives.
2. Pre-Owned Vehicle Sales: Sale of used vehicles including CarBravo certified pre-owned units, trade-ins, and inventory from various brands.
3. Finance and Insurance Products: Financing arrangements through GM Financial, subprime auto financing options, and extended service contracts. Dealer earns financing markup and F&I product commissions.
4. Parts and Service Department: GM-certified repair services, OEM parts sales, routine maintenance (oil changes, tires, brakes), and service specials. Uses OEM Chevy parts for all repairs.
5. Fleet and Commercial Sales: Bulk sales to business customers for commercial vehicle needs including delivery fleets and work trucks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Roseville Chevrolet is an authorized Chevrolet franchise dealership that sells new Chevrolet vehicles (cars, trucks, SUVs, and EVs), pre-owned vehicles through the CarBravo certified program, and provides vehicle financing through GM Financial. It also operates a certified GM service and parts department for repairs and maintenance, and a Business Elite Fleet Department that supplies commercial vehicles to local businesses.

Product overview

Roseville Chevrolet is a locally-owned Chevrolet dealership offering a comprehensive vehicle sales and service operation. The portfolio centers on new Chevrolet vehicles spanning cars (Corvette), trucks (Colorado, Silverado 1500, Silverado HD), SUVs (Equinox, Blazer, Trailblazer, Traverse, Tahoe, Suburban), and electric vehicles (Bolt EV, Equinox EV, Blazer EV, Silverado EV). Commercial offerings include Express vans and BrightDrop electric commercial vehicles. The business also sells pre-owned vehicles through the CarBravo certified program and supports operations with vehicle financing via GM Financial, certified GM service and parts, fleet and commercial services, and a 25-year extended warranty program.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles Full line of new Chevrolet vehicles including the Corvette, Colorado, Silverado 1500, Silverado HD, Trax, Equinox, Blazer, Trailblazer, Traverse, Tahoe, Suburban, Express vans, and EV models for sale or lease to individual and commercial buyers.
• Pre-Owned Vehicles Certified pre-owned and used vehicles from Chevrolet and other brands, inspected and backed by the CarBravo certification program for individual buyers.
• Vehicle Financing & Leasing Retail financing, leasing options, and subprime auto financing arranged through GM Financial for new and pre-owned vehicle purchases.
• Certified GM Service & Parts GM-certified repair technicians providing oil changes, tire rotations, brake replacements, battery service, mobile service, and OEM parts sales for Chevrolet vehicles.
• Fleet & Commercial Services Business Elite Fleet Department offering commercial vehicles, fleet solutions, and HVIP dealer services for local businesses needing delivery, service, and work truck applications.
• 25-Year Warranty Extended limited warranty program providing long-term coverage beyond standard manufacturer warranties for vehicles purchased at the dealership.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Chevrolet / General MotorscoreChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealership representing GM's brand portfolio including Chevrolet cars, trucks, SUVs, and electric vehicles. Access to GM incentive programs, manufacturer warranties, and GM Financial financing products.
• GM FinancialcoreChannel Partner/ Reseller/ DistributorPrimary financing partner providing retail financing, leasing options, and subprime auto financing for customers. GM Financial approved lease and finance arrangements for vehicle purchases.
• CarBravocoreTechnology or IntegrationGM's certified pre-owned vehicle program providing inspection standards, certification process, and extended warranty coverage for eligible pre-owned vehicles. Roseville Chevrolet is an authorized CarBravo dealer.
• Costco Auto ProgramminorGTM or Marketing PartnerCostco Executive and Non-Executive Member incentive programs offering $1,250 and $1,000 discounts respectively on select vehicles.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hendrick Automotive Group: Largest privately held U.S. automotive dealership group with multiple OEM franchises including General Motors brands. Comparable private franchised dealer model with similar revenue mix across new, used, F&I, and service.
• Penske Automotive Group: Large international franchised automotive and commercial truck retailer. Relevant broader benchmark for premium/luxury retail and commercial vehicle fleet operations, complementing the dealership's Silverado HD and BrightDrop commercial lines.
• AutoNation: Largest franchised auto retailer in the U.S. with hundreds of new- and used-vehicle stores across multiple OEMs including Chevrolet. Comparable as a benchmark for franchised dealership economics, F&I, and service operations, but operates at vastly greater scale and geographic breadth.
• Lithia Motors: One of the largest U.S. automotive dealership groups with broad OEM representation including Chevrolet franchises. Comparable as a benchmark for franchise dealership operations, digital retailing via Driveway, and acquisition-driven growth strategy.
• Holman: Privately held automotive services company with franchised dealerships, fleet leasing, and commercial vehicle operations. Comparable in the fleet and commercial vehicle segment, particularly relevant to the dealership's Business Elite fleet activities.

Direct peers

• Asbury Automotive Group: Public franchised auto retailer with new- and used-vehicle dealerships, F&I, and parts and service operations across multiple brands. Comparable franchise dealership operating model and revenue mix.
• Sonic Automotive: Franchised auto retailer operating new- and used-vehicle dealerships plus EchoPark used-vehicle stores. EchoPark in particular is a direct comparator for the CarBravo certified pre-owned offering.
• Group 1 Automotive: Public franchised automotive retailer with new- and used-vehicle dealerships, F&I, and service operations across multiple OEMs. Closely comparable business model to a single-point Chevrolet franchise at the store-economics level.
• CarMax: Largest U.S. used-vehicle retailer with standardized reconditioning, financing, and trade-in processes. Comparable as a competitor for the dealership's CarBravo pre-owned program and trade-in pipeline.

Emerging players

• Carvana: Online-only used-vehicle retailer with home delivery and vending-machine pickup. Competitive pressure on the dealership's used vehicle and online financing flows, particularly for digitally native buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Rosevillechevrolet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roseville Chevrolet