What Holman does

Holman is a privately-held, family-owned integrated automotive services company founded in 1924 and headquartered in Mount Laurel, New Jersey. Operating across the United States, Canada, Mexico, the United Kingdom, and Germany with 6,000-9,000 employees, the company operates seven complementary business lines: fleet management (ARI), vehicle upfitting, OEM powertrain distribution, automotive retail (40 dealerships representing 20 brands), insurance brokerage, small business fleet solutions, and robotics automation management. The company is the second-largest fleet leasing operator in North America through its ARI subsidiary and one of the largest privately-owned dealership groups in the United States.

The core technology foundation is the Holman Insights fleet analytics platform, which centralizes vehicle health, maintenance scheduling, driver safety, and total cost of ownership data, and is extended through the Telematics Preferred Integration Network (TPIN) that connects third-party telematics providers such as Motive and Fleetio. Revenue is generated through a mix of recurring fleet management fees, parts distribution, transaction-based retail vehicle sales, insurance brokerage commissions, and robotics-as-a-service monthly contracts. The Holman Robotics division, launched in November 2025, represents a strategic extension into industrial automation management using a fixed monthly operating cost model that eliminates customer CapEx requirements.

Holman serves enterprise and mid-market commercial fleet operators as the primary segment, with secondary segments spanning small business fleets, retail automotive consumers, and insurance buyers across verticals including Oil & Gas, Telecom, Manufacturing, Government, Construction, and Logistics. Distribution occurs through direct enterprise field sales, inside sales for mid-market, self-serve digital portals, the physical dealership network, and channel partners. Leadership has been continuous under the Holman family across three generations, with Mindy Holman as Chair, Chris Conroy as CEO, and Carl Ortell as Vice Chair. The company is recognized for its workplace culture with five consecutive Fortune 100 Best Companies to Work For awards and holds the distinction of being the first WBENC-certified full-service fleet management company.

Name

Holman

Legal name

Holman

Website

https://holman.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Holman is a family-owned integrated automotive services company operating fleet management, vehicle upfitting, powertrain distribution, automotive retail, insurance, and robotics automation businesses across North America and Europe, serving enterprise and mid-market commercial fleet operators.

Ownership category

akta.pro rank

Product category

Fleet Management Services

NAICS

Automotive Equipment Rental and Leasing (5321), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Commercial and Service Industry Machinery Manufacturing (33331), Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing (532411)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013), Misc Industrial & Commercial Machinery & Equipment (3590), Engines & Turbines (3510)

akta.pro primary industry

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

akta.pro secondary industries

Telematics, GPS Tracking & Connected Fleet Services (THADAKAF), Corporate & Employee Fleet Programs (THADAKAC), Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

Keywords

• Fleet management services
• Vehicle upfitting
• Automotive dealership retail
• Commercial insurance brokerage
• Powertrain parts distribution

Headquarters

HQ city

Mount Laurel

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fleet Management Services: Comprehensive fleet management services including vehicle acquisition, leasing, maintenance, driver services, technology/telematics, remarketing, and global fleet services. Revenue generated through recurring management fees and transaction-based services throughout the vehicle lifecycle.
2. Vehicle Upfitting: Design, manufacture, and installation of vehicle equipment including racks, shelving, storage accessories, partitions, and custom solutions for commercial fleets. Revenue from one-time upfitting services and equipment sales.
3. Powertrain Distribution: Distribution of OEM powertrain components including engines, transmissions, and parts for Ford, GM, Stellantis, and Mercedes/Sprinter. Revenue from parts sales with exclusive Ford powertrain distribution in Northeast and Great Lakes markets.
4. Automotive Retail: One of the largest privately-owned dealership groups in the US with franchises from East Coast to Pacific Northwest. Revenue from new and pre-owned vehicle sales, service, and parts across multiple brands including luxury brands.
5. Insurance Services: Full-service insurance brokerage managing personal and commercial products including auto, home, business, and life insurance. Revenue through commissions from carrier partnerships.
6. Robotics Management: End-to-end robotics automation management including design, financing, and lifecycle management structured as fixed monthly operating costs. Revenue from monthly lease financing of robotics deployments.
7. Small Business Solutions: Fleet management solutions tailored for small businesses including vehicle funding, acquisition, and management services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Holman provides integrated fleet management services covering the complete commercial vehicle lifecycle — vehicle acquisition and leasing, driver services, vehicle management with telematics, maintenance scheduling, remarketing, and global fleet services. The company complements fleet services with vehicle upfitting (design, manufacture and installation of truck/van equipment), OEM powertrain parts distribution, automotive retail through a 40-franchise dealership network, commercial and personal insurance brokerage, small business fleet solutions, and a newer end-to-end robotics automation management offering.

Product overview

Holman is a global integrated automotive services company offering a comprehensive portfolio of complementary services organized around fleet management, vehicle upfitting, powertrain distribution, automotive retail, insurance, and robotics automation. The core offering is Fleet Management—a holistic platform covering the complete vehicle lifecycle (buy, drive, service, sell) including vehicle acquisition and leasing, driver services, fleet technology/telematics, remarketing, and global services. Supporting services include Vehicle Upfitting for customizing commercial fleets, Powertrain for OEM parts distribution, Automotive Retail for dealership operations, Insurance Services for commercial and personal coverage, Small Business Solutions for smaller fleets, and the newer Holman Robotics division for automation management. The portfolio is tied together through the Holman Insights analytics platform and the Telematics Preferred Integration Network (TPIN) connecting third-party telematics providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleet Management Holistic fleet management service covering the complete commercial vehicle lifecycle including acquisition, leasing, driver services, telematics, maintenance management, remarketing, and global fleet services. Targets commercial fleet operators.
• Vehicle Upfitting Design, manufacture, and installation of commercial vehicle equipment including racks, shelving, storage accessories, partitions, service bodies, mechanic bodies, platform bodies, dump bodies, and custom solutions for commercial fleet trucks and vans.
• Powertrain Parts Distribution Distribution of OEM heavy-duty powertrain components including new and remanufactured engines, transmissions, and related components for Ford, General Motors, Stellantis, and Mercedes (Sprinter) applications with next-day delivery from strategically located warehouses.
• Automotive Retail Privately-owned dealership group operating 40 franchises representing 20 brands across the United States, including luxury brands (Porsche, Bentley, Rolls-Royce, Audi, BMW, Lexus, INFINITI). Provides new and pre-owned vehicle sales, service, parts, and collision repair for individual consumers and commercial buyers.
• Insurance Services Full-service insurance brokerage providing personal and commercial insurance products through retail brokerage, specialty programs, and captive risk financing. Commercial lines include fleet insurance, property, liability, workers compensation, and cyber liability; personal lines include auto, home, boat, and life insurance.
• Small Business Fleet Solutions Fleet management solutions designed for small businesses with 1-99 vehicles, providing funding options, vehicle acquisition, upfitting, wrapping, maintenance, and lifecycle management services tailored for trades, contractors, and service businesses.
• Holman Robotics End-to-end robotics automation management offering design advocacy, flexible lease financing structured as fixed monthly operating costs, and centralized insights through the Holman Robotics Connect platform. Targets warehousing, manufacturing, sorting, security, cleaning, and field operations across enterprise customers.
• Holman Insights Fleet analytics platform providing centralized visibility into vehicle health, maintenance scheduling, driver safety, and total operating costs through integrated telematics data. Service alerts triggered by mileage, engine hours, and diagnostic trouble codes.
• Commercial Vehicle Equipment Online catalog and custom engineering service for commercial vehicle equipment including racks, shelving, partitions, and storage accessories for trucks and vans.

Quantifiable outcome

• Fleets using Holman remarketing services access more channels to maximize proceeds and reduce time to sale
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor, flagship and core.

• Miller Construction CompanyminorImplementation/ SI/ Consulting Partner · 4 June 2026Miller Construction Company completed development of a 339,000-square-foot Porsche center in North Miami for Holman. This was the 11th project Miller delivered for Holman, following a rigorous 15-month preconstruction process including design-build work, environmental site management, and foundation installation.
• Innovation Week 2026 SponsorsminorGTM or Marketing Partner · 8 May 2026Event sponsored by The AA, Autoglass, Holman UK, Movex, Nexus Rental, and Samsara with industry experts from these companies plus Cox Automotive scheduled to speak on fleet technology, safety, efficiency, and sustainability.
• MotiveflagshipTechnology or Integration · 30 March 2026Motive became the first AI platform to join Holman's Telematics Preferred Integration Network (TPIN), enabling fleets to combine telematics and fleet management data within a single platform. The integration provides fleet operators with unified vehicle health, maintenance scheduling, driver safety, and total operating costs visibility with service alerts triggered by mileage, engine hours, and diagnostic trouble codes.
• MotiveflagshipTechnology or Integration · 11 March 2026Motive joined Holman's TPIN program connecting its AI platform with Holman's fleet management system. Real-time data sharing reduces downtime, operating costs, and safety risks through diagnostic alerts and driver behavior monitoring.
• Robotics OEMs and System IntegratorscoreTechnology or Integration · 5 November 2025Holman Robotics partners with OEMs, system integrators, and technology providers to deliver robotic automation across warehousing, manufacturing, sorting, security, and cleaning applications. The curated network of best-in-class partners enables Holman to match the right solution to each operation.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Element Fleet Management: The largest pure-play fleet management company in North America, directly competing with Holman's ARI subsidiary across full-service fleet leasing, accident management, and fleet technology. Publicly-traded (TSX: EFN) with significantly larger scale and a global footprint.
• Enterprise Fleet Management: The fleet management subsidiary of Enterprise Mobility, competing directly with Holman in full-service commercial fleet leasing, vehicle acquisition, and maintenance management for enterprise clients across North America.
• Wheels (Donlen): Direct competitor in commercial fleet leasing and management services. Wheels was acquired by Element Fleet in 2024, intensifying the duopoly between Element-Wheels and Holman in the US fleet management market.
• ALD Automotive / LeasePlan: Global fleet management and leasing leader formed by the merger of ALD and LeasePlan, with operations in the UK and Germany where Holman also competes. Provides comparable full-service fleet solutions to multinational enterprise clients.

Broad incumbents

• Cox Automotive: Diversified automotive services conglomerate (parent of Manheim auctions, Autotrader, Kelley Blue Book). Comparable to Holman's diversified automotive services portfolio across fleet, retail, and remarketing; Holman has a JV partnership with Cox (Drivesy/Flexdrive).
• AutoNation: Largest US automotive retailer by revenue, comparable to Holman's 40-franchise dealership group. Publicly-traded (NYSE: AN) with broader geographic and brand coverage, competing for enterprise fleet sales and used vehicle inventory.
• Group 1 Automotive: Public US automotive retailer (NYSE: GPI) operating over 200 dealerships, directly comparable to Holman Automotive. Overlapping brand portfolios and geographic coverage in key US markets.
• Asbury Automotive Group: Public US automotive retailer (NYSE: ABG) with similar luxury and import brand mix to Holman Automotive. Competes for franchise opportunities, technician talent, and customer relationships in overlapping US geographies.

Emerging players

• Samsara: AI-native telematics and fleet operations platform that competes with Holman Insights for the data and analytics layer of fleet management. While not a direct fleet leasing peer, Samsara's enterprise growth trajectory defines the technology benchmark Holman must match.
• Geotab: Leading independent telematics provider serving fleet customers with GPS tracking, driver behavior, and vehicle analytics. Comparable to Holman's Holman Insights and TPIN partner ecosystem approach, and a potential future TPIN partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Holmanauto
• Facebookfacebook.com/HolmanHQ
• LinkedInlinkedin.com/company/joan-holman-productions
• Instagraminstagram.com/holman_headquarters

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holman