What Cajamag does

Cajamag (Caja de Compensación Familiar del Magdalena) is a private Colombian family compensation fund operating under Law 21 of 1982 and supervised by the Superintendencia del Subsidio Familiar. Its legal mandate requires employers with permanent workers in the Department of Magdalena to affiliate and contribute 4% of payroll, which funds a portfolio of social welfare services for Category A and B workers earning up to four monthly minimum wages. The entity's primary deliverables are monetary family subsidies (COP $57,290 urban / $65,883 rural per dependent in 2026), housing subsidies (up to COP $122.5 million per assignment), and the FOSFEC unemployment mechanism (1.5 SMLMV over four months plus six months of social security contributions), supplemented by education (IFT Cajamag technical institute, Colegio Cajamag, music and arts training), three recreational centers (Teyuna, Las Palmeras, Buenavista), an 800-seat theater, a philharmonic orchestra, a registered social tourism operator (RNT 39778), and a public employment agency.

The underlying technology stack is operationally focused rather than differentiated. Cajamag runs digital portals including Portal Mercurio for employer self-service, the Fovis housing-subsidy platform, an online appointment system (Citas), and a payment gateway (Pasarela), supported by a contact center, WhatsApp, and a virtual chat assistant named Lorena. The IFT Cajamag sub-brand is expanding its curriculum into data analysis, software development, and artificial intelligence alongside traditional technical programs in logistics, accounting, and occupational safety. No proprietary AI/ML models, patents, or technology IP were disclosed.

Revenue is generated through two streams: mandatory recurring employer contributions (aportes parafiscales) tied to enrolled worker payroll, and fees from social services, education programs, tourism packages, cultural events, and partner-discount transactions. Distribution is multi-channel: nine Unidades Integrales de Servicio (UIS) across eight Magdalena municipalities handle in-person service, while the Mercurio, Fovis, and Citas portals plus call-center and WhatsApp channels handle remote service. Go-to-market is sales-led and event-driven: Cajamag grows its affiliate base through employer compliance-driven enrollment and through community-facing programming (employment fairs, theater concerts, vocational training). The fund's operating geography is confined to Magdalena, with adjacent La Guajira referenced as a service area.

Name

Cajamag

Legal name

Caja de Compensación Familiar del Magdalena

Website

https://cajamag.com.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cajamag is a private Colombian family compensation fund mandated to deliver monetary, housing, and unemployment subsidies to formal-sector workers in the Department of Magdalena, funded by statutory employer contributions and supplemented by education, recreation, cultural, tourism, and employment services.

Ownership category

akta.pro rank

Headquarters

HQ city

Colombiano

HQ country

Colombia

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Employer Contributions (Aportes Parafiscales): As a Compensation Fund, Cajamag primarily receives revenue from mandatory employer contributions. Employers affiliated to the fund pay contributions based on worker salaries, which fund the subsidy system and social services.
2. Social Services Fees: Fees from various social services including education (IFT Cajamag, Colegio Cajamag), cultural services (Teatro Cajamag), tourism packages, recreational centers, and training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cajamag is a Colombian family compensation fund (Caja de Compensación Familiar) that administers mandatory employer contributions to deliver social welfare services including monthly monetary family subsidies, housing subsidies, unemployment protection (FOSFEC), technical education (IFT Cajamag), formal schooling (Colegio Cajamag), recreation centers, social tourism, cultural programming (Teatro Cajamag, Orquesta Filarmónica), and public employment services to affiliated workers, employers, and their families in the Magdalena Department.

Product overview

Cajamag (Caja de Compensación Familiar del Magdalena) is a Colombian family compensation fund providing social welfare services through a multi-product platform. The core offering centers on monetary family subsidies, housing subsidies, and unemployment benefits, supplemented by education services (IFT Cajamag technical institute, Colegio Cajamag, music training center), recreation facilities (Teyuna, Las Palmeras, and Buenavista recreation centers, Teatro Cajamag Pepe Vives Campo), social tourism, employment agency services, and social credits. The Portal Mercurio serves as the digital platform for employer self-service. The portfolio spans social protection, education, culture, recreation, and employment services, with recent expansion into technology-focused programs including AI, data analysis, and software development at the IFT.

Differentiator

Problem solved

Functional benefit

Brands

• IFT Cajamag (Instituto de Formación Técnica): Technical formation institute offering programs in logistics, English, accounting, administrative assistance, occupational safety, insertion laboral, and new programs in data analysis, software development, artificial intelligence, and offshore/onshore management for oil and gas sector.
• Teatro Cajamag Pepe Vives Campo
• Centro Recreacional Teyuna
• Centro Recreacional Las Palmeras
• Centro Recreacional Buenavista
• Centro de Formación Musical
• Escuela de Formación Deportiva
• Agencia de Empleo Cajamag
• Turismo Social Cajamag
• Orquesta Filarmónica Cajamag

Products and services

• Subsidio Familiar Monetario (Monetary Family Subsidy)

Quantifiable outcome

• 266 new technicians graduated in 2026 from IFT Cajamag programs
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Hotel TamacacoreOthersPartner hotel offering 20-30% discount on accommodation services and COP $115,000 special rate for day passes for Cajamag affiliates
• Hotel Sierra MincacoreOthersPartner hotel offering 20% discount on accommodation, day passes, transportation to hotel, and adventure activities including zip line
• Hotel Sahna PluscoreOthersPartner hotel offering 20% discount on accommodation, day passes, and event hall rental services
• Level Fit60coreOthersFitness center partner offering 15% discount on monthly plans including group classes and courtesy section access at all locations
• Centro Optico Celeste S.A.ScoreOthersOptical services partner offering 25% discount on lenses and frames, free visual exam with purchase, and additional specialized service discounts
• IMAG (Diagnóstico por Imágenes)coreOthersDiagnostic imaging partner offering 50% discount on diagnostic imaging services for affiliated workers
• Clínica Oftalmológica del Caribe S.A.ScoreOthersOphthalmology clinic offering 10% refractive surgery discount, 15% on lenses/frames, 20% on consultations and diagnostic aid
• Club Deportivo Arena PadelminorOthersSports club partner offering 10% discount on padel court rentals and sports services
• Finca San JoséminorOthersRecreation venue partner offering 25% discount on day pass services
• Tayrona RanchminorOthersEco-tourism partner offering 15% discount on day passes and accommodation
• Auto LimpiominorOthersVehicle cleaning service partner offering 15% discount on car washes and cleaning services
• Cacharrería La 11minorOthersRetail store partner offering 12% discount on total purchase across all product categories and lines
• Superintendencia del Subsidio Familiar (SSF)coreStrategic or Co-development PartnerRegulatory oversight entity that establishes guidelines for compensation fund operations, subsidy calculations, citizen voice measurement methodology, and compliance requirements
• Servicio Nacional de Aprendizaje (SENA)coreStrategic or Co-development PartnerNational learning service forming part of the public employment network alongside Cajamag's employment agency, contributing to vocational training ecosystem
• Unidad del Servicio Público de EmpleocoreStrategic or Co-development PartnerGovernment body overseeing the public employment service, operating the national job platform (serviciodeempleo.gov.co) where Cajamag's employment agency is registered
• ASOCAJAScoreOthersNational association of compensation funds representing Colombian cajas and advocating for the sector
• FEDECAJAScoreOthersFederation of compensation fund cajas providing sector representation and support

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• SENA (Servicio Nacional de Aprendizaje): Colombia's national vocational training and public employment agency. Cajamag's IFT Cajamag and Agencia de Empleo operate alongside SENA in the same training and labor-intermediation ecosystem — overlapping on curriculum, certification, and employer intermediation but at national scale and fully publicly funded.

Direct peers

• Compensar: One of Colombia's largest family compensation funds, operating in Bogotá with a similarly diversified portfolio of subsidies, education (Compensar Educational Institution), recreation (Compensar Aquatic Center), culture, tourism, and employment services — the closest comparable to Cajamag's integrated service model, just at materially larger scale.
• Colsubsidio: Bogotá compensation fund with comparable subsidiary portfolio (subsidies, education, recreation, cultural programming, tourism, employment). Directly mirrors Cajamag's product architecture and is a strong operational benchmark.
• Cafam: Bogotá-based family compensation fund running a parallel set of businesses to Cajamag: monetary and housing subsidies, IPE educational programs, recreational centers, tourism, and cultural venues — making it one of the most direct analogues to Cajamag's ecosystem.
• Comfandi: Valle del Cauca-based compensation fund delivering the same suite of family subsidies, housing, FOSFEC, education (Universidad Cooperativa branch equivalents), recreation, and cultural services as Cajamag — direct structural peer.
• Comfenalco Antioquia: Antioquia compensation fund operating subsidies, FOSFEC, education, recreation, and tourism services in the same regulatory framework as Cajamag, providing a useful peer for unit economics and service-mix benchmarking.
• Comfama: Antioquia-based compensation fund with a similarly broad service portfolio spanning subsidies, education, tourism, recreation, and employment programs. Comparable to Cajamag in mandate and operating model, though operating in a much larger and wealthier department.

Regional players

• Cajacopi (Caja de Compensación Familiar del Atlántico): Atlantic Department compensation fund operating the same legal and service framework as Cajamag in a different Colombian Caribbean region — useful regional benchmark for contribution rates, subsidy parameters, and operational scale in a comparable geographic context.
• Comfacor: Córdoba Department compensation fund with a similar product mix (subsidies, education, recreation, tourism) to Cajamag but serving a distinct regional territory — relevant for benchmarking peer cajas in mid-sized Colombian departments.

Others

• ASOCAJAS: National association representing all Colombian compensation funds (cajas), including Cajamag. Not a competitor but a relevant ecosystem peer — participation drives common standards, regulatory advocacy, and shared services benchmarking across the caja network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cajamag
• YouTubeyoutube.com/channel/UC7DX4y3dUYGpPzil2iXbjCA
• Facebookfacebook.com/cajamag
• Instagraminstagram.com/cajamag.oficial/?hl=es-la
• LinkedInlinkedin.com/company/cajamag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cajamag