Trainer Megs Fitness

What Trainer Megs Fitness does

Trainer Megs Fitness (operating as TM Fitness) is a private, founder-operated fitness coaching business founded in 2014 by Megan in Los Gatos, California. The company delivers personalized strength, conditioning, and nutrition programming through three primary channels: in-person 1-on-1 training (including mobile/van-based delivery after the August 2020 closure of its physical gym), interactive Zoom group classes held twice weekly, and structured digital training subscriptions. Customer-facing products are priced across multiple tiers — single Zoom classes at $22, 8-class packs at $159, monthly Zoom subscriptions at $149, weekly digital training at $20, and monthly digital training at $200 — with additional revenue from a CBD product affiliate partnership and an external "Get Fit in 30" challenge program. The technology stack is entirely commodity: Zoom for live video, SquareSpace for website, scheduling, and e-commerce, with no proprietary platform, mobile app, or AI components. The customer base is individual fitness seekers in the Los Gatos area plus remote Zoom/digital subscribers, served entirely by the founder with no hired trainers or institutional accounts. The business is bootstrapped, with no funding history, no subsidiaries, and no geographic footprint beyond California-based in-person services and nationwide remote digital delivery.

Name

Trainer Megs Fitness

Legal name

TM Fitness

Website

https://trainermegs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Trainer Megs Fitness (TM Fitness) is a founder-operated personal training business in Los Gatos, CA, founded in 2014, offering in-person, Zoom-based group, and subscription digital fitness programming to individual consumers, with a mobile delivery model adopted after COVID.

Ownership category

akta.pro rank

Product category

Personal Fitness Training Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Personal fitness training
• Group fitness classes
• Digital training programs
• Nutrition coaching
• Wellness services

Headquarters

HQ city

Los Gatos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Zoom Class Sessions: Single classes, 8-class packs, and monthly subscriptions for interactive Zoom fitness classes. Classes are held twice weekly at 4pm PST.
2. Digital Training Subscriptions: Weekly ($20/week) and monthly ($200/month) subscription plans providing structured digital fitness programs with video chat check-ins and personalized workout plans.
3. CBD Products: Affiliate/referral sales of CBD products (CBD One Oil, CBD One Cream) through external vendor platform (vcbdone.com).
4. In-Person 1:1 Training: 60-minute in-person training sessions with strength, conditioning, and nutrition programming. Booked weekly, bi-weekly, or monthly.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Trainer Megs Fitness is a programmed gym that provides personal training, interactive Zoom group fitness classes, and digital training subscriptions. Founded in 2014 in Los Gatos, CA, the business delivers in-person one-on-one training, small-group virtual classes, and structured online programs that combine strength, conditioning, and nutrition guidance. The company also distributes CBD wellness products through an external partner storefront.

Product overview

Trainer Megs Fitness (TM Fitness) operates as a fitness and wellness coaching business offering both in-person and digital training services. The core product portfolio consists of personal training sessions (60-min in-person and 30-min digital), an Interactive Zoom Class with small group format, and two digital training subscription tiers (Weekly and Monthly). The company also expanded into wellness with CBD products (CBD One Oil and CBD One Cream) sold through an external partner, and nutrition coaching integrated into training programs. The digital offerings include 3 full body workouts per week (Weekly tier) and monthly video chat check-ins (Monthly tier), while live classes use Zoom as the delivery platform. The business pivoted to mobile/van-based training during COVID and now serves clients remotely and in-person in Los Gatos, CA.

Differentiator

Problem solved

Functional benefit

Products and services

• 60-Minute In-Person Training Session One-on-one in-person personal training session providing a complete wellness program including strength, conditioning, and nutrition guidance. Available to book weekly, bi-weekly, or monthly for individual clients in the Los Gatos, CA area.
• 30-Minute Digital 1-on-1 Training Session Digital personal training session focused on circuit-based training for individuals with limited time. Includes strength and conditioning program walkthrough, available for booking weekly, bi-weekly, or monthly.
• Interactive Zoom Class Small, personal hour-long interactive fitness class held via Zoom every Tuesday and Thursday at 4pm PST. Available as a single class ($22), 8-class pack ($159), or monthly subscription ($149). Webcam optional for participants.
• Digital Training - Weekly Weekly digital training subscription at $20/week providing 3 full body workouts with modifications for limited equipment or advanced movement needs.
• Digital Training - Monthly Monthly digital training program at $200/month featuring one video chat session per month to review strength training or nutrition progress, tailored to individual goals.
• Get Fit In 30 Challenge A 30-day fitness challenge program available through the Reformation shop, designed to help individuals kickstart their fitness routine.
• CBD One Oil CBD oil product for overall health and wellness support, sold through external CBD partner site (vcbdone.com).
• CBD One Cream Topical CBD cream for targeted wellness application, sold through external CBD partner site (vcbdone.com).

Quantifiable outcome

• Help hundreds of people achieve their fitness goals and healthy lifestyles

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CBD One (vcbdone.com)minorChannel Partner/ Reseller/ DistributorTM Fitness serves as a distributor/affiliate for CBD One brand products including CBD One Oil and CBD One Cream. Products are sold through an external vendor site (buy.vcbdone.com/324724) with TM Fitness directing customers to the external platform for purchase.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• StretchLab: StretchLab is a franchise-assisted stretching and mobility service operating physical locations across the U.S. Comparable as a small-format, service-driven fitness/wellness brand with multiple delivery formats, though focused on assisted stretching rather than strength training.

Direct peers

• Future: Future is a digital personal training app pairing subscribers with dedicated coaches for customized strength and nutrition programming. Highly comparable to Trainer Megs' digital training subscriptions and 1:1 coaching model, with similar recurring subscription structure.
• Obé Fitness: Obé Fitness is a streaming fitness platform offering live and on-demand group classes across strength, cardio, yoga, and pilates. Directly comparable to TM Fitness' small-group Zoom class format and digital training subscription model.
• Aaptiv: Aaptiv is an audio and video fitness app providing trainer-led workouts across strength, running, yoga, and more. Comparable to TM Fitness' digital training model with subscription-based access to structured programming and modifications for varying fitness levels.
• FitOn: FitOn is a free/plus-tier digital fitness platform offering live and on-demand classes, personal training, and nutrition plans. Comparable in delivering subscription-based digital training, group classes, and customized workout programs to individual consumers.

Broad incumbents

• iFit: iFit is a subscription-based interactive fitness platform with live and on-demand classes, personal training, and nutrition guidance. Comparable to TM Fitness' combined digital training, nutrition, and live class subscription offerings at much larger scale.
• Peloton: Peloton is a large-scale connected fitness platform offering live and on-demand classes across cycling, strength, yoga, and more. Overlaps with TM Fitness' Zoom class and digital training offerings, though Peloton serves a vastly broader audience with proprietary hardware and content.
• BODi (formerly Beachbody): BODi is a streaming fitness and nutrition platform offering structured workout programs, coaching, and supplements. Comparable to TM Fitness' digital training subscription tiers with a similar focus on guided strength, conditioning, and nutrition programming.
• Apple Fitness+: Apple Fitness+ is a subscription fitness service integrated with Apple Watch offering trainer-led video workouts across multiple disciplines. Comparable in delivering digital, on-demand fitness instruction to consumers on a monthly subscription basis.
• Equinox+: Equinox+ is the digital streaming companion to Equinox's premium fitness brand, offering live and on-demand classes, personal training, and recovery content. Comparable to TM Fitness' strength/conditioning and wellness content delivery at a much broader scale and brand tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trainer Megs Fitness