Emerging Brands Management
Emerging Brands Management is a Lakeland, Florida-based CPG sales and marketing agency that helps emerging consumer brands win retail distribution and shelf execution across national and regional chains.
- Company typePrivate
- Founded2020
- HeadquartersLakeland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Emerging Brands Management does
Emerging Brands Management (EBMG), operating from Lakeland, Florida, is a privately held, for-profit CPG sales and marketing agency founded in 2020. It positions itself as a "growth partner" for emerging consumer packaged goods brands, providing integrated sales support, shopper marketing, distribution network development, and retail execution services. Its stated go-to-market combines enterprise field sales (acting as an extension of the client's sales team) with channel-partner relationships spanning Target, Walmart, Whole Foods, CVS, RiteAid, HyVee, Meijer, QuikTrip, and Blake's. The firm also operates an "Emerging Brands Ambassadors" program that activates in-person brand promotion at retail and experiential settings.
The company sells professional services on a project/tailored-engagement basis, with pricing not publicly disclosed. Service delivery is led by a senior team of roughly seven to ten members (CEO Marc Howarth plus VPs covering national accounts, brand development and distribution, sales, and commercial strategy, along with national and regional account managers and field staff). Its publicly named client base comprises approximately 30 emerging CPG startups spanning spirits (High Noon, MONTANA WHISKEY, TERRY BRADSHAW BOURBON, DON GATO TEQUILA), THC/cannabis (GIGLI THC, TAKE FLIGHT THC, TOOHI), energy (SHOTTYS GEL SHOTS, CATALYST PERFORMANCE ENERGY), supplements (1ST PHORM), and food (Lola's Hot Sauce, VILGAIN PROTEIN BAR). It cites multiple client exits (Alani NU, High Noon, Ghost, Waterbird, Canteen Spirits) as primary proof points.
The firm has begun marketing AI-flavored offerings (Predictive Sales Strategy, Signal-Driven Marketing Systems, Scalable Execution Systems) that bundle data-informed channel planning, ML-optimized shopper programs, and automated operations, though no proprietary models, patents, or disclosed data assets support these claims. Operating geographies are limited to the United States, the company is independently held with no disclosed institutional investors, parent company, or M&A activity, and it shows no certifications, regulatory actions, or restructurings on record.
Emerging Brands Management firmographics
Firmographics- Name
- Emerging Brands Management
- Legal name
- Emerging Brands Management
- Website
- https://emergingbrandsmanagement.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Emerging Brands Management is a Lakeland, Florida-based CPG sales and marketing agency that helps emerging consumer brands win retail distribution and shelf execution across national and regional chains.
- Ownership category
- akta.pro rank
Emerging Brands Management industry classification
Industry- Product category
- CPG Brand Management Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sales Promotion Campaign Design & Management (BPAFAMAC)
- akta.pro secondary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Emerging Brands Management is headquartered
LocationHeadquarters
- HQ city
- Lakeland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Emerging Brands Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- CPG Brand Services: Professional services revenue from providing integrated sales, marketing, distribution, and retail execution services to CPG brands. The company operates as a growth partner, combining strategic leadership with hands-on field support to help brands win at retail.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Emerging Brands Management product offering
Product offeringCore offering
Emerging Brands Management is a CPG sales and marketing agency that delivers integrated sales support, shopper marketing, distribution network development, and retail execution services to emerging consumer packaged goods brands. Acting as an extension of the client's sales team, the firm combines strategic leadership with hands-on field support to place and execute products at major national and regional retailers such as Target, Walmart, Whole Foods, CVS, RiteAid, HyVee, Meijer, and QuikTrip. Its offering is augmented by AI-powered systems that bring data-informed channel strategy, ML-optimized marketing programs, engineered distribution paths, and scalable lean operations to brand growth engagements.
Product overview
Emerging Brands Management (EBM) is a CPG growth partner offering integrated sales, marketing, distribution, and retail execution services. The company operates as a unified service platform rather than a software product, combining human expertise with AI-powered intelligent systems. The core service portfolio includes Sales Support Services (multi-channel sales and field support), Shopper Marketing Programs (custom consumer engagement), Distribution Network Services (retail distribution development), and the Emerging Brands Ambassadors program (authentic content creation at scale). AI-powered offerings include Predictive Sales Strategy (data-driven channel planning), Signal-Driven Marketing Systems (ML-optimized shopper programs), and Scalable Execution Systems (automated operations and distribution architecture). The company represents numerous CPG brands including GIGLI THC, FireBall Gummies, TAKE FLIGHT THC, 1ST PHORM, PHX, STILLY, MIZO, FORE Craft Cocktails, MONTANA WHISKEY, CATALYST PERFORMANCE ENERGY, TERRY BRADSHAW BOURBON, and others across spirits, THC, energy drinks, and food categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Support Services Multi-channel sales support services that combine strategic leadership with hands-on field support to execute plans at retail locations on behalf of emerging CPG brands.
- Shopper Marketing Programs Custom shopper marketing programs designed to drive brand awareness and consumer engagement at the point of purchase for emerging CPG brands.
- Distribution Network Services Distribution services that create paths to purchase by developing a retail network for product placement across major national and regional channels for emerging CPG brands.
- Emerging Brands Ambassadors Ambassador program that activates real people in real places to create native-feeling brand content at scale for promotion of client CPG brands.
- Predictive Sales Strategy Data-informed channel strategy service powered by real buyer signals and high-leverage retail relationships to guide emerging CPG brand channel decisions.
- Signal-Driven Marketing Systems Always-on shopper marketing programs optimized through performance feedback loops using ML-based marketing systems for emerging CPG brands.
- Scalable Execution Systems Lean execution framework service including distribution architecture and automated operations that scale CPG retail execution without added overhead.
Quantifiable outcome
- Multiple successful exits for client brands (Alani NU, High Noon, Ghost, Waterbird, Canteen Spirits)
Companies that use Emerging Brands Management
Customer profileNamed customers33 records
Segments1 record
Ideal customer profiles1 record
Emerging Brands Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Emerging Brands Management partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- TargetcoreMajor national retail partner where Emerging Brands Management places and executes client brand products
- WalmartcoreMajor national retail partner where Emerging Brands Management places and executes client brand products
- Whole Foods MarketcoreRegional and premium retail partner for emerging CPG brands, particularly health-conscious and natural product categories
- CVScoreNational pharmacy and retail partner for health, wellness, and consumer packaged goods distribution
- RiteAidsecondaryRegional pharmacy chain partner for retail distribution of client brands
- HyVeesecondaryRegional Midwestern grocery chain for regional retail distribution and brand execution
- MeijersecondaryRegional Midwestern retailer for retail distribution of client brands
- QuikTripsecondaryConvenience store chain partner for retail distribution, particularly for beverage and grab-and-go products
- Blake'ssecondaryRegional retailer partner for brand distribution
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Emerging Brands Management competitors and assessment
Company assessmentBroad incumbents
- KeHE Distributors: KeHE is a specialty food and CPG distributor serving natural, organic, and emerging brands into mainstream retail. Comparable as a broader-incumbent enabling emerging-brand distribution at the same retailers (Whole Foods, HyVee), though operating as a wholesale distributor rather than a services agency.
Direct peers
- Geometry Global: Geometry Global (an Omnicom agency) is a commerce activation and shopper marketing agency with deep CPG experience and retailer relationships. Comparable to EBM as an omni-channel retail activation provider serving CPG brands.
- Acosta Group: Acosta is a major CPG broker offering sales, marketing, and retail services to consumer brands across mass, grocery, and convenience. Closest large-scale peer to EBM with overlapping service portfolio (sales, marketing, distribution) and similar brand-client model.
- Advantage Solutions: Advantage Solutions is the largest U.S. sales and marketing agency serving CPG brands, providing sales, shopper marketing, and retail activation through a national field force. Directly comparable to EBM as the dominant incumbent in the same product category and customer base.
- ARC Group: ARC Group is a sales and marketing agency focused on accelerating emerging and growth-stage brands into retail. Highly comparable to EBM — similar size, similar emerging-brand focus, similar service bundles spanning sales, shopper marketing, and distribution.
- The Mars Agency: The Mars Agency is a shopper marketing and commerce agency that drives brand activation at retail across digital and physical touchpoints. Closely aligned with EBM's shopper marketing program offering and retail-execution focus.
- Catalyst (Velocity Sales & Marketing): Catalyst is a sales and marketing agency that helps emerging consumer brands break into and scale within major retail. Direct peer to EBM with a similar emerging-brand niche and multi-channel service model.
Emerging players
- InContext Solutions: InContext Solutions provides shopper insights and retail simulation technology used by CPG brands and agencies to optimize in-store execution. Adjacent technology layer to EBM's AI-powered sales intelligence and shopper marketing programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Emerging Brands Management social profiles
Digital presenceEmerging Brands Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emerging Brands Management leadership team
Management profileNumber of profiles
Profiles7 records
Emerging Brands Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emerging Brands Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emerging Brands Management
What does Emerging Brands Management do?
Emerging Brands Management is a CPG sales and marketing agency that delivers integrated sales support, shopper marketing, distribution network development, and retail execution services to emerging consumer packaged goods brands. Acting as an extension of the client's sales team, the firm combines strategic leadership with hands-on field support to place and execute products at major national and regional retailers such as Target, Walmart, Whole Foods, CVS, RiteAid, HyVee, Meijer, and QuikTrip. Its offering is augmented by AI-powered systems that bring data-informed channel strategy, ML-optimized marketing programs, engineered distribution paths, and scalable lean operations to brand growth engagements.
Is Emerging Brands Management a public or private company?
Emerging Brands Management is a private company. It is classified as management employee owned and is currently operating.
When was Emerging Brands Management founded?
Emerging Brands Management was founded in 2020. It employs 1 to 10 people.
Where is Emerging Brands Management based?
Emerging Brands Management is headquartered in Lakeland, United States, in the North America region.
How does Emerging Brands Management make money?
One revenue line is on record: CPG Brand Services.
Who are Emerging Brands Management's main competitors?
KeHE Distributors is listed as a broad incumbent. Direct peers are Geometry Global, Acosta Group, Advantage Solutions, ARC Group, The Mars Agency and Catalyst (Velocity Sales & Marketing). InContext Solutions is listed as an emerging player.
Does Emerging Brands Management have an API?
No public API is recorded for Emerging Brands Management.
What industry is Emerging Brands Management in?
Emerging Brands Management's product category is CPG Brand Management Services. Its primary akta.pro industry code is BPAFAMAC, Sales Promotion Campaign Design & Management, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.