Daily Life

What Daily Life does

Daily Life is a lifestyle content vertical within The Sydney Morning Herald (SMH), the Australian newspaper published by Nine Digital Pty Ltd, a subsidiary of Nine Entertainment Co. (ASX: NEC). It publishes editorial articles across health and wellness, fashion, beauty, life and relationships, style, and horoscopes, with named journalists and contributors producing feature-style content aimed at Australian lifestyle readers.

The vertical operates on a digital publishing platform (smh.com.au/lifestyle) integrated into SMH's broader news property, with the Sunday Life magazine serving as a print supplement. Distribution spans SMH's owned website, social media accounts on Twitter/Facebook/Instagram, RSS feeds, email newsletters through the MyFairfax platform, and SMH Podcasts. Articles from recent coverage reference contributors including Damien Woolnough, Georgie Gordon, Stephanie Darling, Jane Rocca, and Sarah Scheller.

The business model is indirect: Daily Life does not have a standalone product or subscription; it contributes content that supports SMH's premium subscription bundle sold at subscribe.smh.com.au and adjacent advertising revenue. The section serves as part of Nine Publishing's cross-masthead lifestyle offering (alongside The Age, Brisbane Times, and WAtoday) rather than as an independent commercial entity, and no independent financials, headcount, or funding are disclosed for the Daily Life brand itself.

Name

Daily Life

Legal name

Nine Digital Pty Ltd

Website

https://dailylife.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Daily Life is a lifestyle content vertical within The Sydney Morning Herald, published by Nine Digital Pty Ltd under Nine Entertainment Co. It delivers editorial coverage of fashion, health, beauty, and life and relationships to Australian readers via SMH's website and the Sunday Life print supplement.

Ownership category

akta.pro rank

Product category

Digital Lifestyle Media

NAICS

Periodical Publishers (51312), Newspaper Publishers (513110)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Lifestyle journalism
• Fashion editorial
• Health wellness content
• Beauty news coverage
• Australian lifestyle media

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Distribution channels1 record

Marketing channels4 records

Core offering

Daily Life is a digital lifestyle content vertical of The Sydney Morning Herald that publishes editorial articles on fashion, health & wellness, beauty, life & relationships, style, and horoscopes. The content is delivered via SMH's website (smh.com.au/lifestyle), supplemented by the Sunday Life magazine, and supported through social media, RSS feeds, and email newsletters as part of Nine Publishing's broader media network.

Product overview

Daily Life is a lifestyle content section of The Sydney Morning Herald (SMH), an Australian news and media publication. It provides editorial content across categories including health & wellness, fashion, beauty, life & relationships, and style. Daily Life does not offer a distinct technology product, platform, or software service—it functions as a content vertical within The Sydney Morning Herald's broader digital media offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Life Lifestyle Section Digital lifestyle content vertical within The Sydney Morning Herald covering fashion, health & wellness, beauty, life & relationships, style, and horoscopes, targeted at Australian consumers.
• Sunday Life Magazine Weekly print and digital magazine supplement published as part of The Sydney Morning Herald, featuring lifestyle journalism on fashion, beauty, relationships, and celebrity culture.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Emerging players

• Who What Wear: Digital-first fashion and lifestyle publisher with strong social and newsletter monetization; adjacent peer reflecting where standalone digital lifestyle brands compete for the same reader attention.

Direct peers

• Harper's Bazaar Australia: Australian edition of the global fashion and lifestyle magazine; comparable in covering fashion, beauty, and lifestyle content aimed at affluent Australian women.
• Body+Soul: Australian digital lifestyle vertical owned by News Corp Australia, covering health, wellness, beauty, food, and relationships — the most direct analogue to Daily Life as a newspaper-embedded lifestyle brand serving the same Australian female-skewing audience.
• Vogue Australia: Australia's leading fashion and lifestyle magazine, with overlapping coverage of beauty, wellness, and culture; competes with Daily Life's fashion and beauty subsections for premium advertisers and subscribers.
• Women's Health Australia: Australian health, fitness, and wellness magazine with significant overlap to Daily Life's Health & Wellness subsection; competes for the same wellness-interested reader and advertiser.
• Marie Claire Australia: Australian edition of the global women's lifestyle magazine; covers fashion, beauty, wellness, and culture for a comparable audience to Daily Life's primary reader base.
• The Latch: Australian digital lifestyle platform covering fashion, beauty, wellness, and culture for a similar audience; competes head-to-head with Daily Life for advertiser spend and reader attention in the Australian lifestyle vertical.
• The Guardian Australia - Lifestyle: Digital lifestyle vertical within The Guardian Australia covering fashion, food, relationships, and wellness; structurally identical positioning to Daily Life as a newspaper-embedded lifestyle section serving Australian readers.
• Stellar Magazine: Sunday lifestyle magazine supplement published inside News Corp Australia's Sunday papers; structurally analogous to Daily Life's Sunday Life supplement as a newspaper-embedded weekly lifestyle brand.

Broad incumbents

• Refinery29: Global digital lifestyle publisher targeting millennial women across fashion, beauty, wellness, and culture; comparable in content mix and audience demographic, but operates at global scale rather than Australian-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DailyLifeAu
• Facebookfacebook.com/sydneymorningherald
• Instagraminstagram.com/sydneymorningherald

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daily Life