What Stellar Magazine does

Stellar Magazine (also styled STELLAR) is an Irish digital media platform founded in 2009 as a print magazine and transitioned into a multi-platform brand in 2016. It is operated as part of VIP Publishing (also referred to as VIP Magazine Group), a larger Irish publishing conglomerate, and is based in Dublin. The publication targets Irish millennial women with editorial content spanning fashion, beauty, celebrity news, pop culture, TV and film, lifestyle, travel, wellness, relationships, career, and viral trends.

The core product is the daily-updated website stellar.ie, supported by a presence on Instagram, Twitter/X, TikTok, and Facebook, two podcasts, the annual InstaSTAR Awards launched in 2021, and recurring reader events. The underlying technology stack is conventional digital publishing infrastructure — a WordPress-based content management system with standard social media and podcast hosting — with no proprietary technical features or AI/ML capabilities disclosed. The audience-facing product is free to consumers.

Revenue is generated primarily through advertising (online display, social, podcast, and event sponsorships), brand partnerships, SMS-paid competitions billed via SP Phonovation (60c per SMS in ROI, 50p in NI), and newsletter subscriptions. The commercial team is led by a Commercial Director and Brand Manager (Patrick Kavanagh / [email protected]), with the digital team led by a Head of Digital (Jade Hayden). Total headcount is stated as 1-10 employees. Named enterprise partners include Boots Ireland (official Beauty Partner for Love Island coverage) and Hayu (event partnership). The company operates exclusively in Ireland, with no global footprint claim and no disclosed funding, M&A, or investor information.

Name

Stellar Magazine

Legal name

Stellar Magazine

Website

https://stellar.ie

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Stellar Magazine is an Irish digital media platform founded in 2009, targeting Irish millennial women with daily editorial content on fashion, beauty, celebrity news, and lifestyle via stellar.ie, social channels, two podcasts, and annual events, monetized through advertising and brand partnerships under VIP Publishing.

Ownership category

akta.pro rank

Product category

Online Lifestyle Media

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Entertainment & Celebrity Magazines (MPAJAEAK)

Keywords

• Digital media publishing
• Lifestyle editorial content
• Women's online magazine
• Brand advertising partnerships
• Celebrity news coverage

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising (Online, Social, Podcast, Events): Brand partnerships and advertising across digital platforms. Commercial and Brand Manager Patrick handles ad rates and partnerships.
2. Competitions: SMS competition entries with charges (60c per SMS in ROI, 50p in NI). Service provider SP Phonovation LTD.
3. Newsletter Subscriptions: Newsletter subscription list built through competition entries and website sign-ups.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Stellar Magazine operates a digital-first Irish women's media brand built around its website stellar.ie, publishing daily editorial content covering trending news, celebrity gossip, TV and film, fashion, beauty, lifestyle, travel, career, and wellness. The brand extends across highly engaged social media channels (Instagram, Twitter/X, TikTok, Facebook), two podcasts, the annual InstaSTAR Awards, and regular reader events, monetizing its audience primarily through advertising and brand partnerships.

Product overview

Stellar Magazine is an Irish media platform for modern millennial women that has evolved from a print magazine into a comprehensive multimedia brand. The core offering includes a daily-updated website (stellar.ie) featuring editorial content across trending news, celebrity gossip, TV and film coverage, fashion, beauty, lifestyle, travel, career, wellness, and competitions. The brand extends through highly engaged social media channels on Instagram, Twitter/X, TikTok, and Facebook, two podcasts, annual InstaSTAR Awards events, and regular reader events. This integrated approach combines editorial content creation with community engagement across digital, social, audio, and in-person formats.

Differentiator

Problem solved

Functional benefit

Brands

• InstaSTAR Awards: Annual awards show celebrating social media influencers and content creators.

Products and services

• Stellar Magazine Website (stellar.ie) Daily-updated digital magazine covering trending news, celebrity gossip, TV and film, fashion, beauty, lifestyle, travel, career, wellness, and competitions for Irish millennial women.
• Stellar Social Media Channels

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• HayuminorGTM or Marketing Partner · 12 July 2024Shaken Not Stirred with Hayu competition - Stellar Magazine ran a competition for tickets to the Hayu event at House, Leeson St on July 17th, requiring participants to follow @stellarmagazine and @hayusocial on Instagram.
• Boots IrelandcoreGTM or Marketing PartnerBoots Ireland partnered with Love Island as the official Beauty Partner. Stellar Magazine features branded content, promotions, and coverage related to Love Island in partnership with Boots, including exclusive villa shopping content on Boots.ie.
• VIP Publishing (VIP Magazine Group)coreOthersStellar Magazine is part of the VIP Publishing/VIP Magazine Group, a larger Irish publishing company that encompasses multiple magazine titles.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Her.ie: Irish women's interest digital publication covering entertainment, fashion, and lifestyle. Directly comparable as a digital-first competitor targeting the same Irish millennial female audience.
• RSVP Magazine: Irish celebrity and lifestyle magazine with both print and digital editions, covering entertainment, fashion, and real-life stories for Irish women. Comparable in audience, content verticals, and advertiser base.
• EVOKE.ie: Irish digital women's media platform covering celebrity, lifestyle, and parenting content. Closely comparable in audience demographics, advertising-led monetisation, and digital-first GTM within Ireland.
• Goss.ie: Irish celebrity gossip and women's lifestyle digital publisher with a similar audience of millennial Irish women, competing directly for the same advertiser budgets and social-media attention in Ireland.
• IMAGE Magazine: Irish women's lifestyle magazine spanning fashion, beauty, careers, wellness, and culture. Comparable in editorial mix, Irish premium-women demographic, and brand-partnership monetisation.

Others

• VIP Magazine: Sister publication within the same VIP Publishing parent company. Not a competitor but a closely comparable women's lifestyle title in the same portfolio, useful as a benchmark for ad rates, audience overlap, and cross-title monetisation.

Broad incumbents

• Who What Wear: Global women's fashion and beauty digital publisher with heavy social and influencer-led content. Comparable in fashion and beauty vertical depth, though lacking Stellar's local-Irish editorial positioning.
• Refinery29: Major US-based global women's lifestyle digital media brand covering fashion, beauty, celebrity, and culture. Comparable in editorial verticals and target demographic, though operating at much larger scale and serving as a potential threat to Irish-focused premium ad pricing.
• Bustle Digital Group: US-based multi-brand women's digital media network (Bustle, Romper, Elite Daily) targeting millennial and Gen Z women. Comparable in audience and content mix, with broader geographic reach and stronger advertiser relationships.

Regional players

• Stylist (Stylist Group): UK-based free women's lifestyle magazine and digital platform covering fashion, beauty, culture, and careers. Comparable in editorial verticals and millennial-women focus; primarily UK but reaches Irish audiences organically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stellarmagazine
• Facebookfacebook.com/stellarmagazine
• Instagraminstagram.com/stellarmagazine
• TikToktiktok.com/@stellarmagazine
• LinkedInlinkedin.com/company/stellar-and-kiss-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stellar Magazine