Fit Feet Podiatry

What Fit Feet Podiatry does

Fit Feet Podiatry is a private, founder-owned podiatric medical practice operating three clinics in the New York metropolitan area—Brighton Beach and Williamsburg in Brooklyn plus Merrick on Long Island. Founded and led by Dr. Leon Stepensky, DPM (a graduate of the New York College of Podiatric Medicine who completed residency at Wyckoff Heights Medical Center), the practice delivers comprehensive foot and ankle care across men, women, and children. Service scope spans conservative care, custom orthotics prescribed after physical examination and gait analysis, in-office procedures, and minimally invasive surgery. Patient acquisition is via word-of-mouth referrals, SEO-optimized web content, and an active social media presence across Instagram, Facebook, LinkedIn, and TikTok, with appointments accepted by phone and online.

The clinical offering is differentiated by device-based modalities: the Fotona dual-wavelength (Nd:YAG and Er:YAG) laser with the ClearSteps protocol for onychomycosis and other lesions, the Zimmer enPulsPro extracorporeal shockwave system for heel pain and tendinopathies, and arthroscopic/endoscopic techniques for bunion and hammertoe correction. A dedicated diabetic foot care service line includes screenings, wound debridement, infection management, custom orthotics, and a recently introduced diabetic neuropathy treatment offering. Revenue is generated through per-visit professional-services billing, with insurance-driven pricing not publicly disclosed; diabetic foot care carries the most recurring-revenue characteristics. All delivery is in person across the three locations with no telemedicine or digital-care channel.

Operationally the firm is bootstrapped, with no disclosed external investors, parent company, or institutional backing. The headcount band of 1-10 is consistent with a single physician practice supported by clinical and administrative staff. Pricing is visit-based and varies by insurance coverage and treatment type; the practice does not publish a fee schedule. The addressable market is the highly fragmented local New York podiatry market, where competitive differentiation rests on the founder's clinical reputation (42 Google reviews at a five-star average), language capabilities relevant to Brooklyn's immigrant communities (English, Russian, Spanish), multi-site convenience, and access to laser and shockwave modalities not all competitors offer.

Name

Fit Feet Podiatry

Legal name

Fit Feet Podiatry

Website

https://fitfeet.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fit Feet Podiatry is a private, founder-owned podiatric medical practice operating three clinics across Brooklyn and Long Island, providing comprehensive foot and ankle care—including laser therapy, shockwave treatment, custom orthotics, and minimally invasive surgery—to men, women, and children in the New York metro.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industry

Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL)

Keywords

• Podiatry services
• Foot and ankle care
• Custom orthotics
• Diabetic foot care
• Minimally invasive foot surgery

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Consultations and Examinations: Revenue from office consultations, physical examinations, and diagnostic services including X-rays and medical history reviews.
2. Podiatric Procedures and Treatments: Revenue from in-office treatments including laser therapy (Zimmer shockwave, Fotona laser), corticosteroid injections, wound care, nail fungus treatments, and other therapeutic procedures.
3. Custom Orthotics and Medical Devices: Revenue from custom-made orthotic devices prescribed and fitted in-office, sent to laboratories for fabrication.
4. Minimally Invasive Surgery: Revenue from outpatient surgical procedures for bunions, hammertoes, and other foot deformities using minimally invasive techniques.
5. Diabetic Foot Care Services: Specialized ongoing care for diabetic patients including preventive screenings, wound debridement, orthotic devices, and infection management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fit Feet Podiatry is a podiatric medical practice that diagnoses and treats conditions of the foot and ankle, including bunions, hammertoes, heel pain, plantar fasciitis, toenail fungus, diabetic foot complications, and sports injuries. Services span conservative care (orthotics, padding, exercises), in-office advanced procedures (Zimmer enPulsPro extracorporeal shockwave therapy and Fotona laser treatments), and minimally invasive surgical correction delivered by Dr. Leon Stepensky, DPM.

Product overview

Fit Feet Podiatry is a podiatric medical practice offering comprehensive foot and ankle care services. The practice operates as a unified service offering rather than a platform-plus-modules architecture. Core services include treatment for bunions, hammertoes, heel pain, nail fungus (with Fotona laser therapy), custom orthotics, diabetic foot care, sports injuries, laser procedures (Zimmer shockwave and Fotona lasers), diabetic neuropathy treatment, and minimally invasive surgery. The services are integrated under the guidance of Dr. Leon Stepensky, DPM, across three locations in Brighton Beach, Williamsburg (Brooklyn), and Merrick (Long Island).

Differentiator

Problem solved

Functional benefit

Products and services

• Bunions Treatment Comprehensive diagnosis and treatment of bunions (hallux valgus), including conservative care with orthotics and padding, as well as minimally invasive bunionectomy procedures using arthroscopy and endoscopy. Targeted at patients with symptomatic hallux valgus deformity.
• Hammer Toes Treatment Treatment for hammertoe deformity offering conservative options (comfortable footwear, custom orthotics, splinting, at-home exercises) and surgical intervention to release tendons when conservative measures fail. Targeted at patients with hammertoe contracture.
• Heel Pain Treatment Diagnosis and treatment of heel pain, including plantar fasciitis and Achilles tendonitis, using rest, ice therapy, physical therapy, custom orthotics, steroid injections, and Zimmer enPulsPro extracorporeal shockwave therapy (ESWT). Targeted at patients with chronic or acute heel pain.
• Nail Fungus Treatment (Fotona Laser) Treatment of onychomycosis (toenail fungus) using conservative methods (oral and topical antifungal medications) and Fotona laser treatment with ClearSteps protocol based on patented VSP Nd:YAG laser technology to destroy fungal pathogens, with a reported 95% effectiveness rate. Targeted at patients with toenail fungal infections.
• Custom Orthotics Prescription custom orthotics (heel or shoe inserts) tailored to individual foot contours to correct foot deformities, improve foot and ankle function, relieve pain, encourage mobility, and improve quality of life. Orthotics are prescribed after physical examination, gait analysis, and foot scans or molds and fabricated by external laboratories.
• Diabetic Foot Care Specialized diabetic foot care services including regular foot screenings, wound debridement, infection management, custom orthotic devices, patient education on proper foot care, and management of nerve pain and circulatory issues. Targeted at patients with diabetes at risk of foot complications.
• Sports Injuries Treatment Diagnosis and treatment of sports-related foot and ankle injuries including sprained ankles, lower leg pain, stress fractures, toenail trauma, turf toe, heel pain, Achilles tendonitis, and muscle strains using conservative and advanced therapies. Targeted at athletes and active individuals.
• Laser Procedures (Zimmer Shockwave & Fotona) Advanced laser podiatry procedures including Zimmer enPulsPro extracorporeal shockwave therapy for chronic inflammation and tendon problems, and Fotona dual-wavelength laser system (Nd:YAG and Er:YAG) for treating onychomycosis, plantar warts, leg veins, corns, and calluses. Targeted at patients seeking non-surgical or minimally invasive solutions.
• Diabetic Neuropathy Treatment Comprehensive treatment for diabetic peripheral neuropathy including pain and symptom relief, preventive foot care, custom orthotics, wound and ulcer care, and blood sugar management support. Targeted at patients with diabetic peripheral neuropathy.
• Minimally Invasive Foot Surgery Minimally invasive foot surgery using arthroscopy and endoscopy techniques for conditions such as bunions and hammertoes, offering smaller incisions, less post-operative pain, quicker recovery time, and reduced scarring compared to traditional open procedures. Targeted at patients with structural foot deformities requiring surgical correction.

Quantifiable outcome

• 95% effectiveness rate for toenail fungus treatment using Fotona ClearSteps laser protocol
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Upperline Health: One of the largest U.S. podiatry-focused physician networks operating multi-site foot & ankle clinics across multiple states. Comparable to Fit Feet Podiatry as a multi-location podiatry practice, but at far greater scale and with institutional backing.
• US Foot & Ankle Specialists: Large multi-state podiatry practice platform consolidating independent podiatry offices. Comparable to Fit Feet as a multi-site foot & ankle care provider, but operates at much greater scale and across broader geographies.
• NYU Langone Podiatry / Foot & Ankle Surgery: Hospital-affiliated foot and ankle program within a major academic health system in NYC, offering surgical and non-surgical podiatric care. Comparable to Fit Feet Podiatry in clinical scope, but with the scale, brand, and payer leverage of a major academic medical center.

Direct peers

• Foot & Ankle Centers of New York: Multi-location NY podiatry group offering surgical and conservative foot and ankle care. Directly comparable to Fit Feet as a multi-site podiatry competitor within the same regional market.
• Starrett Podiatry: New York City-area multi-location podiatry office providing comprehensive foot and ankle care, including diabetic foot care and orthotics. Directly comparable to Fit Feet Podiatry as a multi-site NYC podiatry competitor.
• Park Avenue Podiatry Associates: Manhattan-based multi-podiatrist practice offering comprehensive foot and ankle care including bunions, heel pain, orthotics, and sports injuries. Directly comparable to Fit Feet Podiatry in service mix and urban New York market positioning.
• The Center for Podiatric Care & Sports Medicine: New York metro podiatry practice specializing in sports medicine, orthotics, diabetic foot care, and minimally invasive procedures. Comparable to Fit Feet Podiatry in its sports-medicine and orthotic-heavy service mix within the same metro area.
• Sole Podiatry NYC: Brooklyn-based independent podiatry practice offering treatment for bunions, heel pain, nail fungus, sports injuries, and custom orthotics. Closely comparable to Fit Feet Podiatry as a local Brooklyn competitor with a similar service mix.
• Manhattan Podiatry Associates, PC: Multi-location New York City podiatry practice providing conservative and surgical foot and ankle care, custom orthotics, and diabetic foot services. Directly comparable to Fit Feet Podiatry in service offering and NYC metro competitive set.

Regional players

• Century Medical & Dental Center: Multi-specialty Brooklyn practice offering podiatry among other services, including diabetic foot care and orthotics. Comparable to Fit Feet as a Brooklyn-based provider of foot & ankle services, but operating as part of a broader multi-specialty group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/leonstepenskypodiatrist
• Instagraminstagram.com/fit_feet_podiatry
• LinkedInlinkedin.com/company/fit-feet-podiatry-p.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Feet Podiatry