Sole Podiatry

What Sole Podiatry does

Sole Podiatry is a privately held, multi-location podiatry practice operating across Melbourne's north-western suburbs since 2009. The company runs three clinics - Pascoe Vale (headquarters), Keilor East, and Essendon North - staffed by approximately 12-13 podiatrists plus administrative support, serving consumer and patient demand directly through online booking without mandatory GP referral, alongside GP/specialist referrals and home visits within a 5km radius of clinic sites.

Service breadth spans general podiatry (nail care, callus/corn removal, fungal nails, plantar warts, ingrown toenails), specialty lines (sports podiatry, paediatric care, diabetic foot care, ballet/dance pre-pointe assessments), and advanced modalities (Class 4 K Laser therapy, shockwave therapy, video gait and running analysis, force-plate gait analysis, laser-scanned custom orthotics, dry needling, foot mobilisation therapy, fracture management, and Onyfix nail bracing). Clinical infrastructure includes on-site hospital-grade sterilisation with documented validation against AHPRA infection-control standards, enabling procedures such as ingrown toenail surgery under local anaesthetic and KeryFlex cosmetic nail restoration on a 6-8 week maintenance cadence.

The business model is predominantly fee-for-service professional services with tiered consultations (30-minute specialist, 45-minute general, 60-minute sports/biomechanical), unit-priced ancillary treatments ($59 laser, $68 shockwave), multi-visit custom-orthotic prescription (described in some pricing contexts as a multi-year contract), recurring KeryFlex maintenance, and retail sales of consumables (CAM walkers, night splints, Archies thongs, Homyped slippers). Payment sources include out-of-pocket fees, Medicare rebates under EPC/Chronic Disease Management plans, private health insurance rebates via HICAPS, NDIS, Home Care Packages, and Veterans Affairs (Gold and accepted-condition White Card). Distribution is direct-to-consumer via online booking and clinic visits, with a wholly-owned luxury nail-salon sub-brand, Sole Studio, integrated within the Essendon clinic.

Name

Sole Podiatry

Legal name

Sole Podiatry

Website

https://solepodiatry.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sole Podiatry is a privately owned, multi-location podiatry practice in Melbourne's north-western suburbs (Pascoe Vale, Keilor East, Essendon), delivering general and specialist foot care - including sports, paediatric, diabetic, and dance podiatry - plus orthotics, shockwave, Class 4 laser therapy, and minor surgery to consumer and referred patients.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391), Nail Salons (812113)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL), Medical/Clinical Nail Care (e.g., diabetic foot, podiatry-adjacent) (HSALACAJ)

Keywords

• Podiatry services
• Foot care clinic
• Custom orthotics
• Sports podiatry
• Diabetic foot care

Headquarters

HQ city

Keilor

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Podiatry Consultation Services: Core consultation services for diagnosis and treatment of foot and lower limb conditions. Consultation lengths vary by type: general consultations are 45 minutes, sports podiatry and biomechanical assessments are 60 minutes, specialist consultations (e.g., plantar warts) are 30 minutes.
2. Shockwave Therapy: Additional treatment modality priced at $68 on top of consultation rates. Claimable through private health insurance.
3. Laser Therapy: Additional treatment priced at $59 on top of consultation rates. Discount rates available for multiple sessions. Claimable through private health insurance.
4. Custom Orthotics: Prescription orthotics individually designed and laser scanned for exact needs. Process includes biomechanical assessment, gait analysis, laser scanning, and fitting appointments.
5. Retail Products: Sale of consumable and retail products including CAM walkers, night splints, bracing, silicone toe dividers, compression socks, creams, Archies thongs, Homyped slippers.
6. KeryFlex Nail Restoration: Cosmetic nail restoration procedure for damaged nails. Maintenance appointments approximately every 6-8 weeks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sole Podiatry operates a multi-location podiatry clinic network across Melbourne's north-western suburbs, providing diagnosis and treatment of foot and lower limb conditions. Services span general podiatry (nail and skin care), specialty areas (sports, paediatric, diabetic, dance podiatry), advanced therapeutic technologies (shockwave, Class 4 K laser, video gait analysis), custom orthotic prescription, and surgical procedures (ingrown toenail surgery). The practice also operates Sole Studio, a luxury nail salon integrated within its Essendon clinic, and sells related retail foot-care products.

Product overview

Sole Podiatry operates as a multi-location podiatry clinic offering a comprehensive range of foot and lower limb healthcare services. The practice provides core podiatric treatments (General Podiatry), specialty services (Sports Podiatry, Diabetic Foot Care, Children's Foot Care), advanced therapeutic technologies (Shockwave Therapy, Laser Therapy, Video Gait Analysis), surgical procedures (Ingrown Toenail Surgery), custom medical devices (Orthotic Prescription), and manual therapies (Foot Mobilisation Therapy, Dry Needling). The clinic also operates Sole Studio as a luxury nail salon offering cosmetic nail services. Products sold include KeryFlex nail restoration, CAM walkers, orthotic devices, and retail foot care items. The practice integrates clinical podiatry with spa-style nail care under one brand.

Differentiator

Problem solved

Functional benefit

Products and services

• General Podiatry Routine podiatric treatment of skin and toenail conditions including nail care, corn and callus removal, diabetic foot assessments, and wart treatments for the general public.
• Sports Podiatry

Quantifiable outcome

• Shockwave therapy reported up to 80% effective in reducing chronic pain
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Perform Podiatry: Multi-location Australian podiatry group offering sports podiatry, biomechanical assessments, and orthotic therapy. Closely comparable in service mix, technology adoption, and athlete/sports-patient targeting.
• East Coast Podiatry: Multi-location podiatry group on the Australian east coast offering general, sports, and paediatric podiatry services. Comparable service mix and multi-practitioner clinic model.
• MyFootDr: Australia's largest podiatry network with clinics across multiple states. Directly competes with Sole Podiatry on the same core services (general podiatry, sports podiatry, custom orthotics, diabetic foot care) using similar in-clinic technology and self-referral booking.
• Orthotic Solutions Podiatry: Australian podiatry practice specialising in custom orthotic prescription using 3D scanning and gait analysis. Comparable technology stack and laser-scanned orthotic workflow.
• Balance Podiatry: Australian multi-clinic podiatry practice offering general and sports podiatry, custom orthotics, and gait analysis. Operates with a similar direct-to-consumer model and self-referral booking.
• Foot Mechanics: Trans-Tasman podiatry group with clinics across Australia and New Zealand. Directly comparable service offering including orthotic prescription, sports podiatry, and paediatric foot care.

Broad incumbents

• Kieser Australia: Established Australian allied health provider combining physiotherapy, exercise physiology, and rehabilitation. Overlaps with Sole Podiatry's sports injury, biomechanics, and rehabilitation offerings.
• Back In Motion Physiotherapy: Large Australian allied health network with a broader therapy focus but overlapping sports injury, rehabilitation, and orthotic-adjacent services. Represents a broader-scope incumbent competing for similar self-referred patients.

Others

• Archies Footwear: Australian arch-support thong brand sold through podiatry clinics and retail. Sole Podiatry stocks Archies thongs, and the brand is thematically connected through podiatry-channel distribution of supportive consumer footwear.

Emerging players

• Sole Revival: Foot-focused wellness and nail care brand. Comparable to Sole Podiatry's Sole Studio sub-brand through nail aesthetics and foot care, though without the medical podiatry layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/solepodiatry1
• LinkedInlinkedin.com/company/sole-podiatry

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sole Podiatry