What Direct Solutions does

Direct Solutions (legal name Direct Solutions Texas) is a privately held B2B distributor of janitorial supplies, cleaning chemicals, and related facility products headquartered at 210 Pan American Drive, Livingston, Texas. Founded in 2004, the company operates as a regional distributor serving the Texas market with a workforce in the 11-50 range. Its catalog covers seven categories — Janitorial Supplies (chemicals, cleaning equipment, liners, matting, paper, receptacles, restroom), Skin & Personal Care, Food Service, Facilities & Grounds, Office, Packaging, and Hospitality — with featured brand names including Sempermed, Zephyr, Scotch-Brite, Depend, Degree, Tork, Scott, Georgia-Pacific, and Marcal.

The company's technology footprint is a standard B2B e-commerce storefront with self-serve product catalog, account login, shopping cart, and quote-request capabilities, supplemented by phone (936.327.3005) and email ([email protected]) ordering. No proprietary platform, API, or software product is documented. Pricing follows a unit/case/carton model with publicly posted per-SKU pricing and bulk-pallet options for some items; billing is pay-as-you-go. Many product SKUs carry third-party sustainability certifications (EcoLogo, Green Seal, EPA Safer Choice, UL) supplied by the manufacturers rather than earned at the company level.

Direct Solutions targets four primary customer segments — Commercial Cleaning Services (primary), Food Service Operations, Office and Corporate Facilities, and Healthcare Facilities — through horizontal segmentation across use cases. Revenue is generated via one-time product sales (effectively a wholesale markup model) rather than subscriptions or licensing. The company has no disclosed funding rounds, no parent company, no management team information, no partnerships, no acquisitions, and no disclosed revenue, indicating an independent, founder-/operator-led regional business. Operating geographies are restricted to Texas with no claimed global footprint.

Name

Direct Solutions

Legal name

Direct Solutions Texas

Website

https://directsolutionstexas.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Direct Solutions Texas is a privately held B2B e-commerce distributor of janitorial supplies, cleaning chemicals, and facility products serving commercial cleaning, food service, office, and healthcare customers across Texas via self-serve web and phone/email ordering.

Ownership category

akta.pro rank

Headquarters

HQ city

Livingston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: B2B wholesale distribution of janitorial supplies, cleaning chemicals, and related products through e-commerce website with phone and email order support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Direct Solutions is a B2B wholesale distributor of janitorial supplies, cleaning chemicals, and facility maintenance products headquartered in Livingston, Texas. The company operates an e-commerce storefront that catalogs and resells commercial cleaning, food service, personal care, packaging, and facility maintenance items from multiple national brands to commercial buyers primarily in the Texas market. Orders are fulfilled through self-serve online checkout as well as phone and email support.

Product overview

Direct Solutions is a distributor of commercial and industrial janitorial supplies, cleaning chemicals, and related products based in Livingston, Texas. The company operates an e-commerce catalog offering products across multiple categories including Janitorial Supplies (chemicals, cleaning equipment, liners, matting, paper, receptacles, restroom supplies), Skin & Personal Care (hygiene products, skin care), Food Service (beverages, food items, service supplies), Facilities & Grounds (maintenance, lighting, safety, tools), Office (furniture, supplies, technology), Packaging, and Hospitality. Featured products include examination gloves, mops, can liners, roll towels, lint rollers, incontinence products, and antiperspirants from brands such as Sempermed, Zephyr, Scotch-Brite, Depend, Degree, Tork, Scott, Georgia-Pacific, and Marcal. The product portfolio includes both standard janitorial supplies and specialty items, with emphasis on environmentally certified products (EcoLogo, Green Seal, EPA Safer Choice, LEED applicable).

Differentiator

Problem solved

Functional benefit

Products and services

• Janitorial Supplies Core product line encompassing cleaning chemicals, cleaning supplies (brooms, brushes, buckets, carts, floor pads), cleaning equipment (burnishers, extractors, floor machines, scrubbers, vacuums), trash can liners, matting, paper products, receptacles, and restroom supplies for commercial and industrial cleaning operations.
• Skin & Personal Care Personal hygiene and skin care supplies including deodorant, diapers, incontinence products, mouthwash, razors, sanitizers, soap, wipes, and skin lotions for commercial facility restrooms and break rooms.
• Food Service Food service supplies including beverage supply (coffee, juices, energy drinks), food items (canned goods, cereals, condiments), and food service equipment (aprons, bags, beverage dispensers, bowls, boxes) for restaurants, cafeterias, and commercial kitchens.
• Facilities & Grounds Facility maintenance and grounds care products including air cleaners, batteries, fans, filters, heaters, locks, ice melter, paint supplies, lighting, safety equipment, and tools for building maintenance operations.
• Roll Towels Hardwound and perforated roll towels from brands including Boardwalk, Cascades, Essity, Georgia-Pacific, Kimberly Clark, Tork, Scott, and Marcal, available in multiple sizes and ply counts for commercial restroom and kitchen use.
• Sempermed Synthetic Vinyl Examination Gloves Synthetic vinyl examination gloves available in small, medium, and large sizes, sold by the case at $51.07/CS, targeted at healthcare facilities, food service, and janitorial use.
• Zephyr Value+ Plus Blendup Loop Mop Large 5-inch loop mop for commercial cleaning applications, sold by the case at $206.54/CS.
• High Density Can Liners High-density trash can liners in sizes 24x24 and 24x33, 6 mic thickness, clear, sold at 1000 liners per case for commercial waste management.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Grainger: Massive MRO industrial distributor with material janitorial and cleaning-supply overlap; sets the pricing and service benchmark against which smaller distributors such as Direct Solutions are measured.
• Bunzl: Global distribution business spanning janitorial/sanitation, foodservice, and grocery packaging supplies; a broad incumbent competitor operating at far larger scale than Direct Solutions.
• HD Supply (now White Cap + Home Depot Pro): Large U.S. distributor of maintenance, repair, and operations (MRO) products including facility and janitorial categories; a broad incumbent competitor that overlaps meaningfully with Direct Solutions' facility-maintenance assortment.
• Ecolab: Global leader in cleaning chemicals, sanitizers, and hygiene solutions; competes upstream in many of the chemical SKUs that Direct Solutions distributes, setting the category benchmark.
• Cintas: Large facility-services company providing uniform rental, restroom supplies, and cleaning services; competes for the same facility-maintenance budgets from a recurring-service angle rather than transactional distribution.

Direct peers

• SupplyOne: Custom packaging, foodservice, and janitorial/sanitation distribution business operating across multiple U.S. regions; mirrors Direct Solutions' model of bundling packaging and facility supplies under one roof.
• Veritiv: Distributor of print, packaging, facility, and janitorial products in North America; a comparable multi-category industrial-distribution platform with overlapping vertical reach.
• BradyPLUS: A leading U.S. distributor of janitorial, sanitation, and foodservice supplies serving multi-site commercial customers; the most direct operating peer to Direct Solutions' facility-and-foodservice distribution model.
• Imperial Dade: North American distributor of janitorial, sanitation, foodservice packaging, and equipment across multiple U.S. regions; closely analogous to Direct Solutions' multi-category, B2B facility-supplies model.
• W.B. Mason: B2B distributor of office supplies, janitorial supplies, and breakroom solutions to businesses; mirrors Direct Solutions' self-serve-plus-inside-sales motion across overlapping categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Solutions