Precision Chiropractic

What Precision Chiropractic does

Precision Chiropractic is a privately held, single-location chiropractic clinic operating from 5701 I-40 Frontage Rd in Amarillo, Texas, serving the Amarillo metropolitan area and the Texas Panhandle region. The firm was founded in 1995 and operates with between 1 and 10 employees, with clinical care delivered by three licensed chiropractors: Dr. Todd Whitehead (from a multi-generational chiropractic family), Dr. Jon Blackwell (Parker College of Chiropractic, 2000), and Dr. Jeremy Raef. The practice delivers a comprehensive suite of musculoskeletal and wellness services, including spinal adjustments, DRX9000 FDA-cleared lumbar and cervical spinal decompression, Class IV cold laser therapy, massage therapy, Active Therapeutic Movement (ATM), digital X-ray diagnostics, corrective exercises, TMJ treatment, and specialized care for auto accident injuries. Patient segments span general adult pain patients, auto accident injury cases, families (including pediatric care), athletes, and seniors seeking non-surgical, drug-free care.

The practice's technology stack is anchored by FDA-cleared therapeutic hardware rather than software or AI systems. Proprietary-feeling capabilities include the DRX9000 decompression system, Class IV cold laser therapy, digital X-ray imaging, and the ATM rehabilitation technique, supplemented by multiple hands-on and instrument-assisted adjustment methods. There are no patents, trademarks, partnerships, or external alliances disclosed in the source data, and the practice carries no certifications beyond standard Texas Board of Chiropractic Examiners licensing.

Commercially, Precision Chiropractic operates a fee-for-service direct-to-consumer healthcare model. Pricing is not publicly disclosed on the website but is available to patients via a fee schedule, and insurance billing is presumed given healthcare practice norms. Go-to-market is purely local and depends on local SEO for 'chiropractor Amarillo TX' keywords, a content library (blog, newsletters, condition articles, 3D spine simulator), patient testimonials hosted on Chiromatrix, and a pediatric outreach program (Wellness4Kids with 'Mac the Martian'). Patient acquisition is completed via phone, in-person visits, and online appointment requests; no other clinics, geographies, or revenue streams are identified in the data.

Name

Precision Chiropractic

Website

https://chiroamarillo.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Precision Chiropractic is a single-location chiropractic clinic in Amarillo, Texas, delivering spinal adjustments, DRX9000 decompression, cold laser therapy, massage, and rehabilitation services to local individuals, families, athletes, and auto accident injury patients.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Corrective Chiropractic & Spinal Decompression (HSADALAE), Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Pediatric & Family Chiropractic (HSADALAC)

Keywords

• Chiropractic services
• Spinal decompression therapy
• Cold laser therapy
• Corrective exercises
• Massage therapy

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Patient Treatment Services: Fee-for-service healthcare practice providing chiropractic adjustments, spinal decompression, massage therapy, cold laser therapy, and other therapeutic treatments. Revenue generated through individual treatment sessions and care plans.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Precision Chiropractic provides chiropractic care, corrective exercises, massage therapy, lifestyle advice, and nutrition guidance services from a single clinic in Amarillo, TX. Its core clinical offering includes spinal adjustments, DRX9000 spinal decompression, Class IV cold laser therapy, massage therapy, and Active Therapeutic Movement (ATM), with specialized treatment programs for auto accident injuries, TMJ dysfunction, and family wellness across all age groups.

Product overview

Precision Chiropractic offers a comprehensive suite of chiropractic and rehabilitative services centered around spinal health and wellness. The practice's core offerings include spinal manipulation and adjustments, the FDA-cleared DRX9000 decompression therapy, massage therapy, and Cold Laser Therapy using a Class IV laser. Additional therapeutic services include Active Therapeutic Movement (ATM), digital X-ray diagnostics, corrective exercises, and lifestyle advice. The practice also specializes in treating specific conditions including auto accident injuries, TMJ dysfunction, migraines, back pain, sciatica, and various musculoskeletal complaints across all age groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Adjustments Spinal manipulation therapy that adjusts misaligned vertebrae to improve mobility, ease muscle tension, and relieve pressure on nerves; offered to Amarillo-area patients using multiple adjustment techniques including hands-on manipulation and activator methods.
• DRX9000 Spinal Decompression FDA-cleared lumbar and cervical decompression therapy that gently stretches the spine to relieve disc pressure and promote healing for patients with disc conditions and spinal pain without surgery.
• Cold Laser Therapy (Cutting Edge Class IV Laser) Therapeutic Class IV laser treatment used to reduce inflammation, alleviate pain, and promote tissue healing.
• Massage Therapy Therapeutic massage services that reduce muscle tension, improve circulation, and promote relaxation and healing, integrated with chiropractic care.
• Active Therapeutic Movement (ATM) Specialized therapeutic movement technique designed to improve spinal function and reduce pain through active patient participation.
• Digital X-Rays State-of-the-art digital radiographic imaging for accurate diagnosis of spinal and musculoskeletal conditions.
• Corrective Exercises Prescribed exercises designed to strengthen muscles, improve flexibility, and support spinal rehabilitation.
• Auto Accident Injury Treatment Comprehensive treatment for injuries sustained in automobile accidents, including spinal trauma and soft tissue damage, with documentation support for insurance claims.
• TMJ Treatment Treatment for temporomandibular joint dysfunction affecting the jaw and surrounding muscles.
• Lifestyle Advice Guidance on ergonomic instruction, bracing, supports, and daily habits to promote spinal health and overall wellness.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HealthSource Chiropractic: Franchise network of chiropractic offices offering corrective care, adjustments, and rehabilitation services. Comparable service mix and franchise-driven growth model.
• 100% Chiropractic: Multi-location chiropractic brand offering adjustments, massage, and wellness services with a family-wellness positioning. Directly comparable target customer and modality mix.
• Chiro One Wellness Centers: Multi-location chiropractic wellness group offering adjustments and integrated wellness services. Comparable in offering a multi-modality chiropractic care plan model across multiple clinics.
• Arrowhead Clinic: Multi-location chiropractic practice specializing in auto accident injury treatment. Closely comparable to Precision's auto injury segment focus, though operating across a broader regional footprint.
• The Joint Chiropractic: The largest chiropractic franchise chain in the U.S., operating walk-in adjustment clinics. Directly comparable as a competing consumer-facing chiropractic care provider, though operating at much larger scale and a different pricing/visit model.
• Palmercare Chiropractic: Chiropractic franchise affiliated with Palmer College, offering family wellness chiropractic care. Comparable in family-wellness positioning and integrated service offerings.

Emerging players

• Lifespring Chiropractic: Emerging multi-modality chiropractic practice integrating functional medicine and wellness services. Comparable in offering multi-modality care, though with a different functional-medicine emphasis.

Others

• ChiroHealthUSA: Provider of chiropractic practice management, billing, and discount-fee program services. Adjacent as an enabling services partner to independent chiropractic practices like Precision.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PrecisionChiro6
• Facebookfacebook.com/AmarilloSpine
• LinkedInlinkedin.com/company/amarillo-spine-and-rehabilitation-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Chiropractic