ejaeDesign

What ejaeDesign does

ejaeDesign is a specialist web design and development agency focused on the ExpressionEngine and Craft CMS platforms. Founded in 2007 and operating from offices in New York (headquarters at 10 Hanover Sq.) and Dallas (with team presence in Austin), the firm delivers custom website design, responsive front-end development, CMS implementation, SEO and speed optimization, multi-language site builds, and ongoing maintenance for both ExpressionEngine and Craft CMS, with Magento support for eCommerce integrations.

The company's service portfolio is built around three primary offerings: one-time Custom Build Services for new site development, the TotalCare Maintenance Plan (a flat monthly subscription covering bug fixes, enhancements, CSS design updates, and optional PageSpeed optimization), and Training & Consultation delivered through the Creat-ee venture and the Co-Pilot program, which embeds training alongside project delivery. Notable proprietary or differentiated assets include the TotalCare framework, the Co-Pilot training program, multi-language site support, and recognition by EllisLab as one of only six Community Partners and an official Training Partner for ExpressionEngine.

Commercially, ejaeDesign operates a sales-led GTM combining direct contact (phone, email, Calendly), content marketing (blog, email newsletter, Twitter/X), and a 160+ site portfolio as social proof. Customer segments span Fortune 100/enterprise (Samsung, BBC America, HBO, AmorePacific), mid-market (SantaFe.com, Tier Reit, Improve Group, IACP), and nonprofits, think tanks, and educational institutions (The Century Foundation, Damon Runyon Cancer Institute, TRCP, Theology of Work), with a global footprint covering the US, UK, Australia, France, and South Korea. Revenue is generated through project-based custom builds, recurring TotalCare subscriptions (Basic and Plus tiers with introductory discounting), and Creat-ee professional services including courses and the Co-Pilot program.

Name

ejaeDesign

Legal name

ejaeDesign LLC

Website

https://ejaedesign.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

ejaeDesign is a specialist CMS web development agency focused on ExpressionEngine and Craft CMS custom builds, maintenance subscriptions, and training, serving enterprise, mid-market, and nonprofit clients globally from offices in New York and Dallas.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Blogging & CMS Content Platforms (BPAMAJAG)

Keywords

• Web development services
• ExpressionEngine development
• Craft CMS development
• Website maintenance plans
• CMS training services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Website Design & Development: Full-service custom design and coding of ExpressionEngine and Craft CMS websites, from concept through launch. Services include IA, visual design, front-end coding, CMS implementation, SEO setup, and training.
2. TotalCare Maintenance Plan (Subscription): Flat monthly fee covering maintenance, bug fixes, enhancements, CSS-based style changes, and optional speed optimization. Available in Basic and Plus tiers. Provides ongoing revenue through recurring subscriptions.
3. Training & Education (Creat-ee): ExpressionEngine training services including live online courses for beginners, advanced video courses, 1-on-1 live support sessions, free intro webinars, and the Co-Pilot program. Offered through their startup venture Creat-ee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ejaeDesign designs and develops custom websites built on the ExpressionEngine and Craft CMS content management systems for organizations ranging from Fortune 100 enterprises to non-profits. The agency complements its build services with a recurring TotalCare Maintenance Plan, CMS training delivered through its Creat-ee brand, and a Co-Pilot Program that pairs clients with senior developers.

Product overview

ejaeDesign is a web design and development agency offering a portfolio of services centered on ExpressionEngine and Craft CMS platforms. Their core offerings include Custom Build Services for new website development, the TotalCare Maintenance Plan for ongoing support and optimization, Training & Consultation for ExpressionEngine education, and the Co-Pilot Program for collaborative project development. The company operates on a service-based model rather than a packaged software product, with expertise spanning 12+ years and over 160 sites built and maintained.

Differentiator

Problem solved

Functional benefit

Brands

• Creat-ee: A startup venture providing professional, practical, and affordable classes on web design in a personal, friendly, and convenient setting
• TotalCare Maintenance Plan
• Co-Pilot Program

Products and services

• Custom Build Services End-to-end custom website design and development on the ExpressionEngine and Craft CMS platforms, including custom plugin and template work, built for enterprise clients as well as non-profit and educational organizations.
• TotalCare Maintenance Plan Subscription-based ongoing website maintenance service for clients with existing ExpressionEngine and Craft CMS sites, covering updates, security, performance, and reliability support.
• Creat-ee Training and Consultation CMS training and consulting delivered under the Creat-ee brand for organizations and individuals seeking to learn ExpressionEngine or extend their CMS capabilities, including structured learning for teams new to the platform.
• Co-Pilot Program Guided learning and project execution program in which a senior ejaeDesign developer works alongside a client's team to transfer ExpressionEngine knowledge and help complete CMS projects.

Quantifiable outcome

• 200% or more speed improvement for Theology of Work site's search engine
• +5 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EllisLab (ExpressionEngine)coreTechnology or IntegrationejaeDesign is recognized by EllisLab (maker of ExpressionEngine) as one of only six Community Partners and an official Training Partner. This official designation positions the company as a premier ExpressionEngine agency with access to product resources, community support, and training legitimacy. EllisLab featured their Creat-ee training site on their official blog.
• Creat-eecoreStrategic or Co-development PartnerCreat-ee is the company's own startup venture providing professional, practical, and affordable ExpressionEngine training classes. It is 'the first in a line of startup ventures' from ejaeDesign to increase community participation. Creat-ee provides intro courses, advanced training, free webinars, 1-on-1 support, and the Co-Pilot program. Featured on EllisLab's official blog.
• Chalkdust ConsultingminorImplementation/ SI/ Consulting PartnerLong-time project partner referenced across multiple client engagements including Riverfront Recapture, Rumbold & Seidelman, Hunthill Farm Trust, Damon Runyon Cancer Institute, Dominican Province of Saint Joseph, and Dominican Monastery. EjaeDesign serves as the technical build partner while Chalkdust provides design direction and project management.
• Kweku Technology SolutionsminorImplementation/ SI/ Consulting PartnerBrooklyn-based agency partner on the Thurgood Marshall College Fund project. EjaeDesign provided front-end design services while Kweku managed the overall engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DockYard: Digital product consultancy with custom web development and CMS engineering practices serving enterprise clients. Comparable custom-build capability and recurring engagement model.
• Boldist: Boutique web design and development agency serving nonprofits and mid-market clients. Comparable business model with custom CMS builds and ongoing support engagements.
• SmartSites: Mid-market web design, development, and SEO agency with strong recurring-revenue maintenance offerings. Comparable ongoing-support monetization model to TotalCare.
• Vector Media Group: Boutique ExpressionEngine-focused development agency offering custom builds and ongoing support. Directly overlaps with ejaeDesign on platform specialization and service model.
• Big Drop Inc: Full-service web design and development agency offering custom website builds, CMS solutions, and digital strategy for mid-market and enterprise clients. Comparable delivery model and target segments.
• Lounge Lizard: Web design and development firm offering custom builds, responsive design, and ongoing site services to mid-market and enterprise clients. Similar agency structure and client mix.

Emerging players

• Webflow: Low-code/no-code web design platform enabling direct site building without developers. Threatens traditional CMS-based agency services by allowing in-house teams to bypass specialist agencies like ejaeDesign.

Broad incumbents

• Blue Fountain Media: Large full-service digital agency offering web design, development, CMS, and marketing services for enterprise clients. Overlaps broadly in capabilities but competes for enterprise CMS builds.
• Acquia (Drupal): Major enterprise CMS platform and services provider. Comparable in addressing enterprise CMS needs but at vastly larger scale and with a competing open-source platform.

Others

• Pixel & Tonic (Craft CMS): Vendor of Craft CMS, one of the two core platforms ejaeDesign specializes in. Channel partner relationship and ecosystem connection rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ejaedesign
• LinkedInlinkedin.com/company/ejaedesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ejaeDesign