AlShallal Theme Park
Al Shallal Theme Park is a privately operated amusement park on Jeddah Corniche, owned by Tarfeeh Fakieh Group, hosting thrill rides, the only Olympic-sized ice rink in Saudi Arabia, dining, and events for roughly one million annual family, school, and corporate visitors.
- Company typePrivate
- Founded1998
- HeadquartersJeddah, Saudi Arabia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AlShallal Theme Park does
Al Shallal Theme Park is a privately operated amusement park located on the Jeddah Corniche in Saudi Arabia, owned and operated by Tarfeeh Fakieh Entertainment and Hospitality Group (part of the Fakieh Group). Established in 1998, the park occupies 60,000 square meters and serves approximately 1 million visitors per year with a diversified attraction portfolio that includes thrill rides (roller coaster, 74-metre Star Flyer — the tallest ride tower in Saudi Arabia, Super Shot free-fall, Sling Shot), the only Olympic-sized ice skating rink in the Kingdom, a kids-ride zone, a 291-seat Club Theater, arcade games, 5D cinema, Battle Dome combat arena, Horror House, boating, and a bowling/billiards/karaoke hall (Enter10). It also runs an on-site dining and retail tenant mix including AZO Cafe, Al Tazaj, Hainan, and Aldayah restaurants, leased retail space to third-party brands such as Baskin Robbins, and a gift-shop offering.
The business operates a multi-stream revenue model spanning transactional ticket sales (entry SAR 35, rides wristband SAR 79, Fast Track SAR 249, gaming cards with bonus credit), subscription ice-skating memberships (SAR 450 monthly to SAR 3,600 annually), food and beverage (including delivery via Jahez and Hunger Station), retail, tailor-made events, school and corporate packages, seasonal Ramadan buffet, and rental income from leased retail units. Distribution combines a direct-to-consumer stack — official website, mobile app with digital wallet, on-site box office, dedicated corporate/school sales team, and a women-only Ladies Day every Wednesday — with a broad reseller network (Almosafer, Virgin Mega Store, Cobone, TicketMX, Platinum List, Qidz, Halla Yalla, Wastah, Sightscape) and an Employee Benefits Program for corporate distribution. The park is GEA-accredited by Saudi Arabia's General Entertainment Authority and is an IAAPA member, positioning it within the Kingdom's expanding regulated entertainment sector.
AlShallal Theme Park firmographics
Firmographics- Name
- AlShallal Theme Park
- Legal name
- Al Shallal Theme Park (operated by Tarfeeh Fakieh Entertainment and Hospitality Group)
- Website
- https://alshallal.com.sa
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Al Shallal Theme Park is a privately operated amusement park on Jeddah Corniche, owned by Tarfeeh Fakieh Group, hosting thrill rides, the only Olympic-sized ice rink in Saudi Arabia, dining, and events for roughly one million annual family, school, and corporate visitors.
- Ownership category
- akta.pro rank
AlShallal Theme Park industry classification
Industry- Product category
- Amusement Park Entertainment
- NAICS
- Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131), Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)
- akta.pro secondary industry
- Amusement Parks & Theme Parks (THAAAAAA)
Keywords
Where AlShallal Theme Park is headquartered
LocationHeadquarters
- HQ city
- Jeddah
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
AlShallal Theme Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Admission Tickets: The park sells entry tickets at SAR 35.00 per person, which grant access to the park. Tickets are also sold through third-party resellers including Cobone, Virgin Mega Store, Almosafer, TicketMX, Platinum List, Qidz, Halla Yalla, and Wastah.
- Ride Wristbands and Gaming Cards: Rides wristband priced at SAR 79.00 and gaming card at SAR 100.00 are sold for access to attractions. Arcade gaming card promotions offer bonus credit (SAR 100 gets SAR 150 balance, SAR 150 gets SAR 225, SAR 200 gets SAR 300).
- Fast Track Passes: Fast track passes sold at SAR 249.00 for priority access to attractions.
- Ice Skating Memberships: Ice rink memberships offered as recurring subscriptions: SAR 450 per month, SAR 1,250 for 3 months, SAR 3,600 annually, including unlimited ice time upon entry.
- Food and Beverage: On-site restaurants and dining outlets including Azo Cafe, Al Tazaj, Hainan Restaurant, Aldayah Restaurant, and additional F&B stalls generate food and beverage revenue. Food delivery service through Jahez and Hunger Station apps.
- Retail and Gift Shops: On-site retail shops selling clothing, perfumes, toys, and souvenirs within the park.
- Event and Corporate Packages: Tailor-made events including corporate gatherings, birthday celebrations, school trips, and group packages are sold as professional services. The park also offers an Employee Benefits Program with discounted tickets for corporate clients.
- Leased Retail Space: The park leases retail spaces to third-party brands (e.g., Baskin Robbins, Hot n Crispy, Al Tazaj) in small (~8 m²), medium (~34 m²), and large (~150 m²) indoor and outdoor units, generating rental income.
- Ramadan Buffet: Seasonal Ramadan iftar buffet packages offered during the holy month, catering to companies and individuals with wristband included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry Ticket |
| One time/ perpetual license | Pay-as-you-go | Rides Wristband |
| Usage-based | Pay-as-you-go | Gaming Card |
| One time/ perpetual license | Pay-as-you-go | Fast Track Pass |
| Subscription | Monthly | Ice Skating Membership - Monthly |
| Subscription | Multi-year contract | Ice Skating Membership - Quarterly |
| Subscription | Multi-year contract | Ice Skating Membership - Annual |
| Usage-based | Pay-as-you-go | Arcade Gaming Card - Base |
| Unit Pricing | Pay-as-you-go | School Package |
| Unit Pricing | Pay-as-you-go | Ramadan Buffet Package |
| Unit Pricing | Pay-as-you-go | Employee Benefits Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
AlShallal Theme Park product offering
Product offeringCore offering
AlShallal Theme Park operates a 60,000 square meter seaside amusement park on the Jeddah Corniche in Saudi Arabia, featuring more than 30 thrill and family rides (including a 74-meter Star Flyer), an Olympic-sized ice skating rink, arcade gaming, bowling and billiards, a live theater, a 5D cinema, and multiple dining outlets. The park also hosts corporate events, school programs, and seasonal offerings such as Ramadan buffets and Ladies Day.
Product overview
Al Shallal Theme Park is a unified theme park destination operated by Fakieh Tourism and Entertainment Group in Jeddah, Saudi Arabia. The park spans 60,000 square meters on the Corniche and welcomes approximately 1 million visitors annually. The portfolio consists of core thrill attractions (Roller Coaster, Star Flyer, Sling Shot, Super Shot), family/kids rides, ice skating facilities, arcade gaming, 5D cinema, Battle Dome combat arena, Horror House, and boating experiences. Dining is delivered through partner restaurants (AZO Cafe, Al Tazaj, Hainan, Aldayah) with food delivery via Jahez and Hunger Station apps. Supporting services include a mobile ticketing app, school trip packages, corporate discount programs, tailor-made event planning, Ladies Day exclusive access, and retail shops. The park also offers ice skating memberships and various ride wristbands as add-on products.
Differentiator
Problem solved
Functional benefit
Brands
- The Club Theater: A 291-seat theater venue hosting live performances including plays, musical shows, and entertainment events.
- Al Shallal Ice Skating Rink
- The Enter10 Hall
Products and services
- Theme Park Admission & Rides Wristband Tiered access product for visiting AlShallal Theme Park — entry tickets (SAR 35) and an all-access rides wristband (SAR 79) covering approximately 15 outdoor rides with repeat access, targeted at families and individual visitors seeking full-day amusement park experiences.
Quantifiable outcome
- Over 1 million visitors annually
- +3 more outcomes
Companies that use AlShallal Theme Park
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
AlShallal Theme Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
AlShallal Theme Park partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Tarfeeh Fakieh Entertainment and Hospitality GroupcoreTarfeeh Fakieh Entertainment and Hospitality Group (also referred to as Fakieh Tourism and Entertainment Group) is the parent company that operates Al Shallal Theme Park, along with Fakieh Aquarium and Fakieh Planetarium in Jeddah. The group oversees all operations, ticketing, and branding for the park.
- IAAPA (International Association of Amusement Parks and Attractions)minorAl Shallal Theme Park displays the IAAPA logo on its website footer, indicating membership in the International Association of Amusement Parks and Attractions — the global trade association for the attractions industry.
- Fakieh AquariumminorFakieh Aquarium is a related entity under the same parent group (Tarfeeh Fakieh) located in Jeddah. The park's social responsibility page references Fakieh Aquarium as a partner organization for eco-friendly and community initiatives.
- Fakieh PlanetariumminorFakieh Planetarium (Fakieh Planetarium — the Planetarium) is a related entity under the same parent group, also located in Jeddah. Referenced alongside Fakieh Aquarium in the park's social responsibility section.
- TicketMXminorAuthorized third-party ticket reseller for Al Shallal Theme Park tickets.
- SightscapeminorAuthorized third-party ticket reseller for Al Shallal Theme Park tickets.
- AlmosaferminorAuthorized third-party ticket reseller for Al Shallal Theme Park tickets, listed alongside other Saudi travel and leisure platforms.
- Virgin Mega StoreminorAuthorized third-party ticket reseller for Al Shallal Theme Park tickets through Virgin's Saudi retail presence.
- Platinum ListminorAuthorized third-party ticket reseller for Al Shallal Theme Park tickets through the Platinum List platform.
- QidzminorAuthorized third-party ticket reseller for Al Shallal Theme Park tickets through the Qidz platform.
- CoboneminorAuthorized third-party ticket reseller and deal platform for Al Shallal Theme Park tickets.
- Halla YallaminorAuthorized third-party ticket reseller for Al Shallal Theme Park tickets.
- WastahminorAuthorized third-party ticket reseller for Al Shallal Theme Park tickets.
- JahezminorJahez is a popular food delivery app in Saudi Arabia through which Al Shallal's on-site restaurants offer food delivery to customers outside the park.
- Hunger StationminorHunger Station is a leading food delivery platform in Saudi Arabia (now part of Delivery Hero) through which Al Shallal's restaurants offer food delivery service.
- Retail Brands (Baskin Robbins, Hot n Crispy, Al Tazaj)minorInternational and local food and retail brands operating within the park's leased retail spaces, including Baskin Robbins, Hot n Crispy, and Al Tazaj, benefiting from the park's over 1 million annual visitors.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
AlShallal Theme Park competitors and assessment
Company assessmentRegional players
- Magic Planet: Family entertainment center chain across the MENA region with rides, arcade, and bowling. Comparable in offering family amusement and ride-based entertainment, though operating mall-based FECs rather than destination theme parks.
- Sparky's Entertainment Center: Family entertainment center operator in the Middle East offering rides, arcade, and party packages. Comparable in product mix (rides + arcade + group bookings) but smaller-scale and adjacent to Al Shallal's segment rather than a destination theme park.
Broad incumbents
- Six Flags (Qiddiya): Global theme park operator with a major Saudi project (Qiddiya) under development. Comparable as an amusement park operator and the most direct long-term competitive threat for Saudi leisure entertainment spend.
- Cedar Fair: Large North American regional theme park operator. Comparable as a multi-park, admission-plus-add-on regional park operator, providing a public-market benchmark for Al Shallal's regional park unit economics and capital intensity.
- IMG Worlds of Adventure: Largest indoor theme park globally, located in Dubai. Comparable as a regional Middle East destination theme park with rides, cinema, and dining, though much larger and IP-driven; competes for cross-border Saudi tourist spend and benchmarks operational scale.
- Warner Bros. World Abu Dhabi: Indoor branded theme park on Yas Island, UAE. Comparable as a GCC family entertainment destination park competing for Saudi tourist leisure days; demonstrates the IP-led format Al Shallal will increasingly compete against.
- Ferrari World Abu Dhabi: Major branded theme park on Yas Island, UAE. Comparable as a regional GCC destination park with thrill rides and family attractions; sets the competitive bar for IP-driven, large-scale regional theme parks that may eventually overlap with Al Shallal's market.
Direct peers
- Wonderland Amusement Park (Riyadh): The other major regional amusement park in Saudi Arabia, located in Riyadh. Directly comparable as a domestic ride park targeting families with thrill rides, kids' rides, and admission-based ticketing, competing with Al Shallal for KSA family leisure spend.
- Fun Land (Saudi Arabia): A Saudi family entertainment and amusement operator offering rides, arcade, and group packages in KSA. Closely comparable business model — admission tickets, ride access, group bookings, and event hosting — competing in the same Jeddah/KSA catchment.
Emerging players
- KidZania: Global edutainment franchise with locations across the Middle East. Comparable as a KSA-present family edutainment destination targeting school groups and children — overlapping Al Shallal's school-trip and family segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AlShallal Theme Park social profiles
Digital presenceAlShallal Theme Park compliance and trust
Trust signalCompliance1 record
AlShallal Theme Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
AlShallal Theme Park leadership team
Management profileNumber of profiles
AlShallal Theme Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AlShallal Theme Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AlShallal Theme Park
What does AlShallal Theme Park do?
AlShallal Theme Park operates a 60,000 square meter seaside amusement park on the Jeddah Corniche in Saudi Arabia, featuring more than 30 thrill and family rides (including a 74-meter Star Flyer), an Olympic-sized ice skating rink, arcade gaming, bowling and billiards, a live theater, a 5D cinema, and multiple dining outlets. The park also hosts corporate events, school programs, and seasonal offerings such as Ramadan buffets and Ladies Day.
Is AlShallal Theme Park a public or private company?
AlShallal Theme Park is a private company. It is classified as family owned and is currently operating.
When was AlShallal Theme Park founded?
AlShallal Theme Park was founded in 1998. It employs 11 to 50 people.
Where is AlShallal Theme Park based?
AlShallal Theme Park is headquartered in Jeddah, Saudi Arabia, in the Middle East region.
How does AlShallal Theme Park make money?
Nine revenue lines are on record. Admission Tickets are the primary driver. The others are ride Wristbands and Gaming Cards, fast Track Passes, ice Skating Memberships, food and Beverage, retail and Gift Shops, event and Corporate Packages, leased Retail Space and ramadan Buffet.
Who are AlShallal Theme Park's main competitors?
Regional players on record are Magic Planet and Sparky's Entertainment Center. Broad incumbents are Six Flags (Qiddiya), Cedar Fair, IMG Worlds of Adventure, Warner Bros. World Abu Dhabi and Ferrari World Abu Dhabi. Direct peers are Wonderland Amusement Park (Riyadh) and Fun Land (Saudi Arabia). KidZania is listed as an emerging player.
Does AlShallal Theme Park have an API?
No public API is recorded for AlShallal Theme Park.
What industry is AlShallal Theme Park in?
AlShallal Theme Park's product category is Amusement Park Entertainment. Its primary akta.pro industry code is THAJAEAD, Amusement Parks (Regional/Local Ride Parks & Funfairs), with a secondary code of THAAAAAA, Amusement Parks & Theme Parks. Its NAICS code is 71311 and its SIC code is 7900.