De Woonplaats
De Woonplaats is a Dutch non-profit social housing corporation (woningcorporatie) managing ~16,900 rental homes serving 30,000+ residents across Enschede, Twente, and the Achterhoek, providing affordable social housing, sustainability upgrades, and care-integrated neighborhoods via the Mijn Woonplaats digital portal.
- Company typePrivate
- Founded1968
- HeadquartersEnschede, Netherlands
- Headcount251–500
- GTM typeB2C
- OfferingServices
What De Woonplaats does
De Woonplaats (legal: Woningstichting De Woonplaats) is a Dutch non-profit social housing corporation (woningcorporatie) founded in 1968 and headquartered in Enschede, Netherlands. The corporation manages approximately 16,900 rental homes serving more than 30,000 residents, primarily in the Twente and Achterhoek regions of the eastern Netherlands, across municipalities including Enschede, Aalten, Oost Gelre, Winterswijk, Berkelland, Doetinchem, Oude IJsselstreek, Montferland, and Losser, with additional scattered properties nationwide. Licensed under the Dutch Woningwet and subject to government oversight (including external visitaties by Ecorys), De Woonplaats provides social rental housing priced below the national rent subsidy threshold, targeting low- and middle-income households — families, singles, seniors, youth, students, and vulnerable populations including those with Wlz-indication for long-term care. Tenant segments include youth/student studios managed through Stichting Jongeren Huisvesting Twente and integrated care housing with provider Liberein.
The corporation's core offering is affordable rental housing, supported by an integrated digital services stack. The proprietary "Mijn Woonplaats" tenant portal and mobile app provide 24/7 self-service for repair requests, contract management, rent payment, and digital correspondence, secured by SMS-based two-factor authentication. The platform integrates ValidSign for legally valid electronic signature of rental agreements and partnership contracts, and Postex for digital postal delivery of official correspondence. Beyond digital services, De Woonplaats conducts sustainability upgrades — insulation, HR++ glass, mechanical ventilation, heat pumps, and solar panels — at no cost to tenants, achieving over 60% of homes with energy label B or higher and a 45% reduction in the corporation's own CO2 footprint over ten years. Recognized as a socially responsible employer with the highest-tier PSO certification, the organization is also piloting biobased and circular construction in cooperation with four peer Achterhoek woningcorporaties (Samen Biobased Bouwen).
Revenue is generated predominantly through monthly rental income from the 16,900 social housing units, with rents set below the social rent ceiling and income-linked rent increases taking effect from 2026; service charges augment rent receipts. Housing allocation flows through WoningHuren.nl, the national Dutch social housing portal, supplemented by physical woonwinkels (customer service offices) in Enschede and Winterswijk and a network of 12 district offices spanning the operating territory. De Woonplaats is governed by a Raad van Bestuur (Executive Board) and a Raad van Commissarissen (Supervisory Board) currently chaired by Martin Bijker; co-bestuurder Gabriël Kaplan leads the executive board, with a second Directeur-Bestuurder position actively in recruitment. The corporation's strategic posture combines portfolio expansion (Bouwstroom Oost partnership targeting 2,000+ conceptual homes by 2030), major new-build projects (Europalaan 132 units, Kop Boulevard 262 apartments including mid-rent mix, Bölke Next 39 units, Telgendijk 223 units, Almelo Indië 35 units), and integrated neighborhood programs (Nieuw Twekkelerveld, Pathmos 2050 climate vision).
De Woonplaats firmographics
Firmographics- Name
- De Woonplaats
- Legal name
- Woningstichting De Woonplaats
- Website
- https://dewoonplaats.nl
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- De Woonplaats is a Dutch non-profit social housing corporation (woningcorporatie) managing ~16,900 rental homes serving 30,000+ residents across Enschede, Twente, and the Achterhoek, providing affordable social housing, sustainability upgrades, and care-integrated neighborhoods via the Mijn Woonplaats digital portal.
- Ownership category
- akta.pro rank
De Woonplaats industry classification
Industry- Product category
- Social Housing
- NAICS
- Community Housing Services (62422), Other Community Housing Services (624229), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where De Woonplaats is headquartered
LocationHeadquarters
- HQ city
- Enschede
- HQ country
- Netherlands
- HQ region
- Europe
Offices15 records
Markets served
De Woonplaats business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Social housing rental income: De Woonplaats earns revenue from renting approximately 16,900 social housing units to tenants in Twente and the Achterhoek. Rents are set below the social rent ceiling and are subject to income-linked increases. Tenants pay monthly rent and service charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Eschmarkerpoort apartments (2026) |
| Subscription | Monthly | Hakkelerkampstraat eengezinswoningen (2025) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
De Woonplaats product offering
Product offeringCore offering
De Woonplaats is a Dutch social housing corporation (woningcorporatie) that owns and rents approximately 16,900 affordable social housing units to over 30,000 residents in the Twente and Achterhoek regions (primarily Enschede, Aalten, Oost Gelre, and Winterswijk). The organization provides tenancy management, maintenance, sustainability upgrades, new-build development, and a digital tenant portal (Mijn Woonplaats) for self-service.
Product overview
De Woonplaats is a Dutch social housing corporation (woningcorporatie) offering rental housing to approximately 30,000 residents across Enschede and the Achterhoek region. The company's core offering is social rental housing with approximately 16,900 units. Digital services include Mijn Woonplaats, an online tenant portal and mobile app for managing repairs, contracts, payments, and communications. Additional digital products include ValidSign for contract signing and Postex for digital mail. The company also provides sustainability upgrade services (Verduurzaming) including insulation, solar panels, and heat pumps. Housing allocation is managed through WoningHuren.nl. Major development projects include Europalaan (132 units), Bölke Next (39 units), and Kop Boulevard (262 units), with neighborhood revitalization initiatives such as Nieuw Twekkelerveld and Pathmos 2050 future vision.
Differentiator
Problem solved
Functional benefit
Brands
- Mijn Woonplaats: Online tenant portal and mobile app for tenants to manage rental affairs, submit repair requests, view documents, and communicate with De Woonplaats.
Products and services
- Social Rental Housing Affordable social rental housing apartments and single-family homes managed by De Woonplaats for households eligible for social housing under Dutch income thresholds.
- Mijn Woonplaats Tenant Portal Online tenant portal and mobile app allowing tenants to submit repair requests, view contracts, pay rent, report overlast, request tenancy changes, and access digital post 24/7.
- Housing Allocation via WoningHuren.nl
Quantifiable outcome
- Over 60% of rental homes have energy label B or higher
- +3 more outcomes
Companies that use De Woonplaats
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
De Woonplaats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
De Woonplaats partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, supporting and minor.
- LibereincoreLiberein is a care organization providing long-term care (Wlz) to clients. In the Kop Boulevard project, De Woonplaats leases 40 care-suitable apartments to Liberein clients with a Wlz-indication. Liberein delivers care and support to help residents live independently as long as possible within a vibrant community. Intentieovereenkomst (letter of intent) has been signed.
- TrebbecoreTrebbe is the main construction partner for the Europalaan redevelopment in Winterswijk, building four new residential complexes (132 social rental homes). Trebbe is also contracted for the Bouwstroom Oost framework to build 1,500 grondgebonden (ground-level) homes for multiple housing corporations.
- Van WijnencoreVan Wijnen is the construction partner for the Eschmarkerpoort transformation project, converting former school floors into 18 social rental apartments in Enschede. Construction started in June 2025.
- Dura VermeercoreDura Vermeer, in partnership with Ska-Pa, is developing the Bölke Next project near Enschede station. De Woonplaats has turn-key purchased 39 social rental homes (15 maisonnettes and 24 apartments) within this development.
- Domijn, Ons Huis, and municipality EnschedecoreUnder the Nieuw Twekkelerveld initiative, De Woonplaats collaborates with Domijn, Ons Huis, and the municipality of Enschede to improve the Twekkelerveld neighborhood. Partners jointly develop plans for housing, energy/climate, community facilities, and social contacts in the district.
- VB&T and VvEcosupportingVB&T and VvEco are sustainability advisors engaged by De Woonplaats to develop and supervise sustainability plans for VvE (owners association) buildings, including De Wönners and Canisiushof in Groenlo. They provide expertise on energy efficiency and renovation planning.
- De Nijl Architecten and Afdeling Buitengewone ZakencoreThe municipality of Enschede and De Woonplaats jointly commissioned De Nijl Architecten and Afdeling Buitengewone Zaken to develop a future vision for the Pathmos neighborhood (2024 flood-affected area). These independent parties work with residents and professionals to shape the vision for Pathmos 2050.
- Bouwfonds / BAMcoreBAM is the selected construction partner within the Bouwstroom Oost framework (joint procurement of 11 housing corporations) to build 1,000 gestapelde (apartment) homes. BAM and Bouwstroom Oost formalized their collaboration in March 2026.
- Sint Joseph AlmelocoreDe Woonplaats is building 35 social rental apartments on the Indiëlteren in Almelo as part of a solidarity agreement (solidariteitsovereenkomst) with Sint Joseph Almelo. De Woonplaats builds the complex; Sint Joseph handles rental management and maintenance.
- Wonion, Sité Woondiensten, Plavei, and ProWonenminorTogether with other Achterhoek housing corporations (Wonion, Sité Woondiensten, Plavei, and ProWonen), De Woonplaats participates in the 'Samen Biobased Bouwen' (Together Building Biobased) initiative to test and scale biobased construction materials and circular renovation approaches in the Achterhoek region.
- Stichting Jongeren Huisvesting Twente (SJHT)coreSJHT is the primary tenant (hoofdhuurder) of the 15 youth/student studios at Lipperkerkstraat 5-7 in Enschede, handling subletting and management to young people and students. De Woonplaats is the building owner.
- Building BalancesupportingBuilding Balance supported De Woonplaats during the tender process for the Hakkelerkampstraat project, using their tendering tool based on the Convenant Toekomstbestendig Bouwen (TTB) to translate sustainability ambitions into concrete evaluation criteria for circularity, biobased materials, and climate adaptation.
- Klomps BouwbedrijfcoreKlomps Bouwbedrijf was selected via a special sustainability-focused tender to build 11 eengezinswoningen at Hakkelerkampstraat in Winterswijk. The tender challenged contractors to build as circularly, nature-inclusive, and climate-adaptively as possible within a fixed budget.
- elke renovatie & onderhoudcoreelke Renovatie & Onderhoud is the primary maintenance and renovation contractor for De Woonplaats, executing sustainability upgrades and renovations including De Berkenkamp (229 homes), Driessenshof 119 transformation, and biobased pilots. They also built model homes to help residents visualize upgrades.
- SW VastgoedverbeteringcoreSW Vastgoedverbetering is the construction partner coordinating and executing the sustainability upgrade of 26 homes at Kerkpad in Dinxperlo (Ressinghof), including HR++ glass, roof/floor/wall insulation, new ventilation, and circular material use. Work started February 2026.
- elke Renovatie en Onderhoud (Driessenshof)coreelke Renovatie en Onderhoud is executing the transformation of the former office at Driessenshof 119 in Aalten into 6 social rental apartments and a new district office, with completion expected in 2026.
- Oude Wolbers BouwbedrijfcoreOude Wolbers Bouwbedrijf is the construction partner for the Floraparkstraat project in Enschede, where 21 demolished duplex homes are being replaced with 23 new social rental homes (18 beneden-bovenwoningen and 5 eengezinswoningen).
- WAM & Van Duren BouwgroepcoreWAM & Van Duren Bouwgroep is the construction partner for the Oostburgweg project (8 social family homes in Enschede) and the Weurden project (6 social rental apartments in Winterswijk). Both projects are scheduled for completion around 2026.
- Lammertink Vastgoedzorg and ConsolidatedsupportingLammertink Vastgoedzorg and Consolidated are contracted to execute the sustainability works at Canisiushof 1-43 in Groenlo (34 rental homes), including roof insulation, HR++ glass, mechanical ventilation, new insulated doors, and painting.
- Lammertink VastgoedzorgsupportingLammertink Vastgoedzorg executes the sustainability works at De Wönners (54 rental homes) in Enschede, including extra roof and facade insulation, HR++ glass, improved ventilation, and exterior painting.
- Ten Brinke and Life-NLcoreTen Brinke and Life-NL are the co-developers of the Kop Boulevard project in Enschede, a 262-apartment twin-tower development (social and mid-rent) with De Woonplaats. This is the first visible step in the Boulevardkwartier area development. The first phase agreements were signed in February 2026.
- IAA ArchitectensupportingIAA Architecten collaborated with SJHT and the city architect (stadsbouwmeester) on the design of the 15 youth studios at Lipperkerkstraat 5-7. Also involved in Telgendijk project design.
- Orange ArchitectssupportingOrange Architects designed the Kop Boulevard project in Enschede, creating the architectural vision for two residential towers (62m and 50m tall) with 262 apartments combining social and mid-rent housing.
- WoON Twente (initiator)coreWoON Twente is the initiating body for Bouwstroom Oost, a multi-year collaborative framework of 11 housing corporations (Domijn, Vechtdal Wonen, Viverion, Welbions, De Woonplaats and others) to rapidly deliver 2,000 conceptual homes by 2030 through joint procurement. It is the 8th bouwstroom in the Netherlands.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
De Woonplaats competitors and assessment
Company assessmentBroad incumbents
- Vestia: One of the largest Dutch housing corporations, operating nationwide with a much broader portfolio than De Woonplaats. Comparable business model and regulatory framework (Woningwet woningcorporatie) but at substantially greater scale, making it a broad incumbent reference point.
- Woningstichting Eigen Haard: Large Amsterdam-based Dutch housing corporation offering social rental housing at much greater scale than De Woonplaats. Comparable as a Woningwet-licensed woningcorporatie with similar digital tenant services and sustainability programs, but operating nationally rather than regionally.
Direct peers
- Welbions: Woningcorporatie operating in Hengelo and surrounding Twente municipalities. Active partner in Bouwstroom Oost with De Woonplaats; directly comparable business model, scale, and social housing focus in the same Twente region.
- Domijn: Dutch woningcorporatie operating in Twente, named as a core Bouwstroom Oost partner alongside De Woonplaats. Same social housing mandate and overlapping service geography, making it the most directly comparable peer.
- ProWonen: Dutch housing corporation participating in the 'Samen Biobased Bouwen' Achterhoek initiative with De Woonplaats. Directly comparable as a regional social housing provider focused on affordable rental housing.
- Plavei: Woningcorporatie serving the Doetinchem/Regio Achterhoek area and named as a 'Samen Biobased Bouwen' partner. Comparable social housing operator with regional Achterhoek overlap and similar scale.
- Sité Woondiensten: Achterhoek housing corporation participating in the 'Samen Biobased Bouwen' consortium with De Woonplaats. Directly comparable as a regional social housing provider with shared sustainability and community development focus.
- Vechtdal Wonen: Dutch housing corporation in the Vechtdal region, participating in Bouwstroom Oost with De Woonplaats. Directly comparable as a similarly sized mid-tier social housing provider in the same regional partnership.
- Wonion: Achterhoek-based woningcorporatie and partner in the 'Samen Biobased Bouwen' circular construction initiative alongside De Woonplaats. Direct peer with shared regional focus on affordable rental housing and sustainability innovation.
- Viverion: Dutch housing corporation in Overijssel, also a Bouwstroom Oost participant. Comparable regional social housing corporation with overlapping customer segments and regulatory framework.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
De Woonplaats social profiles
Digital presenceDe Woonplaats compliance and trust
Trust signalCompliance3 records
De Woonplaats financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Woonplaats leadership team
Management profileNumber of profiles
Profiles12 records
De Woonplaats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Woonplaats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Woonplaats
What does De Woonplaats do?
De Woonplaats is a Dutch social housing corporation (woningcorporatie) that owns and rents approximately 16,900 affordable social housing units to over 30,000 residents in the Twente and Achterhoek regions (primarily Enschede, Aalten, Oost Gelre, and Winterswijk). The organization provides tenancy management, maintenance, sustainability upgrades, new-build development, and a digital tenant portal (Mijn Woonplaats) for self-service.
Is De Woonplaats a public or private company?
De Woonplaats is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was De Woonplaats founded?
De Woonplaats was founded in 1968. It employs 251 to 500 people.
Where is De Woonplaats based?
De Woonplaats is headquartered in Enschede, Netherlands, in the Europe region.
How does De Woonplaats make money?
One revenue line is on record: social housing rental income.
Who are De Woonplaats's main competitors?
Broad incumbents on record are Vestia and Woningstichting Eigen Haard. Direct peers are Welbions, Domijn, ProWonen, Plavei, Sité Woondiensten, Vechtdal Wonen, Wonion and Viverion.
Does De Woonplaats have an API?
No public API is recorded for De Woonplaats.
What industry is De Woonplaats in?
De Woonplaats's product category is Social Housing. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 62422 and its SIC code is 7340.