ProWonen
ProWonen is a Dutch non-profit social housing corporation (wooncorporatie) based in Borculo that provides affordable rental housing across Achterhoek municipalities via its MijnProWonen tenant portal, mobile apps, and the joint Thuis in de Achterhoek allocation platform with peer wooncorporaties Wonion and Plavei.
- Company typePrivate
- Founded-
- HeadquartersBorculo, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What ProWonen does
ProWonen is a Dutch social housing corporation (wooncorporatie) headquartered at Tedinkweide 2, 7271 RD Borculo, operating in the Achterhoek region of the Netherlands. The company provides affordable rental housing to households within Achterhoek municipalities (including Borculo, Ruurlo, Neede, Eibergen, and Gelselaar), serving social housing seekers, low-to-middle income households, seniors (55+/65+), and urgent housing seekers via four priority segments. ProWonen's portfolio is allocated partly through the joint regional platform Thuis in de Achterhoek with peer corporations Wonion and Plavei, plus direct assignment through municipal performance agreements (prestatieafspraken) with Gemeente Berkelland and Gemeente Bronckhorst.
The company's core technology is a tenant-services platform rather than a software product suite. MijnProWonen is a web-based self-service portal where tenants pay rent, submit repair requests, view contracts, and modify bank details; the same capability is exposed on iOS and Android via the HuurdersPortaalApp. Customer contact is multi-channel and routed through Trengo for WhatsApp and live chat, with email ([email protected]), phone ((0545) 28 50 00), and an in-person office in Borculo. ProWonen runs Lariksweg Eibergen and Schoolstraat Gelselaar as new-build projects, and integrates with Liander (energy network operator) for solar-panel meter registration on move-in.
ProWonen is a regulated non-profit; revenue comes primarily from social housing rent (set annually with Dutch-government-regulated, income-dependent increases — capped at 3.7% for social segment and 4.4% for middle and free-sector segments in 2026), plus ancillary subscription streams: the Servicefonds at €6.00 per month for small repairs, the automatically-enrolled Glasfonds at €0.85 per month for glass insurance, and rents for garages, parking spaces, storage units, and gardens. Distribution is purely direct-to-tenant: physical office, tenant portal, mobile apps, the joint Thuis in de Achterhoek portal, phone, email, WhatsApp, and live chat. No resellers or third-party distribution channels exist. Care-provider referrals (Markenheem, Livio, Sensire, Careaz) and care-navigation through Present extend the offering into senior and vulnerable-tenant services.
ProWonen firmographics
Firmographics- Name
- ProWonen
- Legal name
- ProWonen
- Website
- https://prowonen.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ProWonen is a Dutch non-profit social housing corporation (wooncorporatie) based in Borculo that provides affordable rental housing across Achterhoek municipalities via its MijnProWonen tenant portal, mobile apps, and the joint Thuis in de Achterhoek allocation platform with peer wooncorporaties Wonion and Plavei.
- Ownership category
- akta.pro rank
Where ProWonen is headquartered
LocationHeadquarters
- HQ city
- Borculo
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
ProWonen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Social Housing Rent: ProWonen generates primary revenue from renting social housing units. Rent is adjusted annually on July 1st with income-dependent increases. The company uses a 'streefhuur' (target rent) system below maximum legal limits for affordability.
- Servicefonds: Monthly subscription for small repairs covered under tenant maintenance responsibility. As of 2026, rate is €6.00 per month.
- Glasfonds: Monthly subscription for glass repair insurance. As of 2026, rate is €0.85 per month. All tenants are automatically enrolled.
- Garages, Parking, Storage: Additional revenue from renting garages, parking spaces, storage units, and gardens to tenants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Social housing rent increase 2026 |
| Subscription | Annual | Middle segment rent increase 2026 |
| Subscription | Annual | Free sector rent increase 2026 |
| Subscription | Annual | Income-dependent rent increase 2026 |
| Subscription | Monthly | Servicefonds |
| Subscription | Monthly | Glasfonds |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
ProWonen product offering
Product offeringCore offering
ProWonen is a Dutch social housing corporation (wooncorporatie) that rents affordable social housing units to households in the Achterhoek region of the Netherlands. The company also offers related subscription services including a Servicefonds for small repairs, a Glasfonds for glass repair coverage, and rentals of garages, parking spaces, and storage units. Housing seekers register and apply through the joint regional platform Thuis in de Achterhoek.
Product overview
ProWonen operates as a housing corporation (wooncorporatie) in the Achterhoek region of the Netherlands, offering a portfolio of social housing services centered around its tenant portal MijnProWonen. The core product ecosystem includes the MijnProWonen web portal for tenant self-service management, the HuurdersPortaalApp mobile application (available on iOS and Android) for on-the-go access, and the ProWonen Help Center knowledge base. Tenants use these digital channels to manage rent payments, submit repair requests, handle housing applications, access contracts, and communicate with ProWonen. The offering is structured as a tenant services platform rather than a traditional software product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Housing Rental Rental of affordable social housing units to households in Achterhoek municipalities including Borculo, Eibergen, Neede, Ruurlo, and surrounding villages, governed by Dutch social housing regulations.
- Servicefonds Optional monthly subscription for tenants at €6.00 per month (2026 rate) covering small repairs under tenant maintenance responsibility.
- Glasfonds Monthly subscription at €0.85 per month (2026 rate) providing glass repair insurance coverage; all tenants are automatically enrolled.
- Garages, Parking, and Storage Rentals Rental of garages, parking spaces, storage units, and gardens to ProWonen tenants as additional ancillary services.
- Thuis in de Achterhoek Housing Allocation Regional housing allocation service operated jointly with Wonion and Plavei, enabling housing seekers to register, search, and apply for rental properties across all participating Achterhoek housing corporations.
- Housing Sales (Koop) Sale of housing units to buyers, providing an ownership pathway alongside the rental offerings.
Quantifiable outcome
- In 2024, approximately 1,400+ housing seekers found a suitable affordable home within 1-4 years
Companies that use ProWonen
Customer profileSegments4 records
Ideal customer profiles3 records
ProWonen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
ProWonen partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Thuis in de Achterhoek (Joint Platform with Wonion, Plavei)coreProWonen participates in the joint housing portal Thuis in de Achterhoek together with housing corporations Wonion and Plavei. This platform allows housing seekers to register, search, and apply for rental properties across all participating housing corporations in the Achterhoek region.
- PresentcorePresent and ProWonen collaborate to support tenants with help requests. This partnership assists housing residents who have care or assistance needs.
- Gemeente BerkellandcoreProWonen collaborates with Municipality of Berkelland on housing allocation, room rentals for status holders (statushouders), and performance agreements (prestatieafspraken).
- Gemeente BronckhorstcoreProWonen collaborates with Municipality of Bronckhorst on housing allocation, room rentals for status holders (statushouders), and performance agreements (prestatieafspraken).
- MarkenheemminorMarkenheem provides senior care services in Zelhem, Hengelo (for Bleijke), and other locations. ProWonen refers tenants to Markenheem for assisted living options.
- LiviominorLivio provides senior care services in Neede and Eibergen. ProWonen refers tenants to Livio for assisted living information.
- SensireminorSensire provides care services in Vorden (Wheme terrain) and Ruurlo (Bundeling terrain). ProWonen has 'aandraagrecht' (priority referral rights) arrangements with Sensire for care-dependent tenants.
- CareazminorCareaz provides senior care in Borculo (at Andriessenhuis location). ProWonen refers tenants to Careaz for assisted living options.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
ProWonen competitors and assessment
Company assessmentBroad incumbents
- Ymere: Major Dutch housing corporation with social and mid-market rental portfolio across the Randstad. Comparable regulatory position and tenant services platform, but at significantly larger scale.
- Mitros: Utrecht-based Dutch housing corporation with social housing portfolio and tenant self-service platform. Comparable wooncorporatie structure and digital service orientation.
- Vestia: One of the largest Dutch housing corporations, operating across multiple regions. Comparable regulatory framework and operating model but at significantly greater scale and geographic breadth.
- De Alliantie: Large Dutch housing corporation operating across multiple provinces. Comparable wooncorporatie model and digital tenant services focus, but with national footprint rather than regional concentration.
- Eigen Haard: Amsterdam-area social housing corporation offering rental housing and tenant services. Comparable Dutch housing association model with similar digital tenant tooling.
- Woonstad Rotterdam: Major Dutch municipal housing corporation serving Rotterdam. Comparable social housing mandate and regulated framework but operating at city-scale versus ProWonen's regional model.
Direct peers
- Plavei: Achterhoek-based social housing corporation and the third participant in the Thuis in de Achterhoek joint platform. Directly comparable wooncorporatie with overlapping tenant base and operating model.
- Wonion: Dutch social housing corporation operating in the Achterhoek region and direct partner of ProWonen in the joint Thuis in de Achterhoek allocation platform. Closest comparable given shared geography, regulatory model and tenant base.
Regional players
- Peabody: UK's largest social housing provider. Comparable regulated social housing model and tenant self-service digital platform orientation, though operating under UK regulatory framework rather than Dutch.
- Clarion Housing Group: UK-based social housing association operating over 125,000 homes. Comparable non-profit social housing landlord model with digital tenant services, providing a useful benchmark for scale operations outside the Netherlands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ProWonen social profiles
Digital presenceProWonen financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProWonen leadership team
Management profileNumber of profiles
ProWonen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProWonen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProWonen
What does ProWonen do?
ProWonen is a Dutch social housing corporation (wooncorporatie) that rents affordable social housing units to households in the Achterhoek region of the Netherlands. The company also offers related subscription services including a Servicefonds for small repairs, a Glasfonds for glass repair coverage, and rentals of garages, parking spaces, and storage units. Housing seekers register and apply through the joint regional platform Thuis in de Achterhoek.
Is ProWonen a public or private company?
ProWonen is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ProWonen founded?
ProWonen was founded in -1. It employs 51 to 100 people.
Where is ProWonen based?
ProWonen is headquartered in Borculo, Netherlands, in the Europe region.
How does ProWonen make money?
Four revenue lines are on record. Social Housing Rent is the primary driver. The others are servicefonds, glasfonds and garages, Parking, Storage.
Who are ProWonen's main competitors?
Broad incumbents on record are Ymere, Mitros, Vestia, De Alliantie, Eigen Haard and Woonstad Rotterdam. Direct peers are Plavei and Wonion. Regional players are Peabody and Clarion Housing Group.
Does ProWonen have an API?
No public API is recorded for ProWonen.