What Wonion does

Wonion is a Dutch social housing corporation (woningcorporatie) headquartered in Ulft, municipality of Oude IJsselstreek, in the Achterhoek region of Gelderland, Netherlands. Founded in 2008 with 11-50 employees, Wonion provides affordable rental housing to low- and middle-income households in its service area, operating a portfolio of approximately 5,000 rental homes. The company is required to allocate at least 85% of its units to households below statutory income thresholds and consistently exceeds this floor at over 94% allocation to its target group. Tenants access services via the MijnWonion self-service portal (contracts, payments, repair requests, documents), while new housing seekers register through the shared Thuis in de Achterhoek allocation platform operated jointly with ProWonen, Sit\u00e9 Woondiensten, De Woonplaats, and Woonzorg Nederland, under which 80% of homes are allocated by registration time and 20% by lottery.

Wonion's underlying technology and product offering center on sustainable residential construction and renovation. New-build projects are delivered to Nul-op-de-Meter (zero-energy) standard with solar panels, heat pumps, and high-performance insulation, increasingly using biobased materials (miscanthus, straw, hemp, timber) and modular timber-frame construction under the Samen Biobased Bouwen regional initiative. The portfolio also includes circular construction projects reusing roof tiles, bricks, and reclaimed stone, plus life-cycle-adaptable homes for the aging population. The company sustains an approximately 100-home-per-year renovation pipeline targeting a CO2-neutral housing stock by 2050, and operates senior care housing (De Oevelgunne with Azora and Estinea, Herbergier Terborg) and small-format zero-energy dwellings (De Thuus in Ulft).

Revenue is generated primarily through regulated monthly rental income (subscription-recurring model), with annual rent adjustments in July based on Dutch CPI inflation (3.6% for 2026 on most social units) and energy-label-based differentiation. Additional revenue comes from service charges, parking fees, and Energy Performance Fees (EPV, indexed at 3.3%). As a non-profit woningcorporatie, Wonion does not publish revenue figures; the company supports turnover of large social units through a provincially subsidized relocation program (up to \u20ac2,000) for 55+ tenants downsizing. Customers are reached through direct digital channels (wonion.nl, MijnWonion, social media), the regional Thuis in de Achterhoek platform, the printed WonionMagazine, and community programs (Naobercompetitie with De Graafschap Verbindt, Wonion Doet! neighborhood greening, Goeie Gastendag contractor events, energy advice markets with Agem Energieloket).

Name

Wonion

Legal name

Wonion

Website

https://wonion.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Wonion is a Dutch social housing corporation providing affordable, sustainable rental housing to approximately 5,000 low- and middle-income households in the Oude IJsselstreek municipality in the Achterhoek region, with a focus on zero-energy and biobased new construction.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Lessors of Real Estate (5311), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Residential General Contracting (New Build) (IMAFAAAB)

Keywords

• Social housing management
• Rental property services
• Sustainable housing construction
• Affordable rental housing
• Tenant services platform

Headquarters

HQ city

Ulft

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Huurinkomsten (Rental income): Wonion's primary revenue stream is monthly rental income from its social housing portfolio. Rents are adjusted annually (usually July 1) based on inflation and energy label of the property. Social housing rents are regulated under Dutch law. Additional revenue comes from service charges, parking fees, and energy performance fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Wonion is a Dutch social housing corporation (woningcorporatie) that owns, lets and manages a portfolio of approximately 5,000 affordable rental homes in the Achterhoek region (municipality of Oude IJsselstreek). It allocates social housing through the shared Thuis in de Achterhoek platform, delivers tenant services via the 24/7 MijnWonion digital portal, and develops new net-zero, biobased and circular rental homes as part of a long-term CO2-neutral-housing-stock program.

Product overview

Wonion is a Dutch social housing corporation (wooncorporatie) serving the Achterhoek region. Its core product offering is social rental housing management, encompassing approximately 5,000 rental homes across multiple municipalities. The portfolio includes traditional rental housing, zero-energy (nul-op-de-meter) new construction, life-adaptable homes, and biobased/circular building projects. Wonion's digital product ecosystem consists of MijnWonion (tenant self-service portal), Thuis in de Achterhoek (shared regional housing allocation platform), and an online repair request system. Supporting services include the quarterly WonionMagazine, garden equipment lending, moving subsidies for seniors, home exchange programs, community greening initiatives (Wonion Doet!), and tenant support programs. Sustainability is embedded throughout the offering with a goal of CO2-neutral housing stock by 2050.

Differentiator

Problem solved

Functional benefit

Brands

• MijnWonion: Online tenant portal for managing rental matters including repairs, payments, and documents
• De Oevelgunne
• Thuis in de Achterhoek

Products and services

• Social rental housing portfolio The company's principal offering: a portfolio of approximately 5,000 regulated social rental homes across Oude IJsselstreek and the Achterhoek region, allocated to low- and middle-income households below statutory income thresholds with rents adjusted annually on a CPI- and energy-label basis.
• MijnWonion tenant portal Standalone 24/7 digital self-service portal through which Wonion's tenants can view contracts, payment history, rent composition, documents and housing valuation, available at /huurdersportaal/mijnwonion/.
• Thuis in de Achterhoek housing allocation platform Shared digital platform, operated jointly with ProWonen, Sit\u00e9 Woondensten, De Woonplaats, Woonzorg Nederland and Plavei, that lets housing seekers register, search and apply for social rental homes across the Achterhoek region under a unified allocation policy (80% by registration time, 20% by lottery).
• Reparatieverzoek (Repair Request System) Online maintenance request system enabling tenants to report issues and schedule technician appointments online, accessible both via the MijnWonion portal and directly without login.
• Verduurzamingsprojecten (Sustainability Renovation Program) Annual program (about 100 homes/year) of insulation, heat-pump and solar-panel upgrades plus gas-free conversions, including projects such as Touwslagersbaan (Gendringen) and Grote Beer (Ulft), targeting a fully energy- and CO2-neutral housing stock by 2050.
• Nul-op-de-meter (Zero-Energy) rental homes Net-zero (Nul-op-de-meter) new-build rental homes that generate as much energy annually as residents consume, equipped with solar panels, high-grade insulation and heat pumps, rolled out at Heuvelstraat Silvolde and Koningin Emmastraat Terborg.
• Biobased Bouwen (Biobased Construction Program) Sustainable new-construction approach using natural raw materials (miscanthus, straw, hemp and timber) to replace concrete, stone wool and plastic, delivered via the regional 'Samen Biobased Bouwen' initiative and a biobased kitchen pilot with SAM Panels and Bribus.

Quantifiable outcome

• Ruim 3.200 mensen kregen een betaalbaar huis in 2022; 1.400+ huishoudens in 2024
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Stichting De Graafschap VerbindtcoreStrategic or Co-development Partner · 5 September 2022Stichting De Graafschap Verbindt leverages the appeal of the De Graafschap football club to strengthen community well-being. Wonion and De Graafschap Verbindt partner to organize multi-year sports activities (e.g., Naobercompetitie/De Graafschap Verbindt Naobers football competition for youth in Silvolde) that engage youth with their local community and lifestyle awareness.
• AzoracoreStrategic or Co-development Partner · 2 October 2021Azora is a healthcare organization providing residential care for seniors and care-dependent individuals. Wonion collaborated with Azora and Estinea to develop the 71-unit woonzorgcentrum De Oevelgunne in Gendringen (opened October 2021), providing 11 social housing units within the care center. Azora manages 46 units and operates the broader care facility including the Grand Café.
• EstineacoreStrategic or Co-development Partner · 2 October 2021Estinea provides housing and care for people with disabilities. As part of the De Oevelgunne woonzorgcentrum project, Estinea residents occupy 14 of the 71 units in the integrated care and housing complex in Gendringen.
• Gemeente Oude IJsselstreekcoreStrategic or Co-development PartnerThe municipality of Oude IJsselstreek collaborates with Wonion on housing development, sustainability projects, woonzorgzone development (Ulft), the Naobercompetitie, energy advice markets, and performance agreements (prestatieafspraken). The municipality is a key partner in circular and climate adaptation initiatives.
• Sociaal Werk Oude IJsselstreekminorStrategic or Co-development PartnerSociaal Werk Oude IJsselstreek collaborates with Wonion on neighborhood greening initiatives (Wonion Doet!) and community-building activities in Terborg and surrounding areas.
• Thuis in de Achterhoek (ProWonen, Sité Woondiensten, De Woonplaats, Woonzorg Nederland)coreStrategic or Co-development PartnerWonion collaborates with ProWonen, Sité Woondiensten, De Woonplaats, and Woonzorg Nederland via the Thuis in de Achterhoek shared housing allocation platform. In January 2023, the three Achterhoek corporations launched a unified policy with same rules for allocating social rental homes. The platform serves as a single window for housing seekers in the Achterhoek region.
• Lenferink, Wassink Installatie, Wam&VanDuren, WSi InstallatietechniekminorImplementation/ SI/ Consulting PartnerConstruction and installation partners for Wonion's annual renovation program (approx. 100 homes/year). Projects include Touwslagersbaan in Gendringen and Grote Beer in Ulft, focusing on insulation, heat pumps, and making homes gas-free.
• Takkenkamp Vastgoed Verduurzamers / Building BalanceminorImplementation/ SI/ Consulting PartnerTakkenkamp Vastgoed Verduurzamers, in partnership with Building Balance, applied miscanthus as blown-in insulation material in a Wonion property, representing an innovative biobased insulation technique.
• Samen Biobased Bouwen (Achterhoek)coreStrategic or Co-development PartnerWonion initiated the 'Samen Biobased Bouwen' (Together Biobased Building) collaboration in the Achterhoek to stimulate biobased construction using natural materials. The initiative connects the strong agricultural sector, the construction industry, and the Achterhoek manufacturing industry to apply biobased materials at scale.
• SAM Panels / BribusminorImplementation/ SI/ Consulting PartnerIn a pilot project, Wonion collaborated with SAM Panels and Bribus to develop a fully biobased kitchen made from local waste streams including cow manure (for wall panels) and recycled jeans fabric (for cabinet fronts), as part of the Samen Biobased Bouwen initiative.
• Provincie GelderlandminorOthersProvincial government providing relocation subsidies (up to €2,000) for residents aged 55+ downsizing from large to smaller rental homes, to stimulate housing market turnover.
• De Variabele / Te Mebel / Dusseldorp / Re-Use / DuSpotminorStrategic or Co-development PartnerMaintenance and construction partners participating in Wonion's annual Goeie Gastendag (contractor meeting), focusing on circular maintenance, climate adaptation (natural cooling, rainwater management), and innovation in reusing materials from renovations.
• De Drie Notenboomen (Herbergier)minorStrategic or Co-development PartnerCare entrepreneurs Han and Katja Brom operate the Herbergier small-scale care center in Terborg. Wonion developed the new 17-room care facility at Gravenpad, Terborg in partnership with De Drie Notenboomen and Klomps Bouwbedrijf.
• Klanten van Wonion (onderhoudspartners)minorOthersWonion's annual contractor networking event (Goeie Gastendag) with 23 maintenance partners, focused on circular maintenance, material reuse, and customer satisfaction. Te Kloeze Riooltechniek won the 2026 customer satisfaction award.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• De Woonplaats: Achterhoek social housing corporation participating in the same Thuis in de Achterhoek platform as Wonion. Comparable in regulatory framework, target population, and shared regional allocation model.
• Plavei: Achterhoek woningcorporatie referenced alongside Wonion in the regional Thuis in de Achterhoek housing allocation collaboration. Comparable social housing mandate and regional focus.
• Woonzorg Nederland: Dutch housing corporation specializing in housing for seniors and care-dependent people; partner in the Thuis in de Achterhoek platform. Comparable to Wonion's woonzorgzone and life-adaptable housing activities (e.g., De Oevelgunne with Azora/Estinea).
• Sité Woondiensten: Achterhoek-based woningcorporatie and co-launcher of the unified 2023 Thuis in de Achterhoek allocation policy with Wonion. Directly comparable on social housing mandate, tenant services, and regional cooperation model.
• ProWonen: Dutch social housing corporation (woningcorporatie) operating in the Achterhoek region and a co-founder of the Thuis in de Achterhoek shared allocation platform with Wonion. Highly comparable in portfolio size, regional focus, target population, and regulatory structure.

Broad incumbents

• Vivare: Mid-sized Dutch social housing corporation (Arnhem/Nijmegen region) operating a much larger multi-municipality portfolio. Comparable in regulatory structure (Woningwet, DAEB) and target population, but at significantly greater scale and geographic breadth than Wonion.
• Woonbron: Large Dutch social housing corporation with multi-municipality operations in the Randstad. Operates under the same Woningwet framework as Wonion with comparable affordable-housing mandate, but at much larger portfolio scale.
• Mitros: Utrecht-based Dutch social housing corporation with a comparable affordable-housing mandate and active sustainability/retrofit program. Comparable in regulatory structure but larger and more urban than Wonion's rural Achterhoek focus.
• Eigen Haard: Large Amsterdam-area Dutch social housing corporation with comparable DAEB regulatory mandate and tenant services orientation. Operates at substantially greater scale than Wonion and in a higher-cost urban geography.
• Ymere: One of the largest Dutch social housing corporations, active across multiple municipalities including Amsterdam. Shares Wonion's regulatory framework and sustainability ambitions, but operates at materially greater scale and geographic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wonion_
• Facebookfacebook.com/WooncorporatieWonion
• LinkedInlinkedin.com/company/wonion

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wonion