Banholzer
Banholzer AG is a privately held Swiss catering supplies distributor, founded 1881, serving HORECA (restaurants, hotels, healthcare, communal catering) and private customers with 20,000+ SKUs via four showrooms and an e-commerce platform.
- Company typePrivate
- Founded1784
- HeadquartersDeitingen, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Banholzer does
Banholzer AG is a privately held Swiss distributor of catering and hospitality supplies, founded in 1881 and headquartered in Deitingen (Canton Solothurn), with four physical showrooms across Switzerland (Deitingen, St. Gallen, St-Légier/Vevey, St. Moritz). The company operates a dual B2B and B2C model: business customers access wholesale pricing, purchase-on-account terms (30 days net), backorder visibility, and a full product range through dedicated accounts, while private customers purchase through the online store or the Deitingen retail showroom at VAT-inclusive prices. Its assortment spans more than 20,000 SKUs across 13 categories, including glassware, porcelain, cutlery, kitchen equipment, bar supplies, buffet equipment, service items, professional appliances, transportation and storage, cleaning and organization, spare parts, and garden furniture, with branded lines such as RAK Porcelain (exclusive Swiss partner), Cookplay, Spiegelau Definition, GenWare, Churchill, Kahla, MIJ ceramics, Weaver Pro, Poldina Pro LED lamps, and ASTRAL PFAS-free cookware.
The company's revenue mechanics rest on hardware resale at differentiated price tiers for B2B versus B2C, with delivery thresholds (free delivery for business orders above CHF 499 excl. VAT, private orders above CHF 99) and tiered shipping fees below those thresholds. Underlying technology is a WordPress-based e-commerce storefront hosted by comotive GmbH, with HubSpot for CRM and newsletter, Payrexx for payment processing, and analytics/ad-tech spanning Google Analytics, Google Ads, LinkedIn Insight, Meta Pixel, and Microsoft Advertising. Vertical customer segments are Restaurants & Bars, Hotels, Healthcare, and Communal Catering on the B2B side, plus Private Customers on the B2C side; no enterprise anchor customers are publicly named, and the firm discloses no revenue, funding, or M&A activity.
Banholzer firmographics
Firmographics- Name
- Banholzer
- Legal name
- Banholzer AG
- Website
- https://banholzer.ch
- Company type
- Private
- Founded year
- 1784
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Banholzer AG is a privately held Swiss catering supplies distributor, founded 1881, serving HORECA (restaurants, hotels, healthcare, communal catering) and private customers with 20,000+ SKUs via four showrooms and an e-commerce platform.
- Ownership category
- akta.pro rank
Banholzer industry classification
Industry- Product category
- Catering Supplies Distribution
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Bar & Beverage Service Supplies Wholesale (AFAIALAG)
Keywords
Where Banholzer is headquartered
LocationHeadquarters
- HQ city
- Deitingen
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Banholzer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - B2B: Sale of catering equipment and supplies to business customers (restaurants, hotels, healthcare, communal catering) with wholesale pricing, purchase on account capability, and access to full product range including backorder items.
- Product Sales - B2C: Sale of catering supplies and household items to private customers through online store and retail showroom.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Business customer pricing |
| Unit Pricing | Pay-as-you-go | Private customer pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Banholzer product offering
Product offeringCore offering
Banholzer AG supplies catering and hospitality equipment — glasses, porcelain, cutlery, cookware, kitchen utensils, bar accessories, buffet equipment, appliances, and cleaning/storage items — through an e-commerce platform and four physical showrooms in Switzerland. The company sells to both business customers (restaurants, hotels, healthcare, communal catering) via dedicated B2B accounts with wholesale pricing and purchase-on-account terms, and to private customers via an online store and retail showroom in Deitingen.
Product overview
Banholzer operates as a B2B and B2C e-commerce company offering catering and hospitality supplies across Switzerland. The core platform is an online store providing access to over 20,000 products across 13 main categories: Glassware, Porcelain, Cutlery, Kitchen Equipment, Bar Supplies, Buffet Equipment, Service Items, Apparatus (appliances), Transportation & Storage, Cleaning & Organization, Spare Parts, Garden Furniture, and Actions/Sales items. The company distributes through physical showrooms in Deitingen, St. Gallen, St-Légier (Vevey), and St. Moritz. Product offerings include branded collections such as Weaver Pro baskets, MIJ Japanese ceramics, GenWare porcelain with acacia wood, Cookplay modern tableware (Oceancook and Rex), ASTRAL PFAS-free cookware, Churchill porcelain, FRXSH frozen food processors, RAK Porcelain (exclusive Swiss partner), Poldina Pro LED lamps, Spiegelau Definition glassware, and Kahla Homestyle collection. Business customers receive dedicated accounts with purchase-on-account terms, while private customers shop at retail prices.
Differentiator
Problem solved
Functional benefit
Products and services
- Glassware
Companies that use Banholzer
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Banholzer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Banholzer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- RAK PorcelaincoreBanholzer is the official exclusive partner of RAK Porcelain for Switzerland. RAK Porcelain offers artfully designed porcelain with artistic designs. This partnership provides Banholzer with a differentiated exclusive product line to offer Swiss hospitality customers.
- CookplayminorBanholzer represents the Cookplay brand, founded in Spain by designer Ana Roquero. Cookplay aims to redefine the modern table with creative and refreshing tableware. The brand focuses on innovative designs such as the Oceancook collection (preserving Mediterranean species) and Rex collection (modern traditional porcelain).
- Meta Platforms (Facebook/Instagram)minorMeta Platforms Ireland Limited provides Facebook and Instagram advertising platforms. Banholzer maintains a Facebook presence with Page Insights. Joint responsibility exists regarding Page Insights data under GDPR.
- Google (Services, Ads, YouTube, Meet)minorGoogle provides various services including Google Analytics, Google Ads advertising, YouTube video platform, Google Meet for video conferencing, and Google Marketing Platform for success and reach measurement.
Scale indicators3 records
Expansion highlights4 records
Banholzer competitors and assessment
Company assessmentOthers
- RAK Porcelain: UAE-based manufacturer of premium porcelain tableware and Banholzer's exclusive Swiss distribution partner. Listed because it is a core supplier/strategic partner whose commercial terms directly shape Banholzer's competitive positioning in Switzerland.
Direct peers
- Bossard Gastro AG: Swiss catering equipment and gastronomy supplier serving hospitality and restaurant customers. Operates a comparable product range (kitchen equipment, tableware, buffets) and Swiss distribution footprint to Banholzer.
- Hugentobler Schweizer Kochsysteme AG: Swiss manufacturer and supplier of professional cooking systems and kitchen equipment. Direct domestic competitor serving the same Swiss hospitality, restaurant, and communal catering customer base with comparable cookware and kitchen equipment offerings.
- Gastrotech AG: Swiss distributor of catering and gastronomy equipment, tableware, and kitchen supplies. Closely mirrors Banholzer's B2B catering supplies model across Switzerland, targeting restaurants, hotels, and foodservice operators.
Regional players
- Jean Mégert SA: Western Switzerland (Romandie) foodservice equipment and catering supplies distributor. Comparable product portfolio but regional focus in French-speaking Switzerland, overlapping with Banholzer's St-Légier (Vevey) showroom territory.
Broad incumbents
- MEIKO Maschinenbau GmbH & Co. KG: German manufacturer of commercial dishwashing, cleaning, and food waste handling systems. Large global incumbent serving the same professional catering customers as Banholzer, particularly in the cleaning and hygiene category.
- Winterhalter Gastronom GmbH: German commercial dishwasher and warewashing systems provider serving professional kitchens globally. Broad incumbent overlapping with Banholzer's cleaning/apparatus categories for Swiss hospitality customers.
- Metro AG Cash & Carry: Listed German multinational operating METRO Cash & Carry wholesale clubs for hospitality and foodservice customers across Europe, including Switzerland. Broad incumbent competing on assortment, pricing, and one-stop convenience for restaurants and hotels.
- Rational AG: Listed German market leader in professional combi-steamers and cooking appliances. A broad incumbent whose products are stocked and serviced across the Swiss hospitality market, partially overlapping with Banholzer's apparatus/cooking appliance category.
- MKN Maschinenfabrik GmbH: German manufacturer of professional kitchen equipment with global reach. Competes indirectly by offering premium cooking systems to Swiss hotels and restaurants through its own dealer network, overlapping with Banholzer's apparatus category.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Banholzer social profiles
Digital presenceBanholzer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Banholzer leadership team
Management profileNumber of profiles
Banholzer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Banholzer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Banholzer
What does Banholzer do?
Banholzer AG supplies catering and hospitality equipment — glasses, porcelain, cutlery, cookware, kitchen utensils, bar accessories, buffet equipment, appliances, and cleaning/storage items — through an e-commerce platform and four physical showrooms in Switzerland. The company sells to both business customers (restaurants, hotels, healthcare, communal catering) via dedicated B2B accounts with wholesale pricing and purchase-on-account terms, and to private customers via an online store and retail showroom in Deitingen.
Is Banholzer a public or private company?
Banholzer is a private company. It is classified as family owned and is currently operating.
When was Banholzer founded?
Banholzer was founded in 1784. It employs 11 to 50 people.
Where is Banholzer based?
Banholzer is headquartered in Deitingen, Switzerland, in the Europe region.
How does Banholzer make money?
Two revenue lines are on record. Product Sales - B2B is the primary driver. The others are product Sales - B2C.
Who are Banholzer's main competitors?
RAK Porcelain is listed as an others. Direct peers are Bossard Gastro AG, Hugentobler Schweizer Kochsysteme AG and Gastrotech AG. Jean Mégert SA is listed as a regional player. Broad incumbents are MEIKO Maschinenbau GmbH & Co. KG, Winterhalter Gastronom GmbH, Metro AG Cash & Carry, Rational AG and MKN Maschinenfabrik GmbH.
Does Banholzer have an API?
No public API is recorded for Banholzer.
What industry is Banholzer in?
Banholzer's product category is Catering Supplies Distribution. Its primary akta.pro industry code is AFAIALAG, Bar & Beverage Service Supplies Wholesale. Its SIC code is 5040.