Dynateam
Dynateam, operating as Context&, is a Nordic Microsoft Solutions Partner headquartered in Denmark that delivers enterprise consulting, implementation, and managed services across Azure, Dynamics 365, Microsoft 365, and AI/Copilot, including its proprietary Projectum xPM platform, to large organizations in energy, finance, defense, healthcare, public sector, and retail.
- Company typePrivate
- Founded1997
- HeadquartersAlbertslund, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dynateam does
Dynateam, operating commercially as Context&, is a privately held Microsoft Solutions Partner headquartered in Albertslund, Denmark, with operational offices across Copenhagen, Aarhus, and Kongens Lyngby and expanded Nordic reach into Finland following the absorption of Sulava. The firm delivers enterprise digital solutions built on the Microsoft ecosystem — covering Azure cloud infrastructure, Microsoft 365 / Modern Workplace, Dynamics 365 (CRM Sales, CRM Marketing, Customer Service, ERP), the Power Platform, Copilot, and Azure AI / Fabric — augmented by a proprietary portfolio and project management platform, Projectum xPM, and a Dynamicweb partnership for standardized e-commerce.
Revenue is generated through a mix of professional services and advisory engagements (typically multi-year, quote-based), Microsoft cloud license resale under the Cloud Solution Provider (CSP) program, Microsoft training in AI, Copilot, and cloud, and licensing/subscription revenue from Projectum xPM. Go-to-market is exclusively direct, consultative enterprise sales — no self-serve or marketplace channels — supported by an owned-event and content marketing motion anchored by the Context& blog (Viden), webinars, and the 'Agent in a Day' workshop series.
The firm serves a diversified enterprise base across energy, financial services, defense and public safety, manufacturing, pharma and life sciences, public sector, and retail — with visible reference customers including COOP Denmark (Projectum xPM), EET (Dynamics 365 CRM), Telenor (Microsoft 365 Copilot), Hempel (enterprise AI scale-out), Clever, Bavarian Nordic, Maersk Container Industry, ISS, Orifarm, Ganni, and Plus. Positioning emphasizes a "context-first" consulting methodology (technology adapted to client context rather than deployed generically) and multiple Microsoft Most Valuable Professionals (MVPs) as a credibility anchor, with participation in The Digital Neighborhood as a co-delivery and partner-network channel.
Dynateam firmographics
Firmographics- Name
- Dynateam
- Legal name
- Context&
- Website
- https://dynateam.dk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dynateam, operating as Context&, is a Nordic Microsoft Solutions Partner headquartered in Denmark that delivers enterprise consulting, implementation, and managed services across Azure, Dynamics 365, Microsoft 365, and AI/Copilot, including its proprietary Projectum xPM platform, to large organizations in energy, finance, defense, healthcare, public sector, and retail.
- Ownership category
- akta.pro rank
Dynateam industry classification
Industry- Product category
- IT Consulting & Microsoft Solutions Services
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)
Keywords
Where Dynateam is headquartered
LocationHeadquarters
- HQ city
- Albertslund
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Dynateam business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services & Advisory: Ongoing consulting, advisory services, implementation, and managed services engagements — typically long-term, contract-based relationships with enterprise clients requiring continuous support, governance, and strategic development.
- Microsoft Licensing (CSP): Revenue from reselling and managing Microsoft cloud licenses (Microsoft 365, Azure, Dynamics 365) through Microsoft's Cloud Solution Provider model, providing flexible license administration for clients.
- Training & Education: Microsoft training services covering AI, Copilot, and cloud — tailored to organizations' specific needs, delivered as instructor-led or virtual training engagements.
- Projectum xPM (Proprietary Product): Licensing or subscription revenue from the company's own portfolio/project management platform, sold as a standalone or bundled Microsoft-integrated solution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement pricing — no public tier structure |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Dynateam product offering
Product offeringCore offering
Dynateam is a Microsoft Solutions Partner (operating under the Context& brand) delivering digital solutions built on the Microsoft ecosystem for enterprise and public-sector clients across the Nordics. The company implements, customizes, and supports Microsoft Dynamics 365 (ERP, CRM Sales, CRM Marketing, Customer Service), Microsoft 365 / Modern Workplace, Azure cloud infrastructure, cybersecurity, AI/Copilot operationalization, and data/insights. It also resells Microsoft cloud licenses through the CSP model and sells its own proprietary portfolio/project management platform, Projectum xPM.
Product overview
Context& is a Microsoft Solutions Partner offering a comprehensive portfolio of solutions built on the Microsoft ecosystem. The portfolio includes core AI services (operationalizing Microsoft Copilot, AI agents, Azure AI, Fabric and automation), combined with CRM modules (Marketing, Sales, Customer Service), Modern Workplace, ERP, Data & Insights, Cloud Infrastructure, Cybersecurity & Compliance, Business Continuity & Advisory, Projectum xPM (portfolio/project management), Web & E-commerce, Training, and Microsoft License management. The offering is organized as a unified services portfolio with specialized modules that can be tailored to specific industries including Energy, Finance, Defense, Manufacturing, Healthcare, Public Sector, and Retail.
Differentiator
Problem solved
Functional benefit
Brands
- Projectum xPM: A flexible solution to consolidate portfolios, projects, and initiatives while creating strategic effect.
Products and services
- Projectum xPM
Quantifiable outcome
- EET implemented Microsoft Dynamics 365 across CRM Sales, CRM Marketing, and Customer Service — creating a unified, scalable business model.
- +3 more outcomes
Companies that use Dynateam
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles2 records
Dynateam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dynateam partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MicrosoftcoreContext& is a Microsoft Solutions Partner with multiple specializations, operating within the Microsoft ecosystem to deliver Azure cloud infrastructure, Microsoft 365/Modern Workplace, Dynamics 365 (CRM, ERP), Azure AI, Copilot, and related Microsoft cloud solutions. The partnership is foundational to the company's entire service delivery model and go-to-market strategy.
- The Digital NeighborhoodminorThe Digital Neighborhood is a network of Microsoft specialist companies in the Nordics. Context& is part of this ecosystem, positioning itself alongside 'competent neighbors' in the partner network for knowledge-sharing, collaboration, and co-delivery of Microsoft solutions.
- SulavacoreSulava, a Nordic Microsoft specialist, was acquired and merged into Context&, strengthening Context&'s Nordic position and expanding its team and capabilities. The Sulava brand was integrated into Context&, marking a significant consolidation in the Nordic Microsoft partner ecosystem.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Dynateam competitors and assessment
Company assessmentBroad incumbents
- Tieto Tech (TietoEVRY): Nordic IT services incumbent delivering cloud, ERP, data and AI services across Microsoft and other stacks. Direct competitor for Nordic enterprise digital transformation and Dynamics-adjacent work in Finland and Sweden.
- Avanade: Joint venture between Accenture and Microsoft focused exclusively on Microsoft technologies (Azure, Dynamics 365, Copilot, Power Platform). It is the dominant global incumbent in Microsoft enterprise services and competes for the same Nordic enterprise deals at much greater scale.
- Capgemini: Global IT services leader with a large Microsoft business group delivering Dynamics, Azure and Copilot solutions. Competes for large Nordic enterprise and multinational transformation mandates.
- Sopra Steria: European IT services group with a significant Microsoft practice and delivery presence in the Nordics, Northern Europe and the UK. Comparable as a Microsoft-partner SI serving regulated and public-sector clients.
- Netcompany: Large Danish IT services and software firm with deep public-sector and enterprise presence in the Nordics. Overlaps on Dynamics, cloud and digital transformation work for Danish enterprise customers including government.
- HCLTech: Global IT services provider with a long-standing Microsoft partnership delivering Dynamics, Azure and modern workplace implementations. Competes for enterprise-scale Microsoft transformation work worldwide.
Direct peers
- Columbus A/S: Danish-headquartered global Microsoft Dynamics (ERP/CRM) partner and ISV — the closest direct competitor in the Nordic Microsoft Dynamics ERP/CRM services market, addressing the same enterprise customers and verticals.
- EG A/S: Danish vertical-software and IT services provider (owned by Francisco Partners) with a Microsoft Dynamics practice and strong industry-specific ERP offerings — closely comparable to Context& on Nordic Dynamics delivery.
- Bredana A/S: Danish Microsoft Business Applications (ERP/CRM) partner focused on Dynamics 365, Power Platform and BI — a smaller, direct Nordic peer in the Microsoft Dynamics delivery market.
Emerging players
- Devoteam: European tech consulting firm with a strong Microsoft/AI/Copilot focus, including a Nordic presence. Comparable as a mid-sized Microsoft-specialist SI scaling around cloud and AI services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Dynateam social profiles
Digital presenceDynateam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dynateam leadership team
Management profileNumber of profiles
Dynateam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dynateam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dynateam
What does Dynateam do?
Dynateam is a Microsoft Solutions Partner (operating under the Context& brand) delivering digital solutions built on the Microsoft ecosystem for enterprise and public-sector clients across the Nordics. The company implements, customizes, and supports Microsoft Dynamics 365 (ERP, CRM Sales, CRM Marketing, Customer Service), Microsoft 365 / Modern Workplace, Azure cloud infrastructure, cybersecurity, AI/Copilot operationalization, and data/insights. It also resells Microsoft cloud licenses through the CSP model and sells its own proprietary portfolio/project management platform, Projectum xPM.
Is Dynateam a public or private company?
Dynateam is a private company. It is classified as unknown and is currently operating.
When was Dynateam founded?
Dynateam was founded in 1997. It employs 11 to 50 people.
Where is Dynateam based?
Dynateam is headquartered in Albertslund, Denmark, in the Europe region.
How does Dynateam make money?
Four revenue lines are on record. Professional Services & Advisory is the primary driver. The others are microsoft Licensing (CSP), training & Education and projectum xPM (Proprietary Product).
Who are Dynateam's main competitors?
Broad incumbents on record are Tieto Tech (TietoEVRY), Avanade, Capgemini, Sopra Steria, Netcompany and HCLTech. Direct peers are Columbus A/S, EG A/S and Bredana A/S. Devoteam is listed as an emerging player.
Does Dynateam have an API?
No public API is recorded for Dynateam.
What industry is Dynateam in?
Dynateam's product category is IT Consulting & Microsoft Solutions Services. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 541512 and its SIC code is 7370.