Pomp and Co.

Men's Grooming and Personal Carepompandco.dk

Pomp and Co. (Spectacular ApS, Denmark) distributes the Irish men's grooming brand Pomp & Co. across Scandinavia, selling water-based hair styling, beard, face, body, and fragrance products through its own e-commerce site and curated retail and wholesale partners including Matas and Made4men.

Company typePrivate
Founded2015
HeadquartersValby, Denmark
Headcount1–10
GTM typeB2B and B2C
OfferingHardware or Manufacturing

What Pomp and Co. does

Pomp and Co. — legally operated as Spectacular ApS (CVR 36683252) in Denmark — is the Scandinavian distributor and operator of the Irish-origin men's grooming brand Pomp & Co. Founded in 2015 by Casper Søby Hansen when two Danish entrepreneurs secured distribution rights from the Donnelly family in Dublin, the company runs a small team (1–10 employees) headquartered at Heldbovej 19 in Valby, Copenhagen. The brand traces its origin to Sam's Barber, established in Dublin in 1939 by Sammy Donnelly, whose 1947 cologne recipe was revived by grandsons James and Sam Donnelly and is the basis of today's product portfolio. Pomp & Co. serves modern, style-conscious men aged into beard/styling routines plus professional barbershops and salons, spanning DKK-denominated retail pricing in the premium band with travel (60ml), standard (100–200ml), and professional (500ml) sizes.

The product range is built around chemistry rather than software: water-based hair styling formulations (Pomade with castor oil, Hair Cream with natural beeswax, Salted Tonic Spray with sea salt and aloe vera, Aloe Hair Gel with panthenol and coffee arabica extract, Volumish Dust Powder) manufactured under GMP ISO 22716:2007 standards in the United Kingdom. Supporting SKUs cover beard care (Beard Balm, Beard Oil), face care (Face Serum, Aftershave Balm, Hydrating Shave Crème), body care (Hair/Face/Body Wash, Charcoal Soap), fragrance (Eau De Parfum), and barber accessories (Military Comb, Barber Cape, Barber Tool Mat). The portfolio is free of parabens, sulfates, and artificial colorants, with a consistent masculine fragrance profile (lavender, lime, musk, sandalwood, amber). Distribution runs through a curated mix of direct-to-consumer e-commerce on pompandco.dk (Stripe/Pensopay payments, Klaviyo email, 7-day-a-week dispatch via GLS and DAO achieving 95% next-day delivery) and selective retail/wholesale partnerships (Matas, Made4men, Brown Thomas, Hair247, Proshave, OS Frisørartikler) across Denmark, Norway, and Sweden, plus the home Irish market at Pomp.ie. Marketing leverages Instagram (@pompandcodk), Facebook, a Journal content library, PartnerAds affiliates, and earned media features in GQ, Vogue, Euroman, and Mandensager.

Pomp and Co. firmographics

Firmographics

Name: Pomp and Co.
Legal name: Spectacular ApS
Website: https://pompandco.dk
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 1–10 employees
Short description: Pomp and Co. (Spectacular ApS, Denmark) distributes the Irish men's grooming brand Pomp & Co. across Scandinavia, selling water-based hair styling, beard, face, body, and fragrance products through its own e-commerce site and curated retail and wholesale partners including Matas and Made4men.
Ownership category
akta.pro rank

Pomp and Co. industry classification

Industry

Product category: Men's Grooming and Personal Care
NAICS: Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
SIC: Perfumes, Cosmetics & Other Toilet Preparations (2844)
akta.pro primary industry: Men’s Hair Styling & Grooming (Pomades, Gels, Sprays, Hair Tonics) (CRABAGAE)
akta.pro secondary industries: Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Barber & Professional Men’s Grooming Products (CRABAGAK), Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF), Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH)

Keywords

Men's grooming products
Hair styling products
Beard care products
Premium pomade
Barber-grade cosmetics

Where Pomp and Co. is headquartered

Location

Headquarters

HQ city: Valby
HQ country: Denmark
HQ region: Europe

Offices1 record

Markets served

Pomp and Co. business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

Direct E-commerce Sales: Revenue generated from direct online sales to consumers through pompandco.dk. Customers purchase individual products at listed retail prices in DKK. Payment processed via Stripe (VISA, Mastercard, American Express, MobilePay, Apple Pay, Klarna). Orders are shipped via GLS or DAO.
Wholesale / B2B Sales to Retailers: Revenue from selling products in bulk to approved retailers (barbershops, salons, physical stores, online webshops) at wholesale prices. Retailers purchase in cartons and resell at marked-up retail prices. The company also offers dropshipping arrangements where the retailer handles sales and the company ships directly.
Affiliate / Partner Ads Revenue: Affiliate referrals through the PartnerAds program (partner-ads.com), where affiliates earn commission for driving sales to pompandco.dk.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Hair care and styling products at retail DKK prices
One time/ perpetual license	Pay-as-you-go	Wholesale pricing for approved retailers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Pomp and Co. product offering

Product offering

Core offering

Pomp and Co. develops, manufactures, and sells a comprehensive line of premium men's grooming products including water-based hair styling products (pomade, hair cream, salt spray, hair gel, volumizing powder), beard care (beard balm, beard oil), face care (face serum, aftershave balm, shave crème), body care (wash, charcoal soap), and men's fragrance. Products are sold both direct-to-consumer through pompandco.dk and through a curated network of barbershops, salons, physical retailers (including Matas and Brown Thomas), and online retailers across Denmark, Norway, Sweden, and Ireland.

Product overview

Pomp & Co. is an Irish men's grooming brand that offers a unified product portfolio centered around hair styling, beard care, face care, and body care products. The core product line consists of water-based hair styling products including Pomade (available in 60ml, 120ml, and 500ml sizes), Hair Cream, Salted Tonic Spray, Aloe Hair Gel, and Volumish Dust Powder. Supporting the hair line are beard care products (Beard Balm, Beard Oil), face care products (Face Serum, Moisturising Aftershave Balm, Hydrating Shave Crème), body care products (Hair Face & Body Wash, Charcoal Body Bar Soap), and a fragrance product (Eau De Parfum). The brand also offers professional barber accessories (Military Comb, Barber Cape, Barber Tool Mat). All products are developed by master barbers from a 3rd generation barber family in Dublin, with ingredients being naturally sourced and free from harmful chemicals. The products are manufactured in the United Kingdom under GMP ISO 22716:2007 standards.

Differentiator

Problem solved

Functional benefit

Products and services

Pomade

Quantifiable outcome

95% of orders delivered next day via DAO courier
+3 more outcomes

Companies that use Pomp and Co.

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Pomp and Co. technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Pomp and Co. partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered minor and core.

GLS (Parcel delivery)minorOthersGLS (General Logistics Systems) is used as one of two primary parcel delivery couriers for Pomp & Co. e-commerce orders. All weekday orders are shipped via GLS or DAO. GLS is a pan-European parcel logistics provider.
DAO (Parcel delivery)minorOthersDAO is the primary next-day delivery courier for Pomp & Co. orders, handling approximately 95% of all orders with next-day delivery. DAO and GLS are the two logistics partners used for order fulfillment, with DAO offering the fastest delivery times (next-day).
PartnerAds (Affiliate Program)minorGTM or Marketing PartnerPartnerAds is the affiliate marketing network through which Pomp & Co. runs its affiliate/referral program. Affiliates can apply to promote Pomp & Co. products and earn commissions for referred sales. The affiliate program is one of three tiers in the 'Become a Retailer' initiative.
Matas (Retail Partnership)coreChannel Partner/ Reseller/ DistributorMatas, Denmark's largest health and beauty retailer with stores nationwide and a major online presence, is an approved retailer of Pomp & Co. products. This partnership provides significant consumer reach across Denmark and reinforces Pomp & Co.'s premium positioning in the mass/premium retail channel.
Made4men (Online Retail Partnership)coreChannel Partner/ Reseller/ DistributorMade4men is Scandinavia's largest online men's personal care retailer. They feature an extensive range of men's grooming products including the full Pomp & Co. product line. This partnership extends Pomp & Co.'s reach to men who prefer to shop through specialized men's grooming e-commerce platforms.
Hair247 (Online Retail Partnership)minorChannel Partner/ Reseller/ DistributorHair247, established in 2007, is an online retailer selling professional hair products at competitive prices. Hair247.dk stocks the Pomp & Co. product range, targeting both professionals and consumers seeking professional-grade hair products.
Proshave (Online Retail Partnership)minorChannel Partner/ Reseller/ DistributorProshave is an online retailer specializing in shaving, beard care, body care, and men's personal grooming products. They carry the Pomp & Co. product line, extending the brand's reach to the beard care and shaving consumer segment.
OS Frisørartikler (Professional Supplies)minorChannel Partner/ Reseller/ DistributorOS Frisørartikler is a professional hairdressing supplies retailer carrying the Pomp & Co. product range for professional use. Serves the B2B professional channel for barbers and hairdressers.
Brown Thomas (Luxury Retail)coreChannel Partner/ Reseller/ DistributorBrown Thomas is an Irish chain of four luxury department stores. Stocking Pomp & Co. products represents a premium retail endorsement in the brand's home market (Ireland), reinforcing the brand's luxury/high-end positioning alongside international fashion brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Pomp and Co. competitors and assessment

Company assessment

Direct peers

Layrite: American barbershop-grade men's grooming brand with core pomade, hair cream, and clay products. Direct competitor in the premium water-based pomade category with overlapping barber-channel distribution.
Bluebeards Revenge: British men's beard, shave, and hair care brand with barber-shop heritage and similar premium indie positioning. Direct competitor in beard care and men's styling categories.
Mr. Pompadour: Premium Scandinavian men's grooming brand specializing in pomades and hair care. Direct regional competitor operating in the same Nordic market with comparable premium positioning and barber-heritage storytelling.
Reuzel: Original Dutch/American men's pomade and barbering brand founded on Schorem barber heritage. Direct competitor with overlapping product range (pomades, hair tonics, beard care) and identical premium barbershop distribution strategy.
Suavecito Pomade: California-born premium men's grooming brand specializing in water-based pomades, hair sprays, and beard products. Comparable product range, premium indie positioning, and similar target customer (modern style-conscious men).
Murdock London: London-based premium barbershop brand offering pomades, beard care, fragrances, and shave products through own boutiques and select retailers. Direct European peer with overlapping premium men's grooming portfolio and barbershop-rooted brand story.
Captain Fawcett's: UK-founded men's grooming and beard care brand with strong vintage-aesthetic positioning and premium retail distribution. Comparable target customer, beard/hair product mix, and gift-set emphasis.
Uppercut Deluxe: Australian premium men's grooming/pomade brand with virtually identical product mix (pomades, hair creams, sprays, beard care) and barber-heritage positioning. The closest direct competitor in category, brand story, and price point to Pomp & Co.

Emerging players

Byron Beard Care: Australian men's beard care brand focused on beard oils, balms, and washes with premium natural positioning. Comparable target customer and beard-category overlap, though narrower in hair styling scope.

Broad incumbents

American Crew: Mass-premium men's grooming brand owned by Colgate-Palmolive, with full pomade, styling, and beard product lines. A much larger incumbent that competes across the same shelf space but with significantly broader distribution and marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Pomp and Co. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pomp and Co. leadership team

Management profile

Number of profiles

Profiles2 records

Pomp and Co. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pomp and Co. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pomp and Co.

What does Pomp and Co. do?

Is Pomp and Co. a public or private company?

Pomp and Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Pomp and Co. founded?

Pomp and Co. was founded in 2015. It employs 1 to 10 people.

Where is Pomp and Co. based?

Pomp and Co. is headquartered in Valby, Denmark, in the Europe region.

How does Pomp and Co. make money?

Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale / B2B Sales to Retailers and affiliate / Partner Ads Revenue.

Who are Pomp and Co.'s main competitors?

Direct peers on record are Layrite, Bluebeards Revenge, Mr. Pompadour, Reuzel, Suavecito Pomade, Murdock London, Captain Fawcett's and Uppercut Deluxe. Byron Beard Care is listed as an emerging player. American Crew is listed as a broad incumbent.

Does Pomp and Co. have an API?

No public API is recorded for Pomp and Co..

What industry is Pomp and Co. in?

Pomp and Co.'s product category is Men's Grooming and Personal Care. Its primary akta.pro industry code is CRABAGAE, Men’s Hair Styling & Grooming (Pomades, Gels, Sprays, Hair Tonics), with a secondary code of CRABABAI, Men’s Haircare (Beard, 2-in-1, Styling). Its NAICS code is 456120 and its SIC code is 2844.