Extrawurst Franchise

What Extrawurst Franchise does

Extrawurst Franchisezentrale GmbH, headquartered in Schalksmühle, Germany, is a privately held family-owned franchise system operating since 1981 in the German Imbiss (snack stand) segment, primarily currywurst and handcrafted sausages with proprietary sauces. The company licenses its brand, recipes, and operating system to entrepreneurs and supports them with pre-opening services (site search, financing, permits, training, construction supervision) and ongoing services (purchasing optimization, monthly partner meetings, location audits, marketing tools, an online community board with dashboards and benchmark reports, a modern POS system with inventory and live reporting, and an online academy for training). It offers four operating formats — Imbiss container (classic), Restaurant, Counter-Geschäft, and Currywurst-Fahrrad (mobile bicycle) — with a stated equity requirement of approximately €30,000 for entry-level partners and customized financing via partner banks.

The business is currently led in its second generation by CEO Kim Hagebaum, son of founder Lothar Hagebaum, and reports 29 franchise locations operated by 10 national franchise partners and 2 master franchise partners across NRW, Hessen, Rheinland-Pfalz, Brandenburg, and Niedersachsen in Germany, plus an early international presence in the Netherlands via Extrawurst International and XW International. The system is supported by 11 company-owned stores that serve as testbeds for new concepts before franchise rollout. Internal technology infrastructure centers on the hyperspace franchise management platform (in use since 2016) for partner communication and knowledge management, complemented by an online community board, POS, and online academy. No AI/ML capabilities, external investors, or public funding are disclosed.

The revenue model is classic franchise licensing: an initial franchise fee plus ongoing royalties from partners, supplemented by income from 11 directly operated company-owned locations, product/supply sales to franchisees, and training/setup service fees. The go-to-market combines event-driven recruitment (roadshows such as Stuttgart 17.06.2026 and Freiburg 18.06.2026), a website with extensive testimonials, Google remarketing, and direct outreach via phone, email, and WhatsApp. The customer base is concentrated in German SMB entrepreneurs and "Existenzgründer" seeking a low-capital, crisis-resilient food-service entry, with system partners reporting a 4.9/5 satisfaction rating.

Name

Extrawurst Franchise

Legal name

Extrawurst Franchisezentrale GmbH

Website

https://extrawurst-franchise.de

Company type

Private

Founded year

1981

Operating status

Operating

Short description

Extrawurst is a German family-owned currywurst franchise system founded in 1981, licensing its brand, recipes, and operating platform to 29 locations across five German states plus a Netherlands master franchise, and serving SMB entrepreneurs seeking a low-equity food-service entry.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant Franchise

NAICS

Perishable Prepared Food Manufacturing (311991)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industry

Processed & Value-Added Meat & Poultry Wholesale (Deli Meats, Sausages, Smoked) (AFAIADAE)

Keywords

• Currywurst franchise
• Quick service food
• German Imbiss concept
• Franchise restaurant system
• Sausage snack stand

Headquarters

HQ city

Schalksmühle

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Franchise Licensing: Extrawurst licenses its proven business concept, brand, recipes, and operational system to franchise partners. Partners pay an initial franchise fee and ongoing royalties. The company provides continuous innovation development, system solutions, and central support services while partners focus on customer satisfaction and daily operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Extrawurst Franchise is a German franchise system that licenses its currywurst and Imbiss (snack-stand) restaurant concept to franchise partners. Licensees can operate the brand in multiple physical formats — Imbiss container, full restaurant, counter location, or mobile currywurst bicycle — and receive pre-opening, ongoing, and optional service support bundled with digital tools such as the hyperspace franchise management platform, modern POS systems, an online academy, and an online communityboard.

Product overview

Extrawurst Franchise operates a curry sausage (Currywurst) fast-food franchise system offering multiple operating formats: Imbiss container (classic stand), Restaurant, Counter-Geschäft, and Currywurst-Fahrrad (mobile bicycle unit). The franchise offering is structured around three service tiers: Pre-Opening Services (location search, financing, training, permits, construction), Ongoing Services (purchasing optimization, marketing, online community/academy, POS software, audits), and Optional Services (expansion support, recruitment, event concepts, exit planning). The company has operated since 1981 and currently manages 29 national locations plus 11 company-owned establishments, with master franchise operations in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Extrawurst Imbiss-Container Franchise
• Extrawurst Restaurant Franchise
• Extrawurst Counter-Geschäft Franchise
• Extrawurst Currywurst-Fahrrad Franchise

Quantifiable outcome

• 29+ franchise locations operating successfully in Germany
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, major and support.

• hyperspacecoreTechnology or Integration · 1 January 2016Extrawurst uses the market-leading hyperspace franchise management solution as platform for partner communication and sustainable system implementation. The partnership focuses on professional knowledge and partner management, system development, and enabling franchise partners to successfully apply knowledge in practice. Extrawurst considers itself among franchise systems with successful, transparent, and fair franchise concepts.
• Extrawurst InternationalcoreStrategic or Co-development PartnerInternational division of Extrawurst supporting master franchise partners in foreign markets. Works closely with Netherlands partners to replicate the German success formula. Team members like Christian regularly visit international markets to support with finding good locations and suitable franchisees.
• XW InternationalmajorGTM or Marketing PartnerSupporting international expansion efforts, particularly in the Netherlands. Works with local master franchise partners Felix Peckert and Ingrid Kloostermann to establish Extrawurst locations in the Netherlands market.
• Construction/Trade PartnerssupportImplementation/ SI/ Consulting PartnerStrong network partners supporting franchise partners with construction applications and building supervision. Help ensure contractors deliver correctly and on time.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Konnopke's Imbiss: Historic Berlin currywurst institution operating since 1930. Direct peer in the German Imbiss category with similar product offering and customer base as Extrawurst.
• Hans im Glück: German burger franchise chain with multiple locations. Comparable German QSR franchise model, partner support infrastructure, and German consumer target market to Extrawurst.
• Wienerwald: German-origin QSR chain specializing in chicken-based fast food with franchise operations. Comparable German QSR franchise model and target market to Extrawurst's Imbiss format.
• Hallo Pizza: German pizza delivery franchise with established network of franchise partner locations. Directly comparable as a German franchise QSR system with similar partner economics and support infrastructure.
• Curry 36: Berlin-based currywurst QSR chain with multiple locations. Most direct product and category competitor to Extrawurst, sharing the same core product focus on German currywurst in a QSR format.
• Peter Pane: Growing German burger franchise chain with multiple franchise locations. Comparable German franchise QSR business model and target customer segment to Extrawurst's Imbiss offerings.
• Joey's Pizza Service: Germany's largest pizza delivery franchise with multiple franchise partner locations. Comparable franchise system structure, partner support model, and German market focus to Extrawurst.

Broad incumbents

• Nordsee: Long-established German QSR chain specializing in seafood with extensive franchise operations. Broader incumbent in German QSR space with overlapping customer base for quick-service dining occasions.
• McDonald's Deutschland: Largest QSR chain in Germany with extensive franchise operations. Broad incumbent in the German QSR market competing for similar quick-service dining occasions and franchisee talent.
• Burger King Deutschland: Major global QSR brand with established German franchise operations. Broad incumbent competitor for QSR franchise partners and consumer occasions in the German market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/extrawurst

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extrawurst Franchise