What Wienerwald does

Wienerwald is a German full-service restaurant chain operating under a holding structure (Wienerwald Holding GmbH) with two wholly owned operating subsidiaries (Wienerwald Hildesheim GmbH and Wienerwald Torfhaus GmbH). The company runs two physical dine-in restaurants in Lower Saxony: one in Hildesheim (a historic city with over 1,000 years of history) and one in Torfhaus (the highest settlement in Lower Saxony, situated in the Harz resort area). Both locations were recently opened under the revived brand, and the company positions itself as a "360-degree gastronomy" concept offering à la carte dining with meat, vegetarian, and vegan options, plus a breakfast buffet service at Torfhaus and private event hosting (weddings, corporate events, Christmas parties) at both sites.

The underlying technology stack is commodity and consumer-facing rather than product-facing: the wienerwald.de website is hosted on Microsoft Azure (North Europe region) and integrates the TeBurio online reservation system for table bookings, Postmark/ActiveCampaign for transactional email, Google/Adobe Web Fonts for typography, Font Awesome for icons, and Livespotting for live webcam streaming at Torfhaus. There is no proprietary software product, no mobile app, no API, and no AI/ML components; the digital infrastructure exists solely to drive reservations and recruit staff.

The business model is straightforward direct-to-consumer transaction revenue: pay-as-you-go dine-in pricing at point of sale, supplemented by private event bookings and breakfast buffet sales at Torfhaus. The customer base is consumer-only — individual diners, families, tourists visiting the Harz region or Hildesheim, and groups booking private events. GTM is local physical retail with a digital top-of-funnel presence via the corporate website and Instagram. The company is founder/management-owned (no PE/VC ownership identified), is actively hiring, and has stated plans to expand to additional locations in Germany and Europe.

Name

Wienerwald

Legal name

Wienerwald Holding GmbH

Website

https://wienerwald.de

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Wienerwald is a German full-service restaurant chain operating two recently opened dine-in locations in Hildesheim and Torfhaus (Harz), serving individual diners, families, tourists, and private event guests with à la carte, vegetarian, vegan, and breakfast buffet offerings.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Brasseries, Bistros & Trattorias (THAFACAI), Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)

Keywords

• Restaurant dining services
• Casual dining restaurants
• Breakfast buffet service
• Private event catering
• Traditional German cuisine

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant Dining: Revenue from food and beverage sales directly to consumers dining at restaurant locations. Menu features diverse offerings including meat dishes from sustainably raised sources, vegetarian and vegan options, with everything prepared fresh and with love.
2. Private Events & Celebrations: Revenue from hosting closed society events including weddings, corporate parties, and Christmas celebrations. Customers can discuss date preferences directly with the restaurant.
3. Breakfast Buffet Service: Morning buffet service at Torfhaus location, served Monday through Sunday from 8:00 to 11:00, offering sweet and savory, cold and warm options

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wienerwald operates two physical full-service restaurants in Germany (Torfhaus in the Harz resort area and Hildesheim), serving à la carte menus that include sustainably sourced meat dishes plus vegetarian and vegan options prepared fresh on site. Beyond standard dine-in service, the Torfhaus location offers a daily breakfast buffet, both locations host private events (weddings, corporate parties, Christmas celebrations), and the company provides online table reservations through an embedded TeBurio booking widget on its website.

Product overview

Wienerwald is a German restaurant chain operating two locations (Torfhaus in the Harz region and Hildesheim in Lower Saxony) offering dine-in gastronomy services. The company positions itself as a "360-degree gastronomy" concept providing full-service restaurant experiences with meat, vegetarian, and vegan menu options. Services include à la carte dining, buffet breakfast (Torfhaus), table reservations via an embedded booking system, private event hosting (weddings, corporate events, Christmas parties), and takeaway. The company also operates a job portal for recruiting hospitality staff. Wienerwald does not appear to offer a standalone software product, digital platform, or SaaS offering — its digital presence serves solely as a marketing and reservation channel for its physical restaurant locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wienerwald Torfhaus Restaurant (Dine-in Service)
• Wienerwald Hildesheim Restaurant (Dine-in Service)
• Torfhaus Breakfast Buffet

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core infrastructure.

• Microsoft Azurecore infrastructureTechnology or IntegrationWebsite hosting via Microsoft Azure with servers in North Europe region. Company maintains Data Processing Agreement (AVV) per Art. 28 GDPR. Microsoft is certified under EU-U.S. Data Privacy Framework.
• Postmark/ActiveCampaigncore infrastructureTechnology or IntegrationTransactional email service provider for booking confirmations, system notifications, contact form submissions, and job application form submissions. Email content and metadata stored for 45 days for error diagnosis and delivery security.
• TeBuriocore infrastructureTechnology or IntegrationOnline table reservation system integrated into the website, enabling customers to book tables at Torfhaus and Hildesheim locations.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Block House: Block House is a German full-service steakhouse chain with multiple dine-in locations across Germany, offering a comparable mix of meat-forward menus, table-service dining, and private-event hosting in city and tourist-adjacent sites.
• L'OSTERIA: L'OSTERIA operates a multi-site German casual full-service Italian restaurant chain with dine-in, private events, and family-friendly positioning — directly comparable in service model, target customer, and unit economics to Wienerwald.
• Peter Pane: Peter Pane is a German full-service casual burger chain offering table-service dining, vegetarian/vegan options, and private-event hosting in multiple cities — a direct comparable to Wienerwald on service model and menu breadth.
• Maredo Steakhouse: Maredo is a German full-service steakhouse chain with a multi-decade heritage, dine-in focus, and broad menu — closely comparable to Wienerwald on heritage positioning, meat-forward menu, and German full-service dining audience.
• Hans im Glück: Hans im Glück is a German full-service burger restaurant chain with design-forward locations, table service, and broad menus — competing for the same family/casual dining occasions and prime German real estate as Wienerwald.
• Wienerwald Austria: The Austrian Wienerwald franchise historically operated the same brand name in full-service restaurants across Austria; despite 2025 insolvency, it is the most direct brand-level peer and useful reference for the brand's historical menu, positioning, and unit economics.
• Marché / Mövenpick Restaurants: Marché / Mövenpick operates full-service restaurants typically positioned at travel and tourism hubs across Europe, with broad menus including vegetarian options — comparable to Wienerwald's tourism-anchored Torfhaus model and 360° gastronomy positioning.

Regional players

• Lieschen Müller – German Brauhaus Chains: Regional German Brauhaus and Gasthaus-style restaurant groups operate traditional full-service dining with regional cuisine, private-event hosting, and family-friendly positioning — comparable to Wienerwald's Hildesheim city location in concept and target occasion.

Broad incumbents

• Vapiano: Vapiano is a wider European casual full-service restaurant chain with broad Italian-leaning menus, vegetarian options, and a digital-first ordering model — a broader incumbent that competes for similar family/casual dining occasions across German cities.
• Nordsee: Nordsee is an established German seafood-focused quick-service and limited-service restaurant chain with broad German footprint — a broader incumbent in the German foodservice market competing for similar everyday dining occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wienerwald.de
• Xx.com/wienerwald_de
• LinkedInlinkedin.com/company/wienerwald-franchise-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wienerwald