Hammerer

What Hammerer does

Hammerer GmbH is a privately held, family-owned full-service marketing agency founded in 1984 in Ried im Innkreis, Upper Austria. The company operates as a combined Werbe- und Digitalagentur, organized into a Werbeagentur (Advertising Agency) division for classical brand communication (corporate identity, print and outdoor advertising, events, direct marketing) and a Digitalagentur (Digital Agency) division for online marketing (SEO, SEA/Google Ads, GEO-optimized content, social media, social recruiting, film production). A vertically integrated in-house print production capability (Druck & Verlag) operates modern printing machines for label printing, advertising prints, books and exhibition catalogs, plus a 30-year-old in-house photo and film studio covering product, industrial, food and portrait photography plus CGI/rendering. The company employs approximately 30 people and serves more than 25 named B2B clients across industrial manufacturing, mechanical engineering, automotive, construction materials, beverages, research and education — including Vöslauer, FACC, Fronius, Spitz, Scheuch, SGL Carbon, Langzauner, Milltech, Polytec Industrial, and Vialit Austria — primarily across the DACH region with a concentration in Upper Austria and Bavaria.

Hammerer makes money through professional services retainers and project-based mandates (quote-based pricing, multi-year contracts) spanning strategy, branding, digital, print and production engagements, supplemented by direct-to-customer sales of print products through an in-house webshop. Go-to-market is sales-led via personal consultation, dedicated account managers, and workshop-based entry points (Positionierungsworkshop, Employer Branding Workshop, Social Media Workshop), with Google Partner certification providing channel-level access to search advertising platforms. Distribution is exclusively direct, with no self-serve or marketplace channels. Pricing is non-public and tailored to scope.

Technology underpinnings include CMS-based website and e-commerce builds, Google Ads and SEO tooling, Mailchimp for newsletter automation, GEO-structured content authoring for generative-engine discoverability, and an integrations stack spanning Cloudflare Turnstile, Google Analytics, Facebook and LinkedIn pixels, LeadRebel lead identification, and Mittwald hosting. The company is led by Managing Director Dr. Christoph Jagereder, with Claudia Dieplinger heading the Werbe- und Digitalagentur and Leon Jagereder overseeing customer relations and marketing management. The Jagereder family maintains ownership and operational control; no outside institutional investor or parent entity is disclosed.

Name

Hammerer

Legal name

Hammerer GmbH

Website

https://hammerer.at

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Hammerer GmbH is a family-owned Austrian full-service marketing agency (Werbe- und Digitalagentur) founded in 1984, employing ~30 people, that delivers strategy, branding, digital marketing, in-house print production, and photography to B2B clients across the DACH region, with named industrial accounts including Fronius, FACC, Vöslauer, and Langzauner.

Ownership category

akta.pro rank

Headquarters

HQ city

Ried Im Innkreis

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Professional Services (Agency Retainers & Projects): Ongoing retainer engagements and project-based mandates for marketing strategy, branding, digital marketing, web design, and advertising production. Services span advertising agency (classical brand communication) and digital agency (online marketing strategies). Projects range from positioning workshops to full corporate identity redesigns.
2. Print Production & Sales: In-house printing production including label printing for beverages and food industry, advertising prints, books and exhibition catalogs, corporate stationery. Webshop for direct print product sales. Print finishing services (foil embossing, coating, embossing, rubbel/peel-off applications).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Hammerer is a full-service marketing agency operating through two specialized divisions: a Werbeagentur (Advertising Agency) for classical brand communication including positioning, print and outdoor advertising, PR, and events, and a Digitalagentur for online marketing strategies including SEO, SEA, GEO, social media, web design, social recruiting, and film production. The firm also runs an in-house print production facility (Druck & Verlag) for label printing, advertising prints, books, and exhibition catalogs, and a photo/film studio for advertising photography and CGI/rendering, enabling integrated campaign delivery from strategy through physical production for B2B clients.

Product overview

Hammerer is a full-service marketing agency operating as a unified platform combining traditional advertising and digital services. The company is organized into two specialized divisions: the Werbeagentur (Advertising Agency) for classical brand communication and the Digitalagentur (Digital Agency) for innovative online marketing strategies. The core product portfolio includes advertising agency services, digital marketing services, and in-house print production capabilities. The Digitalagentur offers online marketing modules including SEO, Google Ads/SEA, Social Media Marketing, GEO-optimization, and web design/webshop development. The Werbeagentur provides brand communication services including corporate identity design, positioning and strategy, events, print advertising, outdoor advertising, direct marketing, and print finishing. The Foto & Filmstudio (Photo & Film Studio) offers professional photography and video production services. Additional specialized services include Employer Branding, Image Films & Animation, Label Printing, and a Webshop for merchandise. These integrated services work together as a comprehensive marketing ecosystem where the advertising and digital divisions collaborate on client projects, sharing expertise across traditional and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Werbeagentur (Advertising Agency) Classical brand communication services including strategic consulting, brand positioning, print advertising, outdoor advertising, PR campaigns, and event marketing for B2B clients in the DACH region.
• Digitalagentur (Digital Agency) Online marketing services including web design, SEO, SEA (Google Ads), GEO (Generative Engine Optimization), social media marketing, social recruiting, and film production for B2B clients.
• Druck & Verlag (Print & Publishing) In-house print production services including label printing for the beverage and food industry, advertising prints, books, exhibition catalogs, print finishing (foil embossing, varnishing, scratch-off, peel-off applications), and direct mail materials.
• Foto & Filmstudio (Photo & Film Studio) Professional photography and film production services including studio photography, mobile on-location shoots, business portraits, employee photos, industrial photography, food photography, and CGI/rendering services for B2B clients.
• Etikettendruck (Label Printing) Specialized label printing services for the beverage and food industry, produced in-house with modern printing machines and high-quality materials.
• Employer Branding Employer brand development services including positioning workshops, recruitment marketing campaigns, social recruiting funnels, short-form talent acquisition videos, and employer branding video production for industrial and B2B clients facing skilled-labor shortages.
• Print Webshop (Online Print Store) E-commerce storefront for direct online purchase of print products including labels, business cards, advertising prints, and other printed materials with shopping cart, customer accounts, and order processing.

Quantifiable outcome

• 135% higher organic reach for Facebook posts containing video vs. image-only posts

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Google (Google Partner)coreTechnology or IntegrationGoogle Partner certified agency. As a Google Partner, Hammerer has demonstrated proficiency in Google Ads, SEO, and online marketing. The partnership provides access to exclusive Google resources, training, and certification programs that benefit client campaign management.
• Mittwald (Hosting Provider)coreTechnology or IntegrationWebsite content hosted by Mittwald CM Service GmbH & Co. KG (Königsberger Straße 4-6, 32339 Espelkamp, Germany). Hammerer has a data processing agreement (AVV) with Mittwald for GDPR-compliant handling of website visitor data.
• Pulserio AG / LeadRebelminorGTM or Marketing PartnerLeadRebel (Pulserio AG, Wassergrabe 3, 6210 Sursee, Switzerland) is used for visitor data analysis and lead generation. IP research data is shared with LeadRebel for evaluating visitor behavior and generating sales leads. Opt-out available at leadrebel.io/optout.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Independent German creative and digital agency based in Hamburg and Berlin. Comparable mid-sized integrated agency offering brand strategy, digital campaigns, and content production for B2B and B2C clients, similar in scope to Hammerer but with broader German reach.
• Wirz Kommunikation: Swiss independent integrated agency offering Werbeagentur and digital services with strong B2B and industrial sector focus. Comparable mid-sized DACH integrated agency with similar mix of classical and digital marketing for industrial clients.
• Grabarz & Partner: Independent Hamburg-based creative agency with strong B2B and brand positioning credentials. Direct peer in integrated creative + digital positioning work, especially relevant to Hammerer's industrial and manufacturing client segment.
• PKP BBDO Austria: Austrian arm of BBDO/Omnicom, operating full-service brand and digital communications from Vienna. Direct peer for Austrian enterprise clients and integrated campaign work, with global network backing that Hammerer does not have.
• Demner, Merlicek & Bergmann (DMB): Austrian full-service advertising agency headquartered in Vienna. Closest direct peer in terms of geography and integrated Werbeagentur + Digitalagentur model, though operating from Vienna with a larger national footprint than Hammerer's Upper Austrian base.

Broad incumbents

• Publicis Groupe Austria: Austrian operations of global advertising holding company Publicis, offering full-service brand, digital, and media services. Broad incumbent competitor for large Austrian enterprise accounts that Hammerer also targets (Fronius, Vöslauer-tier clients).
• Serviceplan Group: Largest independent owner-managed agency group in Europe, headquartered in Munich. Operates integrated Werbeagentur-style houses covering strategy, digital, print, and production across DACH. Comparable as a full-service DACH integrated agency but operates at materially larger scale and broader geographic footprint than Hammerer.
• Scholz & Friends: German integrated agency group offering creative, digital, and brand strategy services across DACH. Comparable in offering mix (strategy, creative, digital) and DACH market focus, but larger and more internationally oriented.
• Jung von Matt: Major German creative-led advertising agency group with offices across DACH and Europe. Comparable integrated offering (creative, digital, content, production) and similar mix of brand strategy and digital execution, but at significantly larger scale and broader client roster.

Emerging players

• Strichpunkt Design: Stuttgart-based independent brand and digital agency specializing in corporate design, web, and content. Emerging player comparable to Hammerer's Corporate Identity, web design, and content modules, but with stronger design-led positioning rather than full-service production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hammerer2010
• Facebookfacebook.com/sinnvollwerben
• LinkedInlinkedin.com/company/hammerer-gmbh
• Instagraminstagram.com/hammerer_agentur
• TikToktiktok.com/@hammerer_werbung
• Xx.com/agenturhammerer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hammerer