LeadRebel

What LeadRebel does

LeadRebel operates as Leadinfo, a B2B SaaS platform that identifies companies visiting a customer's website in real time and supplies decision-maker contact data to enable outbound sales and marketing actions. The core product, Leadinfo, combines a global company database covering 220 million companies across 195 countries with 45 datapoints per company, an AI-driven bot-detection layer, and IP-to-company matching that resolves anonymous traffic into named accounts. Complementary modules extend the platform: Leadinfo Leadbot (a conversion-focused chatbot claimed to deliver 300% more conversions), Identify (real-time visitor resolution), Contacts (decision-maker lookups), and Autopilot (automated meeting booking with target accounts).

The platform is sold on a tiered monthly or annual SaaS subscription priced from €49/month (annual) at the Starter tier up to €499/month (annual) for the 2000+ companies tier, with both self-serve free-trial onboarding (no payment details required) and a direct enterprise demo motion. Distribution is anchored by a 2,000+ certified partner network and a 70+ integration ecosystem spanning Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Zendesk Sell, LinkedIn, Zapier, and major European ERPs. The company states it serves 8,000+ businesses and 15,000+ users globally and is GDPR-compliant.

Founded in 2019 and listed at Sursee, Switzerland in firmographic data (though primary operating signals including euro pricing, .nl/.de/.da localized sites, and Dutch language support point to a Netherlands-incorporated operating entity branded as "Leadinfo"), the company is privately held with co-founders Davit Svanidze (CEO) and Frank Scherer. Revenue model is purely subscription/recurring SaaS with an estimated 15-20% annual-billing discount. No funding round, ARR, or headcount figures are disclosed in the available material beyond a single early-stage round of approximately $426K dated July 2019.

Name

LeadRebel

Legal name

Leadinfo

Website

https://leadrebel.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

LeadRebel, operating as Leadinfo, is a B2B SaaS platform that identifies anonymous website visitors, resolves them to named companies using a 220M-company global database, and surfaces decision-maker contacts for sales and marketing outreach to 8,000+ businesses.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Software

NAICS

Web Search Portals and All Other Information Services (51929), Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B lead generation
• Website visitor identification
• Sales intelligence software
• Account-based marketing
• Lead generation platform

Headquarters

HQ city

Sursee

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Tiered Pricing: SaaS subscription model with tiered pricing based on the number of unique companies identified monthly. Pricing tiers range from 0-50 companies up to 2000+ companies, with both annual and monthly billing options. Annual billing provides approximately 15-20% discount compared to monthly rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Leadinfo is a SaaS platform that identifies anonymous B2B website visitors, reveals the companies and key decision-makers behind each visit, and enables automated multi-channel outreach. It uses AI-powered bot detection and matches visitors against a proprietary database of 220 million companies across 195 countries, with 45 data points per company, integrating natively with 70+ CRM, communication, and marketing tools.

Product overview

LeadRebel (Leadinfo) is a unified B2B lead generation platform consisting of a core website visitor identification product, supplemented by specialized modules: Leadbot for conversion optimization, Identify for company discovery, Contacts for decision-maker outreach, and Autopilot for automated meeting booking. The platform integrates with 70+ tools and is powered by AI for bot detection, covering 195 countries with data on 220 million companies and 45 datapoints per company.

Differentiator

Problem solved

Functional benefit

Brands

• Leadinfo Leadbot: AI-powered chatbot feature that keeps key buttons in focus to achieve 300% more conversions

Products and services

• Leadinfo B2B lead generation software that identifies companies visiting your website, reveals decision-maker contact information, and enables automated outreach campaigns. Trusted by 8,000+ businesses and 15,000+ users globally.
• Leadinfo Leadbot Interactive chatbot product that engages website visitors, keeps key call-to-action buttons always in focus, and drives up to 300% more conversions per case studies.

Quantifiable outcome

• €235,000 generated in 6 months by one customer (Reason Online Marketing) using identified leads
• +1 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability2 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• SalesforcecoreTechnology or IntegrationNative CRM integration allowing seamless data sync between Leadinfo visitor data and Salesforce CRM. Enables sales teams to automatically enrich leads with company and contact information.
• HubSpotcoreTechnology or IntegrationFull native integration with HubSpot CRM for automatic lead enrichment and workflow automation.
• PipedrivecoreTechnology or IntegrationNative integration with Pipedrive CRM enabling lead identification and enrichment within the sales workflow.
• Zendesk SellmajorTechnology or IntegrationCRM integration for lead management and sales tracking within Zendesk Sell platform.
• Microsoft TeamsmajorTechnology or IntegrationCommunication platform integration for team collaboration on lead follow-up and outreach coordination.
• LinkedIncoreTechnology or IntegrationLinkedIn Ads integration and social selling integration for multi-channel outreach campaigns.
• TeamleadermajorTechnology or IntegrationCRM integration for European SMB market, enabling Leadinfo users on Teamleader to access visitor data.
• Microsoft DynamicsmajorTechnology or IntegrationEnterprise CRM integration with Microsoft Dynamics for large organization sales teams.
• ZapiermajorTechnology or IntegrationAutomation platform integration enabling Leadinfo to connect with 5,000+ apps through Zapier's ecosystem.
• InspiraminorImplementation/ SI/ Consulting PartnerFeatured agency partner helping businesses implement and maximize Leadinfo through consulting services.
• GetForawrdminorChannel Partner/ Reseller/ DistributorAgency partner providing lead generation services using Leadinfo, as noted in customer review.

Scale indicators8 records

Emerging players

• Clearbit: Clearbit provides B2B data enrichment and visitor identification with strong developer/PLG DNA — partial overlap with Leadinfo's identity resolution and contact database, targeting similar SaaS and tech-savvy B2B buyers.
• Salespanel: Salespanel is an emerging website visitor identification and lead tracking SaaS with a comparable PLG/free-trial model and similar CRM integration set, competing for budget-conscious SMBs.

Broad incumbents

• Demandbase: Demandbase is a broad ABM platform with overlapping account identification and intent data features competing for the same enterprise marketing operations buyer that Leadinfo targets.
• 6sense: 6sense is a leading ABM and buyer-intent platform whose anonymous visitor identification and intent signal capabilities directly overlap with Leadinfo's core offering, targeting enterprise B2B marketing teams with broader budgets.
• HubSpot: HubSpot is both a Leadinfo integration partner and competitive substitute — its built-in visitor identification, lead flows, and free CRM tools increasingly provide overlapping functionality that can absorb Leadinfo's use cases for SMB customers.
• ZoomInfo: ZoomInfo is the dominant incumbent in B2B contact and company intelligence, offering broader data assets than Leadinfo but overlapping on website visitor identification via its 'WebSights' / intent data products — competing for enterprise budgets.

Direct peers

• Albacross: Albacross is a Nordic-headquartered B2B lead generation and visitor identification platform with overlapping product surface, similar pricing tiers, and a comparable sales-led + PLG hybrid GTM model.
• VisitorQueue: VisitorQueue is a North American SMB-focused website visitor identification SaaS with highly comparable features (company identification, CRM sync, tiered pricing) competing for the same entry-level B2B lead gen buyer.
• LeadForensics: LeadForensics is a UK-based B2B website visitor intelligence platform with comparable reverse-IP identification and CRM integration feature sets, competing directly for enterprise and mid-market visitor-ID budgets.
• Leadfeeder (Dealfront): Leadfeeder (rebranded as Dealfront) is the closest direct peer — a B2B website visitor identification SaaS also originating in the Nordics/Europe with very similar PLG motion, bot filtering, and CRM integrations targeting the same sales/marketing mid-market buyer.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadRebel