Globel Industries

What Globel Industries does

Globel Industries Pty Ltd is a privately held Australian storage products distributor founded in 2006 and headquartered in Pakenham, Victoria. The company sources and distributes a broad portfolio of storage-related goods — including gable, skillion, lean-to and large gable sheds, kit-set shelving, plastic containers and crates, steel shelf units, metal storage cabinets, wire shelves, mini rack systems, timber and glass shelves, soft storage, and closet storage products — sourced from carefully selected overseas manufacturers and shipped in containers directly to appointed distributors worldwide.

The company sells exclusively through a gated, approved distributor network. Prospective distributors must apply via email with business details and, once approved, gain access to an online portal (the "Globel Shelf System") that supports ordering with real-time container weight and space tracking to optimize shipping economics. Assembly instructions are provided in 24 languages, and the company participates in major industry trade shows (notably Spoga in Cologne and the International Builders Show in Las Vegas) to recruit and serve distributors across Australia, EMEA, and North America.

The business model is a high-volume, low-margin B2B distribution operation. Pricing is quote-based and not publicly disclosed; orders are placed through the portal (or by email on a distributor's behalf) and governed by Order Terms and Conditions. The company is founder-led by Managing Director Chris Gobel (29+ years of storage industry experience), operates with 11-50 employees, has not raised external funding, and shows no disclosed AI, API, or proprietary technology platform beyond the distributor portal.

Name

Globel Industries

Legal name

Globel Industries Pty Ltd

Website

https://globelindustries.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Globel Industries is a privately held Australian distributor founded in 2006 that sources storage products (sheds, shelving, plastic and metal storage) from overseas manufacturers and sells exclusively through an approved global distributor network via an online ordering portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Toorak

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Storage Products Distribution: Globel Industries generates revenue by distributing storage-related products (sheds, shelving, containers, crates, and related accessories) to appointed distributors worldwide. Orders are placed through an online portal, with products shipped directly from manufacturers to distributors in container shipments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Globel Industries is a global distributor of storage-related products — including sheds, shelving systems, plastic containers and crates, steel shelf units, metal storage cabinets, and accessories in steel, timber, plastic, and wire — selling exclusively to appointed wholesalers and retailers through an online portal with orders shipped in containers directly from overseas manufacturers. The company manages quality through monthly manufacturer visits and provides multilingual assembly instructions supporting international resale.

Product overview

Globel Industries is a global distributor of storage-related products offering a unified portfolio of outdoor sheds, storage solutions, and shelving systems primarily targeting wholesalers and retailers worldwide. The product lineup centers on five main shed categories (Gable, Skillion, Lean-To, Large Gable, and Storage units) complemented by extensive accessories including door kits, skylights, windows, and shelving components. The company operates an online container ordering platform (Globel Shelf System) allowing customers to configure orders, track weights, and maximize shipping efficiency. Products span materials including steel, timber, plastic, and wire across residential, commercial, and industrial applications. Assembly instructions are available in 24 languages reflecting their global distribution model.

Differentiator

Problem solved

Functional benefit

Products and services

• Gable Sheds Gable/Apex style outdoor storage sheds available with double sliding doors, single hinged doors, or double hinged doors in various sizes, sold to appointed distributors for onward resale.
• Skillion Sheds Skillion/Pent style outdoor storage sheds featuring double sliding doors with single-angled roof design, sold to appointed distributors.
• Lean-To Sheds Lean-to style outdoor storage structures with single hinged doors designed to attach to existing buildings, sold to appointed distributors.
• Large Gable Roof Sheds Extra-large gable roof storage sheds available with double hinged doors or bi-fold hinged doors, designed for 15x10 and 10x15 configurations with extension kit options.
• Cushion Box Outdoor storage box designed for cushions, pillows, and soft outdoor items.
• Wood Storage Shed 5X3 Timber-framed outdoor storage shed measuring 5x3 feet for garden and backyard storage.
• 4 Bike Locker 6X6 Secured storage unit designed to store up to 4 bicycles, measuring 6x6 feet.
• Bin Storage Locker Enclosed storage units for garbage bins, available in 2-bay (6x3) and 3-bay (8x3) configurations.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Carefully Selected ManufacturerscoreStrategic or Co-development PartnerGlobel Industries works with several carefully selected manufacturers, primarily located overseas. The company visits these manufacturers on a monthly cycle to monitor production lines, support their processes, and inspect products. Relationships are built on mutual respect and long-term commitment to quality.
• Custom BrokerscoreOthersGlobel Industries has established relationships with custom brokers to facilitate smooth import processes for distributors. These relationships ensure efficient customs clearance and compliance with international trade requirements.
• Shipping AgentscoreOthersThe company maintains relationships with shipping agents to coordinate container shipments from manufacturers to distributors worldwide. These partnerships ensure reliable and efficient logistics for the container-based distribution model.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Lifetime Products: Manufacturer of outdoor storage sheds, shelving, and organizer products sold through retail and wholesale. Overlaps with Globel in sheds, shelving systems, and storage organization categories.
• Biohort: Austrian manufacturer of premium metal storage sheds, lockers, and outdoor storage solutions sold across Europe and internationally. Comparable high-quality metal storage positioning and global distributor-led GTM.
• Arrow Storage Products: Long-established US metal shed and storage building brand distributed through home improvement retail. Direct peer in the metal outdoor shed category that anchors Globel's Gable, Skillion, and Lean-To lines.
• Suncast Corporation: US-based manufacturer of outdoor storage sheds, deck boxes, and organizational products sold through home improvement and mass retail. Direct competitor in the resin/metal shed and outdoor storage category that Globel serves.
• Keter: Global leader in resin-based outdoor storage sheds, cabinets, and shelving sold through retail and wholesale channels. Closest direct peer to Globel in product range (sheds, storage boxes, shelving) and in supplying retailers/distributors worldwide.
• ShelterLogic: Manufacturer of outdoor storage shelters, sheds, and protective structures distributed through retail and dealer networks. Direct competitor in outdoor/portable storage structures and container-shipped product formats.

Regional players

• Spanbilt: Australian manufacturer and distributor of garden sheds, outdoor storage, and steel buildings. Competes with Globel in the Australian market across sheds and outdoor storage categories.
• Absco Industries: Australian shed and storage building manufacturer and distributor, headquartered in Queensland. Comparable metal shed product range and overlaps with Globel in the Australian and Oceanic distribution market.

Broad incumbents

• Newell Brands: Global consumer goods conglomerate owning Rubbermaid, Sistema, and other storage and home organization brands. A broad incumbent whose portfolio overlaps with multiple Globel categories (plastic, shelving, organization).
• Rubbermaid: Iconic US storage and organization brand (part of Newell Brands) covering plastic containers, shelving, and closet organization. A broad incumbent whose organizational and plastic storage lines compete with Globel's plastic, soft, and closet storage categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/globel-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Globel Industries