Asbury

What Asbury does

Asbury is a privately held, for-profit senior living and healthcare operator headquartered in Des Plaines, Illinois, serving older adults across the Chicago metropolitan area. Founded in 2003, the company operates two campuses, Asbury Court in Des Plaines and Asbury Gardens in North Aurora, under a Continuum of Care model that spans Post-Hospital Resort/Skilled Nursing and Rehabilitation, Independent Living, Assisted Living, Supportive Living, and Supportive Living Memory Care, supplemented by Home Health and Hospice/Palliative Care services.

The company's underlying technology is non-proprietary and service-delivery driven; clinical and operational capability rests on certified nursing staff, interdisciplinary care teams, and embedded partnerships, notably an on-site Amita Health walk-in clinic at Asbury Court and Select Rehabilitation therapy services at both campuses. Multiple service lines operate under Illinois Department of Health & Family Services and Illinois Department of Public Health certifications, and the company holds a 5-Star Quality Rating.

Asbury generates revenue primarily through recurring monthly service fees for accommodation, meals, nursing care, and activities, with Medicare and Medicaid reimbursement covering qualifying skilled nursing, rehabilitation, and Supportive Living Program residents. Customer acquisition is direct-to-consumer, driven by website inquiries, phone outreach, scheduled tours, resident referrals, and earned media coverage. The company is independently owned with no disclosed parent company, private equity backing, or venture capital investment.

Name

Asbury

Legal name

Asbury Healthcare

Website

https://asburycampus.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

Keywords

• Senior living services
• Assisted living care
• Skilled nursing
• Memory care
• Post-hospital rehabilitation

Headquarters

HQ city

Des Plaines

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Senior Living Services: Asbury generates revenue through monthly service fees for various levels of senior care including independent living, assisted living, supportive living, and memory care. Fees cover accommodation, meals, housekeeping, nursing care, and activities. The company also accepts Medicaid reimbursement for qualifying residents in their Supportive Living Program.
2. Skilled Nursing and Rehabilitation: Post-hospital resort and skilled nursing services are provided on a daily or short-term basis. These services are typically covered by Medicare, Medicaid, or private insurance for qualifying patients requiring rehabilitation or medical care following hospitalization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Asbury develops, manages, and operates Continuum of Care senior living communities offering Post-Hospital Resort/Skilled Nursing and Rehabilitation, Independent Living, Assisted Living, Supportive Living, and Supportive Living Memory Care for older adults of various income levels. Services are delivered on-site at two campuses—Asbury Court in Des Plaines, IL and Asbury Gardens in North Aurora, IL—with additional Home Health and Hospice/Palliative Care offerings. Monthly and daily service fees cover accommodation, meals, housekeeping, nursing care, activities, and clinical services, with Medicare and Medicaid reimbursement available for qualifying residents.

Product overview

Asbury is a senior living healthcare provider operating a Continuum of Care (CCRC) model with two main facilities: Asbury Court in Des Plaines, IL and Asbury Gardens in North Aurora, IL. The company offers an integrated portfolio of senior living services including Post-Hospital Resort/Skilled Nursing & Rehabilitation, Independent Living, Assisted Living, Supportive Living, and Supportive Living Memory Care. Additional services include Home Health and Hospice/Palliative Care. The model emphasizes coordinated campus teams providing open communication about individual senior needs across varying care levels, from independent living to memory care and skilled nursing.

Differentiator

Problem solved

Functional benefit

Products and services

• Post-Hospital Resort / Skilled Nursing & Rehabilitation Medical care and rehabilitation services for patients requiring medical or nursing care following hospital stays, providing 24-hour care in a safe environment with amenities and personalized plans of care; services include wound care, cardiac care, pulmonary care, orthopedic care, stroke rehabilitation, pain management, and IV medication administration. Delivered short-term and long-term, typically reimbursed by Medicare, Medicaid, or private insurance.
• Independent Living Active community living for self-sufficient seniors providing freedom with services, including Life Enrichment Programs, restaurant-style meals, housekeeping, beautifully renovated apartments with kitchenettes, and access to campus amenities such as a movie theater, library, lounges, salon and spa, café, country store, and fitness activities.
• Assisted Living Personalized care helping seniors with daily activities including bathing, dressing, grooming, medication management, and other personal care tasks while maintaining as much independence as possible; certified nurse's aides are available 24 hours a day.
• Supportive Living Illinois State Supportive Living Program promoting independence, dignity, respect, and wellbeing of residents age 65 and older in a cost-effective manner; the program supports moderate-income seniors with Medicaid reimbursement available for qualifying residents.
• Supportive Living Memory Care Secured memory care program combining specialized programs, layouts, and safety measures to maximize dignity, comfort, and independence for residents affected by Alzheimer's disease and other forms of dementia; delivered in Illinois Department of Health-certified neighborhoods by expert trained nurses.
• Home Health Services Healthcare services provided to seniors in their own homes, extending Asbury's care continuum beyond its residential campuses.
• Hospice and Palliative Care Services End-of-life care and palliative services for seniors, completing Asbury's continuum of care from independent living through end-of-life support.

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Amita HealthcoreStrategic or Co-development PartnerAsbury Court has partnered with Amita Health to establish an on-site walk-in clinic with physicians and physician extenders available to provide both scheduled visits and urgent healthcare needs for residents and seniors in the community. This partnership provides convenient access to medical care without requiring off-site visits.
• Select RehabilitationcoreTechnology or IntegrationAsbury partners with Select Rehabilitation, an industry leader in providing licensed therapy services, to deliver physical, occupational, and speech therapy at their Post-Hospital Care and Rehabilitation Units. Their highly skilled interdisciplinary healthcare team provides each patient with an individualized plan of care.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Atria Senior Living: Atria operates a large national portfolio of assisted living and memory care communities with a similar service-line emphasis on assisted living, supportive services, and dementia care. Comparable to Asbury in care model and resident profile.
• Five Star Senior Living: Five Star Senior Living operates independent living, assisted living, and memory care communities with a breadth of services similar to Asbury, including rehabilitation partnerships. Highly comparable on multi-level service delivery to seniors.
• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with communities across the country offering independent living, assisted living, memory care, and skilled nursing. Highly comparable to Asbury on the continuum-of-care model and the mix of acuity levels served.
• Life Care Services (LCS): LCS is a leading CCRC management and senior living operator with a national portfolio spanning independent living, assisted living, memory care, and skilled nursing. Directly comparable to Asbury's continuum-of-care operating model.

Regional players

• Heritage Operations Group: Heritage Operations Group operates assisted living, supportive living, and memory care communities across Illinois and the Midwest. Highly comparable to Asbury given shared Illinois footprint, supportive living program participation, and similar service mix.
• Pathway to Living: Pathway to Living operates assisted living and memory care communities in the Chicago metropolitan area and Midwest. Compares directly to Asbury on Illinois footprint, assisted living, and memory care programs.

Direct peers

• Senior Lifestyle: Senior Lifestyle operates independent living, assisted living, memory care, and skilled nursing communities with a comparable CCRC-style portfolio. Similar scale and service breadth to Asbury.
• Sunrise Senior Living: Sunrise is a national senior living provider offering assisted living, memory care, independent living, and skilled nursing. Its emphasis on personalized care plans and continuum-of-care delivery closely mirrors Asbury's CCRC service mix.
• Belmont Village Senior Living: Belmont Village operates assisted living and memory care communities with on-site licensed nurses and signature memory care programs. Comparable to Asbury's nursing-supported assisted living and secure memory care neighborhoods.

Emerging players

• Cantex Continuing Care Network: Cantex Continuing Care Network operates skilled nursing and rehabilitation facilities across the U.S. with strong Medicare/Medicaid exposure, comparable to Asbury's skilled nursing and rehabilitation unit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AsburyGardensNorthAurora

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asbury