Heritage Enterprises
Heritage Operations Group is a family-owned Illinois senior care provider operating 20+ campuses with 4,000+ employees, delivering skilled nursing, assisted living, memory care, therapy, and rehabilitation services supported by a wholly-owned captive pharmacy.
- Company typePrivate
- Founded1960
- HeadquartersBloomington, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Heritage Enterprises does
Heritage Operations Group is a family-owned senior care provider headquartered in Bloomington, Illinois, operating more than 20 campuses across the state with over 4,000 employees under sub-brands including Heritage Health, Evergreen Senior Living, and The Legacy: Memory Support. Founded in 1960, the company delivers a full continuum of care spanning independent and supportive living, assisted living, memory care, skilled nursing, and rehabilitation services including physical, occupational, speech, and respiratory therapy. Its clinical infrastructure extends to wound care, IV therapy, hospice, on-site lab and imaging, and a wholly-owned captive pharmacy — Green Tree Pharmacy — which provides 7/14/30-day strip-pack medication systems with digital shipment-to-receipt tracking across the network.
Revenue is generated through multiple payor streams tied to each care level: Medicare Part A reimburses short-term skilled nursing stays following a 3-day hospital admission (often at 100% initially, then decreasing percentages), Medicaid, long-term care insurance, veterans' benefits, and private pay fund supportive and assisted living arrangements, while therapy and clinical services are billed under Medicare-certified skilled nursing infrastructure. The company maintains CMS 5-star ratings at select facilities, HIPAA compliance, and Medicare/Medicaid certifications, with a proprietary Life Unrearsed® memory care philosophy protected by registered trademark.
Heritage's go-to-market is direct-to-consumer, operating a self-serve tour scheduling system on heritageofcare.com while acquiring residents through hospital discharge planner referrals, physician referrals, and community partnerships with the Alzheimer's Association, Meals on Wheels, and area agencies on aging. Strategic partnerships include Memorial Health backing Regency Care in Springfield and the State of Illinois CNA Tenure Subsidy Program, which subsidizes wage increases for certified nursing assistants based on tenure. The company is controlled by its founding Hart family (Craig Hart as Chairman, Benjamin Hart as President & CEO), is privately held with no external private equity or venture capital backing, and operates exclusively within Illinois.
Heritage Enterprises firmographics
Firmographics- Name
- Heritage Enterprises
- Legal name
- Heritage Operations Group, LLC
- Website
- https://heritageofcare.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Heritage Operations Group is a family-owned Illinois senior care provider operating 20+ campuses with 4,000+ employees, delivering skilled nursing, assisted living, memory care, therapy, and rehabilitation services supported by a wholly-owned captive pharmacy.
- Ownership category
- akta.pro rank
Heritage Enterprises industry classification
Industry- Product category
- Senior Care and Skilled Nursing Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB)
- akta.pro secondary industry
- Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)
Keywords
Where Heritage Enterprises is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Heritage Enterprises business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain
Revenue model
- Skilled Nursing Care: Medicare Part A covers short-term skilled nursing stays after 3-day hospital admission, including therapy, wound care, and IV therapy. Reimbursement rates vary based on stay duration.
- Supportive and Assisted Living: Monthly rental arrangements with flexible payment options including private pay, Medicaid, long-term care benefits, and veteran's benefits.
- Memory Care Services: Specialized memory support services at The Legacy: Memory Support wings, providing 24-hour nursing care and medication management.
- Pharmacy Services: Green Tree Pharmacy provides medication distribution services exclusively to Heritage facilities, integrating pharmaceutical services with care delivery.
- Respite and Daycare Care: Short-term stay programs allowing caregivers to take breaks while seniors receive around-the-clock care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Medicare Part A covers skilled nursing after 3-day hospital stay |
| Subscription | Monthly | Supportive Living flexible payment options |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Heritage Enterprises product offering
Product offeringCore offering
Heritage Enterprises operates a portfolio of senior living and skilled nursing communities under the Heritage Operations Group brand, providing skilled nursing, supportive living, assisted living, memory care, respite care, and outpatient therapy services to older adults. The company also operates Green Tree Pharmacy to serve the medication needs of its residents and care communities.
Product overview
Heritage Operations Group (Heritage Health) operates as a family-owned senior care provider offering a continuum of care from independent/assisted living through skilled nursing and rehabilitation. The company's core offerings are organized around multiple care levels including Skilled Nursing, Supportive Living, Assisted Living through Evergreen Senior Living, and Memory Care through The Legacy: Memory Support. Therapy services form a key component including Physical, Occupational, Speech, and Respiratory Therapy delivered both inpatient and through Outpatient Therapy programs. The company provides clinical support services including Green Tree Pharmacy (internal pharmacy), Food and Nutrition, Wound Care, IV Therapy, and Hospice Care. The Heritage network spans 20+ locations across Illinois with over 4,000 employees, serving seniors from short-term rehabilitation stays to long-term care.
Differentiator
Problem solved
Functional benefit
Brands
- Heritage Health: Senior care campuses providing skilled nursing, rehabilitation, and long-term care services across Illinois.
- Evergreen Senior Living
- The Legacy: Memory Support
- Green Tree Pharmacy
Products and services
- Skilled Nursing 24/7 licensed nursing care delivered in Heritage senior living communities for residents requiring higher-acuity clinical support, rehabilitation, or chronic condition management. Targeted at older adults with skilled medical and rehabilitative needs.
- Supportive Living Residential senior living option providing housing, meals, personal support services, and 24-hour staff availability for older adults who need some assistance but not full skilled nursing. Targeted at seniors seeking a balance of independence and support.
- Assisted Living Residential senior care providing assistance with activities of daily living (bathing, dressing, medication reminders, meals) in a community setting. Targeted at older adults who need daily personal support but do not require continuous skilled nursing.
- Memory Care Specialized secured residential care for residents with Alzheimer's disease or other forms of dementia, offering structured programming, secured environments, and staff trained in memory support. Targeted at older adults with cognitive impairment requiring supervised, dementia-capable care.
- Respite Care Short-term temporary residential care for older adults, providing relief for family caregivers while ensuring their loved one receives supervised support in a Heritage community. Targeted at family caregivers needing short-duration coverage.
- Outpatient Therapy Therapy services (physical, occupational, and/or speech therapy) delivered on an outpatient basis to seniors and community members recovering from injury, surgery, or managing chronic conditions. Targeted at older adults in need of rehabilitation without an inpatient stay.
- Green Tree Pharmacy In-house pharmacy operation supplying prescription and medication needs to Heritage Enterprises residents and care communities. Targeted at Heritage residents and the communities that serve them, supporting medication management and continuity of pharmaceutical care.
Quantifiable outcome
- Over 20 senior care locations serving Illinois
- +3 more outcomes
Companies that use Heritage Enterprises
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles1 record
Heritage Enterprises technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Heritage Enterprises partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Green Tree PharmacycoreGreen Tree Pharmacy is a state-of-the-art pharmacy explicitly created to meet the needs of seniors in the Heritage family since 1960. It provides accurate and efficient ordering, distribution, and administration of medication with strip packs in 7, 14, or 30-day strips. The partnership offers unmatched benefits including medicinal accuracy, no call center (actual person answers calls), insurance and billing assistance, and digital tracking from shipment to receipt.
- Memorial HealthcoreMemorial Health is a trusted partner backing Regency Care in Springfield, IL. They provide clinical excellence and compassionate care partnership, ensuring families can depend on both the care quality and institutional backing of a recognized health system.
- Alzheimer's AssociationminorHeritage Operations Group maintains active membership with the Alzheimer's Association as part of their community engagement and commitment to memory care services for seniors.
- Meals on WheelsminorActive membership partnership with Meals on Wheels to strengthen bonds with communities and support quality of life for seniors.
- State of Illinois (CNA Tenure Subsidy Program)coreThe State of Illinois backs the CNA wage increase program through which Heritage Operations Group participates. The program provides new reimbursement rates subsidized by the State when facilities implement qualifying wage increases for CNAs based on total years of CNA experience. CNA can earn up to $6.50 additional per hour with 6+ years of experience.
- American Heart AssociationminorHeritage Operations Group has been a strong supporter of the American Heart Association for more than 20 years at the corporate level.
- American Red CrossminorCorporate level support for the American Red Cross as part of Heritage's community engagement and giving back initiatives.
- United WayminorCorporate level support for United Way as part of Heritage's community engagement and local organization support.
- Illinois State University - Mennonite College of NursingminorPartnership with ISU Mennonite College of Nursing as part of Heritage's support for nursing education and workforce development.
- YWCAminorCorporate level support for YWCA as part of Heritage's community engagement with local organizations.
- Children's FoundationminorCorporate level support for Children's Foundation as part of Heritage's community giving programs.
- Local Senior CentersminorActive memberships and partnerships with local senior centers as part of Heritage's commitment to community-based senior services.
- Caregiver Support GroupsminorPartnership with caregiver support groups to strengthen community bonds and support for families navigating senior care.
- Area Agencies on AgingminorActive partnerships with area agencies on aging to coordinate senior care services and support.
- Local Hospice Care ProviderscoreMany Heritage communities partner with local hospice care providers and work side-by-side with specialized hospice teams for end-of-life care services.
- Specialized Wound Care PhysiciansminorPartnership with specially trained bedside wound care physicians and nurses at select locations to enhance wound care services and improve clinical outcomes.
- Blue Cross and Blue Shield of IllinoisminorBlue Cross and Blue Shield of Illinois generates and publishes Machine-Readable Files required by the Transparency in Coverage Final Rule on behalf of Heritage Operations Group (EIN: 203902357).
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Heritage Enterprises competitors and assessment
Company assessmentDirect peers
- Laurel Health Care Company: Multi-state skilled nursing and rehabilitation operator across the Midwest and Southeast. Directly comparable on skilled nursing focus, therapy services, and mid-sized multi-facility operator profile.
- Trilogy Health Services: Midwest senior living and skilled nursing operator providing assisted living, memory care, and skilled nursing across Indiana, Ohio, Kentucky, and Michigan. Comparable continuum-of-care model and Illinois-adjacent operating geography.
- Brickyard Healthcare: Indiana-based skilled nursing, assisted living, and memory care operator with comparable multi-facility footprint and care continuum. Directly comparable on service mix, Illinois-adjacent geography, and resident acuity profile.
- American Senior Communities: Indiana-based operator of skilled nursing, assisted living, and memory care communities. Similar scale, regional Midwestern focus, and resident acuity mix make it a closely comparable peer.
- Tutera Healthcare: Midwest-based operator of senior living, assisted living, memory care, and skilled nursing facilities. Similar scale, similar service continuum, and comparable regional footprint make it a direct peer.
Emerging players
- Enlivant: PE-backed assisted living and memory care operator with multi-state footprint. Competes directly on Evergreen and The Legacy service lines and represents the type of capital-backed roll-up Heritage could be outpaced by.
- Encompass Health: NYSE-listed inpatient rehabilitation and post-acute care provider. Comparable on therapy/rehabilitation services (PT/OT/speech) that Heritage offers, though Encompass operates at much greater scale as a specialty rehab hospital network.
Broad incumbents
- Atria Senior Living: Large national senior living operator focused on assisted living, memory care, and independent living. Overlaps on assisted living and memory care offerings with Evergreen and The Legacy brands.
- Brookdale Senior Living: NYSE-listed largest U.S. senior living operator with national footprint spanning independent living, assisted living, memory care, and continuing care. Broad incumbent across the same resident acuity tiers Heritage serves, but at vastly greater scale.
- National HealthCare Corporation (NHC): NYSE-listed senior care operator offering skilled nursing, assisted living, memory care, home care, and hospice across the Southeast and Midwest. Public-company incumbent with broader geographic reach and overlapping service lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Heritage Enterprises social profiles
Digital presenceHeritage Enterprises compliance and trust
Trust signalCompliance3 records
Heritage Enterprises financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heritage Enterprises leadership team
Management profileNumber of profiles
Profiles2 records
Heritage Enterprises subsidiaries and ownership
Company hierarchySubsidiaries5 records
Heritage Enterprises funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heritage Enterprises M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heritage Enterprises
What does Heritage Enterprises do?
Heritage Enterprises operates a portfolio of senior living and skilled nursing communities under the Heritage Operations Group brand, providing skilled nursing, supportive living, assisted living, memory care, respite care, and outpatient therapy services to older adults. The company also operates Green Tree Pharmacy to serve the medication needs of its residents and care communities.
Is Heritage Enterprises a public or private company?
Heritage Enterprises is a private company. It is classified as family owned and is currently operating.
When was Heritage Enterprises founded?
Heritage Enterprises was founded in 1960. It employs 1,001 to 5,000 people.
Where is Heritage Enterprises based?
Heritage Enterprises is headquartered in Bloomington, United States, in the North America region.
How does Heritage Enterprises make money?
Five revenue lines are on record. Skilled Nursing Care is the primary driver. The others are supportive and Assisted Living, memory Care Services, pharmacy Services and respite and Daycare Care.
Who are Heritage Enterprises's main competitors?
Direct peers on record are Laurel Health Care Company, Trilogy Health Services, Brickyard Healthcare, American Senior Communities and Tutera Healthcare. Emerging players are Enlivant and Encompass Health. Broad incumbents are Atria Senior Living, Brookdale Senior Living and National HealthCare Corporation (NHC).
Does Heritage Enterprises have an API?
No public API is recorded for Heritage Enterprises.
What industry is Heritage Enterprises in?
Heritage Enterprises's product category is Senior Care and Skilled Nursing Services. Its primary akta.pro industry code is HLADABAB, Assisted Living with Memory Care (Mixed Campus), with a secondary code of HLADAAAG, Independent Living Real Estate Owners/Operators (REITs & Management Companies). Its NAICS code is 6233 and its SIC code is 8051.