Balinea

Beauty and Wellness Booking Marketplacebalinea.com

Treatwell is a French online marketplace that lets individual consumers discover, compare, and book real-time appointments with thousands of partner beauty salons, barbers, spas, and wellness institutes across major French cities.

Company typePrivate
Founded2010
HeadquartersParis, France
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What Balinea does

Treatwell Limited operates a French online marketplace that connects individual consumers with beauty and wellness service providers. The platform enables customers to discover, compare, and book real-time appointments for haircuts, barbering, manicures, facials, hair removal, massage, spa, and other grooming services. Service is delivered through a web platform (treatwell.fr) and native iOS and Android mobile applications, supported by content marketing through the "Identit\u00e9" blog and social media channels featuring trending treatments. The platform aggregates thousands of partner salons, hair dressers, barbers, spas, massage centers, nail studios, and wellness institutes across major French cities including Paris, Lyon, Bordeaux, Marseille, Nice, and Nantes.

The core product is the Treatwell Booking Platform, which provides 24/7 self-service appointment reservation, location-based discovery, customer reviews, and last-minute or off-peak offers. Adjacent products include the Treatwell Rewards loyalty program (points earned on bookings, redeemed for discounts), the Carte Cadeau gift card, and a "Top Rated" partner recognition program that awards badges including a 5-year consecutive distinction to highest-performing establishments.

The business operates a direct-to-consumer marketplace model. Revenue is generated primarily through commissions or transaction fees on bookings made at partner salons and institutes, supplemented by gift card sales. Pricing is not publicly disclosed; service prices are set by individual partner establishments. Treatwell Limited is a privately held company with no disclosed parent entity, institutional investors, or ownership structure. No software APIs, SDKs, or AI/ML capabilities are evidenced in the source data.

Balinea firmographics

Firmographics

Name: Balinea
Legal name: Treatwell Limited
Website: https://balinea.com
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 11–50 employees
Short description: Treatwell is a French online marketplace that lets individual consumers discover, compare, and book real-time appointments with thousands of partner beauty salons, barbers, spas, and wellness institutes across major French cities.
Ownership category
akta.pro rank

Balinea industry classification

Industry

Product category: Beauty and Wellness Booking Marketplace
akta.pro primary industry: Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
akta.pro secondary industry: Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)

Keywords

Beauty booking platform
Wellness marketplace
Salon reservation services
Spa appointment booking
Barber shop booking

Where Balinea is headquartered

Location

Headquarters

HQ city: Paris
HQ country: France
HQ region: Europe

Offices1 record

Markets served

Balinea business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

Commission from Partner Salons: Treatwell earns revenue by taking a commission or transaction fee from partner salons and institutes when customers book through the platform
Gift Card Sales: Sale of gift cards (Cartes Cadeaux) for beauty and wellness services through the platform

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Balinea product offering

Product offering

Core offering

Treatwell operates an online marketplace where individual consumers can discover, compare, and book beauty and wellness appointments with partner salons, barbers, nail studios, massage centers, and spa institutes in France. The platform enables 24/7 booking via web and mobile apps, aggregates customer reviews, offers last-minute and off-peak deals, and monetizes primarily through commissions on partner bookings. A companion loyalty program (Treatwell Rewards) and gift card product (Carte Cadeau) complement the core reservation flow.

Product overview

Treatwell is a unified beauty and wellness booking platform offering online reservation services for hair, face, hands/feet, hair removal, body, massage, and spa treatments. The platform includes the core booking service, Treatwell Rewards loyalty program, Carte Cadeau gift cards, and mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

Treatwell Booking Platform
Treatwell Rewards
Carte Cadeau Treatwell
Treatwell Mobile App

Companies that use Balinea

Customer profile

Segments2 records

Ideal customer profiles2 records

Balinea technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Balinea partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Partner Salons and InstitutescoreChannel Partner/ Reseller/ DistributorTreatwell partners with thousands of beauty salons, hair dressers, spas, massage centers, nail studios, and wellness institutes across France who offer their services through the platform for customer booking. These partners benefit from increased visibility and customer acquisition through the Treatwell marketplace.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Balinea competitors and assessment

Company assessment

Direct peers

StyleSeat: Online marketplace for beauty and wellness professionals to book clients. Closely aligned product (consumer booking marketplace for hair, nails, spa) and similar commission-based monetization.
Booksy: Beauty and wellness booking platform with strong European presence. Directly competes with Treatwell on appointment booking, salon SaaS, and consumer marketplace for hair, barber, and spa services.
Fresha: Global beauty and wellness marketplace connecting customers to salons and spas with online booking. Directly comparable business model (marketplace + SaaS for salons), and a primary competitor to Treatwell in France and across Europe.
Vagaro: Salon, spa, and fitness booking software with consumer marketplace. Comparable two-sided marketplace for beauty and wellness appointments and similar commission/SaaS revenue model.
Planity: French-headquartered beauty and wellness booking platform competing head-to-head with Treatwell in the French market across hair salons, barbers, and institutes.

Emerging players

GlossGenius: US-focused beauty business management platform with booking, payments, and marketplace features. Comparable salon-side SaaS and consumer booking product targeting hair, beauty, and wellness pros.
Boulevard: Salon and spa management software with online booking. Comparable booking and salon-client experience targeting premium beauty and wellness studios.

Broad incumbents

Mindbody: Established SaaS and marketplace for salons, spas, fitness, and wellness. Overlaps with Treatwell in beauty/spa booking but operates a much broader portfolio across fitness and wellness verticals.
Square Appointments (Block): Booking and payments product within Block's commerce ecosystem for service businesses including salons and spas. Comparable booking feature set and salon-side software but part of a much broader commerce platform.

Regional players

Treatwell (UK group): UK/European parent of the Treatwell brand operating across multiple European countries. Same brand and underlying technology platform, operating as a regional peer in markets adjacent to France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Balinea financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Balinea leadership team

Management profile

Number of profiles

Balinea funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Balinea M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balinea

What does Balinea do?

Is Balinea a public or private company?

Balinea is a private company. It is classified as unknown and is currently operating.

When was Balinea founded?

Balinea was founded in 2010. It employs 11 to 50 people.

Where is Balinea based?

Balinea is headquartered in Paris, France, in the Europe region.

How does Balinea make money?

Two revenue lines are on record. Commission from Partner Salons are the primary driver. The others are gift Card Sales.

Who are Balinea's main competitors?

Direct peers on record are StyleSeat, Booksy, Fresha, Vagaro and Planity. Emerging players are GlossGenius and Boulevard. Broad incumbents are Mindbody and Square Appointments (Block). Treatwell (UK group) is listed as a regional player.

Does Balinea have an API?

No public API is recorded for Balinea.

What industry is Balinea in?

Balinea's product category is Beauty and Wellness Booking Marketplace. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa), with a secondary code of HSACALAK, Appointment Reservations (Spa, Salon, Wellness).