SELBY & CO.

What SELBY & CO. does

SELBY & CO. Werbeagentur GmbH is a Hamburg-based, full-service advertising agency founded in 2003 and led by managing director Simon A. Selby, an English-born, Singapore-raised creative who previously held roles at Ogilvy & Mather and Scholz & Friends. The firm self-positions as 'Hamburgs britischste Agentur' (Hamburg's most British agency), combining British creative sensibility with Hanseatic business execution. Legal form is a German private limited company (GmbH), headquartered at Jungfrauenthal 14, Hamburg, with 1–10 employees and no disclosed parent or external investors.

The agency delivers a comprehensive marketing services stack including strategy, branding, web design, social media, print, film production, CGI, point-of-sale (POS) materials, and packaging, applied against a proprietary 'Brand Key' methodology. Its client roster skews heavily toward multinational and German market-leading enterprise brands across luxury goods (Montblanc), beverages (Beck's, Foster's, Magnum), personal care (Dove via Unilever, Arko), bathroom fixtures (Kaldewei, GROHE, AXENT Switzerland), confectionery (Cavendish & Harvey), pet products (flexi), flooring (Vorwerk), and financial services (Fidelity Investments, Hansainvest, Conrad Hinrich Donner Bank), alongside selected nonprofit and association engagements.

Commercial mechanics rely on project-based engagements and ongoing client retainers, with no publicly disclosed pricing or volume metrics. Go-to-market is direct enterprise field sales supported by website portfolio, case studies, and industry reputation in a Hamburg advertising market of over 2,700 agencies. Digital capability was institutionalized through Jörn P.A. Renfordt's tenure (digital focus since 2010, Hamburg-based since 2013), and the firm maintains GDPR-compliant data processing under a published Datenschutzerklärung.

Name

SELBY & CO.

Legal name

SELBY & CO. Werbeagentur GmbH

Website

https://selbyco.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Hamburg-based full-service advertising agency founded in 2003, serving multinational enterprise brands in luxury, FMCG, beverages, and financial services with strategy, branding, web design, print, film, CGI, POS, and social media services.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Advertising and Marketing Services: SELBY & CO. generates revenue through providing comprehensive advertising and marketing services to corporate clients. Services include strategy development, branding, web design, print, film production, CGI, POS materials, and packaging. Revenue is project-based and retainer-based for ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SELBY & CO. is a full-service advertising agency (Werbeagentur) in Hamburg that delivers end-to-end marketing communications for corporate clients, including brand strategy and positioning, corporate identity development, web design, print advertising, film production, CGI, point-of-sale materials, social media campaigns, and packaging. The agency serves enterprise and mid-market clients across luxury, FMCG, beverages, sanitary, financial services, and other sectors.

Product overview

SELBY & CO. is a full-service advertising agency (Werbeagentur) based in Hamburg, Germany, with a distinct British-Hanseatic character. The agency provides a comprehensive suite of marketing and advertising services organized around core offerings: Full Service (comprehensive campaign management), Webdesign (website design and development), Strategie (brand strategy and positioning), Print (print advertising and collateral), Film (video production), POS (point-of-sale materials), CGI (computer-generated imagery), Social Media, and Branding. The agency serves a diverse client portfolio spanning luxury goods (Montblanc, Omega, Escada, Wempe), beverages (Beck's, Magnum, Foster's, Southern Comfort, Newcastle Brown Ale), food and confectionery (Cavendish & Harvey, Arko), personal care (Dove), bathroom fixtures (Kaldewei, AXENT Switzerland, GROHE), financial services (Fidelity Investments, Hansainvest, Conrad Hinrich Donner Bank, Peter Möhrle Holding), automotive, pet products (flexi), sports (App4Golf, LTGK Jugend), and various other industries. The agency is led by Simon Selby and Jörn P.A. Renfordt and operates as SELBY & CO. Werbeagentur GmbH.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service advertising campaigns
• Webdesign (website design and development)
• Brand strategy and positioning (Strategie)
• Print advertising and collateral
• Film production
• Point-of-Sale (POS) materials
• CGI (Computer-Generated Imagery)
• Social media campaigns
• Branding and corporate identity

Quantifiable outcome

• Montblanc reconfiguration described as possibly the biggest commercial success since Meisterstück introduction in 1924
• +7 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• LTGK (Lübecker-Travemünder Golf Klub)minorOthersSELBY & CO. supports the LTGK youth golf development initiative. The club aims to offer the best youth golf development in Schleswig-Holstein with mission 'Breite Basis. Hohe Spitzen' (Broad base. High peaks).
• Peter Jensen StiftungminorOthersSELBY & CO. provides web design services for the Peter Jensen Stiftung foundation, which was founded in 2014 and allocates 20% of annual profits to financing social projects.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency with a strong brand strategy and integrated campaign offering. Comparable in scale, geography, and service mix to SELBY & CO.
• thjnk: German independent creative agency network with offices including Hamburg. Comparable as a multi-disciplinary creative agency competing for DACH enterprise brand assignments.
• Grabarz & Partner: Hamburg-based independent creative agency known for integrated brand campaigns and creative effectiveness. Comparable as a peer Hamburg creative boutique competing for similar client mandates.
• Scholz & Friends: One of Germany's leading independent creative agency networks, headquartered in Hamburg. Directly comparable as a full-service creative agency operating in the same Hamburg market and competing for similar DACH enterprise clients.
• Jung von Matt: Hamburg-headquartered independent creative agency group known for brand work across digital, film, and print. Comparable as a multi-service creative agency serving major consumer brands in the German market.
• Kolle Rebbe: Hamburg-based creative agency focused on brand strategy, design, and integrated campaigns. Comparable as a Hamburg-rooted boutique creative shop serving enterprise German clients.
• elbkind (Elbkind Communication): Hamburg-based creative and digital agency offering brand strategy and integrated campaigns. Comparable as a Hamburg boutique serving mid-market and enterprise clients with a similar service palette.

Broad incumbents

• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich with strong Hamburg presence. Comparable as a German full-service offering but with significantly broader capabilities, geographies, and scale.
• DDB Germany: German operations of global advertising network DDB. Comparable as a provider of full-service advertising and brand strategy in Germany, but with broader geographic reach and network resources.
• BBDO Germany: German arm of BBDO Worldwide, one of the largest global creative networks. Comparable in offering enterprise brand and campaign work but with substantially larger scale and cross-market capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SELBY & CO.