Pride Neon Signs

What Pride Neon Signs does

Pride Neon Signs (legal name: Pride Neon Sign Solutions) is a family-owned custom sign fabrication company headquartered at 3010 W. 10th Street, Sioux Falls, South Dakota. Founded in 1947 by George Menke Sr. originally as Pryde Signs and renamed Pride Neon Signs in 1949, the company has operated continuously for more than 75 years under multi-generational Menke family ownership, with current leadership including CEO Bret Menke, COO Mitch Menke, and Production Manager Nick Menke alongside CFO Kristi Saxlund. The firm employs between 11 and 50 people and serves the Sioux Falls and broader South Dakota regional market.

The company provides end-to-end signage services spanning design, fabrication, and installation across seven core product lines: Digital Display Signs (Electronic Message Centers), Exterior Signs, Free-standing Signs (monument and pylon), Interior Signs, Banners, Vehicle Wraps, and Window & Wall Graphics. Technical capability is built around custom fabrication using high-quality materials (plastic, polycarbonate, steel, structural steel, sheet metal, aluminum, advanced composites) integrated with LED illumination technology for both interior and exterior applications. The company holds 3M, UASG, and Avery Certified Installation Company status for vehicle wraps—one of fewer than 100 nationally and the only certified installer in South Dakota—plus UL listing for electrical signage products, WSA and ISA trade association memberships, and operates its own fabrication facilities with cranes and boom trucks for installation.

Pride Neon's business model is predominantly project-based and quote-driven, with revenue generated from one-time custom fabrication and installation engagements plus a growing Service & Maintenance stream (monthly service agreements, on-call repairs, LED retrofits, electrical repairs, sign restoration) that introduces a recurring-revenue layer. Go-to-market is direct enterprise field sales: prospective clients initiate contact via a Request a Quote form, phone (605-336-3563), or email ([email protected]), and an in-house sales team handles consultation through installation. The customer base spans SMBs (Harvest Brewery, Robson Hardware, Lewis Pharmacy) and enterprise/institutional accounts (Bancorp, Sanford Orthodontics, Eide Bailly, Daktronics, Sioux Falls Airport) across hospitality, healthcare, financial services, education, government, retail, and nonprofit segments. The company is privately held with no external funding, no subsidiaries, and no M&A activity disclosed.

Name

Pride Neon Signs

Legal name

Pride Neon Sign Solutions

Website

https://prideneon.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Signage Fabrication and Installation

NAICS

Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (54185)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Custom signage fabrication
• Exterior signs
• Vehicle wraps
• Digital display signs
• Sign maintenance services

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Sign Fabrication and Installation: Design, fabrication, and installation of custom signage including exterior signs, monument signs, free-standing/pylon signs, interior signs, digital display signs, channel letters, and building letters. This is a project-based, one-time revenue model where each order is custom-designed and built to client specifications.
2. Vehicle Wraps and Fleet Graphics: Design and installation of vehicle wraps and fleet graphics for single vehicles or entire fleets. Custom graphics marketing businesses on-the-go. One-time project revenue.
3. Banners and Custom Printing: Production of banners and custom printed signage for temporary needs such as special events and promotions. Also includes banner stands and displays. One-time or periodic purchase revenue.
4. Sign Service, Maintenance, and Restoration: Ongoing service and maintenance agreements as well as responsive repairs including LED retrofits, electrical repairs, lamp replacement, and sign restoration. Can be structured as monthly agreements or on-call support, providing recurring revenue opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pride Neon Signs is a full-service custom signage company that designs, fabricates, and installs a wide range of interior and exterior signs, digital displays, vehicle wraps, banners, and wall/window graphics for business customers. The company also provides ongoing sign service, maintenance, LED retrofits, electrical repairs, lamp replacement, and sign restoration. Its offerings span custom sign fabrication using materials such as plastic, polycarbonate, steel, aluminum, and advanced composites, with LED illumination technology integrated for visibility and durability.

Product overview

Pride Neon Sign Solutions is a full-service custom signage company offering design, fabrication, and installation. The product portfolio includes Digital Display Signs, Exterior Signs, Free-standing Signs, Interior Signs, Banners, Vehicle Wraps, and Window & Wall Graphics—all supported by comprehensive Service & Maintenance packages covering LED Retrofitting, Electrical Repairs, Lamp Replacement, and Sign Restoration. The company leverages cutting-edge fabrication technology and high-quality materials to deliver customized sign solutions for diverse industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Exterior Signs

Quantifiable outcome

• Signs built to last the harsh weather conditions of South Dakota, protecting client investments long-term.

Named customers41 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 3McoreStrategic or Co-development PartnerPride Neon is certified by 3M as an authorized vehicle wrap and fleet graphics installation company. This certification signifies adherence to 3M's quality standards and installation protocols. Pride Neon is 1 of less than 100 companies nationally with this certification and the only certified company in South Dakota.
• UASG (United Application Standards Group)coreStrategic or Co-development PartnerUASG certification validates Pride Neon's vehicle wrap installation quality against industry standards. Pride Neon is 1 of less than 100 certified companies nationally.
• Avery DennisoncoreStrategic or Co-development PartnerAvery certification confirms Pride Neon's competency in installing Avery vehicle wrap products to manufacturer specifications and quality standards.
• Western Signshow Association (WSA)minorOthersIndustry trade association membership providing access to regional sign industry resources, events, and networking. Pride Neon's logo appears on the WSA member section of their website.
• International Sign Association (ISA)minorOthersGlobal trade association membership for the sign and graphics industry. Pride Neon's logo appears on the ISA member section of their website.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Tube Art Group: Multi-generation family-owned full-service sign manufacturer based in the Pacific Northwest, with neon, fabrication, and installation capabilities comparable to Pride Neon's. Closest structural analog in terms of family ownership, regional focus, and custom sign portfolio.
• Signarama: International franchise of custom sign shops offering the same categories as Pride Neon — exterior/interior signs, vehicle wraps, banners, and digital displays. Comparable business model targeting SMB and mid-market business customers.
• Icon Identity Solutions: Mid-market commercial signage and branding provider offering design, fabrication, and installation of interior and exterior signage for enterprise and real-estate customers. Directly comparable in serving multi-site enterprise clients with end-to-end signage programs.
• YESCO (Young Electric Sign Company): Large, established custom sign manufacturer specializing in iconic large-format exterior signs, monument signs, and digital displays. Comparable in fabrication capabilities and product mix, though operating at meaningfully greater scale and geographic reach than Pride Neon.
• Signs By Tomorrow: Franchise network of custom sign and graphics centers serving SMBs with exterior signs, vehicle wraps, and interior graphics. Comparable to Pride Neon in target customer and product mix, with franchise-driven reach.
• FASTSIGNS: The largest franchise network of custom sign and graphics centers in North America. Directly comparable to Pride Neon's full-service model of design, fabrication, and installation of signs, banners, vehicle wraps, and graphics for business customers.

Broad incumbents

• Daktronics: Large public company specializing in electronic scoreboards, LED displays, and large-format digital signage systems. Comparable in LED display technology and digital sign capability, but operating at much larger scale and serving a different primary vertical (sports/transportation).

Emerging players

• VistaPrint (Cimpress): Mass-market online print and signage platform offering standardized signs, banners, vehicle graphics, and business cards to SMBs. Represents the emerging digital/self-service channel competing for the SMB segment that Pride Neon's smaller customers inhabit.

Others

• Avery Dennison: Manufacturer of pressure-sensitive vinyl wrap and graphic films, and one of the certification bodies behind Pride Neon's certified vehicle wrap installer status. Supplier/ecosystem relationship rather than direct competitor, but defines the standards Pride Neon competes against.
• 3M Commercial Solutions Division: Material supplier and certification body for vinyl wrap films used in Pride Neon's vehicle wrap installations. An ecosystem participant rather than direct competitor, but materially shapes Pride Neon's service quality through its certified installer program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PrideNeon
• Facebookfacebook.com/PrideNeon

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pride Neon Signs