Sitland
Sitland (We Do Spaces S.r.l.) is an Italian B2B manufacturer of ergonomic office seating, soft seating, tables, and acoustic pods, selling directly via a multi-language website with configurator to enterprise clients across 20+ countries under its ECONA sustainability framework.
- Company typePrivate
- Founded1977
- HeadquartersVicenza, Italy
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sitland does
Sitland is an Italian B2B contract-furniture manufacturer, legally operating as We Do Spaces S.r.l. under the We.Do. Holding S.p.A. parent. The company designs, produces, and sells workplace seating, soft seating, tables, and acoustic pods across a portfolio of more than 70 SKUs — including named lines such as Nova, Leaf, Invicta, Team Strike Evo, Milos Lounge, CellSpace, Cell128, Lido, Drop, Bomm, Tobi, UseMe, Bistrot, Tab, and Fil. Products are engineered for ergonomic task use, modular waiting/lounge configurations, and acoustic privacy in open-plan offices, with sustainability credentials anchored in the proprietary ECONA framework that targets total disassembly, recycled-material content, and circular end-of-life.
The company's underlying technology is centered on its ECONA sustainable design framework, which embeds material mapping, circularity indicators, and disassembly capability into products such as the Milos Lounge (bio-polyurethane from agro-food waste) and Nova (45% recyclable end-of-life, 31% recycled content, 86% local suppliers within 130 km). Registered design patents protect flagship lines including Lido and Tobi. Distribution combines a multi-language direct-to-customer website with an online product configurator, participation in tier-1 design events (Milan Design Week, Workspace Paris, Stockholm Furniture Fair), and an integration with pCon.planner for architect and interior-designer specification.
Sitland's business model is one-time project-based B2B sales of customized, quote-priced furniture to corporate offices, hospitality, education, and select public-sector clients. Reference customers span Vivienne Westwood, Coca-Cola HBC, Grammarly, McDonald's, Marriott, Ernst & Young, Avaya, PTC, Bane Nor, Sirti S.p.A., and Danone, distributed across 20+ countries in Europe, the Middle East, Africa, and Central America. The company maintains two Italian sites (Roveredo in Piano as primary headquarters, Nanto as secondary) and has no external venture funding, operating instead as a self-funded unit within the We.Do. Holding group.
Sitland firmographics
Firmographics- Name
- Sitland
- Legal name
- We Do Spaces S.r.l.
- Website
- https://sitland.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sitland (We Do Spaces S.r.l.) is an Italian B2B manufacturer of ergonomic office seating, soft seating, tables, and acoustic pods, selling directly via a multi-language website with configurator to enterprise clients across 20+ countries under its ECONA sustainability framework.
- Ownership category
- akta.pro rank
Sitland industry classification
Industry- Product category
- Contract Office Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Furniture Retailers (449110)
- SIC
- Office Furniture (2520), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
- akta.pro secondary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
Keywords
Where Sitland is headquartered
LocationHeadquarters
- HQ city
- Vicenza
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Sitland business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Office and Contract Furniture Sales: Sitland generates revenue through direct sales of seating and workspace furniture products to businesses and organizations. Their business model focuses on the office furniture market serving enterprises, with products available through their configurator and direct sales channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sitland product offering
Product offeringCore offering
Sitland designs and manufactures ergonomic office seating, tables, modular soft seating, and acoustic pods under its ECONA sustainability program, targeting corporate offices, hospitality, education, and home office environments. The portfolio of 70+ products spans task chairs (Nova, Leaf, Invicta, Team Strike Evo, Milos Life), executive and lounge seating (Milos Lounge, Dapper), modular systems (Lido, Drop, Bomm, CellSpace), and tables (Bistrot, UseMe, Tab, Fil, Tov), sold directly through its multi-language website with an online product configurator.
Product overview
Sitland is an Italian furniture manufacturer specializing in workplace seating solutions, tables, and soft seating. The product portfolio spans task chairs (Nova, Leaf, Invicta, Team Strike Evo, Milos Life, Milos Shell, Milos Elle, Skipper, Skate, Join, Amber, Cast, Body, Classic, Ice, Line, Of Course, Sit It, Spirit, Spirit Air, Vega, Vega Hit, Why Not, No Name, Mesh Line, Soffio, Team W, Team Strike, Uni, Unimesh, Mail, Soul Tecno, Soul Air, PK), lounge chairs (Milos Lounge - the first Econa sustainable product), modular seating systems (Lido, Drop, Bomm, Canapé), sofas (Tobi, Dapper), acoustic pods (CellSpace, Cell128), tables (Bistrot, Tab, UseMe, Rest, Fil, Tov), and stools (Bomm modules, PK). The collection includes designer collaborations with Dorigo Design, 967ARCH, Robin Rizzini, Elena Trevisan, Paolo Scagnellato/Jeremiah Ferrarese/Emanuele Bertolini, Baldanzi & Novelli Designers, AdriAn Blanc, and Zakaria Khalfaoui. Sitland operates under the We Do Spaces S.r.l. parent company and emphasizes sustainable design through its Econa initiative, which focuses on zero-waste production, emissions reduction, and product circularity.
Differentiator
Problem solved
Functional benefit
Products and services
- Nova Task Chair
Companies that use Sitland
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles3 records
Sitland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sitland partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- Dorigo DesigncoreOngoing design collaboration with Dorigo Design responsible for multiple Sitland products including Bistrot table, Rest, Fil, Tobi sofa collection, CellSpace, and Lido modular seating system.
- Inger Mosholt NielsensecondaryExternal designer responsible for Nova task chair fabric collections including Runner (RR) and Chili (CH) mesh and fabric options.
- Elena TrevisansecondaryExternal designer of Tobi sofa collection - inspired by Japanese tea ceremony and tobi-ishi floating stones concept.
- Zakaria KhalfaouisecondaryDesigner of Drop modular seating system featuring diamond effect pattern and curved shapes inspired by digital drag-and-drop systems.
- 967ARCHsecondaryArchitecture and design studio collaboration for Sitland products.
- Robin RizzinisecondaryExternal designer collaborating on Sitland product designs.
- Giulio RidolfosecondaryRenowned color and textile designer responsible for Remix 3 fabric collection featuring exceptional depth of color with melange yarn combinations.
- Patricia UrquiolasecondaryCelebrated designer responsible for Hero 2 upholstery textile collection for Sitland products - characterized by soft texture and exceptional color richness.
- We.Do. Holding S.p.A.coreParent company providing management and coordination activities for We Do Spaces S.r.l. (operating name: Sitland).
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sitland competitors and assessment
Company assessmentBroad incumbents
- Steelcase: Global leader in office furniture, seating, and architectural workplace solutions — competes with Sitland in enterprise office seating and integrated workplace projects.
- Vitra: Swiss design-led furniture brand with a wide contract and residential portfolio including iconic seating by Eames and Girard — competes with Sitland in design-led office and lounge seating for premium corporate buyers.
- MillerKnoll (Herman Miller): Global contract-furniture conglomerate encompassing Herman Miller, Knoll, and others — competes in ergonomic task seating and full workplace fit-outs via a much larger dealer network.
- Haworth: Global office furniture manufacturer with a strong ergonomic-seating line and integrated workspace systems — competes in the same enterprise B2B channel as Sitland.
Direct peers
- Interstuhl: German manufacturer specializing in ergonomic office and conference seating — directly comparable product focus on task chairs and contract seating.
- Kinnarps: Nordic office furniture group producing ergonomic chairs, desks, and acoustic/privacy solutions — comparable in workplace seating and acoustic-pod offerings such as CellSpace.
- Fantoni: Italian manufacturer of office furniture, seating, partitions, and acoustic solutions for workplaces — directly overlapping product categories and Italian manufacturing heritage.
- Arper: Italian contract-furniture manufacturer specializing in seating, tables, and soft seating for offices, hospitality, and residential — the closest like-for-like competitor in design-driven Made-in-Italy workplace furniture.
- Sedus: German manufacturer of ergonomic office seating, tables, and room systems — directly comparable in ergonomic-task-chair focus and European contract market.
Emerging players
- Okamura: Japanese office furniture maker with a growing ergonomic-seating line (e.g., Contessa, Finora) — comparable in ergonomic-task-chair engineering and modular systems, though primarily serving APAC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sitland social profiles
Digital presenceSitland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sitland leadership team
Management profileNumber of profiles
Sitland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sitland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sitland
What does Sitland do?
Sitland designs and manufactures ergonomic office seating, tables, modular soft seating, and acoustic pods under its ECONA sustainability program, targeting corporate offices, hospitality, education, and home office environments. The portfolio of 70+ products spans task chairs (Nova, Leaf, Invicta, Team Strike Evo, Milos Life), executive and lounge seating (Milos Lounge, Dapper), modular systems (Lido, Drop, Bomm, CellSpace), and tables (Bistrot, UseMe, Tab, Fil, Tov), sold directly through its multi-language website with an online product configurator.
Is Sitland a public or private company?
Sitland is a private company. It is classified as corporate owned and is currently operating.
When was Sitland founded?
Sitland was founded in 1977. It employs 101 to 250 people.
Where is Sitland based?
Sitland is headquartered in Vicenza, Italy, in the Europe region.
How does Sitland make money?
One revenue line is on record: office and Contract Furniture Sales.
Who are Sitland's main competitors?
Broad incumbents on record are Steelcase, Vitra, MillerKnoll (Herman Miller) and Haworth. Direct peers are Interstuhl, Kinnarps, Fantoni, Arper and Sedus. Okamura is listed as an emerging player.
Does Sitland have an API?
No public API is recorded for Sitland.
What industry is Sitland in?
Sitland's product category is Contract Office Furniture. Its primary akta.pro industry code is CRALABAE, Office Furniture & Workspace Accessories Retail, with a secondary code of CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage). Its NAICS code is 3372 and its SIC code is 2520.