Dorig Designs
Solo interior design practice in Eau Claire, Wisconsin, specializing in kitchen and bath design for residential remodeling clients in the Upper Midwest, operating as a one-person LLC founded by Certified Kitchen Designer Adrienne Dorig Leland.
- Company typePrivate
- Founded2008
- HeadquartersEau Claire, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Dorig Designs does
Dorig Designs LLC is a solo residential interior design practice founded in 2008 by Certified Kitchen Designer Adrienne Dorig Leland, operating from Eau Claire, Wisconsin. The firm focuses on kitchen and bath design for homeowners undertaking mid-range and luxury remodeling projects, with kitchen projects spanning approximately $60K (mid-range) to $125K+ (luxury) in total project cost. Service delivery follows a structured 4-phase process covering initial consultation, concept development, detailed construction drawings, and project management through completion, producing dimensioned floor plans, elevations, lighting and electrical plans, and cabinetry specifications supported by 3D rendering. Technology consists of standard interior-design CAD and 3D-rendering tools with no proprietary platform disclosed.
Revenue derives from professional services fees set at approximately 10% of total remodeling project cost, supplemented by bundled lighting fixture sales packaged with construction documents and a separate 2-hour minimum hourly consultation offering. Go-to-market is sales-led and consultative, relying on organic social channels (Pinterest, Facebook, Instagram), an email newsletter, a blog, and a portfolio website organized by style and room type, supplemented by referral partnerships with builders and contractors via the Chippewa Valley Home Builders Association and NKBA professional networks. The customer base consists of individual residential homeowners, with no enterprise or institutional clients disclosed.
Dorig Designs firmographics
Firmographics- Name
- Dorig Designs
- Legal name
- Dorig Designs LLC
- Website
- https://dorigdesigns.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Solo interior design practice in Eau Claire, Wisconsin, specializing in kitchen and bath design for residential remodeling clients in the Upper Midwest, operating as a one-person LLC founded by Certified Kitchen Designer Adrienne Dorig Leland.
- Ownership category
- akta.pro rank
Dorig Designs industry classification
Industry- Product category
- Residential Kitchen & Bath Interior Design Services
- NAICS
- Interior Design Services (541410)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA), Full Bathroom Remodel (Design-Build) (HSAPABAA)
Keywords
Where Dorig Designs is headquartered
LocationHeadquarters
- HQ city
- Eau Claire
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dorig Designs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Design Services (Percentage of Project Cost): Design fees calculated as approximately 10% of total remodeling costs. Clients invest design fees based on project size and complexity. Mid-range kitchen remodels start around $60K total; luxury kitchens at $125K+. Hourly consultations available with 2-hour minimum for smaller engagements.
- Lighting Fixtures Sales: Lighting fixtures are available for purchase through Dorig Designs as part of the full-service design offering, bundled with construction document packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hourly Consultation |
| Other | Multi-year contract | Full Design Project (% of Remodeling Cost) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Dorig Designs product offering
Product offeringCore offering
Dorig Designs provides award-winning interior design services for residential kitchen and bathroom remodeling projects. Deliverables include layout planning, 3-D renderings, dimensioned floor plans, elevations, lighting and electrical plans, cabinetry plans, finish/fixture specification lists, bidding support, and construction-phase project management oversight. The firm also sells lighting fixtures bundled with construction documents and offers separate hourly design consultations for clients needing limited assistance.
Product overview
Dorig Designs is an award-winning interior design firm specializing in kitchen and bath design for residential clients. The company offers a comprehensive suite of services anchored by core Kitchen Design Services and Bath Design Services, supplemented by modular offerings including Design Consultation (hourly, 2-hour minimum), Full Design Project (end-to-end from concept through construction), Project Management (site visits and oversight), and Lighting/Electrical Plans. The firm also supports New Construction Design and Remote Design Services for clients outside the local area. Services are delivered across multiple design styles including Modern, Farmhouse, Traditional, Transitional, Industrial, Vintage/Historical, Scandi, Beach, and Sustainable, with projects ranging from mid-range budgets (Kitchens from $60K, Baths from $25K) to luxury installations (Kitchens with Sub-Zero appliances from $125K, Baths from $60K).
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen Design Services
- Bath Design Services
- Design Consultation
- Full Design Project
- New Construction Design
Quantifiable outcome
- Average kitchen and master bath construction takes 8–13 weeks
- +1 more outcomes
Companies that use Dorig Designs
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Dorig Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dorig Designs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- National Kitchen and Bath Association (NKBA)coreAdrienne Dorig Leland holds Certified Kitchen Designer (CKD) accreditation through NKBA. She has served as Treasurer and VP Programs for the San Diego and Southern CA Chapters. The company participates in NKBA design contests, winning multiple awards (2009, 2010, 2015, 2019). The NKBA logo appears on the company's About page indicating active membership.
- Chippewa Valley Home Builders AssociationminorDorig Designs is associated with the Chippewa Valley Home Builders Association, shown on the About page. This affiliation provides access to local builder networks and community visibility in the primary service region.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Dorig Designs competitors and assessment
Company assessmentEmerging players
- Havenly: Online interior design platform that connects homeowners with professional designers for room-by-room design packages. Comparable to Dorig Designs as it targets the same residential remodeling customer with kitchen, bath, and whole-room design services, though delivered via a tech-enabled, lower-touch model.
- Modsy: Online interior design service using 3D rendering of homeowner spaces to deliver design concepts. Directly comparable to Dorig Designs' use of 3D rendering and floor plans to visualize remodeling outcomes for kitchen/bath and other residential projects.
- Decorilla: Online interior design marketplace offering virtual design consultations and room designs for residential customers. Comparable to Dorig Designs in serving homeowners seeking kitchen/bath and whole-room design services with a virtual delivery model.
Broad incumbents
- Studio McGee: Large, established interior design firm offering residential design across kitchens, baths, and full-home projects. Comparable to Dorig Designs as a professional residential design brand targeting premium homeowner customers, but operating at much greater scale with a multi-designer team.
Direct peers
- Susan Ferrier Interiors: Boutique residential interior design practice specializing in kitchen, bath, and whole-home design for affluent clients. Comparable to Dorig Designs in being a credentialed, award-oriented residential design firm focused on premium kitchen/bath projects.
Others
- Ferguson: Major distributor of kitchen, bath, and lighting products to homeowners and trade professionals. Comparable to Dorig Designs as an adjacent ecosystem participant in the residential kitchen/bath supply chain, including lighting fixtures that Dorig Designs also sells through its service.
- NKBA (National Kitchen and Bath Association): National trade association for kitchen and bath design professionals. Comparable to Dorig Designs as the certifying body for the founder's CKD credential and the source of Dorig Designs' design contest awards (2009, 2010, 2015, 2019).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Dorig Designs social profiles
Digital presenceDorig Designs compliance and trust
Trust signalCompliance6 records
Dorig Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dorig Designs leadership team
Management profileNumber of profiles
Profiles1 record
Dorig Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dorig Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dorig Designs
What does Dorig Designs do?
Dorig Designs provides award-winning interior design services for residential kitchen and bathroom remodeling projects. Deliverables include layout planning, 3-D renderings, dimensioned floor plans, elevations, lighting and electrical plans, cabinetry plans, finish/fixture specification lists, bidding support, and construction-phase project management oversight. The firm also sells lighting fixtures bundled with construction documents and offers separate hourly design consultations for clients needing limited assistance.
Is Dorig Designs a public or private company?
Dorig Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dorig Designs founded?
Dorig Designs was founded in 2008.
Where is Dorig Designs based?
Dorig Designs is headquartered in Eau Claire, United States, in the North America region.
How does Dorig Designs make money?
Two revenue lines are on record. Design Services (Percentage of Project Cost) is the primary driver. The others are lighting Fixtures Sales.
Who are Dorig Designs's main competitors?
Emerging players on record are Havenly, Modsy and Decorilla. Studio McGee is listed as a broad incumbent. Susan Ferrier Interiors is listed as a direct peer. Others are Ferguson and NKBA (National Kitchen and Bath Association).
Does Dorig Designs have an API?
No public API is recorded for Dorig Designs.
What industry is Dorig Designs in?
Dorig Designs's product category is Residential Kitchen & Bath Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSAPAAAA, Full Kitchen Remodel (Layout Reconfiguration). Its NAICS code is 541410.