McLeod Country Golf Club

What McLeod Country Golf Club does

McLeod Country Golf Club is a private, membership-based golf and hospitality venue established in 1968 in Mount Ommaney, approximately 20 minutes from Brisbane's CBD. The club operates an 18-hole championship course (par 71 for men, par 74 for women) set along Mount Ommaney Creek, supplemented by a licensed clubhouse with a bistro and bar, a Pro Shop managed by PGA Professional Drew McLellan, and event/function facilities. It serves approximately 1,490 members plus casual visitors and corporate guests, with around 58,000 golfers playing rounds in 2023 and the bistro serving roughly 714 meals and 1,715 drinks per week.

The business operates across six revenue streams: membership subscriptions ($799 Social Golf, $10 Clubhouse Social, plus full golf tiers), green fees and competition fees (including reciprocal rates and twilight specials from $18), food and beverage, Pro Shop retail and instruction, corporate sponsorship packages, and event hosting (corporate golf days for 72–144 players, weddings, charity days such as the Breakthrough T1D event). GTM is hybrid: community-led acquisition through word-of-mouth and social events, event-driven acquisition via the adidas PGA Pro-Am Series–affiliated Lion Richlands Pro-Am and the Western Suburbs Challenge, and direct-to-consumer bookings through the Pro Shop, bistro, and online tee-time system. Distribution is domestic Australian, with a reciprocal club network spanning Queensland, Western Australia, NSW, and New Zealand, plus a Stay & Play partnership with Mt Ommaney Hotel Apartments.

The club's competitive positioning rests on heritage (notably as the only Australian golf course opened in 1968 specifically for women to play and manage the course), TripAdvisor Top 10 Brisbane ranking, PGA-affiliated tournament hosting, and strategic alliances including a 2025 ground-breaking partnership with Aura Holdings to develop The Evelyn, a 126-residence retirement community adjacent to the course. Governance is by a volunteer Board led by President Diane Lally and General Manager Anthony Burke. Technology is limited to a third-party club management platform and standard web/e-commerce infrastructure with no proprietary AI, API, or differentiated technical assets disclosed.

Name

McLeod Country Golf Club

Legal name

McLeod Country Golf Club

Website

https://mcleodgolf.com.au

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

McLeod Country Golf Club is a private 18-hole championship golf and hospitality venue in Mount Ommaney, Brisbane, serving approximately 1,490 members and over 58,000 annual visitors via memberships, green fees, F&B, events, and the adidas PGA Pro-Am Series-affiliated Lion Richlands Pro-Am.

Ownership category

akta.pro rank

Product category

Golf Club & Hospitality Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club services
• Social golf memberships
• Clubhouse dining
• Corporate golf events
• Golf retail shop

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Golf Membership Subscriptions: The club generates recurring revenue from various membership tiers including Social Golf Membership ($799/year), Clubhouse Social Membership ($10/year), and full golf memberships. These provide members with competition access, discounted green fees, and hospitality credits.
2. Green Fees and Competition Fees: Revenue from casual green fees for visitors, competition entry fees, and twilight golf specials. Reciprocal players pay 2/3 of green fees and competition fees on designated days.
3. Food and Beverage: The clubhouse bistro generates revenue from dine-in meals, takeaway pizza, and fully licensed bar sales. Monthly specials, seasonal menus, and event catering (trivia nights, functions, wine degustations) drive bistro revenue. Approx. 714 meals and 1715 drinks served per week.
4. Pro Shop Sales: The Pro Shop managed by Drew McLellan sells golf equipment and On Course products. The shop also provides golf instruction and clinic services.
5. Sponsorship: Corporate sponsorship packages including event naming rights, tee signage, clubhouse signage, in-house promotions, golf cart signage, and fixture book advertising. Sponsors receive corporate memberships, complimentary tournament invitations, and rounds of golf.
6. Event Hosting: Revenue from hosting corporate functions, weddings, special events, and charity golf days. Catering packages and venue hire generate income. The Western Suburbs Challenge brings players from Oxley GC, Gailes GC, and Wolston Park GC.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

McLeod Country Golf Club operates an 18-hole championship golf course (par 71 for men, 74 for women) in Mount Ommaney, Brisbane, together with a fully licensed clubhouse featuring a bar and bistro, an on-site PGA-managed Pro Shop, and tiered membership programs. The club delivers recreational and competitive golf, food and beverage service, venue hire for functions and weddings, and hosts PGA-affiliated tournaments such as the annual Lion Richlands Pro-Am.

Product overview

McLeod Country Golf Club is a golf and hospitality venue offering an 18-hole championship golf course, clubhouse with bar and bistro, pro shop, and diverse membership options. The club operates as a single integrated venue rather than a modular platform. Core services include the championship golf course (ranked Top 10 in Brisbane), Social Golf Membership ($799/year) and Clubhouse Social Membership ($10/year), corporate and charity golf events, stay-and-play packages, functions and weddings, and weekly Friday entertainment. The Pro Shop stocks On Course products. Events include the annual Lion Richlands Pro-Am (adidas PGA Pro-Am Series) and Western Suburbs Challenge inter-club competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole championship golf course with 71 par for men and 74 par for women, featuring water hazards, bunkers, and undulating terrain set among Mount Ommaney Creek. Ranked Top 10 Best Golf Courses in Brisbane by TripAdvisor. Open to members and paying visitors.
• Clubhouse Bar and Bistro

Quantifiable outcome

• Top 10 Best Golf Courses in Brisbane ranking by TripAdvisor
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Aura HoldingsflagshipStrategic or Co-development Partner · 5 September 2025Aura Holdings is developing 'The Evelyn' retirement community adjacent to the golf course. The partnership represents a major strategic initiative for the club's long-term sustainability. The Evelyn will feature 126 residences (110 apartments, 16 townhouses), with construction by McNab and funding from Assembly Funds Management and PGIM. Club President Diane Lally stated the partnership 'allows us to strengthen our future, maintain a premier course, and continue to serve our members and the wider community.'
• McNabcoreImplementation/ SI/ Consulting Partner · 5 September 2025Queensland builder McNab is delivering construction of The Evelyn retirement community. CEO Kunjan Ganatra stated: 'Today marks the start of an exciting journey alongside Aura Holdings and the McLeod Country Golf Club' and 'The Evelyn is exactly the kind of project we value most – one that creates a connected community, enriches residents' lives, and adds lasting benefit to the local area.'
• Western Suburbs Challenge Golf Clubs (Oxley Golf Club, Gailes Golf Club, Wolston Park Golf Club)coreStrategic or Co-development PartnerMcLeod Country Golf Club is a founding member of the Western Suburbs Challenge, a regional golf competition involving Oxley GC (1st Friday), Gailes GC (2nd Friday), McLeod CGC (3rd Friday), and Wolston Park GC (4th Friday). Top 50 qualifiers compete for major prizes sponsored by The Lion Richlands. This partnership drives member engagement and cross-club participation.
• Mt Ommaney Hotel ApartmentsminorStrategic or Co-development PartnerMt Ommaney Hotel Apartments is a sponsor of the 2025 Adidas Series PGA Lion Richlands Pro-Am and partner for Stay & Play packages offering golf and accommodation at special rates.
• PGA of AustraliacoreGTM or Marketing PartnerHost venue for the Lion Richlands Pro-Am, part of the Adidas PGA Pro-Am Series. Performances contribute to PGA Tour of Australasia Order of Merit standings. Event listings appear on pga.org.au providing national exposure.
• Corporate Sponsors (Schweppes, Stratton Finance, Tony Holland's Funerals, Your Mates Brewing, Alpha Physio, BNE Electrical, Future Golf, Aether Brewing, Aussie, Schulze Electrical, The Lion, Mt Ommaney Hotel, Kirsty & Co, CBA, EzGo, HappiFeet Podiatry, Hello World, Premium Pools, 5 Star Security, Asko Legal, Yalumba, Toro, VAE, Komatsu, Vinarchy, Dentistry for You, 4074 Property)minorGTM or Marketing PartnerVarious corporate sponsors receive benefits including tee signage, clubhouse signage, golf cart signage, in-house promotions, corporate memberships, and complimentary tournament invitations. Sponsors are publicly acknowledged and supported through monthly specials newsletters to members.
• Richard Chamberlain Golf DesigncoreTechnology or IntegrationRichard Chamberlain Golf Design developed the comprehensive course masterplan for McLeod Country Golf Club, focused on enhancing playability, inclusivity, and long-term sustainability.
• Queensland Government (Activate! Program)minorStrategic or Co-development PartnerThrough a grant from the Queensland Government and local State Member Jess Pugh, McLeod offers FREE come-and-try golf clinics for women and girls as part of the Active Women and Girls Program. The club was selected as the only golf course in this program, supporting the historical legacy of women at the club.
• Reciprocal Clubs (Geraldton Golf Club, Toowoomba Golf Club, Charlestown Golf Club, Mount Coolum, Carnarvon Golf Club, Howick Golf Club)minorChannel Partner/ Reseller/ DistributorVisiting members of reciprocal golf clubs are welcomed to McLeod Country Golf Club at 2/3 green fees throughout the week and competition fees on competition days (max 5 games/year). Members of McLeod enjoy reciprocal access at partner clubs.
• Breakthrough T1DminorStrategic or Co-development PartnerHost venue for Breakthrough T1D (Type 1 Diabetes) Charity Golf Day on 24 October 2025. Event includes 18 holes, cart, on-course competitions, catering, raffles, and live auctions to raise funds for T1D research.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wolston Park Golf Club: Western Suburbs Challenge partner club operating as a Brisbane-area member golf venue. Directly comparable as a co-marketing inter-club competitor drawing from overlapping Brisbane western suburbs golfers.
• Oxley Golf Club: Co-founding member of the Western Suburbs Challenge with McLeod; operates as a Brisbane suburban golf club with member-based play, competitions, and reciprocal arrangements. Closest peer given direct competitive overlap and inter-club partnership.
• Brisbane Golf Club: Brisbane-based member golf club operating an 18-hole course plus clubhouse facilities. Comparable on membership tiers, social/competition golf programming, and suburban Brisbane catchment.
• Indooroopilly Golf Club: Established Brisbane-suburban 18-hole championship club serving a similar western-corridor membership base with reciprocal-style club programs. Directly comparable as a member-accessible Brisbane metropolitan golf and hospitality venue competing for the same discretionary golfer spend.
• Royal Queensland Golf Club: Premier Brisbane golf club with a championship course, active membership structure, and corporate event hosting. Highly comparable on member-based golf operations, F&B, and event revenue mix, with a more elite positioning.
• Brookwater Golf & Country Club: Premium Greg Norman-designed golf and country club in the greater western Brisbane/Ipswich corridor. Comparable as a championship course venue with membership, F&B, functions, and corporate golf day programming targeting the same regional demographic.
• Gailes Golf Club: Western Suburbs Challenge partner club, Brisbane-based member golf venue. Comparable on course-based golf, competitions, and the local member/visitor trade McLeod targets.

Broad incumbents

• RACV Royal Pines Resort: Queensland resort destination with championship golf courses, F&B, functions, and accommodation under the RACV hospitality umbrella. Comparable as a multi-revenue golf hospitality operator with stronger accommodation and event exposure than McLeod.
• Sanctuary Cove Golf and Country Club: Large Gold Coast master-planned golf and country club with championship courses, full country club amenities, and resort-adjacent positioning. Comparable on integrated golf + F&B + events model but at materially larger scale and broader geographic catchment.

Regional players

• Toowoomba Golf Club: Regional Queensland golf club listed among McLeod's reciprocal partner clubs. Comparable membership and competition programming, but serves the Toowoomba Darling Downs region rather than directly competing in Brisbane.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mcleodgolfclub
• Instagraminstagram.com/mcleodgolf
• Xx.com/mcleodgolf
• LinkedInlinkedin.com/company/mcleod-country-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McLeod Country Golf Club