The Brisbane Golf Club

What The Brisbane Golf Club does

The Brisbane Golf Club is a private, member-owned 18-hole golf club established in 1896 and headquartered at 70 Tennyson Memorial Avenue, Yeerongpilly, Queensland, Australia. Its core product is the championship golf course and clubhouse facilities, ranked 81st on Australian Golf Digest's Top 100 Golf Courses and home to multiple pennants divisions; it operates a Junior Academy with 120+ junior members, a Ladies Let's Golf beginner program via Golf Queensland, weekly men's and women's competitions, and named Director of Golf and Course Superintendent leadership.

The business derives revenue across five interlocking streams: recurring membership subscriptions (six-day, transition, corporate, junior), wedding venue hire at the Tennyson's Garden / Tennyson Room complex (capacity 140), corporate event packages including golf days and Christmas in July banquets, golf operations (green fees, tuition, golf shop via OnCourse Golf), and food and beverage with an in-house Executive Chef. Go-to-market is direct-to-consumer via the clubhouse, the brisbanegolfclub.com.au website, Facebook, Instagram, and email newsletters; weddings are also marketed through a dedicated tennysonsgardens.com.au site.

Underlying technology is light: an MPower MSL-built 'chapp' club and hospitality mobile app and a member portal at miclub.com.au for tee bookings, scorecards, and competition results. The club operates an in-aisle reciprocal-club network, hosts the Isuzu Queensland Open on the ISPS HANDA PGA Tour of Australasia, and runs a charitable Foundation supporting Leukaemia Foundation, Prostate Cancer Foundation of Australia, and Friends of HEAL (fHEAL). Headcount is 11–50, ownership is independent with no parent company, and revenue is not publicly disclosed.

Name

The Brisbane Golf Club

Legal name

The Brisbane Golf Club

Website

https://brisbanegolfclub.com.au

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Short description

The Brisbane Golf Club is a private, 1896-founded 18-hole golf club in Yeerongpilly, Queensland, serving members via subscriptions, weddings via Tennyson's Garden, corporate events, golf tuition and retail, and F&B.

Ownership category

akta.pro rank

Product category

Private Golf Club & Event Venue

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf club
• Golf course facilities
• Wedding venue services
• Corporate golf events
• Golf tuition programs

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual and monthly membership subscriptions for various membership categories including Six Day Members, corporate membership, and Ladies Let's Golf programs
2. Wedding Venue Hire: Wedding ceremonies and receptions hosted at Tennyson's Garden and Tennyson Room with various packages and catering services
3. Corporate Events: Corporate golf days and Christmas in July events for businesses, including venue hire, catering, and golf activities
4. Golf Operations: Golf shop sales, green fees, golf tuition services, and Junior Academy programs
5. Food and Beverage: Restaurant and bar services, special dining events like Craft Beer VS Wine evenings and Nine & Dine

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Brisbane Golf Club operates an 18-hole championship golf course and full clubhouse facilities on a members-only basis, providing annual memberships, golf competitions and pennants. It also runs an on-site golf shop, golf tuition and a junior academy, and offers Tennyson's Garden as a wedding venue and corporate golf day / event venue, supported by multiple food and beverage outlets.

Product overview

The Brisbane Golf Club is a traditional golf club and premium wedding/corporate event venue located in Yeerongpilly, Queensland. The organization operates as a single unified entity offering golf facilities (18-hole course, golf shop, tuition/academy programs, competitions) alongside event services (Tennyson's Garden weddings, corporate golf days, venue hire). Digital services include a membership management system via miclub.com.au, the chapp mobile app for tee bookings and results, and an OnCourse Golf retail shop. The club also maintains charitable initiatives through its Foundation program.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Won BDGA Division 1 Pennant for first time since 1940 in 2017, breaking 77-year drought
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• VinidexcoreGTM or Marketing Partner · 1 May 2015Vinidex Pty Ltd has sponsored the Captain's Challenge event since May 2015, entering its fourth year of partnership. The sponsorship includes charity partnerships with Leukaemia Foundation and Prostate Cancer Foundation of Australia. Players who break their handicap are rewarded with golf balls. A donation of $15,500 was made to each charity in October 2016.
• Golf QueenslandcoreStrategic or Co-development PartnerPartnership for Ladies Let's Golf program to introduce women to golf. The program includes free introduction sessions and progressive clinics. Golf Queensland handles registrations for the program.
• Friends of HEAL (fHEAL) FoundationminorOthersCharity partner for 2018, supporting creative arts and music therapy for young people of refugee backgrounds at Milpera State School. The club raised over $3,500 at their Charity High Tea event.
• Directory of Reciprocal ClubsminorChannel Partner/ Reseller/ DistributorNetwork of reciprocal golf clubs allowing members to play at partner clubs with member privileges. Part of the membership value proposition.
• Leukaemia FoundationminorOthersCharity beneficiary of Captain's Challenge golf events at The Brisbane Golf Club, receiving donations from players.
• Prostate Cancer Foundation of AustraliaminorOthersCharity beneficiary of Captain's Challenge golf events at The Brisbane Golf Club, receiving donations from players.
• ISPS HANDA PGA Tour of AustralasiacoreStrategic or Co-development PartnerHost venue for Isuzu Queensland Open Championship on the ISPS HANDA PGA Tour of Australasia. The tournament offers Official World Golf Ranking Points and exemptions for winners.
• Stephen Dibb the JewellerminorGTM or Marketing PartnerSponsor for midweek guest day events, providing trophies for winners.
• MPower MSLcoreTechnology or IntegrationDeveloper of the chapp-Club and Hospitality App and new golf software system for the club. App available for iPhone and Android smartphones.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lakelands Golf Club: Queensland-based private members golf club on the Gold Coast with comparable 18-hole course and event offerings, though smaller and at a less established heritage tier than BGC.

Regional players

• New South Wales Golf Club: Sydney coastal private golf club with Top-100 global ranking. Comparable private membership model, F&B, and event business, but geographically separate from Brisbane.
• Sanctuary Cove Golf and Country Club: Queensland-based resort-integrated private golf club on the Gold Coast. Comparable golf operations and event hosting, but located ~80km from Brisbane and embedded in a residential resort development.
• Royal Adelaide Golf Club: Heritage private members golf club founded 1890, offering comparable championship course, clubhouse events, and tournament hosting - but operating in a different Australian metro market.

Broad incumbents

• Kingston Heath Golf Club: Melbourne Sandbelt private club with world-renowned championship course. Comparable private members structure, tournament hosting history, and reciprocal arrangements, but operates at higher prestige tier.
• The Australian Golf Club: Sydney-based elite private golf club with championship course regularly ranked Top-20 globally. Comparable business model (private members, corporate events, weddings) at larger scale and stronger brand prestige.
• Royal Melbourne Golf Club: Australia's most prestigious private golf club and frequent Top-10 world-ranked course. Larger, more established peer with similar private members model, championship hosting heritage, and reciprocal club network.

Direct peers

• Royal Queensland Golf Club: Premier private golf club located in Eagle Farm, Brisbane - directly comparable heritage private members club in the same metro, competing for the same Brisbane members, corporate events, and wedding venue market.
• Indooroopilly Golf Club: Historic Brisbane private golf club (founded 1926) operating an 18-hole championship course with extensive clubhouse, event, and F&B operations - directly comparable club-based business model serving the same Brisbane catchment.

Others

• Golf Australia: National governing body for golf in Australia that administers handicaps, organises amateur events, and runs the Get Into Golf programs that BGC partners with. Not a direct competitor but a key ecosystem enabler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BrisbaneGolfClub
• Instagraminstagram.com/brisbanegolfclub
• Xx.com/thebrisbanegolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Brisbane Golf Club