Plapp Insurance Services

What Plapp Insurance Services does

Plapp Insurance Services is a privately held independent insurance agency founded in 1988 and headquartered in Viera, Florida (with operating presence also in Cocoa Beach). The firm primarily serves small and medium-sized businesses across Florida's Space Coast and Central Florida, and has extended into Illinois, offering a broad commercial insurance portfolio that includes general liability, commercial property, business owners policies, workers' compensation, commercial auto, cyber liability, professional and management liability (E&O, D&O, EPLI), builders risk, business interruption, cargo, surety bonds, and niche products such as parametric hurricane and parametric rain insurance, church insurance, and entertainment & film coverage. Personal lines are offered only to existing or referred business clients. The agency is affiliated with Olson Insurance Group and is a member of the Florida Association of Insurance Agents (FAIA), giving it access to multiple Florida admitted and surplus lines carriers.

The technology stack is a website-based service center combined with embedded third-party instant-quote platforms from Thimble (short-term, flexible coverage by the hour, day, or month, underwritten by A-rated insurers such as Markel), Next Insurance/Ergo Next (eight policy types for small businesses, with a 10% multi-policy discount), Coterie Insurance, Nationwide Surety Bonds, Neptune Flood, United Marine Underwriters, and IMG (travel medical). Standard anti-spam tools (Google reCAPTCHA v3 and Akismet) are used; no proprietary AI/ML systems or claims automation are disclosed.

Plapp operates a hybrid go-to-market: a traditional sales-led, agent-driven model centered on principal agent Scott Plapp, augmented by self-serve online quote and purchase flows. Revenue is generated via carrier commissions on placed policies, with pricing typically quote-based and dependent on individual business risk factors, while partner products introduce usage-based and subscription pricing tiers. The firm is small (1-10 employees), single-office, and shows no evidence of external investment, parent company, or institutional backing.

Name

Plapp Insurance Services

Legal name

Plapp Insurance Services

Website

https://plappinsurance.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Plapp Insurance Services is an independent insurance agency serving small and medium-sized businesses across Florida and Illinois with commercial coverage, specialty products like parametric hurricane insurance, and partner-powered online quote options.

Ownership category

akta.pro rank

Headquarters

HQ city

Cocoa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, Plapp Insurance Services earns commissions from insurance carriers for placing and servicing policies. Commissions are typically a percentage of premiums paid by customers. The agency represents multiple carriers, allowing them to match coverage to customer needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Plapp Insurance Services is an independent insurance agency that places and services commercial insurance policies on behalf of small and medium-sized businesses in Florida and Illinois. It works with multiple admitted and surplus lines carriers to offer general liability, commercial property, workers' compensation, commercial auto, cyber liability, professional liability, and parametric hurricane and rain insurance, and also distributes short-term and specialty coverages through partner platforms such as Thimble, Next Insurance, Coterie, Neptune Flood, and Nationwide Surety Bonds.

Product overview

Plapp Insurance Services is an independent insurance agency offering a comprehensive portfolio of business insurance products primarily serving Florida and Illinois. The company provides both directly offered products and integrated third-party partner offerings. Core business insurance includes general liability, commercial property, business owners policies, cyber liability, professional liability (E&O), workers compensation, commercial auto, and parametric hurricane protection. The portfolio also includes specialized coverages such as entertainment & film insurance, employment practices liability (EPLI), directors & officers liability, builders risk, business interruption, cargo insurance, church insurance, restaurant & bar insurance, and surety bonds. For instant online quotes, the company integrates with multiple third-party providers including Thimble Business Insurance (short-term flexible coverage), Next Insurance/Ergo Next (small business policies), Coterie Insurance (low-complexity risks), Nationwide Surety Bonds, IMG Travel Insurance, United Marine Underwriters (boat & marine), and Neptune Flood Insurance. The agency also offers unique parametric insurance products including parametric hurricane and parametric rain insurance that trigger automatic payments based on weather data without traditional claims processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance
• Commercial Property Insurance
• General Liability Insurance Safeguards a business's financial health against claims including bodily injury, property damage, damage to rented premises, medical payments, advertising errors, and harm to reputation (slander, libel, wrongful eviction, malicious prosecution, violation of privacy).
• Parametric Hurricane Insurance
• Parametric Rain Insurance Financial protection triggered automatically when specific rainfall conditions are met, even without physical damage. Based on objective weather data at predefined locations, with incremental rainfall triggers for multiple payment thresholds. Suitable for outdoor events, construction projects, agriculture, hospitality, and production/media industries.
• Workers' Compensation Insurance State-mandated insurance providing medical treatment and partial wage reimbursement for workers injured on the job. Covers medical expenses, a percentage of average weekly earnings during recovery, permanent disability payments, vocational rehabilitation, and death benefits. Required by law for many businesses in Florida and Illinois.
• Entertainment & Film Insurance Specialized insurance solutions for entertainment and media projects including independent films, commercials, documentaries, music videos, television/streaming productions, festivals, live events, and theatrical productions. Coverage options include general liability, production property/equipment, non-owned/hired auto, and workers' compensation.
• Commercial Auto Insurance Coverage for businesses owning, leasing, or renting vehicles, or whose employees use personal vehicles for work-related duties. Protects against financial loss from property damage and medical expenses claims. Customizable with liability, medical costs, comprehensive, collision, uninsured/underinsured driver, and hired/non-owned auto coverage.
• Cyber Liability Insurance
• Employment Practices Liability Insurance (EPLI)
• Professional Liability (Errors & Omissions) Insurance
• Business Owners Package Insurance (BOP)
• Builder's Risk Insurance
• Business Interruption Insurance Coverage replacing lost business income during shutdown periods due to covered disasters (storms, floods, fires, lightning). Pays for business revenue that would have been earned and ongoing expenses like payroll and bills.
• Cargo Insurance
• Church Insurance
• Commercial Umbrella Insurance
• Directors & Officers Liability Insurance
• Special Event Insurance
• Surety Bonds 100% online instant quote solution for commercial and contract surety bonds, with access to 30+ carriers and the ability to download a bond in seconds. Ideal for license, permit, and standard bond requirements.
• Thimble Business Insurance (Short-Term Coverage) Short-term, flexible business insurance coverage by the hour, day, or month, offered through partner platform Thimble. A-rated coverage for 140+ professions including handymen, contractors, landscapers, and photographers, with instant certificate of insurance availability and pricing starting at $5.
• Ergo Next Business Insurance (Next Insurance) Fast, online small business insurance from Next Insurance offered through Plapp's website, with 8 policy types (General Liability, Workers Comp, E&O, Commercial Auto, Tools & Equipment, Commercial Property, BOP, Liquor Liability). 10% discount when buying more than one policy type, with monthly billing.
• Coterie Business Insurance Quick quotes and easy coverage for low-complexity business risks, offered through partner platform Coterie Insurance. Good fit for many professional and service businesses requiring straightforward insurance.
• Travel Insurance (IMG) Travel health insurance offered through International Medical Group (IMG) with 24/7 emergency medical and travel assistance, designed for travelers, expats, students, vacationers, and business travelers.
• Boat & Marine Insurance Specialized boat and watercraft coverage offered through United Marine Underwriters for recreational marine risks, with instant quote capability for boat owners.
• Neptune Flood Insurance

Quantifiable outcome

• 5-star customer rating across multiple review platforms
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Olson Insurance GroupcoreStrategic or Co-development PartnerPlapp Insurance Services is an affiliate of Olson Insurance Group, providing access to broader carrier relationships and resources while maintaining local service focus.
• Florida Association of Insurance Agents (FAIA)minorOthersProfessional association membership providing industry resources, advocacy, and professional development for independent insurance agents in Florida.
• Thimble (Verifly)coreChannel Partner/ Reseller/ DistributorShort-term, flexible business insurance by the hour, day, or month. A-rated coverage for 140+ professions including contractors, landscapers, photographers. Instant certificate of insurance available. All policies underwritten by A-Rated insurers including Markel Insurance Company.
• Ergo Next (Next Insurance)coreChannel Partner/ Reseller/ DistributorFast, online business insurance tailored for small businesses. Offers 8 types of coverage including General Liability, Workers Comp, E&O, Auto, Tools & Equipment, Commercial Property, BOP, and Liquor Liability. 10% discount when buying more than one policy.
• Coterie InsuranceminorChannel Partner/ Reseller/ DistributorQuick quotes and easy coverage for low-complexity risks. Good fit for many professional and service businesses requiring straightforward insurance.
• Nationwide Surety BondsminorChannel Partner/ Reseller/ Distributor100% online solution for surety bond needs with access to 30+ carriers and instant download capability. Ideal for license, permit, and standard bond requirements.
• IMG (International Medical Group)minorChannel Partner/ Reseller/ DistributorTravel health insurance, 24/7 emergency medical and travel assistance for travelers, expats, students, vacationers, and business travelers.
• United Marine UnderwritersminorChannel Partner/ Reseller/ DistributorSpecialized boat and watercraft coverage for recreational marine risks. Instant quote capability for boat owners.
• Neptune Flood InsuranceminorChannel Partner/ Reseller/ DistributorPrivate flood insurance for homes and businesses with higher limits and broader options than standard NFIP coverage. Available for Florida properties.
• Multiple Insurance CarrierscoreOthersAs an independent agency, Plapp works with Florida admitted and surplus lines carriers to match coverage to customer needs. Carriers include Markel Insurance Company (Thimble), and others based on customer requirements.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brown & Brown: Large national insurance broker with significant Florida presence and broad commercial lines capabilities. Comparable in independent agency model and SMB/commercial focus, though at vastly greater scale.
• HUB International: Global insurance brokerage with substantial U.S. middle-market and SMB practice. Comparable in serving commercial clients across multiple lines, though with broader geographic and product scope.
• Higginbotham: Independent insurance brokerage serving businesses and individuals across multiple states. Comparable in independent agency model, multi-line commercial focus, and SMB customer base.

Direct peers

• Heffernan Insurance Brokers: Independent insurance brokerage with a personal-service, relationship-driven model serving SMBs. Comparable in agency model and customer segment, though with broader geographic reach.
• Bankers Insurance Group: Florida-based independent insurance agency serving personal and commercial lines across the state. Comparable in serving Florida SMBs with multi-line coverage and local market expertise.
• Foundation Risk Partners: Independent insurance agency group serving commercial and personal lines. Comparable as an independent agency model serving SMBs with multi-carrier access, though with a much larger footprint.
• Wallace Welch & Willingham: Independent Florida insurance agency providing business and personal insurance products to SMBs. Closely comparable operating model, geographic focus on Florida, and product breadth.
• Olson Insurance Group: Plapp's affiliated agency partner; operates as an independent insurance agency in the same general region with multi-carrier access. Directly comparable in model, customer base (SMBs), and carrier relationships.

Emerging players

• Next Insurance: Digital-first small business insurance carrier with embedded agency partnerships (Plapp itself resells Next policies via Ergo Next). Comparable in SMB customer focus and product set, but operating as a direct-to-consumer carrier that competes for the same end customer.
• Thimble: Insurtech providing short-term, on-demand business insurance for SMBs and gig workers. Plapp resells Thimble via embedded quotes, and Thimble is also a direct competitor for the same gig/freelancer customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/plappinsurance
• LinkedInlinkedin.com/company/plapp-insurance-services-inc.
• Instagraminstagram.com/splapp59

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plapp Insurance Services