BrandMe
BrandMe is a Mexico-based influencer marketing platform connecting brands with content creators via a SaaS suite (Finder, Analyzer, Campaign Manager, Monitor, Viralize) and a two-sided marketplace. It serves SMBs, enterprises, agencies, and creators across 17+ social networks, monetizing through subscriptions, marketplace commissions, AI credits, and managed services.
- Company typePrivate
- Founded2011
- HeadquartersMexico City, Mexico
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What BrandMe does
BrandMe operates a two-sided influencer marketing platform that connects brands with content creators for sponsored campaigns, founded in 2011 and headquartered in Mexico City under the legal entity BRANDME CROWDMARKETING SAPI DE CV. The core offering is the BrandMe Influencer Marketing Suite, an integrated SaaS platform comprising BrandMe Finder (influencer discovery), BrandMe Influencer Analyzer (profile reports), Campaign Manager (workflow automation), BrandMe Monitor (real-time measurement), and BrandMe Viralize (content amplification). The proprietary BrandMe Score algorithm uses machine learning across 400M+ influencers, 6,000+ categories, and 1,348+ behavioral patterns to deliver 82% correlation with actual post impressions, distinguishing it from follower-count-based metrics.
The underlying technology stack combines this proprietary ML scoring engine with native integrations across 17+ social platforms (Facebook, Instagram, YouTube, TikTok, Twitter, LinkedIn, Snapchat, Twitch, Pinterest, Reddit, Clubhouse, BeReal, WhatsApp, WordPress, Tumblr, Google+, Foursquare) plus metaverse platforms (Roblox, Minecraft, Decentraland), payment processing via PayPal and Stripe, and a 2024 multimodal generative AI layer (D-ID, ElevenLabs, Stable Diffusion Art, OpenAI, Microsoft Azure) gated by subscription tier and AI credit allocations. The crowdmarketingX Marketplace acts as the transaction layer enabling brand-creator sponsorship deals at minimum $10 USD listing values.
Revenue is generated through four channels: marketplace commissions on completed transactions, tiered subscription software licenses (Pro, Creator Pro, Creator AI, Creator AI+), monthly AI credit consumption, and a managed services offering (Servicio Completo) priced from $100 USD per content piece for brands requiring hands-on campaign execution. Customer segments span brands/companies (SMBs through enterprise), content creators/influencers across all tiers, and advertising agencies accessing a dedicated control panel. Distribution is dual-track: global self-serve web platform plus regional enterprise sales for managed services, with geographic roots in Mexico/Latin America and claimed US/global reach. The company is privately held with only $50,000 in disclosed venture funding (Wayra, 2013) and no subsequent institutional rounds.
BrandMe firmographics
Firmographics- Name
- BrandMe
- Legal name
- BRANDME CROWDMARKETING SAPI DE CV
- Website
- https://brandme.la
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BrandMe is a Mexico-based influencer marketing platform connecting brands with content creators via a SaaS suite (Finder, Analyzer, Campaign Manager, Monitor, Viralize) and a two-sided marketplace. It serves SMBs, enterprises, agencies, and creators across 17+ social networks, monetizing through subscriptions, marketplace commissions, AI credits, and managed services.
- Ownership category
- akta.pro rank
BrandMe industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Influencer Campaign Operations & Managed Services (BPAFAHAF), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
Keywords
Where BrandMe is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
BrandMe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Creator Marketplace Commission: Marketplace charges service fees on listings purchased through the platform. Sellers pay fees for transactions completed on The Creator Marketplace. Minimum listing value is $10 USD.
- Subscription Software Licenses: Tiered subscription levels (Pro, Creator Pro, Creator AI+) for both Creators and Marketers to access The Creator Marketplace software with different feature sets and AI credit allocations.
- AI Credits: Monthly AI credits allocated based on account tier for using AI features including Talking Portraits, Text-to-Speech, and image generation. Credits refresh monthly and do not rollover.
- Managed Services: Full-service influencer marketing where expert teams handle campaign implementation, management, measurement and success for brands. Priced from $100 USD for content with negotiation directly with creators.
- Content Sponsorship Payments: Direct payments between brands and creators for sponsored content. Creators receive compensation for creating and publishing sponsored posts on their social networks, with payment typically processed 30 days after content publication verification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Managed Influencer Marketing Services - Full service campaign support from expert teams |
| Subscription | Monthly | Creator Marketplace subscriptions at various levels for Creators and Marketers |
| Transaction based/ take rate | Pay-as-you-go | Marketplace listings with minimum value threshold |
| Transaction based/ take rate | Multi-year contract | Payment hold period for creators |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels7 records
BrandMe product offering
Product offeringCore offering
BrandMe operates a cloud-based influencer marketing platform and creator marketplace that connects brands with content creators across 12+ social networks. The platform combines a self-serve SaaS suite (influencer discovery, profile analysis, campaign management, content viralization, and real-time measurement) with a transactional marketplace where brands can directly purchase sponsored content from creators, and a managed full-service offering where BrandMe's expert teams execute end-to-end campaigns. Pricing starts from $100 USD per content piece with subscription tiers for enhanced access and AI features.
Product overview
BrandMe is a MarketHub platform — a technology and services company — that pioneered the crowdmarketing model since 2011. The core offering is the BrandMe Influencer Marketing Suite, an all-in-one SaaS platform encompassing five integrated modules: BrandMe Finder (influencer discovery), BrandMe Influencer Analyzer (profile analysis with BrandMe Score), Campaign Manager (campaign management), BrandMe Monitor (real-time measurement), and BrandMe Viralize (content amplification up to 200x visibility). This platform powers the crowdmarketingX Marketplace, which connects brands (buyers) with content creators (sellers) for sponsorship campaigns across 12+ social networks at minimum $10 USD listings. Parallel to the self-serve software, BrandMe offers a Full Service Managed offering with expert teams for end-to-end campaign execution. Additional products include BrandMe AI (AI-powered features including Talking Portraits via D-ID, Text-to-Speech via ElevenLabs, AI image generation via Stable Diffusion Art, and an AI chatbot via HubSpot), BrandMe Shop (educational resources), BrandMe Talent (celebrity booking), and free tools (earnings calculators, hashtag generators). BrandMe's proprietary BrandMe Score algorithm (82% correlation with actual impressions; 1,348+ patterns; 400M+ influencers classified) is the foundational technology differentiating its platform.
Differentiator
Problem solved
Functional benefit
Brands
- crowdmarketingX: Marketplace of Patrons - a platform offering sponsorship opportunities across various social media networks
- BrandMe Finder
- BrandMe Influencer Software
- BrandMe Shop
- BrandMe Talent
- BrandMe Product Placement
- The Creator Marketplace
Products and services
- BrandMe Influencer Marketing Suite All-in-one SaaS platform for managing end-to-end influencer marketing campaigns, including tools for discovering influencers, analyzing profiles, managing and controlling campaigns, viralizing content, and measuring real-time results. Targeted at brands, agencies, and marketers globally.
- BrandMe Finder Influencer search engine enabling brands to find creators that match their brand across Instagram, YouTube, TikTok, and Twitch using filters including social network, category, country, age, follower count, and audience demographics.
- BrandMe Influencer Analyzer Profile analysis tool that generates complete reports for any influencer account on TikTok, Instagram, YouTube, and Twitch, providing data on authenticity levels, audience demographics, and influence quality to support data-driven campaign decisions.
- crowdmarketingX Marketplace (The Creator Marketplace) Online marketplace connecting brands (buyers) with content creators (sellers) for sponsorship opportunities. Supports 12+ social networks, with a minimum listing value of $10 USD and service fees charged to sellers on completed transactions.
- BrandMe Full Service Influencer Marketing (Servicio Completo) Managed full-service offering where a team of influencer marketing experts implements, manages, measures, and ensures campaign success. Includes dedicated account coordinators, campaign strategy, content moderation, amplification, and FTC compliance verification. Pricing starts from $100 USD per content.
- BrandMe AI (AI Features) AI-powered feature suite within the Creator Marketplace including Talking Portraits (D-ID + Microsoft Azure TTS), Text-to-Speech and Speech-to-Speech (ElevenLabs), AI Image Generation (Stable Diffusion Art), AI chatbot, and AI credits system. Available to Marketer Pro, Creator Pro, Creator AI, and Creator AI+ tier subscribers.
- BrandMe Shop
- BrandMe Talent
- BrandMe Product Placement (Patrocinadores)
Quantifiable outcome
- Up to 200x increase in campaign visibility through viralization
- +3 more outcomes
Companies that use BrandMe
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
BrandMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability12 records
Feature11 records
BrandMe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CrehanaminorEducational partnership where BrandMe provides affiliate links to Crehana's influencer marketing course 'Marketing con influencers: Gestiona campañas efectivas' (4h 5m duration). BrandMe earns affiliate commissions for course referrals.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
BrandMe competitors and assessment
Company assessmentDirect peers
- Upfluence: Influencer search, analytics, outreach and campaign management SaaS with built-in marketplace features — directly comparable across BrandMe's core modules.
- Traackr: Influencer marketing platform focused on discovery, vetting and performance analytics — overlaps with BrandMe's Analyzer and BrandMe Score capabilities.
- CreatorIQ: Enterprise influencer marketing platform with creator discovery, analytics, workflow and measurement — overlapping BrandMe's SaaS suite (Finder, Analyzer, Campaign Manager, Monitor).
- Grin: Creator management platform covering discovery, relationship management, content approval, payments and ROI reporting — directly comparable to BrandMe's Campaign Manager and marketplace workflow.
- Aspire (formerly AspireIQ): End-to-end influencer marketing platform with a creator marketplace, campaign workflow and analytics — closely matching BrandMe's combination of marketplace + managed services.
- HypeAuditor: AI-based influencer analytics and fake-follower detection — directly comparable to BrandMe's fake-follower detection and 82%-correlation scoring technology.
- Klear (Meltwater): Influencer marketing platform with discovery, campaign management and analytics now part of Meltwater — overlaps BrandMe's full suite and adds competitive context as part of a larger vendor.
- Later: Social media management and influencer marketing platform with creator marketplace and analytics — competes with BrandMe on SMB and mid-market influencer workflows.
Regional players
- Billo: LatAm-focused UGC and creator marketplace for short-form video ads; closely comparable to BrandMe in geography and creator-supply model, though more focused on paid UGC production.
Emerging players
- Modash: Creator discovery and analytics SaaS with a large indexed creator database — overlapping BrandMe's Finder and Analyzer, with a comparable data-scale narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BrandMe social profiles
Digital presenceBrandMe compliance and trust
Trust signalCompliance1 record
BrandMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrandMe leadership team
Management profileNumber of profiles
Profiles1 record
BrandMe funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrandMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrandMe
What does BrandMe do?
BrandMe operates a cloud-based influencer marketing platform and creator marketplace that connects brands with content creators across 12+ social networks. The platform combines a self-serve SaaS suite (influencer discovery, profile analysis, campaign management, content viralization, and real-time measurement) with a transactional marketplace where brands can directly purchase sponsored content from creators, and a managed full-service offering where BrandMe's expert teams execute end-to-end campaigns. Pricing starts from $100 USD per content piece with subscription tiers for enhanced access and AI features.
Is BrandMe a public or private company?
BrandMe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrandMe founded?
BrandMe was founded in 2011. It employs 51 to 100 people.
Where is BrandMe based?
BrandMe is headquartered in Mexico City, Mexico, in the Latin America region.
How does BrandMe make money?
Five revenue lines are on record. Creator Marketplace Commission is the primary driver. The others are subscription Software Licenses, AI Credits, managed Services and content Sponsorship Payments.
Who are BrandMe's main competitors?
Direct peers on record are Upfluence, Traackr, CreatorIQ, Grin, Aspire (formerly AspireIQ), HypeAuditor, Klear (Meltwater) and Later. Billo is listed as a regional player. Modash is listed as an emerging player.
Does BrandMe have an API?
Yes. The Creator Marketplace Terms of Service reference an API, stating 'Outside of an API provided by BRANDME (if available), any attempt to access Marketplace without authorization or by using another party's account, utilize automated programs, bots, screen scraping, database calls, human initiated data collection or any other means of gathering data, content or other information for the purpose of reverse engineering any of our platforms or Sites for commercial gain is strictly prohibited.' The Terms of Service also reference that an API may be provided to authorized users for creating another marketplace for Advertisers. The API is noted as 'if available,' indicating it may be a partner/external-facing API. No public developer documentation URL was found in the provided source data.
What industry is BrandMe in?
BrandMe's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms, with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 54181 and its SIC code is 7311.