New Jersey Landscape Contractors Association

What New Jersey Landscape Contractors Association does

New Jersey Landscape Contractors Association (NJLCA) is a private nonprofit 501(c)(6) trade association founded in 1966 and headquartered in Elmwood Park, New Jersey. It represents the full breadth of New Jersey's green industry — landscape contractors, landscape architects, sod growers, nurseries, garden centers, horticulturists, floriculture businesses, and the suppliers that serve them. NJLCA does not sell a software product or technology platform; rather, it operates a portfolio of member services including legislative advocacy, education and training, networking events, two annual trade shows (Landscape New Jersey indoor show at the Meadowlands Exposition Center and the NJ Contractors Showcase Expo outdoor demo day at County College of Morris), a quarterly publication (The New Jersey Landscape Contractor Magazine), a Find a Contractor consumer directory, an apprenticeship program, and an annual Landscape Achievement Awards program.

The association runs on a subscription-style membership revenue model: landscape firms and allied businesses pay recurring annual dues for access to benefits including advocacy, publications, trade show participation, networking, group health insurance through a partnership with AMT-NJ, and a 401(k) plan solution. Member benefit programs (apprenticeships, scholarships, discount program) and event sponsorships provide secondary revenue. The GTM motion is community-led, recruiting contractors and suppliers into the association and converting consumer traffic from the Find a Contractor directory into member leads. Leadership comprises President Richard Goldstein and Executive Director Gail Woolcott, supported by a board and committee structure. Strategic partnerships with I Want to Mow Your Lawn Inc. (community service), Rutgers Cooperative Extension (educational content), SiteOne Landscape Supply, and benefits administrators deepen the association's value proposition beyond a pure membership-fee model.

Name

New Jersey Landscape Contractors Association

Legal name

New Jersey Landscape Contractors Association, Inc.

Website

https://njlca.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

501–1,000 employees

Short description

New Jersey Landscape Contractors Association (NJLCA) is a 501(c)(6) nonprofit trade association founded in 1966 serving New Jersey's green industry — landscape contractors, nurseries, garden centers, and suppliers — through membership dues, advocacy, education, trade shows, publications, and group benefits.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Partner, Channel & Vendor Conferences (MPAGAGAL)

Keywords

• Landscape trade association
• Green industry membership
• Horticulture professional services
• Landscape contractor advocacy
• Industry education training

Headquarters

HQ city

Elmwood Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: The association operates primarily on membership dues from landscape contractors, nurseries, garden centers, and other green industry professionals. Membership provides access to advocacy, education, training, trade shows, publications, group benefits (health insurance, 401k), scholarships, and networking opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

NJLCA is a nonprofit trade association serving the New Jersey green industry. Its core offering is an annual membership that bundles legislative advocacy, professional education and training, the quarterly New Jersey Landscape Contractor Magazine, the Branching Out webinar series, networking events, group health insurance and 401(k) access, scholarships, and a vendor discount program. Members and industry buyers also access the annual Landscape New Jersey Trade Show & Conference and the NJ Contractors Showcase Expo, while consumers use the Find a Contractor directory to locate member contractors.

Product overview

The New Jersey Landscape Contractors Association (NJLCA) operates as a professional trade association serving the green industry in New Jersey. Rather than a single product company, NJLCA offers a portfolio of member services and programs including its official quarterly publication (The New Jersey Landscape Contractor Magazine), two major annual trade shows (Landscape New Jersey Trade Show & Conference and NJ Contractors Showcase Expo), the Branching Out Webinar educational series, a Find a Contractor consumer directory, apprenticeship and scholarship programs, member benefit programs including health insurance and 401(k) plans, advocacy services, and an awards program. The association's offerings are designed to support professional development, networking, business growth, and legislative advocacy for landscape contractors, nurseries, and green industry suppliers throughout New Jersey.

Differentiator

Problem solved

Functional benefit

Brands

• Landscape New Jersey Trade Show & Conference: An annual indoor trade show and conference held at the Meadowlands Exposition Center in Secaucus, NJ, bringing together green industry professionals.
• NJ Contractors Showcase Expo (NJCSE)
• The New Jersey Landscape Contractor Magazine
• Branching Out Webinar Series

Products and services

• The New Jersey Landscape Contractor Magazine Official quarterly publication of the New Jersey Landscape Contractors Association, featuring industry news, technical articles, member spotlights, and updates on landscape industry trends and regulations. Included with NJLCA membership and published seasonally (e.g., Spring 2026, Winter 2025-26, Summer 2025 issues).
• Landscape New Jersey Trade Show & Conference Annual indoor trade show and conference produced by NJLCA, held at the Meadowlands Exposition Center in Secaucus, NJ. Brings together sellers and buyers to educate and inform industry members on the latest developments in technology, products, and services. Exhibitor and attendee registration is offered as a paid service.
• NJ Contractors Showcase Expo (NJCSE) Outdoor demo-day trade show produced by NJLCA at County College of Morris in Randolph, NJ. Features product demonstrations, equipment showcases, and networking opportunities for landscape industry professionals. Held annually (e.g., August 5, 2026).
• Branching Out Webinar Series Recurring educational webinar series covering business strategies, marketing, HR compliance, technical training, and professional development for landscape contractors and green industry professionals.
• Find a Contractor Directory Consumer-facing searchable directory that allows New Jersey homeowners to locate NJLCA member landscape contractors in their area, featuring member badges for verified contractors. Drives consumer referrals to members.
• Apprenticeship Program Workforce development program designed to train and certify new professionals entering the landscape industry, supporting career pathway development for member companies.
• Landscape Achievement Awards Annual awards program recognizing excellence in landscape design, installation, and maintenance projects completed by NJLCA member companies. 2021 winners include Landscape Solutions Inc., Horizon Landscape Co., Scenic Landscaping, CLC Landscape Design, and Monello Landscape Industries.
• Member Health Insurance Group health insurance program available to NJLCA member companies and their employees, provided through partnership with AMT (Automated Data Systems) / AMT-NJ.
• NJLCA 401(k) Plan Retirement savings plan solution offered to NJLCA member companies to help attract and retain employees.
• Membership Discount Program Discount program providing NJLCA members with reduced pricing on equipment, supplies, and services from participating vendors and suppliers.
• Legislative Advocacy Services Legislative advocacy and representation for the green industry, engaging with New Jersey state legislators and regulators on behalf of member interests including safety regulations (e.g., NJ Fire Code mulch rules), licensing, and business practices.
• Scholarship Program Educational scholarships for students pursuing careers in landscape horticulture, nursery, or related green industry fields, funded by member donations.

Quantifiable outcome

• Strong member retention - testimonials citing 28 years of membership
• +1 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• I Want to Mow Your Lawn Inc.coreStrategic or Co-development Partner · 14 April 2022Partnership between NJLCA and I Want to Mow Your Lawn Inc., a national non-profit platform headquartered in Wayne, NJ providing essential lawn services for the elderly, military veterans, and others in need. NJLCA members receive a badge on their listing denoting membership. The partnership includes Pay It Forward Marketplace connecting equipment owners with volunteers.
• AMT (Automated Data Systems)coreOthersAMT provides health insurance benefits specifically designed for NJLCA association members, offering group health coverage options.
• SiteOne Landscape SupplyminorGTM or Marketing PartnerSiteOne Landscape Supply is listed as a partner in service projects and member reviews. They work with NJLCA to create solutions for industry contractors and have participated in community service projects like the Healing Garden.
• Rutgers Cooperative ExtensioncoreStrategic or Co-development PartnerRutgers Co-operative Extension provides educational content and expertise to NJLCA members, including updates on issues like Beech Leaf Disease from Joel Flagler, Professor and Agricultural Extension Agent of Bergen County.
• Landscape New Jersey Trade ShowcoreChannel Partner/ Reseller/ DistributorThe Landscape New Jersey Trade Show & Conference is produced by NJLCA and brings together sellers and buyers in the green industry to educate and inform on latest developments in technology, products, and services.
• NJ Contractors Showcase Expo (NJCSE)coreChannel Partner/ Reseller/ DistributorThe NJCSE is an outdoor demo day produced by NJLCA family of trade shows, featuring equipment demonstrations at County College of Morris.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AmericanHort: National trade association representing the entire ornamental horticulture industry including greenhouse, nursery, and landscape sectors. Broader incumbent with overlapping but wider scope than NJLCA, and runs major events like Cultivate and MANTS.

Direct peers

• National Association of Landscape Professionals (NALP): The national trade association serving the U.S. landscape industry with member companies, certifications, and advocacy. Directly comparable as NJLCA's national-level counterpart, competing for the same member mindshare and sponsorship dollars but at national scale.
• Pennsylvania Landscape & Nursery Association (PLNA): State trade association serving Pennsylvania's green industry with similar member services, advocacy, and education programs. Directly comparable as a neighboring state association with overlapping membership profile and competitive recruitment geography.
• Connecticut Nursery and Landscape Association: State trade association representing Connecticut's nursery, landscape, and green industry businesses. Closely comparable in scope, geographic density, and member service portfolio to NJLCA, serving an adjacent Northeast market.
• New York State Nursery and Landscape Association (NYSNLA): State-level trade association representing nursery, landscape, and garden center businesses in New York. Directly comparable structure (501(c)(6), membership dues, trade shows, advocacy) and recently collaborated with NJLCA on a joint meeting, confirming peer parity.
• Massachusetts Nursery and Landscape Association: Regional trade association serving Massachusetts green industry professionals with advocacy, certification, and trade events. Directly comparable as a New England state association offering nearly identical member service categories.

Others

• Tree Care Industry Association (TCIA): Trade association for commercial tree care companies with accreditation and safety programs. Adjacent industry peer covering the tree-care segment of the green industry, with overlapping but distinct membership from NJLCA's landscape contractor base.
• International Society of Arboriculture (ISA): International professional association for arboriculture offering credentialing programs. Adjacent peer addressing the tree-care subset of the green industry, with some shared members and overlap in advocacy priorities (e.g., regulations affecting landscape contractors).
• Garden Centers of America: Trade association for independent garden center retailers. Adjacent peer that shares overlapping membership (NJ garden centers are NJLCA members) but focuses specifically on retail rather than contracting and installation.

Emerging players

• Association of Professional Landscape Designers (APLD): Professional association for landscape designers offering certification and continuing education. Comparable as a design-focused green industry association; overlaps with NJLCA's landscape architect member segment but focuses on the design side rather than contracting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/njlca
• YouTubeyoutube.com/channel/UCSr44cmE3wZ2ywSOQSBtgpw
• Facebookfacebook.com/NJLCA465
• LinkedInlinkedin.com/company/new-jersey-landscape-contractors-association
• Instagraminstagram.com/njlca

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Landscape Contractors Association