What ARKON OFF-ROAD does

ARKON OFF-ROAD is a Wisconsin-based direct-to-consumer e-commerce retailer of aftermarket truck wheels, tires, and related accessories, founded in 2018 and operating from Wrightstown, WI with additional design offices in Appleton and Kewaskum. The company targets show truck enthusiasts and lifted-truck owners, primarily in the United States (shipping to the lower 48 states). Its product mix is anchored on two proprietary wheel lines—ARKON OFF-ROAD cast aluminum wheels featuring the company's proprietary 'Proper Directional' design (left- and right-side-specific castings that read correctly from any viewing angle), and the newer ARKON FORGED line of premium forged wheels introduced in 2024. Beyond wheels, ARKON bundles over 200 partnered tire brands along with suspension, lighting, spacers, wheel accessories, detailing products, and branded apparel through its online store.

ARKON designs its wheels in-house, with named designers (Jon Chartier, Shawn Chartier, Tyler Kirst) credited for specific models, and operates a 96-SKU catalog spanning 20"–26" diameters and -25mm to -81mm offsets to fit lifted show trucks including Ford F-150, Chevy Silverado 1500, and RAM 2500 platforms. The company monetizes primarily through one-time unit sales of wheels and accessories, augmented by transaction-fee revenue from financing partnerships (Affirm offering 0% APR for qualified buyers, plus Katapult, PayPal, and PayPal Credit). Pricing is tiered, with entry-level cast wheels starting around $273 per wheel and forged wheels starting at $1,337.50, producing sets-of-four order values typically between $1,092 and $2,400+, with free mounting, balancing, and shipping when bundled with tires.

The business is operated as a brand within Enthusiast Enterprises, Inc., a diversified automotive aftermarket conglomerate owning 15+ related brands including Custom Offsets, Fitment Industries, SD Wheel, Anthem Off-Road, and Vivid Racing. Marketing is conducted through the e-commerce storefront, social channels (Facebook, Instagram, YouTube, TikTok), customer-review platforms (4.9/5 stars from 797 reviews), and content/blog resources, with phone-based inside sales during extended hours. No institutional funding, acquisitions, or restructuring events are disclosed; the company appears founder-led and operationally focused on scaling its DTC wheel brand within the parent's broader portfolio.

Name

ARKON OFF-ROAD

Legal name

ARKON OFF-ROAD, LLC

Website

https://arkonoffroad.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ARKON OFF-ROAD is a Wisconsin-based direct-to-consumer e-commerce retailer of aftermarket truck wheels, tires, and accessories, specializing in proprietary 'Proper Directional' cast and forged wheels for show truck and lifted-truck enthusiasts across the United States.

Ownership category

akta.pro rank

Product category

Aftermarket Truck Wheels

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

Keywords

• Aftermarket truck wheels
• Directional wheel design
• Forged truck wheels
• Wheel and tire packages
• Truck accessories ecommerce

Headquarters

HQ city

Wrightstown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Aftermarket Wheel Sales: Primary revenue from selling proprietary ARKON OFF-ROAD and ARKON FORGED wheels directly to consumers. Wheels are sold individually or as sets of four, with prices ranging from approximately $390 to $799 per wheel depending on model and size.
2. Tire Sales: Comprehensive tire sales through their online store with partnerships with over 200 tire companies. Tires are bundled with wheel purchases.
3. Accessories and Add-ons: Revenue from wheel accessories, spacers, suspension products, lighting, detailing products, and apparel. Additional revenue from packaging wheels with tires for additional savings.
4. Financing Services: Partnered with Affirm, Katapult, PayPal, and PayPal Credit to provide financing options, enabling higher average order values through installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ARKON OFF-ROAD is a direct-to-consumer e-commerce retailer that designs, brands, and sells proprietary aftermarket truck wheels (cast ARKON OFF-ROAD line and premium ARKON FORGED line) featuring its signature Proper Directional design. The company bundles wheels with tires from 200+ partner tire brands and also offers suspension, lighting, wheel accessories, detailing products, and apparel to truck and show-truck enthusiasts across the United States.

Product overview

ARKON OFF-ROAD is a specialized truck wheel and accessories company offering two main wheel product lines: (1) ARKON OFF-ROAD cast wheels (Alexander, Apollo, Aramis, Armstrong, Athos, Caesar, Churchill, DaVinci, Kennedy, Lincoln, Mandela, Roosevelt) featuring the proprietary 'Proper Directional' design for show trucks, and (2) premium ARKON FORGED wheels (Torx, Splicer, Anvil, Dallas, Nashville) introduced in 2024 for high-end builds. The company operates as an e-commerce retailer offering wheels, tires, suspension, lighting, wheel accessories, spacers, and ARKON-branded merchandise through its online store, with manufacturing and design operations based in Wisconsin (Appleton, Kewaskum, Wrightstown).

Differentiator

Problem solved

Functional benefit

Brands

• ARKON FORGED: Forged wheel lineup introduced in 2024, featuring wheels like Torx, Splicer, Anvil, Dallas, and Nashville models.

Products and services

• ARKON OFF-ROAD Cast Wheels Proprietary cast aluminum truck wheels featuring the Proper Directional design for lifted show trucks. Available in 20"-26" sizes, multiple finishes (Black Milled, Chrome, Gloss Black), and offset ranges from -25mm to -81mm for show-truck and truck-customization consumers.
• ARKON FORGED Wheels Premium forged aluminum wheels representing ARKON's highest-quality lineup, including the City Series (Dallas, Nashville) and Tradesman Series (Torx, Splicer, Anvil). Feature polished aluminum finishes, signature ARKON FORGED engraving, and aerospace-grade strength for high-end show-truck builds.
• Tires

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• BraintreecoreTechnology or IntegrationPayment processing service provider handling credit card transactions via direct API integration. Credit card information is sent directly to Braintree and is not stored on ARKON servers.
• Enthusiast Enterprises, Inc.coreOthersParent company of ARKON OFF-ROAD. Enthusiast Enterprises operates a portfolio of automotive aftermarket brands including Custom Offsets, Custom Offsets Ambassadors, Fitment Industries, MAPerformance, SD Wheel, Anthem Off-Road, SD Wheel Wholesale, TrailBuilt Off-Road, Mr. Wheel Deal, Anovia Wheels, Function Powersports, PurMotiv, Kelfire, Kosic, Vivid Racing, and Only Tires.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vossen Wheels: Premium aftermarket wheel brand known for luxury and SUV/truck fitments with deep concave and directional designs; competes with ARKON FORGED in the high-end wheel segment.
• American Force Wheels: Premium aftermarket wheel brand specializing in custom and forged designs for show trucks; directly comparable to ARKON FORGED in premium positioning and customer.
• Fuel Off-Road: Major aftermarket truck and SUV wheel brand with deep show-truck following; competes head-to-head with ARKON in directional/cast wheel design for lifted trucks.
• Custom Offsets: DTC aftermarket wheel and tire retailer operating under the same Enthusiast Enterprises parent as ARKON; both target truck/SUV enthusiasts with package pricing, fitment tools, and nationwide shipping through closely overlapping catalogs.
• Method Race Wheels: Off-road-focused wheel brand with comparable cast/forged lines targeting trucks and SUVs; overlapping design language and customer segments with ARKON.
• SD Wheel: Sister brand under Enthusiast Enterprises specializing in off-road truck wheels and tires with the same DTC, fitment-first model; ARKON even links SD Wheel for careers, indicating tight operational overlap.
• XD Wheels (KMC Wheels): Iconic off-road and truck wheel brand with comparable forged and cast offerings, similar enthusiast customer base, and significant overlap in fitment sizing for popular pickups.
• Anthem Off-Road: Enthusiast Enterprises portfolio brand focused on off-road truck wheels and tires; comparable product mix, customer profile, and channel strategy to ARKON OFF-ROAD.

Broad incumbents

• Discount Tire: Largest US consumer tire retailer with both e-commerce and physical installation locations; overlaps with ARKON on tire-and-wheel packages but adds same-day installation that ARKON cannot match.
• Tire Rack: Established national online tire and wheel retailer with a far broader catalog, fitment tools, and installer network; competes with ARKON for the same truck enthusiast consumer purchases but at vastly greater scale and assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/arkonoffroad
• LinkedInlinkedin.com/company/arkon-off-road

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARKON OFF-ROAD