What Custom Offsets does

Custom Offsets is a US-based e-commerce retailer specializing in aftermarket wheels, tires, suspension, performance parts, lighting, and interior/exterior accessories for trucks and SUVs. The platform is built around a vehicle fitment search spanning model years 1950-2027 and a suite of fitment tools (offset and backspacing calculator, wheel and tire clearance calculator, tire size comparison, metric/imperial converter, and bolt pattern converter) that allow customers to identify compatible parts by year, make, model, trim, and drive type. A community Wheel Offset Gallery of 100,000+ custom truck builds provides social proof and fitment reference, supported by offset video guides and a content library of wheel, tire, suspension, and performance guides.

The business is a direct-to-consumer e-commerce operation with inside-sales phone support (extended hours including evenings and Saturday) and a B2B wholesale program for dealers and installers. The company owns the proprietary ARKON OFF-ROAD wheel brand and distributes partner brand Anthem Off-Road alongside other major tire, suspension, and performance brands. Revenue is generated through one-time unit and package sales (wheel and tire packages with free mounting and balancing, individual wheels priced $215-$365), with Affirm (0% APR) and Katapult financing enabling larger purchase values.

Custom Offsets was founded in 2012 in Appleton, Wisconsin, is currently headquartered in Wrightstown, Wisconsin, employs 51-100 people, and ships free to the US lower 48 (excluding Alaska, Hawaii, and international). It is privately held with no disclosed venture or private equity backing, and operates as founder-led (Shawn Chartier, founder; Ben Raboine, co-founder). The company reports a 4.9/5 average rating across 28,237 combined Facebook and Google reviews, indicating strong customer-satisfaction signals within its niche.

Name

Custom Offsets

Legal name

Custom Offsets

Website

https://customwheeloffset.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Custom Offsets is a US e-commerce retailer of aftermarket truck wheels, tires, suspension, and performance parts, serving individual truck enthusiasts and dealer/installer wholesale buyers with vehicle-fitment search, a 100,000+ build community gallery, and its own ARKON OFF-ROAD wheel brand.

Ownership category

akta.pro rank

Product category

Aftermarket Truck Parts

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330), Tire Dealers (44134), Tire Dealers (441340)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industries

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Retail Tire Sales & Installation (Consumer) (TLAKADAA), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Aftermarket truck parts
• Custom wheels and tires
• Wheel and tire packages
• Truck suspension kits
• Off-road accessories

Headquarters

HQ city

Wrightstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aftermarket Truck Parts Sales: Direct-to-consumer e-commerce sales of aftermarket wheels, tires, suspension, performance parts, lighting, and accessories for trucks. Products sold individually and as complete packages with free mounting and balancing.
2. Wheel & Tire Packages: Bundled packages combining wheels and tires with free mounting and balancing, offering cost savings compared to individual purchases.
3. Financing Services: Third-party financing through Affirm (0% APR) and Katapult enabling customers to pay over time, facilitating larger purchase values.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Custom Offsets operates an online truck parts storefront that sells aftermarket wheels, tires, suspension, lighting, performance parts, and accessories, available individually and as pre-configured wheel and tire packages with free mounting and balancing. The platform features a vehicle-specific fitment search (year, make, model, trim, drive), offset and backspacing calculators, and a community gallery of over 100,000 custom truck builds. The company also sells its own proprietary ARKON OFF-ROAD wheel brand and offers financing through Affirm and Katapult.

Product overview

Custom Offsets operates as an e-commerce platform specializing in aftermarket truck parts, featuring a modular product architecture centered around wheel and tire packages as the core offering. The portfolio includes proprietary wheel brand ARKON OFF-ROAD alongside partner brands like Anthem Off-Road, complemented by suspension systems, performance parts, lighting, and interior/exterior accessories. The platform provides fitment tools including offset calculators, a vehicle search system, and a community gallery with over 100,000 custom builds. Additional services include financing options through Affirm and a wholesale program for dealers.

Differentiator

Problem solved

Functional benefit

Brands

• ARKON OFF-ROAD: Proprietary wheel brand featuring Proper Directional designs, top manufacturing techniques, and a brand customers are proud to be a part of. Offers wheels including Kennedy, DaVinci, Mandela, Athos, Lincoln, Alexander, Caesar, Roosevelt, and Crown Series Triumph models.

Products and services

• Wheel & Tire Packages Pre-configured bundles of aftermarket wheels and tires designed for specific vehicle fitments, with free mounting and balancing included. Targeted at individual truck owners seeking a complete turnkey upgrade.
• Wheels Aftermarket wheels from multiple brands including the proprietary ARKON OFF-ROAD line and partner brand Anthem Off-Road, available in various sizes, finishes, and bolt patterns. Sold individually to individual truck owners and enthusiasts.
• Tires All-season, all-terrain, mud-terrain, desert terrain, and hybrid AT/MT tires from major brands, sold individually to truck owners and paired with wheels in packages.
• Suspension Lift kits, leveling kits, air suspension, body lift kits, coilovers, shocks, springs, struts, and related components from brands like Rough Country, BDS Suspension, Zone, and Cognito, sold to truck owners for ride height and off-road performance modification.
• Performance Parts Engine accessories, forced induction, exhaust systems, intake, fuel and ignition components, headers, mufflers, downpipes, cooling, driveline, brakes, and tuners sold to truck owners for performance enhancement.
• Lighting Fog lights, light bars, headlights, tail lights, rock lights, underglow, wheel rings, and interior/exterior lighting accessories sold to truck owners for visibility and aesthetic customization.
• Exterior Accessories Armor and protection, bumpers, step bars, winches, recovery gear, bed accessories, overlanding and camping equipment, towing, horns, and safety/storage products sold to truck owners for utility and off-road use.
• Interior Accessories Floor mats and liners, audio systems, interior protection and storage, seats, and interior safety products sold to truck owners for cabin customization and protection.
• Wheel Accessories Center caps, lug nuts, wheel spacers, and wheel adapters sold to truck owners to complete custom wheel installations.
• ARKON OFF-ROAD Wheels Proprietary wheel brand owned by Custom Offsets featuring directional designs and proprietary manufacturing techniques. Models include Caesar, DaVinci, Kennedy, Mandela, Athos, Lincoln, Alexander, Roosevelt, and Crown Series Triumph, sold to individual truck owners through Custom Offsets and the ARKON OFF-ROAD site.
• Anthem Off-Road Wheels Partner wheel brand offering durable off-road wheels for trucks and SUVs. Models include Valor, Helo, Turbine, Talon, Rogue, Equalizer, Viper, Liberty, Avenger, and Intimidator, sold to individual truck owners through Custom Offsets.
• Truck & Wheel Care Truck and wheel cleaning and care products sold to truck owners for vehicle maintenance and appearance.
• Apparel Custom Offsets branded apparel and gear sold to truck enthusiasts.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• ARKON OFF-ROADcoreChannel Partner/ Reseller/ DistributorCustom Offsets' own wheel brand featuring proprietary directional designs and top manufacturing techniques. Customers can shop ARKON wheels directly through Custom Offsets. Models include Kennedy, DaVinci, Mandela, Athos, Lincoln, Alexander, Caesar, Roosevelt, and Crown Series Triumph.
• Anthem Off-RoadmajorChannel Partner/ Reseller/ DistributorEstablished wheel company with history of loyalty and dependability. Provides wheels built for working class and outdoor enthusiasts. Custom Offsets offers full Anthem Off-Road catalog including Valor, Helo, Turbine, Talon, Rogue, Equalizer, Viper, Liberty, Avenger, and Intimidator models.
• AffirmmajorOthersFinancing partner offering 0% APR financing for customers to pay over time. Enables larger purchase values for wheel and tire packages.
• KatapultminorOthersLease-to-own financing option allowing customers to pay over time without credit requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AmericanTrucks: AmericanTrucks is an online retailer specializing in aftermarket parts for Ford F-150, Ranger, Bronco, Ram, Silverado, and Tacoma trucks, with a fitment-driven experience and an active community/customers-build gallery. It is a directly comparable peer in truck enthusiast e-commerce and community content.
• Summit Racing Equipment: Summit Racing is one of the largest US mail-order and online retailers of performance and aftermarket automotive parts, including wheels, tires, and suspension. It is a direct peer with broader performance-car focus and a mature B2B/DTC operation.
• Rough Country: Rough Country manufactures and sells aftermarket suspension lift kits, wheels, and off-road accessories for trucks and Jeeps through both DTC and dealer channels. Custom Offsets carries Rough Country suspension as a key brand, and Rough Country's growing DTC presence makes it both supplier and competitor.
• RealTruck: RealTruck is an online retailer specializing in aftermarket truck, Jeep, and off-road parts including wheels, tires, suspension, lighting, and exterior accessories. It is a direct competitor with comparable product breadth and a strong e-commerce plus wholesale motion.
• Tire Rack: Tire Rack is one of the largest direct-to-consumer online retailers of tires and wheels in the US, with vehicle-specific fitment search and consumer delivery services. It is the closest direct competitor to Custom Offsets in terms of online wheel/tire retailing and fitment-driven shopping experience.
• 4 Wheel Parts: 4 Wheel Parts is a multi-channel retailer of aftermarket off-road and truck parts including wheels, tires, suspension, and accessories. It is directly comparable to Custom Offsets with the added dimension of physical retail stores in key enthusiast markets.
• ExtremeTerrain: ExtremeTerrain is an online retailer specializing in aftermarket parts specifically for Jeep Wrangler, Gladiator, and Bronco, including wheels, tires, and suspension. It overlaps with Custom Offsets on the enthusiast off-road buyer and fitment-driven e-commerce experience, though narrower in vehicle scope.

Broad incumbents

• Discount Tire (Discount Tire Direct): Discount Tire is the largest US tire and wheel retailer with a national storefront footprint plus a strong online store. It overlaps heavily with Custom Offsets on wheels and tires but is broader (includes full passenger vehicle tires) and adds physical installation at scale.
• Amazon (Automotive Parts & Accessories): Amazon is a broad incumbent marketplace and retailer across virtually all consumer categories including aftermarket wheels, tires, and truck accessories. It competes with Custom Offsets on selection, Prime shipping, and price discovery, even though it lacks Custom Offsets' vehicle-specific fitment expertise and enthusiast content depth.

Emerging players

• Wheel Pros (Fuel Off-Road, Nitto, etc.): Wheel Pros is a major designer, manufacturer, and distributor of aftermarket wheels including Fuel, Nitto, and Method Race Wheel. It sits between supplier and competitor to Custom Offsets, selling through dealer networks but also increasingly DTC, partially overlapping the ARKON OFF-ROAD offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CustomOffsets
• Xx.com/customoffsets
• LinkedInlinkedin.com/company/custom-offsets

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Offsets