What Tabuenca does

Tabuenca, formally TABUENCA, S.A., is a Spanish family-controlled food production company headquartered in Cuéllar, Segovia, that has operated since 1947 in fresh vegetable production, processing, and distribution. The company produces carrots, leeks, potatoes, garlic, onions, chard, celery, pumpkin, and spring onions, with a stated daily production capacity of approximately 200,000 kg and a workforce of more than 150 employees. Tabuenca operates three product layers: the core TABUENCA fresh vegetable brand, the TABUENCA SCHOOL sub-brand of pre-washed, ready-to-eat sweet carrots targeted at children, and an ecological/organic line launched in 2012 that by 2013 had reached 420,000 kg of annual sales across carrots, garlic, potato, leek, and onion.

The business monetizes primarily through one-time sales of fresh produce to major Spanish supermarket chains, where retailer-set pricing limits published visibility, supplemented by institutional supply contracts (notably with the Junta de Castilla y León for school breakfast programs reaching 44,000–138,000 children), a direct-to-consumer e-commerce store on its own website accepting PayPal and credit card, and a recurring food bank donation program across all nine provinces of Castilla y León. The company holds GlobalGAP and GRASP certifications, the Tierra de Sabor regional quality mark, and an annually renewed Carbon Footprint Certificate, and was awarded the 2026 Premio a la Innovación Tecnológica at Segovia a tu Mesa. Distribution is national across Spain with a regional concentration in Castilla y León, and there is no public ticker, external funding, or M&A activity recorded in the source data.

Name

Tabuenca

Legal name

TABUENCA, S.A.

Website

https://verdurastabuenca.com

Company type

Private

Founded year

1947

Operating status

Operating

Short description

Tabuenca is a family-owned Spanish fresh vegetable producer founded in 1947 in Cuéllar, Segovia, supplying carrots, leeks, potatoes, garlic, onions, and organic produce to major Spanish supermarket chains, institutional school feeding programs, and direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Cuéllar

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Primary revenue from selling fresh vegetables and tubers including carrots, leeks, potatoes, garlic, and onions through major supermarket chains across Spain. The company also sells ecological/organic produce.
2. Institutional Sales: Supply contracts with public institutions such as the Junta de Castilla y León for school breakfast programs, providing vegetables to educational centers.
3. Direct-to-Consumer E-commerce: Online store selling pre-packaged vegetable baskets directly to consumers through the company website.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Tabuenca is a Spanish food production company that cultivates, processes, and distributes fresh vegetables and tubers — primarily carrots, leeks, potatoes, garlic, onions, and chard — under its own brand. The company runs a specialized children's snack line (TABUENCA SCHOOL) offering pre-washed, ready-to-eat sweet carrots, and an ecological/organic product line covering carrots, garlic, potatoes, leeks, and onions.

Product overview

Tabuenca is a Spanish vegetable and horticultural company specializing in the production and distribution of fresh vegetables and tubers. The core product offering consists of fresh vegetables under the Tabuenca brand (carrots, leeks, potatoes, garlic, onions, cabbage), complemented by the TABUENCA SCHOOL sub-brand targeting children with snack-sized ready-to-eat carrots, and an Ecological/Organic product line. The company operates from Cuéllar, Segovia, distributes nationwide to major supermarket chains, and maintains quality certifications including Global GAP and Carbon Footprint certification.

Differentiator

Problem solved

Functional benefit

Brands

• TABUENCA SCHOOL: A product line specifically designed for children featuring sweet carrots ready to eat, targeting childhood obesity prevention and healthy snacking.

Products and services

• Tabuenca Fresh Vegetables (Verduras Tabuenca) The flagship Tabuenca brand of fresh vegetables and tubers including carrots, leeks, potatoes, garlic, onions, and chard, grown, processed, packaged, and distributed by the company under the 'Tierra de Sabor' regional quality mark.
• TABUENCA SCHOOL Specialized sub-brand offering small packs of sweet, pre-washed, ready-to-eat carrots designed for children as a healthy snack at school lunch or afternoon snack, paired with educational activity books.
• Ecological/Organic Vegetable Line Organic/ecological vegetable range including carrots, garlic, potatoes, leeks, and onions produced without pesticides, chemical pesticides, preservatives, or GMOs and certified after a three-year conversion period.
• Direct-to-Consumer Online Vegetable Baskets E-commerce channel where individual consumers purchase pre-packaged vegetable baskets directly from the company website with home delivery.

Quantifiable outcome

• 420,000 kg of ecological vegetables sold in 2013 with projections of 700,000 kg for 2014
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Federación de Bancos de Alimentos de Castilla y LeóncoreStrategic or Co-development PartnerFormal collaboration agreement signed between Tabuenca and the Food Bank Federation of Castilla y León for vegetable donations. Donations distributed across all 9 provinces (Valladolid, Segovia, León, Palencia, Burgos, Soria, Ávila, Salamanca, Zamora) through local food banks to reach families in need.
• Logic AlimentariaminorStrategic or Co-development PartnerNutritionist firm engaged to deliver educational talks in Cuéllar schools about healthy eating and vegetable benefits, adapting content to different age groups in an engaging format.
• Manos UnidasminorStrategic or Co-development PartnerCollaboration with Manos Unidas campaign 'Plántale Cara al hambre: Siembra' in Cuéllar, donating baskets for fundraising activities supporting international development projects.
• CIFP La Santa EspinaminorStrategic or Co-development PartnerEducational institution providing practical training opportunities for students in Basic Degree in Agricultural and Livestock Activities. Students visit Tabuenca facilities to learn about cultivation, processing, packaging, and distribution processes.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Greenyard: Belgian-listed European market leader in fresh, frozen, and prepared fruit and vegetables. Comparable as a vertically integrated European fresh-produce supplier serving major retailers; significantly larger and more diversified than Tabuenca across geographies and categories.
• Agrial: French agricultural cooperative producing fresh produce (vegetables, salads) and processed foods. Comparable as a multi-category European fresh-produce operator with retail distribution; much larger and cooperative-structured versus Tabuenca's family-ownership model.
• Grupo Alimentario IAN: Spanish food group (Tudela, Navarra) producing fresh vegetables and prepared foods including vegetable purees and soups. Comparable as a Spanish fresh-produce and prepared-vegetable manufacturer selling through retail and foodservice channels, though broader in processed categories.
• Dole plc: Ireland-headquartered global fresh produce company (fruits and vegetables). Comparable as a fresh-produce supplier serving major retail chains worldwide; vastly larger scale, multi-category, and global versus Tabuenca's vegetable-only Spain focus.
• Bonduelle: France-headquartered global leader in processed vegetables (canned, frozen, fresh). Comparable as a European fresh and processed vegetable producer selling through major retail chains; a much larger incumbent operating across multiple countries and product formats versus Tabuenca's Spain-only fresh focus.

Direct peers

• Fruca Marketing: Spanish fresh-produce grower and distributor (Murcia) specializing in salads, baby leaf, and fresh vegetables. Directly comparable as a Spanish grower-packer-distributor of fresh vegetables selling through Spanish supermarket chains and export channels.
• Grupo Hortiberia: Spanish fresh vegetable and salad producer (Murcia region) supplying major supermarket chains. Comparable as a Spanish grower-packager of fresh vegetables with supermarket-chain distribution, though focused more on salads and leafy greens than Tabuenca's root vegetables.
• Patatas Meléndez: Spain's largest specialist potato producer, headquartered in Medina del Campo (Valladolid, Castilla y León). Directly comparable to Tabuenca as a regional fresh-produce specialist with similar supermarket-chain distribution, packaging capabilities, and family-business origins in the same Spanish region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/v_tabuenca
• YouTubeyoutube.com/user/tabuencaverduras
• Facebookes-es.facebook.com/V.Tabuenca
• LinkedInlinkedin.com/company/tabuenca-sa
• Instagraminstagram.com/tabuencaverduras

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tabuenca