Effekt Grafik

What Effekt Grafik does

Effekt Grafik is a German custom point-of-sale (POS) display and print solutions provider headquartered in Bocholt, serving retail ("Handel") and industrial ("Industrie") customers primarily in Germany. The firm was founded circa 1970, operates with 11–50 employees according to disclosed firmographics, and since 16 September 2024 has been a wholly-owned subsidiary of werba print & display GmbH, a Bühl (Baden)-based company founded in 1975 that specializes in printed products and plastic goods for sales promotion. Effekt Grafik is retained as a brand following the acquisition, and the combined group now operates from two German production sites in Bühl and Bocholt.

The core offering is a full-service custom POS display production platform organized around eight interconnected service modules: Concept & Design, Prototypes & Model Building, Screen & Digital Printing, Plastic & Acrylic Processing, Wood & Metal Workshop, Further Processing/Finishing, Logistics & Installation, and Individual Store Design. Production spans a wide material set including acrylic, plastic, wood, steel, concrete, and aluminum, with capabilities covering the full lifecycle from creative concept and prototype validation through series production to on-site installation. The technical stack is conventional industrial print and fabrication; no proprietary software, mobile app, API, SDK, AI features, patents, or certifications are disclosed in the input data.

The business model is project-based B2B custom manufacturing of branded retail display and store-design solutions, sold to trade and industrial buyers in Germany. No public pricing, contract structure, revenue figures, named customer logos, or segment mix are disclosed. The company markets through a corporate website, LinkedIn-adjacent channels, and trade fair participation (notably EuroShop 2026 in Düsseldorf), and runs a public careers page consistent with active hiring to support the post-acquisition integrated platform. Geographic scope in the disclosed material is limited to Germany, and customer concentration, churn exposure, and revenue scale cannot be determined from the available evidence.

Name

Effekt Grafik

Legal name

werba print & display GmbH

Website

https://effekt-grafik.de

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Effekt Grafik is a German custom POS display and print solutions provider based in Bocholt, serving trade and industry clients. Since September 2024 it has operated as a wholly-owned subsidiary of werba print & display GmbH, offering design, prototyping, printing, fabrication, and installation services.

Ownership category

akta.pro rank

Product category

POS Display Manufacturing

NAICS

Converted Paper Product Manufacturing (3222)

SIC

Commercial Printing (2750)

akta.pro primary industry

OOH Production, Printing & Installation Services (MPAAAKAJ)

akta.pro secondary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• POS display manufacturing
• Screen and digital printing
• Custom store design
• Plastic and acrylic processing
• Sales promotion displays

Headquarters

HQ city

Bocholt

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Core offering

Effekt Grafik produces customized point-of-sale (POS) displays and store-design solutions, covering concept and design, prototyping, screen and digital printing, plastic and acrylic processing, wood and metal fabrication, post-production finishing, logistics, and on-site installation. The offering is built around individually manufactured items, independent of print-run size, using materials such as acrylic, plastic, wood, steel, concrete, and aluminum for retail and industrial customers.

Product overview

WERBA print & display GmbH operates as a full-service POS (Point of Sale) display solutions provider, offering an integrated production platform with eight interconnected service modules: Concept & Design, Prototypes & Model Building, Screen & Digital Printing, Plastic & Acrylic Processing, Wood & Metal Workshop, Further Processing/Finishing, Logistics & Installation, and Individual Store Design. The company delivers customized display solutions from initial development through series production to final installation, working with materials including acrylic, plastic, wood, steel, concrete, and aluminum. Effekt Grafik was acquired by werba in September 2024, expanding the company's capabilities in the display and printing sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Konzeption & Gestaltung (Concept & Design) Creative concept development and design service for individual POS displays, producing clear visual statements and constructive detail solutions for retail and industrial buyers.
• Prototypen & Modellbau (Prototypes & Model Building) Prototype and model construction service used to test and validate POS display designs before mass production.
• Druck (Screen & Digital Printing) Screen and digital printing service for individual print runs of any size and format on materials such as acrylic, plastic, wood, steel, concrete, and aluminum.
• Kunststoffverarbeitung (Plastic & Acrylic Processing) Plastic and acrylic material processing service that forms plastics and acrylics into custom display components.
• Holz- & Metallwerkstatt (Wood & Metal Workshop) Creative fabrication service in wood and metal, producing custom display components from these materials.
• Weiterverarbeitung (Further Processing/Finishing) Post-production finishing service handling the final stages of POS display manufacturing.
• Logistik & Installation (Logistics & Installation Services) Logistics and on-site installation service supporting customers from development through series production to final installation.
• Individuelle Ladengestaltung (Individual Store Design) Custom store design and product presentation service creating appealing individual product staging as the basis for customer shopping experience and sales success.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• werba print & display GmbHcoreStrategic or Co-development Partner · 16 September 2024werba print & display GmbH acquired Effekt Grafik in September 2024. This acquisition strengthens werba's position in the display and print solutions market. The transaction represents a strategic consolidation in the point-of-sale display industry.

Recent moves3 records

Expansion highlights4 records

Direct peers

• POS Tuning: German manufacturer of shelf-management POS accessories, price rails, and merchandising display components. Directly comparable as a German-headquartered specialist supplier to retail chains and brand manufacturers with a similar customer profile to Effekt Grafik.
• HL Display: Sweden-headquartered POS display and merchandising solutions provider serving European retailers and brand manufacturers. Highly comparable to Effekt Grafik's core business of custom in-store displays, signage, and merchandising fixtures; notably appears connected to the werba group via shared branding ([email protected] on the werba website).
• Siffron: North American provider of merchandising displays, fixtures, and in-store solutions for grocery, retail, and CPG brands. Comparable as a specialist display supplier, but operates at significantly larger scale and primarily serves the US market.
• VKF Renzel: German POS display and merchandising equipment distributor/manufacturer offering display systems, signage holders, and shop fittings. Comparable in product mix and German customer base, though more catalog-driven versus Effekt Grafik's bespoke model.

Broad incumbents

• CCL Industries: Global specialty label and packaging manufacturer serving consumer brands including retail-facing label, signage, and decorative solutions. Comparable in printing/conversion capabilities relevant to retail merchandising, but operates as a multi-billion dollar diversified group across label segments.
• Brady Corporation: US-listed global manufacturer of identification, safety, and signage solutions including retail display and label products. Comparable in materials/conversion capabilities (printing, labels, signs) but operates at vastly larger scale across multiple industrial end markets, not specialty retail POS displays.

Emerging players

• Chargebee Display Solutions (Display Mode): US-based online retailer/manufacturer of point-of-purchase displays, signage, and retail merchandising fixtures. Comparable in product category (POS displays, signage, retail fixtures) but differentiated by a more standardized, e-commerce-led catalog model versus Effekt Grafik's bespoke production.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCYkKdTMKMA2ssSvJCAX8KiQ

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Effekt Grafik