Werba Print Und Display

What Werba Print Und Display does

Werba print & display GmbH is a German custom manufacturer of point-of-sale (POS) displays and printed retail merchandising materials, founded in 1975 and headquartered in Bühl (Baden) with a second site in Bocholt acquired in September 2024. The company operates an integrated in-house production platform spanning screen and digital printing (Jetrix LXi8, Canon Colorado 1650, Swissqprint Nyala 4), plastics processing (acrylic, PVC, polycarbonate, PETG, etc.) with laser cutting, milling, bending, diamond polishing, and injection molding, plus metal and wood fabrication and further-processing capabilities (ultrasonic/high-frequency welding, gluing, punching). Across roughly 140 FTE (over 100 full-time plus ~80 part-time/temporary staff) and 7,600+ square meters of operating area, Werba serves enterprise retail and industrial customers — including national branch businesses, department store chains, building supplies stores, beverage producers, shop fitters, and advertising agencies — with project-based, quote-priced custom display solutions covering the full workflow from concept and prototyping through production, logistics (capacity to dispatch ~1,000 packages at peak), and on-site installation.

Werba's commercial model is direct B2B project sales with quote-based pricing for custom work and a small standard-product e-commerce POS shop for shipping within Germany only. Marketing is conducted through the company website, a Brevo-powered newsletter, a YouTube channel, Instagram/Facebook, and joint EuroShop trade fair appearances with parent HL Display. The company has been a wholly-owned subsidiary of HL Display (itself owned by Swedish private investment company Ratos AB, listed on Nasdaq Stockholm) since April 2023, and added Effekt Grafik GmbH & Co. KG via acquisition in September 2024 to deepen food-retail capabilities. Operating leadership comprises General Manager Daniel Dannhauser and Commercial Director Dietmar Leppert, with Lennart Johansson listed as Geschäftsführer.

Name

Werba Print Und Display

Legal name

werba print & display GmbH

Website

https://werba-print.de

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Werba Print Und Display is a German custom POS display manufacturer (founded 1975, headquartered in Bühl) producing acrylic, plastic, wood, and metal merchandising displays and printed retail signage for enterprise retail and industrial customers, operating as a subsidiary of HL Display.

Ownership category

akta.pro rank

Product category

Point of Sale Displays

NAICS

Commercial Printing (except Screen and Books) (323111), Commercial Screen Printing (323113), Support Activities for Printing (32312)

SIC

Commercial Printing (2750), Service Industries For The Printing Trade (2790)

akta.pro primary industry

OOH Production, Printing & Installation Services (MPAAAKAJ)

akta.pro secondary industries

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Custom POS displays
• Screen and digital printing
• Plastics processing
• Retail display manufacturing
• Point of sale solutions

Headquarters

HQ city

Bühl

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom POS Display Manufacturing: Design, development, and production of customized point-of-sale displays using various materials including acrylic, plastic, wood, metal, steel, concrete, and aluminum. From simple bending parts to complex POS displays. One-time product sales with project-based engagement.
2. Printing Services: Screen printing and digital printing services for promotional materials and display products. Including data optimization and graphic prepress services.
3. Plastics Processing: Custom plastics processing including acrylic, PVC, and other thermoplastics with various finishing operations.
4. Full Service and Logistics: Complete POS solutions including storage, picking, shipping, installation, and mounting services. Premium service offering for customers requiring end-to-end support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Werba Print & Display is a full-service German manufacturer of customized point-of-sale (POS) displays and printed retail merchandising products. The company designs, prototypes, and produces displays using acrylic, plastics, wood, metal, steel, concrete, and aluminum, and offers end-to-end services including conception, plastics processing, screen and digital printing, further processing, and logistics/installation.

Product overview

Werba Print & Display is a full-service provider of customized Point of Sale (POS) displays and print products for retail and industry. The company operates as a single integrated platform offering design, prototyping, production, and logistics services across multiple product categories including acrylic stands, display solutions, checkout dividers, freezer signage, plastic displays, shelf optimization products, voucher displays, and customer signing systems. Manufacturing capabilities encompass screen and digital printing, plastics processing (acrylic and PVC), metal and wood fabrication, and secondary processing (milling, laser cutting, welding). The service portfolio includes conception and design, prototype development, print production, further processing, data optimization, logistics, and complete end-to-end POS solutions from development to installation. The company operates two locations in Germany (Bühl and Bocholt) and is part of HL Display.

Differentiator

Problem solved

Functional benefit

Products and services

• Acrylic Stands Transparent acrylic display stands for product presentation at point of sale for retail customers.
• Display Solutions Floor and standing displays for prominent product visibility and brand presence at POS, for retailers and industrial customers.
• Checkout Divider Checkout lane dividers for organized queuing and product separation at registers, for retail checkout areas.
• Freezer Signage Cold storage display solutions and signage for refrigerated product areas in retail stores.
• Acrylic Bending Parts Custom-bent acrylic components for specialized display applications for retail merchandising.
• Acrylic & PVC Displays Plastic displays manufactured from acrylic and PVC materials for various retail applications.
• Printed Magnetic Foil Custom-printed magnetic foil for versatile advertising and signage applications at retail.
• Pallet Cover / Jacket Branded pallet wrapping and coverings for product display and advertising on pallets in retail.
• Poster Pockets Sign holders and pockets for easy poster insertion and display at retail locations.
• Shelf / Aisle Flags Retail shelf and aisle banners for product highlighting and navigation in retail stores.
• Shelf Finishing / Shelf Optimization Shelf enhancement and optimization solutions for improved product presentation and merchandising in retail.
• Table Top Stands / Counter Displays Compact counter and table top displays for retail checkout and counter areas.
• Shelf Talker / Stopper / Crowner / Wobbler Retail shelf accessories including stoppers, crowners, and wobblers for pricing, campaigns, and advertising information directly on shelves.
• Voucher Display Gift card and voucher displays available in counter, rotation function, and floor-standing formats for retail.
• Customer Signing Systems Customer guidance and wayfinding systems including ceiling hangers, top signs, goods separators, and gondola head hangers for retail environments.
• Sales Area Signing Sales area identification and signage solutions for clear product categorization and customer navigation in retail.
• Goods Presentation Comprehensive goods presentation solutions including display solutions, sales area signing, plastic displays, shelving banners, and shelf optimization for retail.
• Conception & Design Individual POS concept development and design services for customized retail display solutions, for retail and industrial customers.
• Prototypes & Model Building Prototype development and model construction for product testing and approval before series production, for retail and industrial customers.
• Print (Screen and Digital Printing) Screen printing and digital printing services for customized print products independent of run size and format, for retail and industrial customers.
• Plastics Processing Acrylic and plastic processing including bending, milling, laser cutting, diamond polishing, and injection molding for retail and industrial customers.
• Wood & Metal Workshop Metal and wood fabrication using welding, bending, grinding, milling, sawing, drilling, and finishing for creative display constructions.
• Further Processing Secondary processing services including milling, laser treatment, diamond polishing, punching, cutting, bending, gluing, injection molding, and ultrasonic/high-frequency welding.
• Data Optimization & Graphic Prepress Expert pre-press workflow including data transfer, processing using modern software, PDF integration, and output to exposure devices and digital printing machines, for retail and industrial customers.
• Logistics Services Storage, picking, and shipping services handling up to 1,000 packages and numerous pallets during peak times with international shipping and customs compliance for retail customers.
• Full Service POS Solution Complete POS solution from development and production to installation, mounting, and documentation for retail customers.

Quantifiable outcome

• Since 1975, 50 years of experience developing and producing displays for sales promotion
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Effekt Grafik GmbH & Co. KGcoreStrategic or Co-development Partner · 3 September 2024Effective September 3, 2024, werba acquired Effekt Grafik GmbH & Co. KG based in Bocholt. The food retail business of Effekt Grafik becomes part of werba and HL Display. This acquisition strengthens werba's portfolio and competencies, enabling better customer service in the food retail sector. The Bocholt location now operates as werba print & display GmbH.
• HL DisplaycoreOthers · 1 April 2023werba print & display GmbH is a subsidiary of HL Display, an international provider of products and solutions for better shopping experiences. HL Display was acquired by Ratos (a private investment company listed on Nasdaq Stockholm) in 2010. HL Display employs over 1,100 people worldwide with annual turnover of approximately SEK 1,700M.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Smurfit Westrock: Major global paper-based packaging and display manufacturer with retail display capabilities. Comparable product overlap in POS displays, but at substantially larger scale and broader geographic footprint than Werba.
• DS Smith (Retail Displays): Global packaging and retail display heavyweight with dedicated display division serving major FMCG brands and retailers. Comparable in producing corrugated and printed POS displays, but operates at much larger scale across multiple geographies.
• Avery Dennison: Global leader in labeling and retail branding solutions including RFID-enabled retail tags and store-branding. Comparable in serving global retail customers with branding/merchandising products, but focused on labels and smart tags rather than custom POS displays.
• Sonoco Products Company: Global packaging solutions provider with point-of-purchase display business serving consumer goods companies. Comparable in supplying branded retail displays, though broader portfolio and significantly larger scale than Werba.

Direct peers

• POS TUNING: Germany-based direct competitor specializing in shelf-edge signage, stoppers, and POS accessories for retail. Operates in similar product categories to Werba (shelf finishing, customer signing systems) with comparable B2B retail customer focus in DACH region.
• HL Display: Werba's parent company and direct platform peer in retail POS/shelf-edge solutions. HL Display operates internationally with 1,100+ employees and SEK 1,700M turnover, providing complementary geographic coverage and shared product development to Werba's custom display manufacturing.

Emerging players

• Zeta Display: European provider of digital signage and in-store digital media solutions. Overlaps with Werba in the broader in-store display/merchandising category but focused on digital rather than physical printed displays; represents both a competitor and adjacent opportunity for Werba.

Regional players

• Schreiner Group: Germany-based specialty printer producing functional labels, security labels, and printed products for industrial and retail customers. Comparable in screen/digital printing capabilities and DACH-market focus, but specialized in functional/industrial labels rather than POS displays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYkKdTMKMA2ssSvJCAX8KiQ
• Facebookfacebook.com/werbaprint

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werba Print Und Display