What The Asset Works does

The Asset Works Limited is a privately held UK technology company founded around 2011 and headquartered in London that builds software for the leasing and asset finance industries. Its product portfolio centers on the asset lifecycle: asset-aware™ enables lessors to scan leased assets via Android or iOS smartphone apps and capture GPS location, photographs, condition and usage data, and insurance details as a low-cost alternative to physical asset audits; Paper-to-Data™ uses what the firm describes as 16 levels of artificial intelligence to extract structured asset data from unstructured supplier invoices without requiring per-supplier templates; and Asset Inception Check™ is a SaaS pricing-validation service developed in conjunction with Jones Lang LaSalle, validated by valuation firm Edward Symmons, and supported by the Finance & Leasing Association, which checks that new leased assets are correctly described and priced prior to lease inception. Two RFID-based modules, SmartTag and SmartSecure, round out the offering for asset registration and anti-fraud tracking.

The company's primary customers are lessors and asset funders (equipment lessors, point-of-sale leasing providers, asset funders), with secondary exposure to equipment vendors, the public sector and education (notably through partner Syscap), and motor finance. The firm operates a B2B enterprise sales motion supported by a 'Request Demo' website CTA, and distributes through named channel partners including Jones Lang LaSalle (preferred professional services supplier and Asset Inception Check™ co-launch partner), Syscap (public-sector IT tracking), and Edward Symmons (valuation). OCS Group, a global facilities management firm, acquired a 15% minority stake in May 2013 to fund international expansion, and the company self-describes as serving the UK, broader Europe, North America, and Australasia.

The Asset Works monetizes primarily via subscription/recurring SaaS contracts, with tiered service levels offered to match customer requirements and budgets; pricing is not publicly disclosed. It is led by co-founder and Director David de Silva, with Lindsay Town as non-executive Chairman and Andrew Slatford (ex-GE, Key EF) as non-executive director, and operates with a headcount band of 11–50 employees. The firm has not disclosed revenue, has not raised institutional venture capital, and has not pursued an IPO or acquisition activity, leaving its scale and financial trajectory largely opaque from public sources.

Name

The Asset Works

Legal name

The Asset Works Limited

Website

https://theassetworks.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Asset Works is a London-based SaaS vendor providing asset lifecycle and anti-fraud technology — smartphone scanning, AI-powered invoice data extraction, and pricing validation — to lessors, asset funders, and adjacent finance verticals.

Ownership category

akta.pro rank

Product category

Leasing & Asset Management Software

NAICS

Sales Financing (52222)

SIC

Finance Services (6199)

akta.pro primary industry

Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate) (FSAGAHAG)

Keywords

• Leased asset management
• Asset finance technology
• Invoice data extraction
• Asset verification services
• RFID asset tracking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software-as-a-Service (SaaS): The company provides technology solutions as SaaS products. Asset Inception Check is described as a 'SaaS service'. The company offers various levels of service to meet customer requirements and budgets, suggesting tiered subscription models.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Asset Works provides SaaS-based technology solutions for the leasing and asset finance industries. Its portfolio includes smartphone-based asset scanning (assetaware™), AI-powered extraction of asset data from supplier invoices (Paper-to-Data™), and a SaaS asset pricing validation service (Asset Inception Check™). Complementary RFID-based tools (SmartSecure and SmartTag) extend asset registration, tracking, and anti-fraud capabilities for lessors and asset funders.

Product overview

The Asset Works offers a unified platform for the leasing and asset finance industries, centered on asset lifecycle management solutions. The core portfolio consists of asset-aware™ (mobile-based asset scanning and tracking), Paper-to-Data™ (AI-powered invoice data extraction), and Asset Inception Check™ (pricing validation), complemented by RFID-based asset management modules including SmartSecure and SmartTag. Together, these products enable lessors to mitigate risk, improve asset visibility, and drive business intelligence through enhanced data collection and verification.

Differentiator

Problem solved

Functional benefit

Brands

• assetaware™: Asset visibility, control and security solution enabling assets to be scanned via Android or iOS smartphone apps providing GPS location, photographs, condition/usage data and insurance details. Low cost alternative to physical asset audits.
• Paper-to-Data™
• Asset Inception Check™

Products and services

• assetaware™ Smartphone-based asset scanning solution that provides full visibility, control, and security over leased assets. Assets are scanned via Android or iOS apps to capture GPS location, photographs, condition/usage data, and insurance details, serving as a low-cost alternative to physical asset audits. Sold to lessors and asset funders.
• Paper-to-Data™ AI-powered data extraction technology that automatically harvests asset data from supplier invoices. Uses 16 levels of artificial intelligence to process any unstructured invoice without requiring templates for each invoice type, automating the traditionally manual collection of rich asset data for business and regulatory purposes. Sold to lessors and asset funders.
• Asset Inception Check™ SaaS asset pricing validation service that ensures new assets being leased are correctly described and priced prior to lease inception. Developed with Jones Lang LaSalle and supported by the Finance & Leasing Association, with pricing validated by Edward Symmons (25 years of international asset valuation experience). Sold to lessors and equipment vendors.
• SmartSecure RFID-based asset tracking and verification offering providing secure asset management and anti-fraud capabilities for the leasing industry. Sold to lessors and asset funders.
• SmartTag RFID-based asset management tool launched for global asset registration and management, addressing the need for accurate asset management internationally. Sold to lessors and asset funders.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Jones Lang LaSallecoreStrategic or Co-development Partner · 18 April 2012Launched Asset Inception Check SaaS service together. Jones Lang LaSalle also appointed as preferred supplier of professional services. Edward Symmons (associated with JLL) provides 25 years of international asset valuation experience for validation.
• SyscapcoreChannel Partner/ Reseller/ Distributor · 19 February 2012Syscap, an independent finance provider, appointed The Asset Works to track public sector IT assets. The partnership aimed to prompt education and public sector clients to invest in updated technology.
• Edward SymmonssupportingImplementation/ SI/ Consulting PartnerAsset valuation expert with 25 years of international experience who validates asset pricing for the Asset Inception Check service.
• Finance & Leasing AssociationsupportingOthersIndustry trade association that developed and supports the Asset Inception Check service, providing regulatory alignment and industry credibility.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Chevin Fleet Solutions: Chevin provides fleet management software including asset verification, motor finance tracking, and lifecycle reporting. Comparable because it overlaps with The Asset Works' motor finance vertical and asset verification capabilities for leased vehicles and equipment.
• UpKeep: UpKeep is a mobile-first asset operations and management platform for equipment-intensive organisations. Comparable as an emerging player in asset tracking/management SaaS, intersecting with The Asset Works' mobile scanning and condition/usage data capture capabilities.

Broad incumbents

• ServiceNow Hardware Asset Management: ServiceNow's IT and hardware asset management modules provide enterprise-wide asset visibility and lifecycle tracking. Comparable as a broad incumbent whose asset tracking capabilities compete with The Asset Works' IT-focused asset-aware™ offerings.
• IBM Maximo Application Suite: IBM Maximo is an enterprise asset management platform used across industries for asset tracking, condition monitoring, and lifecycle management. Comparable as a broad incumbent offering overlapping capabilities in asset visibility, tracking, and verification that compete with The Asset Works' core proposition.

Direct peers

• Asset Panda: Asset Panda is a cloud-based asset tracking and management platform. Comparable because it offers asset visibility, lifecycle tracking, and verification features that overlap with The Asset Works' asset-aware™ smartphone scanning and SmartTag/SmartSecure offerings.
• LeaseAccelerator: LeaseAccelerator provides SaaS solutions for lease accounting and asset management, serving corporate lessors and asset-intensive organisations. Directly comparable to The Asset Works as both target the leasing lifecycle with software-based visibility and verification tooling.
• Nakisa: Nakisa delivers lease accounting and contract management SaaS for global enterprises. Comparable because it addresses lease portfolio visibility, financial verification, and IFRS/GAAP-aligned asset data — overlapping with The Asset Works' verification and data integrity focus.
• Linedata: Linedata provides software and services to lending, leasing, and asset management firms, including credit decisioning and portfolio management platforms. Comparable as it serves the same lessor and asset finance customer base with technology aimed at lifecycle risk and visibility.
• Visual Lease: Visual Lease is a lease accounting and management SaaS platform for organisations with significant leased asset portfolios. Comparable to The Asset Works as both serve enterprises needing accurate lease asset data, verification, and lifecycle management.
• Odessa (now Slalom Build / TCS): Odessa built lending and leasing software platforms for asset finance companies. Comparable because it serves the same leasing and asset finance vertical with software addressing portfolio management, asset data, and lifecycle workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/the_asset_works
• LinkedInlinkedin.com/company/the-asset-works

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Asset Works