Media Tenor

What Media Tenor does

Media Tenor International AG is a Germany-domiciled media impact research firm (Aktiengesellschaft) founded in 1994, operating for over 30 years in continuous quantitative analysis of media coverage. The firm's core offering is media impact research (Medien-Wirkungs-Forschung) — measuring how media coverage affects corporate reputation, CEO perception, and societal indicators. Its flagship products are the CEO Impact Index DAX40, a recurring benchmark co-published with Handelsblatt that tracks executive media presence for Germany's top 40 listed companies, and the Freiheitsindex Deutschland, an annual research index on freedom-related metrics in Germany. Sector-specific reports (e.g., BGW Pflegebranche 2025 for the care sector, Digitalklima for regional media) and a gated digital library (Bibliothek) of publications and videos extend the core methodology into vertical and geographic sub-markets.

The underlying capability is continuous, full-spectrum media content analysis — a methodology that requires sustained human coding plus likely computational text/media processing (though no technology stack is publicly disclosed). Revenue mechanics are not publicly disclosed: certain marquee publications such as Freiheitsindex 2024 are distributed as free downloads (a likely lead-generation tool), while deeper access requires library registration and login, suggesting a subscription or licensed-research model. Detailed pricing is not publicly disclosed, consistent with a B2B enterprise research service. The firm claims a global footprint but the overwhelming majority of activity — language, publications, distribution, and the Handelsblatt co-publishing relationship — is German-market-focused. The firm is privately held with no disclosed parent company, no disclosed funding history, and no disclosed leadership team in the source material; the 'AG' suffix denotes a German stock corporation but no public listing is evidenced.

Name

Media Tenor

Legal name

Media Tenor International AG

Website

https://us.mediatenor.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Media Tenor International AG is a German media impact research firm founded in 1994 that produces quantitative indices — notably the CEO Impact Index DAX40 and Freiheitsindex — analyzing media coverage of corporate leadership, societal indicators, and sector-specific topics for enterprise and institutional clients.

Ownership category

akta.pro rank

Product category

Media Research & Analytics

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYBPAHALAO

Media & Audience Measurement Analytics

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYMPAJAEAO

News, Politics & Current Affairs Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Media impact research
• Media content analysis
• Media monitoring reports
• CEO media index
• Media research indices

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

Media Tenor is a media research institute that performs continuous 100% media analysis and publishes specialized indices such as the CEO Impact Index DAX40 and the Freiheitsindex (Freedom Index) for Germany. It distributes a digital library (Bibliothek) of research publications, sector-specific data reports, and analytical studies on media impact, CEO visibility, and societal metrics to enterprise clients, media professionals, and academic researchers.

Product overview

Media Tenor International AG operates as a media effects research company offering a portfolio of research indices and analytical reports. The core offerings include the CEO Impact Index DAX40 for executive media impact analysis, the Freiheitsindex (Freedom Index) for Germany tracking freedom metrics, and a comprehensive Bibliothek (Library) containing publications, videos, and sector-specific research reports. The company provides media impact research services with publications covering healthcare, regional media, and corporate leadership metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• CEO Impact Index DAX40 An annual index that measures and analyzes the media coverage impact and influence metrics of CEOs within Germany's DAX40 listed companies, tracking executive visibility and media presence as a benchmarking tool for corporate communications and investor relations professionals.
• Freiheitsindex Deutschland (Freedom Index Germany) An annual research index measuring freedom-related metrics and societal trends in Germany, featuring contributions from academics and journalists, offered as a free download to the public.
• Bibliothek (Library) A comprehensive online library of publications, reports, videos, and research materials on media impact and media effects research, accessible via registration on the Media Tenor website.
• BGW Healthcare Data Report (Pflegebranche) A sector-specific analytical report on media impact within the German healthcare and nursing care (Pflegebranche) industry, intended for industry organizations, healthcare communications professionals, and sector analysts.
• Digitalklima Medienimpakt Regionalmedien Report A sector-specific analytical report on media impact within the German regional media sector, intended for regional publishers, media organizations, and sector analysts.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Infomedia: Provider of media monitoring, measurement and evaluation services across print, broadcast, online and social media — directly comparable media impact analytics peer with global operations.
• Meltwater: Media intelligence and social listening platform providing continuous media monitoring and analytics — the closest global-scale analogue to Media Tenor's '100% continuous media analysis' positioning.
• pressrelations: Germany-based media monitoring and analysis firm serving DACH enterprise clients with media impact measurement — a directly comparable DACH-focused peer to Media Tenor.
• Cision: Global media intelligence and communications analytics platform offering media monitoring, measurement, and earned media analysis — directly comparable to Media Tenor's media impact research offering, but at much larger enterprise scale.
• Argus Data Insights: German media monitoring and analysis provider owned by the Ruf group, serving PR and communications teams with media impact reporting — directly comparable DACH media analytics peer.

Broad incumbents

• GfK: Germany-headquartered global market research firm offering consumer and media research — broad German peer with significant overlap in research methodology and enterprise client base.
• Nielsen: Global audience and media measurement incumbent with extensive media analytics offerings — operates much more broadly than Media Tenor but competes in adjacent media measurement categories.
• Kantar Media: Global audience measurement and media analytics division of Kantar; provides broader media research and audience measurement services that overlap with Media Tenor's media impact analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mediatenor
• Facebookfacebook.com/mediatenorglobal
• LinkedInlinkedin.com/company/3001991

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Tenor