Infomedia

What Infomedia does

Infomedia (legal entity: Retriever Danmark A/S) is a Copenhagen-based, privately held media intelligence company founded in 2002, with 51-100 employees and operations across the Nordics and, following its 2026 acquisitions, continental Europe. The company provides an integrated platform spanning media monitoring (Monitor), social listening (Listen), social media management (Publish and Engage), measurement and analytics (Measure, Media Insights Dashboard), and a Nordic-scale media archive (Mediearkiv). The platform is positioned as AI-supported and is sold to a broad set of buyer roles — PR and communications, marketing, sales, leadership, and R&D — across verticals including the public sector, finance, technology, and retail, with named Nordic enterprise references such as DSB and Postkodlotteriet.

The company has pursued an inorganic growth strategy, acquiring Opoint in 2018, merging with Retriever in 2026 to consolidate Nordic media monitoring and intelligence capabilities under the Retriever brand, and completing the acquisition of Veact GmbH on 9 June 2026 to add European data activation and customer management solutions for automotive OEMs and dealerships. This places Infomedia in two adjacent but distinct end markets — Nordic media intelligence SaaS plus advisory services, and European automotive aftermarket data products. Pricing is not publicly disclosed; all website calls-to-action route to demo or sales contact, consistent with an enterprise/mid-market direct sales motion. No public ticker, funding rounds, or investor identities are disclosed, and revenue figures are not provided in the available sources.

Name

Infomedia

Legal name

Retriever Danmark A/S

Website

https://infomedia.dk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Infomedia (Retriever Danmark A/S) is a Copenhagen-based media intelligence company offering AI-supported media monitoring, social listening, publishing, and analytics tools to Nordic and European enterprises, recently expanded via the Retriever merger and Veact GmbH automotive data acquisition.

Ownership category

akta.pro rank

Product category

Media Intelligence Software

NAICS

Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industries

Media & Audience Measurement Analytics (BPAHALAO), News & Current Affairs Aggregators (MPACAKAA)

Keywords

• Media monitoring software
• Media intelligence platform
• Social media listening
• Social media management
• Media analysis services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels2 records

Core offering

Infomedia provides a media intelligence platform that combines media monitoring, media analysis, social media listening, social media publishing and engagement, and a searchable media archive. The platform is sold to organizations that need continuous tracking of editorial coverage and social conversations, along with measurement and reporting, supported by AI-driven classification and human analyst services.

Product overview

Infomedia operates as a unified platform offering media monitoring, media analysis, social media management, and media archive services. The core product portfolio includes Monitor for comprehensive media monitoring, Listen for social media listening, Publish/Engage/Measure for social media management, and a Media Archive for historical news searches. The platform is AI-supported and designed for businesses and organizations seeking intelligent use of media data.

Differentiator

Problem solved

Functional benefit

Products and services

• Monitor (Media Monitoring) Continuous media monitoring service that tracks editorial coverage of companies, brands, topics, and issues across print, online, and broadcast sources for PR, communications, and marketing teams.
• Listen (Social Listening) Social media listening and analytics module that captures conversations across social platforms, applies AI-supported classification and sentiment analysis, and surfaces trends and influencers for brand and communications teams.
• Publish (Social Media Management) Social media publishing and scheduling tool that allows marketing and communications teams to plan, create, and distribute content across social channels from a single workspace.
• Engage (Social Engagement) Social engagement module that consolidates inbound messages and comments into a workflow for community managers and customer-facing teams to respond at scale.
• Measure (Media Measurement) Measurement and reporting product that quantifies media impact, share of voice, and campaign outcomes across editorial and social channels for marketing and communications reporting.
• Media Archive Searchable media archive providing long-term historical access to editorial coverage, supporting research, compliance, and competitive intelligence use cases.
• Media Insights Dashboard Dashboard product that visualizes media insights and key metrics from monitoring, listening, and measurement modules for executive reporting and stakeholder briefings.
• Analyst Services (Media Analysis) Value-added media analysis and reporting services delivered by analysts, complementing automated monitoring with curated insights for PR, communications, and leadership audiences.

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Veact GmbHcoreStrategic or Co-development Partner · 9 June 2026Infomedia completed the acquisition of Veact GmbH, a European provider of data activation and customer management solutions. This strategic move expands Infomedia's presence in Europe and enhances its data-driven platform for automakers and dealerships, strengthening the global automotive aftersales ecosystem.

Recent moves4 records

Expansion highlights5 records

Direct peers

• Sprout Social: Social media management platform covering publishing, engagement, analytics, and listening. Directly overlaps with Infomedia's Publish, Engage, and Measure products for similar marketing and communications buyer personas.
• Brandwatch: Consumer intelligence and social media analytics platform used by brands and agencies for listening, research, and reporting. Directly comparable to Infomedia's Listen and Measure products, with similar customer segments in marketing and communications.
• Talkwalker: Social media analytics and consumer intelligence platform with strong European presence serving brands, agencies, and PR teams. Direct competitor in social listening and media analytics with comparable product breadth.
• Mention: Real-time media monitoring and social listening tool targeting SMB and mid-market communications teams. Comparable to Infomedia's Monitor and Listen offerings with similar SaaS delivery model.
• Digimind: Social media listening and market intelligence platform with strong European footprint serving PR, marketing, and competitive intelligence use cases. Comparable to Infomedia's Listen and Measure offerings with similar mid-market customer focus.

Broad incumbents

• Meltwater: Global media intelligence and social listening platform serving PR, communications, and marketing teams. Closest direct peer to Infomedia's Monitor, Listen, and Media Insights Dashboard products, with substantially larger geographic coverage and customer base.
• Cision: US-listed PR and media intelligence platform offering media monitoring, distribution, and analytics to communications professionals. Comparable to Infomedia's earned media monitoring and insights products, with overlapping PR/Communications buyer personas.
• Hootsuite: Established social media management suite with publishing, scheduling, and analytics capabilities. Overlaps with Infomedia's Publish and Engage products, though broader incumbent with global SMB-to-enterprise reach.

Emerging players

• Critical Mention: Real-time broadcast and online media monitoring service for PR, communications, and investor relations teams. Adjacent to Infomedia's Monitor product with overlapping earned media use cases but narrower broadcast focus.

Others

• Opoint: Norwegian media intelligence and content monitoring provider acquired by Infomedia in 2018. Now part of the Infomedia group, it represents a former competitor and illustrates the consolidation path within Nordic media monitoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/InfomediaDk
• Facebookfacebook.com/infomediadk
• LinkedInlinkedin.com/company/infomedia-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infomedia