Pip Boutique
Pip Boutique B.V. (Pip Studio) is an Amsterdam-based Dutch lifestyle brand that designs and sells coordinated home goods — tableware, bedding, bath textiles, home décor, loungewear, bags, and gifts — direct-to-consumer via pipstudio.com to customers in 40+ countries, supported by category-specific Dutch distributors.
- Company typePrivate
- Founded2006
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pip Boutique does
Pip Boutique B.V., operating as Pip Studio, is a Dutch privately held lifestyle brand headquartered in Amsterdam that designs, produces, and sells coordinated home and personal goods — including porcelain tableware, bedding, bath textiles, home décor (carpets, wallpaper, lamps), loungewear, bags, and curated gifts. The company sells almost exclusively direct-to-consumer through its e-commerce storefront pipstudio.com and ships to more than forty countries, with category-specific wholesale distribution in the Netherlands handled by partners New Edition, Bedding House B.V., Eijffinger B.V., and Rozenkelim.nl. Operations are supported by a returns-processing facility in Enschede and a warehouse/returns address in Roosendaal.
The business is product-led: Pip Studio differentiates through a proprietary library of floral, geometric, and nature-inspired prints (e.g., Love Birds, La Majorelle, Flower Festival, Jolie, Blushing Birds) that are applied consistently across categories, enabling cross-category "mix-and-match" merchandising. Product pricing ranges from €10 gift cards to €249.95+ for carpets, with shipping between €2.95 and €37.95 by destination and seasonal discounts of 20–40%. The company has built a sustainability program spanning Better Cotton, OEKO-TEX Standard 100, FSC-certified wallpaper paper, recycled-material carpets, and a tree-planting partnership with Life Terra Foundation.
The go-to-market is content-driven and event-driven, anchored on seasonal collections, blog content, email marketing (offering a €5 newsletter-discount), and organic social across Instagram (238k+ followers), Facebook, Pinterest, and TikTok, supplemented by lifestyle-influencer collaborations. There are no disclosed funding rounds, acquisitions, headcount figures, or revenue figures, and ownership is private with no disclosed institutional investors or parent entity.
Pip Boutique firmographics
Firmographics- Name
- Pip Boutique
- Legal name
- Pip Boutique B.V.
- Website
- https://pipstudio.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pip Boutique B.V. (Pip Studio) is an Amsterdam-based Dutch lifestyle brand that designs and sells coordinated home goods — tableware, bedding, bath textiles, home décor, loungewear, bags, and gifts — direct-to-consumer via pipstudio.com to customers in 40+ countries, supported by category-specific Dutch distributors.
- Ownership category
- akta.pro rank
Pip Boutique industry classification
Industry- Product category
- Home Décor & Lifestyle
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
Where Pip Boutique is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Pip Boutique business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Pip Studio generates revenue through direct-to-consumer sales via pipstudio.com. Products include tableware, bedding, bath textiles, home accessories, apparel, and bags. The company sells at retail prices with seasonal sales and promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gift cards available in fixed denominations |
| Unit Pricing | Pay-as-you-go | Individual product pricing across categories |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Pip Boutique product offering
Product offeringCore offering
Pip Boutique B.V., operating as Pip Studio, designs and sells coordinated home décor and lifestyle products directly to consumers through its e-commerce platform pipstudio.com. The offering spans porcelain tableware, bedding, bath textiles, home accessories (carpets, wallpaper, lampshades), loungewear and apparel, bags, and gift items, unified by in-house signature prints that allow mix-and-match styling across categories.
Product overview
Pip Boutique B.V. operates Pip Studio, an Amsterdam-based home lifestyle brand offering a unified portfolio of coordinated home and lifestyle products. The offering is structured as a single brand platform with multiple product categories that are designed to mix and match together: Kitchen & Dining (porcelain tableware with signature prints), Bedding (duvet covers, cushions, sheets), Bath & Shower (bathrobes, towels, toiletries), Home Decor (carpets, wallpaper, lamps, accessories), Wear (loungewear, kimonos, clothing), Bags (tote bags, travel bags), and Gifts. The collections feature signature prints and patterns that span across categories, allowing customers to coordinate their entire home environment. Products are sold exclusively through the pipstudio.com webshop with regional distribution partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen & Dining Collection Coordinated porcelain tableware and kitchen textile line featuring signature prints, targeting consumers seeking styled dining and entertaining products. Includes plates, bowls, mugs, espresso cups, teapots, sugar bowls, milk jugs, tea spoons, cake trays, cake stands, tea infusers, tablecloths, napkins, tea towels, aprons, table runners, oven mittens, glasses, pitchers, and porcelain sets.
- Bedding Collection Coordinated bed linen line including duvet covers, pillowcases, cushions, neck rolls, fitted sheets, and plaids & quilts for consumers seeking coordinated bedroom interiors.
- Bath & Shower Collection Bathroom textile line including bathrobes (€87.96–€109.95), bath towels, towel sets, guest towels, beach towels, washcloths, and toiletry & make-up bags (cosmetic bags, pouches, beauty cases) for personal care and self-care consumers.
- Home Decor Collection Home accessories line including carpets (round, runners, rectangular, outdoor), wallpaper (photo, vinyl, non-woven), lampshades, lamp bases, vases, candle holders, decorative cushions, artificial flowers, decoration bowls, and plaids & quilts for interior styling consumers.
- Wear Collection Loungewear and clothing line including dresses, short- and long-sleeve shirts, kimonos, nightdresses, sweaters, vests, pants, shorts, bags & trolleys, and accessories for consumers seeking coordinated lifestyle apparel.
- Bags Collection Bags and travel accessories line including trolleys, shoppers, weekend bags, crossbody bags, backpacks, wallets, bag straps, keychains, phone bags, and toiletry bags for everyday and travel consumers.
- Gifts Collection (including gift cards) Gift offering including gift cards in fixed denominations (€15, €25, €50, €75, €100, €150; minimum €10), gift boxes, and curated gifts organized by price and occasion for consumers purchasing presents for birthdays, housewarmings, Mother's Day, and Christmas.
- Cushion Fill in the Dots Knitted decorative cushion with bright-coloured dots pattern and dotted relief, made of 100% cotton cover and 100% polyester filling with zipper closure, available in Blue, Pink, and Green, carrying the 'Sustainable' label.
- Throw Bonsoir Combistripe Stylish blanket with bold coloured stripes of varying widths on a cream background, made from finely woven 100% cotton percale, available in Green and Blue, priced at €129.95 and carrying the 'More Sustainable' label.
- Carpet Saluti Grandi by Pip Rectangular carpet featuring a symmetrical floral pattern inspired by classic Italian wallpaper motifs, made of 70% cotton and 30% acrylic, available in Blue, Green, and Multicoloured in sizes 155x230cm, 185x275cm, and 200x300cm, priced from €249.95.
- Tilda Tote Bag Spacious, colourful tote bag designed as an everyday bag for summer activities including beach trips, weekend getaways, and city strolling, featuring cheerful prints and summery design.
- Jolie Tableware Collection Porcelain tableware collection featuring Dots Gold and Flowers patterns, including plates, mugs, bowls, teapots, espresso cups, cake trays, breakfast sets, and sugar & creamer sets available in Pink, Green, Blue, and White colourways.
Quantifiable outcome
- 4.5/5 customer satisfaction rating based on 2635 reviews
Companies that use Pip Boutique
Customer profileSegments2 records
Ideal customer profiles2 records
Pip Boutique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pip Boutique partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- New EditioncoreNew Edition is the authorized distributor for Pip Studio tableware, home accessories, bags, and loungewear in the Netherlands. Interested retailers can contact New Edition with store/webshop name and address.
- Bedding House B.V.coreBedding House B.V. distributes Pip Studio bed linens and bathroom textiles in the Netherlands. Located in Lisse, Netherlands.
- Eijffinger B.V.coreEijffinger B.V. is the authorized distributor for Pip Studio wallpaper and wallpowers. Headquarters located in Zoetermeer, Netherlands.
- Rozenkelim.nlminorRozenkelim.nl is the exclusive online partner for Pip Studio carpets in addition to the brand's own webshop.
- Life Terra FoundationminorPip Studio partners with Life Terra foundation to offer customers the ability to adopt a tree. Trees are planted across several European countries. Customers receive a personalized dashboard to track their adopted tree's location and species.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pip Boutique competitors and assessment
Company assessmentDirect peers
- H&M Home: Affordable lifestyle home extension of H&M offering coordinated bedding, bath, tableware, and décor collections—closely comparable price tier and multi-category coordinated approach.
- MacKenzie-Childs: American home décor and tableware brand known for distinctive hand-painted patterns applied across kitchen, dining, and home furnishings—directly comparable signature-print cross-category approach.
- RICE (RICE Denmark): Danish lifestyle brand specializing in colorful, playful home goods and melamine tableware with a print-driven identity—highly comparable to Pip Studio's whimsical aesthetic and kitchen/lifestyle product mix.
- Bloomingville: Danish home décor and lifestyle brand offering affordable, colorful, Scandinavian-inspired products across multiple home categories—directly comparable to Pip Studio's print-driven, cross-category DTC model.
- Kate Spade (Home): American lifestyle brand extending into home categories including tableware, bedding, and décor with signature prints—directly comparable brand-DNA-led home lifestyle strategy.
Broad incumbents
- Crate & Barrel: American home furnishings retailer offering broad assortments of furniture, kitchen, and décor—comparable multi-category home category presence, but at a larger and more US-centric scale.
- Villeroy & Boch: Established European manufacturer and retailer of tableware, bathroom, and home products with patterned collections—overlapping category but operating at a broader, more premium scale than Pip Studio.
- Wedgwood: British heritage tableware and home lifestyle brand with iconic patterned collections—comparable in pattern-driven tableware, but operates as a broader incumbent with deeper retail distribution.
- West Elm: Modern home furnishings retailer offering coordinated collections across furniture, bedding, and décor—comparable coordinated-collections retail approach, though focused more on furniture than Pip Studio's lifestyle breadth.
- Anthropologie: Lifestyle retailer with a strong home category featuring whimsical, print-driven products—comparable in aesthetic positioning and cross-category brand identity, though at a higher price tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Pip Boutique social profiles
Digital presencePip Boutique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pip Boutique leadership team
Management profileNumber of profiles
Pip Boutique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pip Boutique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pip Boutique
What does Pip Boutique do?
Pip Boutique B.V., operating as Pip Studio, designs and sells coordinated home décor and lifestyle products directly to consumers through its e-commerce platform pipstudio.com. The offering spans porcelain tableware, bedding, bath textiles, home accessories (carpets, wallpaper, lampshades), loungewear and apparel, bags, and gift items, unified by in-house signature prints that allow mix-and-match styling across categories.
Is Pip Boutique a public or private company?
Pip Boutique is a private company. It is classified as unknown and is currently operating.
When was Pip Boutique founded?
Pip Boutique was founded in 2006. It employs 11 to 50 people.
Where is Pip Boutique based?
Pip Boutique is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Pip Boutique make money?
One revenue line is on record: direct E-commerce Sales.
Who are Pip Boutique's main competitors?
Direct peers on record are H&M Home, MacKenzie-Childs, RICE (RICE Denmark), Bloomingville and Kate Spade (Home). Broad incumbents are Crate & Barrel, Villeroy & Boch, Wedgwood, West Elm and Anthropologie.
Does Pip Boutique have an API?
No public API is recorded for Pip Boutique.
What industry is Pip Boutique in?
Pip Boutique's product category is Home Décor & Lifestyle. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays). Its NAICS code is 44912 and its SIC code is 5700.