Energy Medicine Center

What Energy Medicine Center does

Energy Medicine Center is a privately held, founder-owned alternative and integrative healthcare practice based in Newport Beach, California, operated by Dr. In Eon Moon. The clinic delivers a portfolio of complementary therapies — constitutional acupuncture (with 264 distinct constitutional types), eight-symmetry acupuncture, applied kinesiology, meridian kinesiology (a methodology founded by Dr. Moon), naprapathy, craniosacral therapy, cupping, colonic irrigation, contact reflex analysis, herbology, strain-counterstrain, somatoemotional release, and mucosuction — to individual patients seeking relief from chronic, hereditary, and digestive conditions that have not responded to conventional medicine. All diagnostic and treatment decisions are anchored to Dr. Moon's proprietary Natnun Circuit framework, which models how the body detects and resolves illness through four interconnected channels.

The commercial model rests on three revenue streams: in-clinic professional service fees (charged per treatment on a non-published schedule, with appointments available four days a week), the sale of the Sitolonic — a patented and FDA-registered at-home colonic irrigation device distributed through the clinic's shop and a dedicated sitolonic.com e-commerce storefront — and recurring sales of custom herbal formulas (e.g., the Bowel Toning formula at approximately $90 per month) and Standard Process nutritional supplements. The patient base is entirely consumer, segmented horizontally as individuals seeking alternative healthcare; geographic reach for clinical services is concentrated in Orange County, while the Sitolonic product is positioned for global direct-to-consumer shipping.

The business is operationally small (estimated 2–10 employees supporting a single practitioner in one location) and wholly founder-dependent. Distribution relies on the clinic's informational website, the Sitolonic e-commerce store, and word-of-mouth referrals, with no paid advertising, social media presence, or institutional investment evidenced. Risk factors include concentration on a single aging practitioner (Dr. Moon, born 1942), opaque pricing, the absence of a documented succession plan, and a regulatory and clinical positioning in alternative medicine that limits payer and enterprise channels.

Name

Energy Medicine Center

Legal name

Sitolonic

Website

https://energymedicinenewportbeach.com

Company type

Private

Operating status

Operating

Short description

Energy Medicine Center is a privately held, founder-owned alternative healthcare practice in Newport Beach, California, operated by Dr. In Eon Moon. It delivers constitutional acupuncture and related integrative therapies to individual patients and sells the patented, FDA-registered Sitolonic at-home colonic device via its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Alternative Medicine Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHSALAFAM

Reflexology & Acupressure Services

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

SECONDARYHSADAHAM

Reiki & Energy Healing

Home & Personal Services/Fitness, Wellness & Personal Training/Massage Therapy & Bodywork

SECONDARYHSADAHAH

Craniosacral Therapy

Home & Personal Services/Fitness, Wellness & Personal Training/Massage Therapy & Bodywork

Keywords

• Alternative medicine services
• Constitutional acupuncture
• Craniosacral therapy
• Herbal medicine treatments
• At-home colonic device

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Treatment Services: Fees charged for in-person patient treatments including constitutional acupuncture, applied kinesiology, craniosacral therapy, naprapathy, cupping, herbology, and other therapeutic modalities. Appointments are available Monday, Tuesday, Thursday, and Friday.
2. Sitolonic Device Sales: Sale of the patented/FDA-registered Sitolonic at-home colonic kit. Sold through the clinic's shop link (sitolonic.com/store/) and referenced on the main website. The device pays for itself within a few uses compared to professional colonic treatments.
3. Herbal Formulas and Nutritional Supplements: Sale of custom-prescribed herbal formulas (e.g., Bowel Toning formula at approximately $90/month) and Standard Process nutritional supplements. Herbs are imported from China and South Korea, with 300+ herbs kept in-house. Supplements offered as an alternative to more expensive custom herb formulas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Energy Medicine Center is a Newport Beach alternative healthcare practice that delivers in-person acupuncture, kinesiology, craniosacral therapy, naprapathy, cupping, herbology, and related natural healing services under the proprietary Natnun Circuit and Constitutional Acupuncture framework developed by Dr. In Eon Moon. The practice also sells the patented, FDA-registered Sitolonic at-home colonic irrigation device and custom herbal formulas through its shop.

Product overview

Energy Medicine Center offers a portfolio of alternative healing services led by Dr. In E. Moon, including Constitutional Acupuncture as the highest form of care. The practice centers on the Sitolonic, a patented and FDA-registered at-home colonic irrigation device that enables users to perform colon cleanses while seated on a toilet. Additional services include Eight Symmetry Acupuncture, Applied Kinesiology, Meridian Kinesiology™ (a Dr. Moon-founded field), Naprapathy, CranioSacral Therapy, Cupping/Pneumatic Therapy, Colonic Irrigation, Contact Reflex Analysis, Herbology, Strain Counterstrain Technique, SomatoEmotional Release Therapy, and Mucosuction. The center also provides Standard Process nutritional supplements as alternatives to herbs.

Differentiator

Problem solved

Functional benefit

Brands

• Sitolonic: An at-home colonic irrigation device invented by Dr. Moon that allows patients to administer colonics while seated on a toilet. Patented and FDA Registered.

Products and services

• Sitolonic At-Home Colonic Device
• Constitutional Acupuncture

Quantifiable outcome

• 264 distinct constitutional categories identified, enabling highly personalized treatment protocols
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Standard Process Nutritional SupplementsminorOthersEnergy Medicine Center uses Standard Process nutritional supplements as an alternative to custom herbal formulas for patients who cannot afford or do not require the more expensive imported herbs. Standard Process is described as 'well made and more affordable.' This is a product sourcing relationship rather than a formal partnership.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• WTHN: WTHN is a New York-based acupuncture and wellness brand combining a small in-person acupuncture studio with a DTC product line (herbal remedies, ear seeds, and accessories). Comparable to Energy Medicine Center's hybrid model of in-person acupuncture services plus DTC products such as the Sitolonic device and herbal formulas.

Broad incumbents

• Chopra: Chopra (formerly the Chopra Center) is a broad integrative-wellness brand founded by Deepak Chopra offering Ayurvedic consultations, meditation, and wellness content. Comparable to Energy Medicine Center as a high-profile integrative-wellness destination serving premium cash-pay customers interested in alternative medicine and energy work.
• The Joint Chiropractic: The Joint Chiropractic is a national chain of ~700 chiropractic clinics offering walk-in spinal adjustments and wellness memberships. Adjacent alternative-care category with a comparable cash-pay wellness consumer, membership/subscription revenue model, and high-frequency visit economics similar to Energy Medicine Center's repeat-treatment model.
• Hand & Stone Massage and Facial Spa: Hand & Stone operates ~600 massage and facial spa franchises with membership-based pricing for bodywork and skincare. Comparable to Energy Medicine Center in its bodywork-adjacent service mix (manual therapies such as craniosacral, naprapathy, cupping) and recurring-revenue model built around wellness consumers.
• Modern Acupuncture: Modern Acupuncture operates a national franchise of ~300 acupuncture clinics offering affordable, walk-in acupuncture sessions in spa-like settings. Comparable as a scaled alternative-medicine delivery model, though structured around franchise economics rather than a single expert practitioner with proprietary methods.
• Massage Envy: Massage Envy is the largest US franchise of membership-based massage and skincare services with ~1,100 locations. Comparable to Energy Medicine Center in offering bodywork-adjacent services (craniosacral, cupping, mucosuction) within a membership/subscription revenue model targeting wellness consumers.
• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Cleveland Clinic's Center for Integrative & Lifestyle Medicine offers acupuncture, herbal medicine, massage, and integrative therapies within a major US hospital system. Comparable to Energy Medicine Center in delivering alternative modalities (acupuncture, massage, herbal medicine) to chronic-condition patients alongside mainstream medicine.

Direct peers

• Nava Health & Vitality Center: Nava Health & Vitality Center is a multi-location integrative medicine practice in the MD/VA/DC area combining acupuncture, IV therapy, naturopathy, and functional medicine. Directly comparable to Energy Medicine Center in offering an alternative-medicine, multi-modality practice model for chronic-condition patients paying cash.
• Bastyr Center for Natural Health: Bastyr Center for Natural Health is the teaching clinic of Bastyr University in San Diego/Seattle, offering acupuncture, naturopathic medicine, and herbal medicine. Directly comparable to Energy Medicine Center in offering integrative alternative therapies with an academic-medical lens for chronic-condition patients.
• Tao of Wellness: Tao of Wellness is a multi-practitioner Traditional Chinese Medicine clinic in Santa Monica, CA offering acupuncture, herbal medicine, and integrative care. Directly comparable to Energy Medicine Center as a Southern California TCM/healing clinic serving holistic patients with a similar multi-modality service portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Medicine Center