What zapak.com does

Zapak.com, operated by Zapak Digital Entertainment Limited, is an Indian online gaming platform founded in 2006 and headquartered in Pune with 101-250 employees. The platform offers free browser-based HTML5 and Flash games across 18+ categories (cricket, racing, action, arcade, sports, adventure, strategy, girls, multiplayer) and a catalog of 100+ titles, accessible via desktop web (www.zapak.com) and mobile web (m.zapak.com) without download. The technology stack is conventional: cookie-based session management, Google Analytics and Google Ad Server integration, and RBL/Zapr SDK integration on mobile for device-level ad targeting. Mobile distribution is provided through Google Play and Apple App Store, where branded titles such as WWE Mayhem, Real Steel World Robot Boxing, and Drone Shadow Strike are available.

The product portfolio is anchored on culturally Indian content — particularly cricket-themed games (IPL Cricket, street cricket, India-vs-X matchups), rickshaw racing, and the Little Singham branded series — alongside licensed Western IP (WWE, Disney, Cartoon Network, Warner Bros). The platform is localized into 13 languages, including eight Indian regional languages (Hindi, Tamil, Marathi, Malayalam, Telugu, Kannada, Punjabi, Bengali) and three international languages (Portuguese, Russian, Turkish). Distribution relies on organic SEO across regional sites, app-store listings, and organic social presence on Facebook, Twitter, and Google Plus. The site implements QR-code-based mobile onboarding from desktop browsing.

The business model combines three revenue streams: advertising (Google Ad Server and RBL/Zapr-based targeting), payment processing for in-app purchases and premium content via third-party credit card processors, and licensing/royalty arrangements for branded IP distribution (WWE, Disney, Cartoon Network, Warner Bros, Reliance Games). Pricing is freemium — all browser-based games are free, while mobile apps may include in-app purchases. Ownership structure and revenue figures are not publicly disclosed, though a broader corporate group with affiliates is referenced in the privacy policy.

Name

zapak.com

Legal name

Zapak Digital Entertainment Limited

Website

https://zapak.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Zapak.com is an Indian free online gaming platform operated by Zapak Digital Entertainment Limited, offering 100+ browser-based and mobile games across categories like cricket, racing, and action, with branded IP from WWE, Disney, Cartoon Network, and Warner Bros, localized into 13 languages.

Ownership category

akta.pro rank

Product category

Online Gaming

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

PC & Console Game Distribution Platforms (BPAMAKAA)

Keywords

• Online browser games
• Mobile gaming apps
• Free casual games
• Cricket gaming
• Licensed branded games

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Advertising: Platform generates revenue through targeted advertising using cookies (__gads) for ad serving and user profiling. Advertising cookies track user behavior to deliver relevant advertisements and limit ad frequency.
2. Payment Processing: Credit card payment processing for in-game purchases, promotions, and premium content. Third-party payment processors handle transactions securely.
3. Game Licensing: Distribution of licensed branded games including WWE, Cartoon Network, Disney, Ben 10, and Real Steel intellectual properties through mobile app stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Zapak.com is an online gaming platform operated by Zapak Digital Entertainment Limited that provides free browser-based HTML5 and Flash games plus mobile gaming applications across categories including cricket, racing, action, arcade, sports, and strategy. The platform distributes its own titles and licensed branded content from entertainment partners such as WWE, Cartoon Network, Disney, and Reliance Games across desktop web, mobile web, Android, and iOS.

Product overview

Zapak.com is a free online gaming platform operated by Zapak Digital Entertainment Limited, offering browser-based HTML5 games and mobile applications. The platform provides a diverse portfolio of over 100 games across categories including Cricket (IPL Cricket 2020, T20 Cricket Champions), Racing (Desktop Racing, Real Truck Racing), Action (Drone: Shadow Strike 3, Tanks Squad), Arcade, Sports (Pool Mania, Carrom Pool), Adventure, Strategy, and Girls games. The ecosystem includes the Zapak.com Web Gaming Portal, mobile apps for Android and iOS, and the Little Singham branded game series. The platform integrates third-party services for analytics (Google Analytics) and advertising (Google Ad Server, Zapr/RBL), and processes payments through third-party credit card processors.

Differentiator

Problem solved

Functional benefit

Products and services

• Zapak.com Web Gaming Portal Free online gaming portal offering browser-based games across multiple categories including cricket, racing, action, arcade, sports, and strategy games playable directly in the browser without download. Targeted at individual consumers seeking free casual gaming entertainment.
• Zapak Mobile App Mobile gaming application available on Android and iOS platforms offering touch-optimized games including cricket, racing, action, and adventure titles for smartphone and tablet users.
• Little Singham Game Series Series of action, racing, cricket, and casual games featuring the Little Singham character IP, including titles like Little Singham Game, Little Singham Cricket, Little Singham Car Rush, Little Singham Hill Climb, and Little Singham Ludo, targeted at children and family audiences.

Quantifiable outcome

• Free access to all browser games with no download required

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Jump Games / Reliance GamescoreChannel Partner/ Reseller/ DistributorDistribution partnership for branded mobile games including Real Steel series, WWE Mayhem, Monster Trucks Racing, and other Reliance Games titles through Zapak's platform and app store listings.
• Cartoon NetworkcoreChannel Partner/ Reseller/ DistributorLicensed distribution of Cartoon Network branded games including Ludo, Ben 10 Alien Run, Roll No. 21, and other Cartoon Network IP titles.
• WWEcoreChannel Partner/ Reseller/ DistributorLicensed mobile game distribution of WWE Mayhem and other WWE branded wrestling games for Android and iOS platforms.
• DisneycoreChannel Partner/ Reseller/ DistributorLicensed Disney branded games including Disney Princesses Party and other Disney IP content available on the platform.
• Warner Bros (We Bare Bears)coreChannel Partner/ Reseller/ DistributorLicensed We Bare Bears Bubble Pop and other Warner Bros Cartoon Network IP games distributed through the platform.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Direct peers

• Kongregate: Browser-based free gaming platform with UGC and casual game catalog; historically comparable to Zapak's browser portal model though now owned by Modern Times Group.
• Miniclip: Major browser and mobile casual gaming platform offering free online games across multiple categories; directly comparable to Zapak's core web portal business model.
• CrazyGames: Browser-based free-to-play gaming portal with HTML5 games across multiple categories — directly mirrors Zapak's web gaming portal value proposition.
• Poki: Free online browser gaming platform offering instant-play casual games without downloads; same self-serve PLG model and ad-supported monetization as Zapak.
• Y8: Long-standing browser-based free gaming portal with large multiplayer and casual game library; directly competes for the same global casual gamer audience.
• AddictingGames: Free browser gaming site with broad casual/arcade catalog, originally part of Viacom; competes head-on with Zapak's browser gaming portal positioning.

Emerging players

• MPL (Mobile Premier League): Indian mobile gaming and esports platform competing for the same casual Indian mobile gamer audience; relevant competitive overlap on the mobile side of Zapak's business.

Broad incumbents

• Nazara Technologies: Largest listed Indian gaming company with diversified mobile and interactive gaming portfolio; comparable on geography and casual gaming audience, broader scale and public market presence.
• Reliance Games (Jump Games): Indian mobile game publisher of branded titles including Real Steel and WWE Mayhem — already a Zapak distribution partner and comparable on Indian gaming market positioning.
• Games24x7: Indian gaming operator (fantasy, casual, rummy) serving similar Indian consumer audience; broader product portfolio and stronger funding position versus Zapak.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zapakdotcom
• Facebookfacebook.com/zapak
• LinkedInlinkedin.com/company/zapak-digital-entertainment-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about zapak.com