La Clinica

What La Clinica does

La Clinica is an Australian cosmeceutical skincare brand operated by Personal Care Innovations Pty Ltd (ACN 626 391 071), headquartered in Dandenong South, Victoria, with manufacturing conducted at its own facility in Melbourne. The company has operated for approximately 25 years and offers 70+ products across eight skincare ranges including Essentials, Age Reversal, Anti-Ageing, Brightening (Intensive Correction), Clear Skin, Rebalancing (Vitamin A), Resurfacing (GLY-C Refine), and Sensitive Skin, plus dedicated lines for pregnancy skincare and men's grooming. Formulations incorporate active ingredients such as glycolic acid, retinol, vitamin C, hydroxy acids (AHA/BHA/PHA), peptides, and plant oils, with notable proprietary approaches including a dual physical-chemical exfoliation system in its Micro Dermabrasion scrub and a triple moisturising system in its hero Deep Hydration Moisture Cream.

The business runs a primarily direct-to-consumer model through its own Shopify e-commerce storefront (laclinica.com) at price points ranging from A$8.55 to A$167.58, complemented by a separate practitioner wholesale site serving registered skin therapists and clinics, and over 100 physical stockists across Australia and New Zealand spanning beauty salons, day spas, clinics, and pharmacies. Marketing is executed through blog content, email newsletter (MailChimp), organic Facebook and Instagram presence, and earned media in Vogue Australia, Gritty Pretty, Broadsheet, and Body & Soul. Payment integrations include Afterpay, Klarna, Apple Pay, Google Pay, and PayPal, with Yotpo for reviews and Shippit for fulfilment. Revenue, headcount, and ownership are private and undisclosed; the company shows no external investor backing, no M&A activity, and no funding rounds in the available data.

Name

La Clinica

Legal name

Personal Care Innovations Pty Ltd

Website

https://laclinica.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

La Clinica is an Australian cosmeceutical skincare brand that manufactures 70+ products in Melbourne and sells direct-to-consumer online, through 100+ ANZ stockists, and via a practitioner wholesale channel serving skin therapists and clinics.

Ownership category

akta.pro rank

Product category

Cosmeceutical Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Sensitive Skin & Barrier Repair (CRABAAAG), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Cosmeceutical skincare
• Skincare manufacturing
• Facial care products
• Anti-ageing skincare
• Professional skincare

Headquarters

HQ city

Dandenong

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for skincare products through e-commerce website and physical retail stockists. Products sold at recommended retail price (RRP) in Australian dollars.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

La Clinica manufactures and sells a comprehensive range of Australian-made cosmeceutical skincare products including cleansers, moisturisers, serums, facial oils, treatments, eye care, body care, and curated kits across multiple ranges (Essentials, Age Reversal, Anti-Ageing, Brightening, Clear Skin, Resurfacing, Sensitive Skin). Products are formulated and produced in-house at a Melbourne facility and sold directly to consumers via e-commerce and through 100+ physical stockists across Australia and New Zealand, with a separate wholesale channel for registered skincare practitioners.

Product overview

La Clinica is an Australian cosmeceutical skincare brand (operated by Personal Care Innovations Pty Ltd) that manufactures and sells a comprehensive range of skincare products. The company offers multiple product lines including Essentials, Age Reversal, Anti-Ageing, Brightening (Intensive Correction), Clear Skin, Rebalancing (Vitamin A), Resurfacing (GLY-C Refine), and Sensitive Skin ranges. Products span cleansers (cream, gel, oil, micellar water), moisturisers (day creams, night creams, dual moisturisers), serums, facial oils, toners and mists, treatments (barrier support, peels, scrubs, masks), eye care, sun care, body care, and curated kits and gift sets. All products are formulated and produced in Melbourne, Australia. The company sells directly to consumers online and through physical stockists in Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• La Clinica Skin Care Range (Essentials) A core range of daily-use skincare products including Deep Hydration Moisture Cream, Hydrating & Healing Serum, Hydrating Gel Cream, Vitamin C Pro Super-Serum, and Vitamin C Ultra Serum for general skincare maintenance and hydration.
• Cleansers Collection Comprehensive cleanser line including cream cleansers, gel cleansers, oil cleansers (including Beautiful Skin Cleansing Oil), micellar water, and facial washes with active ingredients like glycolic acid for all skin types including sensitive and acne-prone.
• Moisturisers Collection Day creams, night creams, and dual moisturisers including Deep Hydration Moisture Cream, Stage 1 and Stage 2 GLY-C Refine creams, Anti-Ageing Day/Night Creams with Tripeptides, Caviar & Pearl Repair Facial Moisture Cream, and Brightening Moisture Cream.
• Serums Collection High-performance facial serums including Hydrating & Healing Serum, Brightening Serum Levels 1 and 2, Vitamin C Pro Super-Serum, Vitamin C Ultra Serum, Caviar & Pearl Repair Peptide Serum, Niacinamide + Vitamin Complex Serum, Multi Fruit Acid Serum, and Intensive Spot Serum for targeted skin concerns.
• Facial Oils Collection Luxurious facial oils including Pure Retinol 0.2%, 0.5%, 0.75%, and 1% in Plant Oils, Rebalancing Face Oil, Rose Hip Oil Plus, Vitamin C Potent Antioxidant Oil, Miracle Relief Oil Plus, Bio Vitamin Oil, and Re-Activation Nourishing Facial Oil.
• Treatments Collection Targeted skin treatments including Micro Dermabrasion Facial Exfoliating Scrub (dual exfoliation technology), High Performance Hydroxy Acid Exfoliator, Correction Peel, 3 Fruit Enzymes Exfoliating Scrub & Mask, various intensive correction masks, and barrier support products.
• Eye Care Collection Eye-specific treatments including Eye Treatment Gel with collagen-boosting and instant technology actives for the eye area, addressing fine lines, dark circles, and signs of ageing around the eyes.
• Age Reversal / Anti-Ageing Range Targeted anti-ageing line including Caviar & Pearl Repair Facial Moisture Cream, Caviar & Pearl Repair Peptide Serum, Day Cream with Tripeptides, Night Cream with Tripeptides and Stem Cell Complex, 3 Fruit Enzymes Exfoliating Scrub & Mask, and related products addressing fine lines, wrinkles, and loss of firmness.
• Clear Skin Range Acne and blemish treatment range including Anti Blemish Face Wash, Multi Fruit Acid Serum (pH 3.5), Intensive Spot Serum, Clear Skin Holiday Kit, and Not Today! Skin Clarifying Kit targeting acne, pimples, blackheads, whiteheads, post-blemish marks, and enlarged pores.
• Sensitive Skin Range Dermatological and hypoallergenic products for sensitive skin conditions including Dermatological Facial Cleanser, Soothing Protection Moisture Balm, Soothing Protection Gentle Exfoliating Scrub with Jojoba beads, Soothing Protection Moisture Replenishing Mask, and Miracle Relief Oil Plus with Boswellic Acid for eczema, dermatitis, rosacea, and fragile capillaries.
• Resurfacing / GLY-C Refine Range Resurfacing skincare programme including Gentle Facial Cleansing Cream with Glycolic Acid, Facial Cleansing Wash Gel with Glycolic Acid, Stage 1 Gentle Moisture Cream 5%, Stage 2 Active Moisture Cream 10%, Facial Toning Mist with Glycolic Acid, Micro Dermabrasion Facial Exfoliating Scrub, and Resurfacing Skin Care Kits (Stage 1 and Stage 2).
• Brightening / Intensive Correction Range Brightening and pigmentation correction line including Brightening Serum Level 1 and Level 2, Intensive Correction Mask, Brightening Moisture Cream, Facial Cleansing Wash Gel, and Correction Peel for uneven skin tone and hyperpigmentation.
• Rebalancing / Vitamin A Range Vitamin A-based rebalancing range including Rebalancing Face Oil, Day Cream, Night Cream, Facial Cleanser, Revitalising Facial Spray, and Emergency Booster Serum for combination and hormonal skin concerns.
• Pregnancy Skin Care Pregnancy-safe skincare including the Pregnancy Bundle - Breakouts using Brightening Correction Peel and other formulations safe for use during pregnancy, addressing hormonal skin changes and breakouts.
• For The Guys (Men's Skincare) Unisex products and curated kits designed for male skincare routines, providing simplified daily skincare for men.
• Skin Care Kits & Gifts Curated skincare kits and gift sets including Anti Ageing Beautiful Skin Kit (A10), Clear Skin Holiday Kit, Luxe Age Reset Bundle, Skin Refining Bundle, Pregnancy Bundle, Not Today! Skin Clarifying Kit, The Ultimate Skin Reset, and Hand Care Bundle for comprehensive routines or gifting.
• Body Care Collection Body care products including Dry Skin Relief Body Butter, All-Purpose Hand Sanitiser Gel, Cleansing Orange & Spearmint Hand Wash, Cleansing Lemon & Rosemary Hand Wash, and other body moisturisers and treatments.
• Practitioner Wholesale Channel Wholesale access to La Clinica's full product range at professional pricing for registered skin therapists, clinics, beauty salons, and pharmacies through dedicated practitioner accounts.

Quantifiable outcome

• High customer review ratings - Deep Hydration Moisture Cream: 4.9 stars (75 reviews), Eye Treatment Gel: 4.6 stars (28 reviews)
• +1 more outcomes

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• i=ChangeminorGTM or Marketing PartnerLa Clinica partners with i=Change to donate $1 of every sale to a potentially life-changing charity. This is a charitable giving initiative tied to customer purchases rather than a traditional business partnership. Customers can choose which charity their contribution supports.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bioderma: NAOS-owned dermocosmetic brand with sensitive-skin and active-ingredient skincare. Comparable category positioning (dermocosmetics) and pharmacy/professional distribution model.
• The Ordinary (DECIEM): Estee Lauder-owned accessible active-ingredient skincare brand. Comparable product philosophy (single-actives, glycolic/retinol/vitamin C) but at lower price points with global distribution.
• Paula's Choice: Globally distributed cosmeceutical skincare brand built around active ingredients (BHA, retinol, vitamin C). Closely comparable formulation philosophy with vastly larger scale and international reach.
• La Roche-Posay: L'Oreal-owned dermocosmetic brand with sensitive-skin and active-ingredient positioning. Comparable clinical-grade skincare category and pharmacy/retail distribution, but vastly larger scale and global presence.

Regional players

• Rationale Skincare: Australian cosmeceutical skincare brand with similar active-ingredient positioning, manufactured domestically. Comparable formulation approach and target consumer, focused on AU market.
• SkinB5: Australian acne and blemish-focused skincare brand with active ingredients (vitamin B5). Comparable AU origin and problem-solution positioning, with overlap in clear-skin use case.

Direct peers

• ASAP Skincare: Australian cosmeceutical brand offering active-ingredient skincare (vitamin C, retinol, AHAs) through professional and consumer channels. Directly comparable positioning and target market.
• Alpha-H: Australian cosmeceutical skincare brand specializing in active-ingredient formulations including glycolic acid. Most direct comparable on geography, category positioning, and professional/consumer dual-channel model.
• Ultraceuticals: Australian cosmeceutical skincare brand sold through professional skin therapists and direct channels. Comparable active-ingredient formulations and practitioner-led GTM in AU/NZ.
• Aspect Skincare: Australian professional skincare brand with active-ingredient formulations sold through clinics and direct channels. Comparable professional-channel focus and AU/NZ distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/laclinicaforskinandbody
• Instagraminstagram.com/laclinica_skinandbody

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Clinica