iChange
- Company typePrivate
- Founded2015
- HeadquartersRichmond, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
iChange firmographics
Firmographics- Name
- iChange
- Legal name
- i=Change
- Website
- https://iequalchange.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
iChange industry classification
Industry- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Transformation & Change Management (MPAAAFAO)
Keywords
Where iChange is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
iChange business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Platform Subscription Fees: Monthly or annual subscription fees for access to the i=Change platform, with tiers based on transaction volume (Starter $12 AUD, Growth $159 AUD, Impact 2000 $399 AUD, Impact 4000 $659 AUD, Impact 8000 $1059 AUD, Enterprise custom pricing). Annual plans offer 10% discount.
- Transaction/Overage Fees: Per-transaction fees for volumes exceeding plan inclusions (40c Starter, 32c Growth, 20c Impact 2000, 16c Impact 4000, 13c Impact 8000). Keep-Giving feature allows continued giving beyond quota during busy periods.
- Establishment Fee: One-time setup fee of $190 AUD for new customers ($90 AUD per additional site). For Shopify merchants, $125 USD charged via app store during onboarding.
- NGO Partnership Fees: NGOs charged 6% quarterly partnership fee on donations raised over $900 AUD per quarter. This covers technology access, team support, Impact Hub tools, and opportunities to be featured to new business partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Up to 30 transactions/month with 40c per additional transaction |
| Subscription | Monthly | Growth - Up to 500 transactions/month with 32c per additional transaction |
| Subscription | Monthly | Impact 2000 - Up to 2,000 transactions/month with 20c per additional transaction |
| Subscription | Monthly | Impact 4000 - Up to 4,000 transactions/month with 16c per additional transaction |
| Subscription | Monthly | Impact 8000 - Up to 8,000 transactions/month with 13c per additional transaction |
| Subscription | Monthly | Enterprise - Custom unlimited plans for high-volume businesses |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
iChange product offering
Product offeringCore offering
i=Change is a cause-marketing SaaS platform that enables e-commerce brands to donate a portion of every sale to charitable projects while letting customers choose which NGO receives the donation. The platform provides customisable checkout/cart/product widgets, live impact pages with real-time donation tracking, impact email integration, an Impact Hub dashboard for campaign management, and forward 100% of brand donations to vetted NGO partners with separate subscription fees billed to brands.
Product overview
i=Change is an impact marketing platform that enables e-commerce brands to give back from every sale while driving customer engagement and conversions. The core offering consists of the i=Change platform, customisable giving widgets embedded on checkout/product/cart pages, live impact pages showing real-time donation totals, impact email features, and the Impact Hub brand dashboard for managing campaigns and viewing analytics. The platform integrates natively with Shopify, BigCommerce, Magento, Salesforce Commerce Cloud, WooCommerce, and Google Tag Manager, with API access (Impact API and Live Counter API) for custom integrations. An annual 'Shop for Change' International Women's Day retail event provides additional campaign opportunities. Pricing is structured around transaction volumes with plans ranging from Starter (30 transactions) to Enterprise, plus a one-time Establishment Fee. All plans forward 100% of brand donations to vetted NGO partners.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 15% AOV increase when customers choose projects before checkout
- +5 more outcomes
Companies that use iChange
Customer profileNamed customers13 records
Segments4 records
iChange technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
iChange partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and supporting.
- FoodbankcoreFoodbank is a key NGO partner of i=Change, receiving donations from brands for food relief projects. Foodbank provides 92 million meals annually and works with i=Change to address food insecurity in Australia. Brands like Nutra Organics, MoveActive, and Life Interiors support Foodbank projects through the platform.
- The Social OutfitcoreThe Social Outfit supports refugee women in Australia by providing training and employment in retail and garment production. Funds raised support training, materials, and mentoring for women to achieve financial independence. Carla Zampatti and Medik8 ANZ are among brands supporting this project.
- Pollinate GroupcorePollinate Group empowers women to become micro-entrepreneurs by distributing solar lights, water filters, and sanitary products in India and Nepal. The $45 donation trains one micro-entrepreneur for one month. By Charlotte, SoulSong, and Grace Loves Lace support this project.
- Adara DevelopmentcoreAdara Development works to end preventable newborn deaths in Uganda by improving health systems. $3 can train a midwife for a day. Oui Babe and Thery Group support this project.
- Her Future CoalitioncoreHer Future Coalition provides education and academic tutoring for girls in Calcutta slums to prevent child marriage and trafficking. $1.50 pays for a day of quality education. Synergie Skin, LA MAV, and UNIKSPACE support this project.
- Teach Us ConsentcoreTeach Us Consent aims to eradicate normalised sexual violence through Australia-wide awareness campaigns. $1 educates 100 people on consent and healthy relationships. LBDO and L&M Home support this project.
- UNHCRcoreUNHCR (United Nations High Commissioner for Refugees) receives support for refugee protection and shelter projects. Multiple projects including Be Their Shelter support refugees globally.
- UN WomencoreUN Women focuses on preventing violence against women and girls globally. LBDO supports projects including preventing violence against women.
- Save the ChildrencoreSave the Children supports children in emergencies and protection projects including Rohingya children protection and Gaza children's aid.
- ShopifycorePrimary technology integration partner. i=Change has a dedicated Shopify app listed in the Shopify App Store enabling seamless installation for Shopify merchants. Supports product widgets, cart widgets, checkout integration, and Shop-Pay for Shopify Plus.
- BigCommercesupportingE-commerce platform integration enabling BigCommerce merchants to deploy i=Change giving widgets and impact pages.
- Magento (Adobe Commerce)supportingE-commerce platform integration enabling Magento merchants to access i=Change giving and impact marketing tools.
- WooCommercesupportingE-commerce platform integration enabling WooCommerce merchants to deploy i=Change platform.
- Salesforce Commerce CloudsupportingEnterprise e-commerce platform integration for Salesforce Commerce Cloud merchants.
- Greening AustraliasupportingEnvironmental NGO partner focused on restoring land and reducing carbon dioxide. Supports projects including Restore the Land.
- World Wildlife Fund (WWF)supportingEnvironmental NGO partner supporting marine sanctuary and endangered species protection projects.
- Doctors Without BorderssupportingHumanitarian medical NGO providing emergency response and care, including projects like Feed an Afghan Child.
- UNICEF AustraliasupportingUNICEF supports child rights protection and childhood vaccination projects through i=Change platform.
- Fred Hollows FoundationsupportingEye health NGO supporting sight restoration projects including Stop Her Going Blind in South East Asia.
- CARE AustraliasupportingInternational humanitarian organization focusing on women empowerment in the Pacific through climate adaptive agriculture.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
iChange competitors and assessment
Company assessmentBroad incumbents
- Benevity: Benevity is a leading enterprise CSR and corporate-giving platform offering donation matching, volunteering, and grants. It addresses a broader incumbent CSR use case than i=Change but competes for the same brand-purpose technology budget at the enterprise tier.
- CyberGrants: CyberGrants provides corporate philanthropy, grants management, and employee-giving software to large enterprises. As a broader incumbent, it overlaps with i=Change on donation routing and impact reporting but serves corporate customers rather than e-commerce brands.
Direct peers
- Pledge (by Promise): Pledge provides cause-marketing and sustainability infrastructure for e-commerce and enterprise, including checkout donations and ESG reporting. It directly competes with i=Change for brand purpose-marketing budgets.
- Funraise: Funraise is a nonprofit fundraising and donation platform offering checkout-style giving experiences for charities. It competes with i=Change for the same pool of donation-driven e-commerce and nonprofit customers.
- ShoppingGives: ShoppingGives is a cause-marketing platform that lets e-commerce merchants integrate charitable donations at checkout, similar to i=Change. Both compete for the same Shopify/BigCommerce merchant base with donation widgets and impact reporting.
- RoundUp App: RoundUp App rounds up consumer purchases to donate the difference to charity, mirroring i=Change's micro-donation model. Both target e-commerce and app-based checkout contexts with a small per-transaction giving mechanic.
- iGive: iGive is a cause-marketing platform that routes a portion of online purchases to consumer-selected charities, conceptually similar to i=Change's customer-choice donation model.
Emerging players
- Flipcause: Flipcause provides fundraising, event management, and donor-engagement tools for nonprofits and small businesses. It overlaps with i=Change in enabling charitable giving infrastructure for cause-driven organisations.
- Give Lively: Give Lively offers free fundraising technology (donation forms, event ticketing, peer-to-peer) to nonprofits. It is an emerging adjacent player that supports the same charitable-giving ecosystem i=Change feeds donations into.
Others
- Double the Donation: Double the Donation specialises in corporate matching-gift automation for nonprofits. It is an adjacent/enabling participant in the cause-marketing stack rather than a direct competitor, often used alongside platforms like i=Change.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
iChange social profiles
Digital presenceiChange compliance and trust
Trust signalCompliance1 record
iChange financial estimates
Financial estimateRevenue estimate
Valuation estimate
iChange leadership team
Management profileNumber of profiles
iChange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iChange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iChange
What does iChange do?
i=Change is a cause-marketing SaaS platform that enables e-commerce brands to donate a portion of every sale to charitable projects while letting customers choose which NGO receives the donation. The platform provides customisable checkout/cart/product widgets, live impact pages with real-time donation tracking, impact email integration, an Impact Hub dashboard for campaign management, and forward 100% of brand donations to vetted NGO partners with separate subscription fees billed to brands.
Is iChange a public or private company?
iChange is a private company. It is currently operating.
When was iChange founded?
iChange was founded in 2015. It employs 1 to 10 people.
Where is iChange based?
iChange is headquartered in Richmond, Australia, in the Oceania region.
How does iChange make money?
Four revenue lines are on record. Platform Subscription Fees are the primary driver. The others are transaction/Overage Fees, establishment Fee and NGO Partnership Fees.
Who are iChange's main competitors?
Broad incumbents on record are Benevity and CyberGrants. Direct peers are Pledge (by Promise), Funraise, ShoppingGives, RoundUp App and iGive. Emerging players are Flipcause and Give Lively. Double the Donation is listed as an others.
Does iChange have an API?
Yes. i=Change offers API access including an Impact API and Live Counter API for custom integrations. The Impact API enables brands to build their own live impact pages displaying real-time donation totals and lives impacted. The Live Counter API allows embedding live giving statistics on external sites. JS Library integration is available for custom integrations on non-Shopify platforms.
What industry is iChange in?
Its primary akta.pro industry code is MPAAAFAO, Marketing Transformation & Change Management. Its NAICS code is 541820 and its SIC code is 7310.